Personetics Funding, Investors & Competitors

Personetics has raised $172M across 4 funding rounds, most recently a $85M undisclosed-stage round in January 2022.

Last Personetics funding round

$85M

Undisclosed stage · Jan 2022

Cumulative funding Personetics raised

$172M

across 4 funding rounds

Key investors in Personetics

  • Sequoia Capital
  • Lightspeed Venture Partners
  • Viola Ventures
  • Warburg Pincus
  • Nyca Partners
  • Thoma Bravo
  • Mouro Capital

Personetics Overview

About Personetics

Personetics is an AI analytics company headquartered in Hod HaSharon, Israel, with a US office in White Plains, New York, providing banking apps with real-time personalization engines. Its platform predicts intents like loan applications across 200 digital touchpoints for clients including HSBC and BBVA. Founded in 2010, Personetics processes 5 billion annual interactions to boost engagement by guiding users to features like transfers.


Founded

2010

HQ

United StatesNew York City, NY

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Personetics Funding History

Personetics has raised a total of $172M across 4 funding rounds.

Personetics' first fundraising round was a $12M Series B in June 2013. The most recent completed round was a $85M undisclosed-stage round in January 2022.

Personetics funding rounds

Personetics funding rounds
DateStageInvestorsRaisedDeal Summary
Jan 2022Undisclosed stageThoma Bravo (lead); Viola Ventures; Nyca Partners; Sequoia Capital; Lightspeed Venture Partners; Warburg Pincus$85MPersonetics is a global provider of AI-driven personalization and customer engagement solutions for banks and financial institutions, enabling 'self-driving finance' through real-time financial data analysis, personalized insights, and automated wellness programs. The company announced $85 million in growth funding from Thoma Bravo in December 2021 (announced January 19, 2022), bringing total funding in 2021 to over $160 million, with prior investment led by Warburg Pincus in February 2021. Existing backers include Viola Ventures, Lightspeed Venture Partners, Sequoia Capital, and Nyca Partners. At the time of the round, Personetics served over 80 financial institutions across 30 markets, reaching 120 million bank customers whose finances were managed via its Engagement Platform. The platform had generated over 6.5 billion insights and helped customers save more than $500 million. Clients include major banks like US Bank, Huntington Bank, RBC, BMO, Intesa Sanpaolo, Santander, KBC, Metro Bank, UOB, Hyundai Card, and MUFG. The company reported potential impacts such as up to 35% increase in digital engagement, 20% rise in account growth, and 17% growth in product recommendation adoption. Funds from Thoma Bravo were earmarked for accelerating global expansion, deepening client relationships, entering new banking segments, penetrating additional markets, and capitalizing on Open Banking and Open Finance opportunities. Thoma Bravo, with over $91 billion in assets under management and expertise in software and fintech, aimed to support product innovation and market reach. Personetics positions itself to help incumbents compete with neobanks through proactive, personalized banking services.
Feb 2021Undisclosed stageWarburg Pincus (lead); Viola Ventures; Nyca Partners; Sequoia Capital; Lightspeed Venture Partners$75MPersonetics is a global provider of AI-driven personalization and customer engagement solutions for banks and financial institutions, enabling 'Self-Driving Finance' through real-time analysis of customer financial data and behavior while keeping data within the bank's ecosystem. The company announced a $75 million growth funding round from Warburg Pincus on February 16, 2021, with participation from existing investors Viola Ventures, Lightspeed Venture Partners, Sequoia Capital, and Nyca Partners; terms including valuation were not disclosed. The investment aims to accelerate global expansion, scaling distribution, and product development amid a post-COVID shift in banking toward enhanced digital customer experiences to compete with neobanks and fintechs. At the time, Personetics' platform served over 95 million bank customers, analyzing billions of transactions daily, delivering up to 35% increases in mobile app engagement, 20% growth in customer accounts and balances, and 17% higher adoption of personalized product recommendations for clients. Warburg Pincus highlighted Personetics' unrivaled AI technology and world-class client base as key strengths for global distribution via their financial services network. The firm operates offices in New York, London, Paris, Singapore, and Tel Aviv, founded in 2011 by a team of financial and technology entrepreneurs. This round preceded another $85 million raise from Thoma Bravo later in 2021, bringing total funding that year to over $160 million, further supporting expansion in a $13-15 billion market for financial services personalization. Personetics positions its proactive engagement platform as a standard for retail banking, small business, wealth management, and cardholder interactions across channels.
Feb 2017Undisclosed stageMouro Capital-Santander InnoVentures took a minority stake in Personetics for an undisclosed amount as part of a pair of artificial-intelligence investments disclosed in February 2017. The fund said the holding would deepen its exposure to AI as a technology reshaping retail banking, and Santander later became a Personetics client, deploying its insight engine in Santander UK's mobile app. Neither the size of the cheque nor the round label was published.
Jun 2013Series BLightspeed Venture Partners (lead); Viola Ventures; Sequoia Capital$12MPersonetics is an Israeli fintech company founded in 2010 that provides predictive banking solutions and AI-powered personalization and customer engagement platforms for banks and financial institutions. Its technology analyzes customer financial data in real-time to deliver personalized experiences, insights, financial advice, and automated wellness programs across retail banking, small business, wealth management, and cardholders. The company partners with over 80 financial institutions in 30 global markets. Lightspeed Venture Partners invested in Personetics in 2013 during its Series B round, alongside other investors including Viola Ventures and Sequoia Capital. This was part of Personetics' early-stage funding, preceding later rounds such as a $75 million growth round from Warburg Pincus in early 2021 and an $85 million growth funding from Thoma Bravo in January 2022, which included participation from existing investors Viola Ventures, Lightspeed Venture Partners, Sequoia Capital, Nyca Partners, and Warburg Pincus. Over its funding history, Personetics has raised a total of $178 million across 8 rounds, with the latest being an Incubator/Accelerator - II on May 3, 2023.

Who has invested in Personetics?

7 investors have backed Personetics across its funding rounds, including Sequoia Capital, Lightspeed Venture Partners, Viola Ventures, Warburg Pincus, Nyca Partners and Thoma Bravo.

Lead investors include Thoma Bravo, Warburg Pincus and Lightspeed Venture Partners.


Personetics Investors

Investors in Personetics by funding rounds participated
InvestorHQRoundsRoleFirst check
Viola VenturesIsraelHerzliya3ParticipantJun 2013
Sequoia CapitalUnited StatesSan Francisco, CA3ParticipantJun 2013
Lightspeed Venture PartnersUnited StatesSan Francisco, CA3LeadJun 2013
Nyca PartnersUnited StatesNew York City, NY2ParticipantFeb 2021
Warburg PincusUnited StatesNew York City, NY2LeadFeb 2021

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Personetics Competitors

Personetics competitors include listed companies like Ncino, Moody's and CorVel, and private ones like Genesys, Legora and Factory.

Public and private companies comparable to Personetics
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
NcinoUnited StatesUnited StatesPublicly listed$595M$65M$2.3B4.0x
Moody'sUnited StatesUnited StatesPublicly listed$7.7B$3.8B$80B10.6x
CorVelUnited StatesUnited StatesPublicly listed$959M$175M$3.6B-
GenesysUnited StatesSan Francisco, CAPrivate$2.1B$900M$15B7.1x
LegoraSwedenStockholmPrivate$100M-$5.6B56.0x
FactoryUnited StatesSan Francisco, CAPrivate--$5B-

Personetics Public Comps

Personetics is still privately-owned, but its public comps include Palantir, CrowdStrike, SAP, Salesforce, ServiceNow, Snowflake, S&P Global, Adobe, Datadog and Moody's.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Palantir$4.5B$1.5B92.6x58.1x285.0x97.4x
CrowdStrike$4.8B($12M)51.4x44.5x(19816.2x)151.0x
SAP$42B$13B5.8x5.4x18.4x17.1x
Salesforce$42B$13B5.5x5.2x17.8x12.2x
ServiceNow$13B$2.6B11.1x9.6x57.2x25.0x
Snowflake$4.7B($1.3B)25.6x21.0x(94.1x)121.7x
S&P Global$15B$7.7B8.9x9.1x17.6x17.3x
Adobe$24B$9.3B4.3x3.9x10.9x8.2x

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Common questions about Personetics

When was Personetics founded?Personetics was founded in 2010.
Where is Personetics headquartered?Personetics is headquartered in New York City, NY, United States.
Is Personetics publicly listed?No, Personetics is a private, VC-backed company.
How much funding has Personetics raised?Personetics has raised $172M across 4 funding rounds.
What was Personetics' last funding round?Personetics' last funding round was a $85M undisclosed-stage round in January 2022, led by Thoma Bravo.
Who are Personetics' investors?Personetics' investors include Viola Ventures, Sequoia Capital, Lightspeed Venture Partners, Nyca Partners, Warburg Pincus, Thoma Bravo and Mouro Capital.
Which companies are comparable to Personetics?Companies comparable to Personetics include Ncino, Moody's, CorVel, Genesys, Legora and Factory.

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