- Companies
- Paidy
Paidy Acquisition, Valuation, Funding & Investors
Paidy was acquired by PayPal for $2.7B in September 2021, a 41.0x multiple on $66M of revenue.
Paidy revenue at acquisition
$66M
Last twelve months · Sep 2021
Paidy revenue multiple at acquisition
41.0x
EV/Revenue · Sep 2021
Cumulative funding Paidy raised
$338M
across 9 funding rounds
About Paidy
Paidy provides a Tokyo-based buy-now-pay-later service launched in 2014, enabling credit-card-free online purchases with monthly consolidated billing. The platform employs proprietary credit scoring and underwriting to guarantee merchant payments, boosting conversion rates for e-commerce sites. Paidy partners with Rakuten, Yahoo Japan, and Mercari, processing over 10 million users and acquired by PayPal in 2021.
Founded
2008
HQ
Website
Status
Acquired
Customer focus
B2B
Revenue model
Commission
Revenue
$66M (Sep 2021)
Valuation
$1.3B (Mar 2021)
Paidy Acquisition
Paidy was acquired by PayPal for $2.7B on 7 September 2021.
The acquisition price implies a 41.0x revenue multiple on $66M of revenue.
Before the acquisition Paidy had raised $338M across 9 funding rounds.
| Acquirer | Date | Type | Price | EV/Revenue |
|---|---|---|---|---|
| 7 Sep 2021 | Strategic M&A | $2.7B | 41.0x |
Paidy Valuation
Paidy is currently valued at $1.3B, based on its Series D in March 2021.
The $120M round included JS Capital Management, Wellington Management, Tybourne Capital Management and Soros Capital Management.
Paidy valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Mar 2021 | Series D | $1.3B |
Paidy Funding History
Paidy has raised a total of $338M across 9 funding rounds.
Paidy's first fundraising round was a $3M Series A in July 2014. The most recent completed round was a $120M Series D in March 2021.
Paidy funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Mar 2021 | Series D | JS Capital Management; Wellington Management; Tybourne Capital Management; Soros Capital Management | $120M | $1.3B | Paidy is a Japanese fintech company specializing in buy-now-pay-later (BNPL) and cardless payment solutions for online and mobile commerce. The company raised $120 million in a Series D funding round on March 30, 2021, led by investors including JS Capital Management, Soros Capital Management, Tybourne Capital Management, and Wellington Management. The funding round valued Paidy at approximately $1.2-$1.32 billion post-money valuation, establishing it as a unicorn in the Japanese fintech space. Japan represents a significant opportunity for BNPL services given that nearly three-quarters of all purchases in the country were still made in cash at the time, and the nation has the world's third-largest online shopping market. The company would be acquired by PayPal approximately five months after this funding round for $2.7 billion (¥300 billion) in September 2021, demonstrating rapid value creation and PayPal's strategic interest in expanding BNPL capabilities in Asia. |
| Apr 2020 | Series C | ITOCHU (lead) | $48M | - | Paidy is a Japanese fintech startup offering a buy-now-pay-later service that enables online purchases without credit cards, using proprietary technology for instant credit scoring, underwriting, and payment guarantees to merchants. This increases merchant conversion rates, average order values, and repeat purchases, particularly appealing in Japan where credit card use for online payments is low. On April 9, 2020, Paidy raised $48 million in a Series C extension round from ITOCHU, bringing ITOCHU's total investment to $91 million across Series B, C, and this extension, and Paidy's overall funding to $281 million in equity and debt. The funds aimed to strengthen the balance sheet amid COVID-19 and develop additional buy-now-pay-later services. Usage of Paidy's service increased during the pandemic as consumers shifted to online purchases of essentials, despite declines in travel and large-ticket items. ITOCHU highlighted Paidy's unique credit examination, fraud prevention, and role in retail finance strategy. Earlier, in July 2018, Paidy raised $55 million in Series C led by ITOCHU with Goldman Sachs, reaching $80 million total then, with ambitions to grow to 11 million customer accounts by 2020 through merchant expansions and new services. |
| Nov 2019 | Series C | JS Capital Management; Tybourne Capital Management; Soros Capital Management; Eight Roads Ventures | $83M | - | - |
| Jul 2018 | Series C | ITOCHU (lead); Visa (lead); POCKET CARD; Goldman Sachs | $55M | - | Paidy is a Japanese fintech startup offering cardless 'Buy Now, Pay Later' payment solutions, allowing consumers to shop online using only their mobile phone number and email for authentication, with monthly settlements via convenience stores, bank transfers, or auto-debits. The company uses machine learning for transaction underwriting to guarantee merchant payments and expand customer bases. In July 2018, Paidy raised a $55 million Series C round led by ITOCHU Corporation, with participation from Goldman Sachs, bringing total funding to $80 million including a prior $15 million Series B. Paidy reported 1.4 million active accounts at the time, targeting 11 million by 2020 through merchant expansion and offline transactions. Later developments include unicorn status, $1.2B valuation in March 2021, and PayPal acquisition in September 2021. |
| Aug 2017 | Seed | Arbor Ventures; ITOCHU; SBI Investment; Eight Roads Ventures; SIG China (SIG Asia Investments) | $2M | - | - |
| Jun 2017 | Seed | MUFG Bank (lead) | $4M | - | - |
| Aug 2016 | Series B | Eight Roads Ventures (lead); SBI’s Fintech Business Innovations; Arbor Ventures; ITOCHU; SBI Holdings; SBI Investment; SIG China (SIG Asia Investments) | $15M | - | - |
| May 2015 | Series A | Arbor Ventures (lead); Susquehanna International Group | $8M | - | Paidy is a Japan-based consumer finance service founded in 2008 that provides digital repayment tools allowing users to finance online purchases through fixed monthly installments. In May 2015, the company raised $8.3 million in Series A funding led by Arbor Ventures with participation from CyberAgent Ventures, Recruit Strategic Partners, MS Capital, 500 Startups, Cherubic Ventures, and SIG Asia (representing Susquehanna International Group and Fidelity). The Series A was the company's initial institutional round following its 2008 founding. The company went on to raise significantly more capital in subsequent rounds, ultimately securing $585 million in total funding (including $337 million in equity) by its Series D round in April 2021. By March 2021, prior to its acquisition, Paidy's valuation had reached $1.2–$1.32 billion. |
| Jul 2014 | Series A | Arbor Ventures (lead); Cherubic Ventures; Ryan Collins; Recruit Strategic Partners; 500 Global; CyberAgent Capital | $3M | - | - |
Who has invested in Paidy?
21 investors have backed Paidy across its funding rounds, including ITOCHU, Arbor Ventures, Eight Roads Ventures, SBI Investment, SIG China (SIG Asia Investments) and Tybourne Capital Management.
Lead investors include ITOCHU, Visa, MUFG Bank, Eight Roads Ventures and Arbor Ventures.
Paidy Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Lead | Jul 2014 | ||
| 4 | Lead | Aug 2016 | ||
| 3 | Lead | Aug 2016 | ||
| 2 | Participant | Nov 2019 | ||
| 2 | Participant | Nov 2019 | ||
| 2 | Participant | Nov 2019 | ||
| 2 | Participant | Aug 2016 | ||
| 2 | Participant | Aug 2016 | ||
| 1 | Participant | Aug 2016 | ||
| 1 | Participant | Mar 2021 | ||
| 1 | Participant | Jul 2018 | ||
| 1 | Participant | Aug 2016 | ||
| 1 | Lead | Jul 2018 | ||
This data is available for Pro users. Sign up to see all 21 Paidy investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialPaidy Competitors
Paidy competitors include listed companies like PayPal, Block and StoneCo, and private ones like Teya, Fintiv and Momo.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $33B | $7.2B | $45B | 1.4x | ||
| Publicly listed | $24B | $2.2B | $46B | 1.6x | ||
| Private | - | - | $2.4B | - | ||
| Private | - | - | $2.4B | - | ||
| Publicly listed | $2.6B | $965M | $2.2B | 1.2x | ||
| Private | - | - | $2B | - |
Paidy Public Comps
Paidy is no longer listed, but its public comps include PagSeguro, Euronet Worldwide, Payoneer, Lakala, StoneCo, Pine Labs, Flywire, Netwealth Group, Shift4 Payments and NCR Atleos.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $4B | $1.7B | 2.6x | 2.6x | 6.1x | 12.2x | |||
| $4.2B | $648M | 0.7x | 0.7x | 4.9x | 4.2x | |||
| $821M | ($43M) | 2.6x | 2.0x | (49.7x) | 7.5x | |||
| $827M | $218M | 1.8x | 1.6x | 6.7x | 12.8x | |||
| $2.6B | $965M | 1.3x | 1.2x | 3.6x | 2.2x | |||
| $250M | $14M | 8.0x | 6.4x | 145.8x | 32.6x | |||
| $623M | $45M | 3.0x | 2.6x | 41.8x | 11.9x | |||
| $278M | $139M | 11.5x | 11.0x | 23.0x | 22.6x | |||
This data is available for Pro users. Sign up to see all Paidy competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Paidy
| When was Paidy founded? | Paidy was founded in 2008. |
| Where is Paidy headquartered? | Paidy is headquartered in Tokyo, Japan. |
| Is Paidy publicly listed? | No, Paidy was acquired by PayPal in September 2021. |
| Who acquired Paidy? | Paidy was acquired by PayPal in September 2021. |
| How much was Paidy acquired for? | Paidy was acquired for $2.7B in September 2021, a 41.0x revenue multiple. |
| What is Paidy's valuation? | Paidy was last valued at $1.3B in its Series D in March 2021. |
| How much funding has Paidy raised? | Paidy has raised $338M across 9 funding rounds. |
| What was Paidy's last funding round? | Paidy's last funding round was a $120M Series D in March 2021. |
| Who are Paidy's investors? | Paidy's investors include Arbor Ventures, ITOCHU, Eight Roads Ventures, JS Capital Management, Tybourne Capital Management, Soros Capital Management, SBI Investment, SIG China (SIG Asia Investments), SBI’s Fintech Business Innovations, Wellington Management and 11 others. |
| Which companies are comparable to Paidy? | Companies comparable to Paidy include PayPal, Block, Teya, Fintiv, StoneCo and Momo. |
See companies similar to Paidy
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




