Oats Overnight Funding, Investors & Competitors

Oats Overnight has raised $57M across 3 funding rounds, most recently a $35M Series B in July 2024.

Last Oats Overnight funding round

$35M

Series B · Jul 2024

Cumulative funding Oats Overnight raised

$57M

across 3 funding rounds

Key investors in Oats Overnight

  • Morrison Seger Venture Capital Partners
  • Boulder Food Group ('BFG')
  • Singh Capital Partners
  • Impatient Ventures
  • Vanterra Capital
  • Enlightened Hospitality Investments
  • Sonoma Brands Capital
  • Watchfire Ventures

Oats Overnight Overview

About Oats Overnight

Oats Overnight is a Boise-based manufacturer of pre-portioned, high-protein overnight oats packets with superfoods like maca root, hemp hearts, and raw cacao. Founded in 2015, the brand sells through Amazon and grocery stores nationwide, providing gluten-free, spoon-free breakfasts in flavors such as peanut butter cookie dough.


Founded

2016

HQ

United StatesTempe, AZ

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Oats Overnight Funding History

Oats Overnight has raised a total of $57M across 3 funding rounds, plus 1 secondary share sale.

Oats Overnight's first fundraising round was a $2M seed round in February 2021. The most recent completed round was a $35M Series B in July 2024.

Oats Overnight funding rounds

Oats Overnight funding rounds
DateStageInvestorsRaisedDeal Summary
Jan 2026SecondaryAsto Consumer Partners (lead)$45MOats Overnight is a US-based breakfast brand offering flavored oat-based breakfast shakes. It received a $45 million growth equity investment from Astō Consumer Partners on January 30, 2026, to support subscription-led consumption, disciplined retail expansion, distribution growth, brand building, and operational scaling including facility automation. The company surpassed $200 million in revenue in 2025, reached more than 2 million consumers, maintained over 300,000 active monthly direct-to-consumer subscribers, and was stocked in more than 12,000 retail locations nationwide. Astō Consumer Partners, led by industry veterans Clayton Christopher and Brian Goldberg, targets growth-stage food and beverage brands that have crossed the $100 million revenue threshold, applying an operator-led playbook. Oats Overnight exemplifies investor interest in brands demonstrating repeat behavior and omnichannel scale in the better-for-you breakfast market.
Jul 2024Series BEnlightened Hospitality Investments (lead); Boulder Food Group ('BFG'); Singh Capital Partners; Morrison Seger Venture Capital Partners; Impatient Ventures; Sonoma Brands Capital$35MOats Overnight, a direct-to-consumer spoon-free, high-protein instant oatmeal brand based in Tempe, Arizona, announced a $35 million Series B funding round on July 29, 2024. The round was led by Enlightened Hospitality Investments (EHI), co-founded by renowned restaurateur Danny Meyer, with participation from new investor Sonoma Brands Capital and existing investors Impatient Ventures, Singh Capital Partners, Morrison Seger Venture Capital Partners, and Boulder Food Group Partners. Founder and CEO Brian Tate stated the capital would support expansion in the retail channel, further develop manufacturing and distribution infrastructure, and drive new product innovation in collaboration with the company's subscriber community. Oats Overnight achieved 536% revenue growth from 2022 through 2024.
Mar 2023Series ABoulder Food Group ('BFG'); Watchfire Ventures; Vanterra Capital; Singh Capital Partners; Morrison Seger Venture Capital Partners; Impatient Ventures; Pure Ventures; Access Capital$20MOats Overnight, a Tempe, Arizona-based nutritional company founded by Brian Tate, produces spoon-free, high-protein oatmeal prepped overnight with flavors developed through customer feedback from over 100,000 active subscribers. The company raised $20M+ in Series A funding on March 3, 2023, led by Singh Capital Partners with participation from BFG Partners (Boulder Food Group), Impatient Ventures, Watchfire Ventures, Morrison Seger Venture Capital Partners, Vanterra Ventures, Access Capital, Pure Ventures, and others. Proceeds were allocated to expand the sales team with a new VP of Sales, grow into retail channels beyond its initial 2,500 doors at stores like Whole Foods, Wegmans, Meijer, Walmart, and HEB, and build an 85,000-square-foot production and fulfillment center in Phoenix. At the time of the round, Oats Overnight reported a $100M+ gross revenue run rate, supported by its 250-person team including food scientists, supply chain, and quality staff operating owned manufacturing in Arizona. The company had launched over 35 flavors, with monthly pre-launches tested via community surveys and private Facebook group feedback averaging 1,000 comments daily, enabling rapid iteration and market releases within three months. Oats Overnight's direct-to-consumer model drove strong performance as Amazon's Choice in oatmeal, with each flavor release ranking #1 new bestseller. The Series A built on prior growth to eight figures in annual revenue, positioning for retail acceleration amid competitive breakfast innovation. A subsequent $35M round was raised later, including primary and secondary capital, to fund further retail expansion, new products, facilities in Arizona and Ohio, and alternative channels, maintaining significant balance sheet assets.
Feb 2021SeedSchnitzel Capital (lead); Spacestation Investments; Costella Kirsch$2M-

Who has invested in Oats Overnight?

14 investors have backed Oats Overnight across its funding rounds, including Morrison Seger Venture Capital Partners, Boulder Food Group ('BFG'), Singh Capital Partners, Impatient Ventures, Vanterra Capital and Enlightened Hospitality Investments.

Lead investors include Asto Consumer Partners, Enlightened Hospitality Investments and Schnitzel Capital.


Oats Overnight Investors

Investors in Oats Overnight by funding rounds participated
InvestorHQRoundsRoleFirst check
Boulder Food Group ('BFG')United StatesBoulder, CO2ParticipantMar 2023
Singh Capital PartnersUnited StatesWashington, DC2ParticipantMar 2023
Morrison Seger Venture Capital PartnersUnited StatesDallas, TX2ParticipantMar 2023
Impatient VenturesUnited StatesLos Angeles, CA2ParticipantMar 2023
Spacestation InvestmentsUnited StatesSalt Lake City, UT1ParticipantFeb 2021
Watchfire VenturesUnited StatesSanta Barbara, CA1ParticipantMar 2023
Asto Consumer PartnersUnited StatesAustin, TX1LeadJan 2026
Vanterra CapitalUnited StatesNew York City, NY1ParticipantMar 2023
Enlightened Hospitality InvestmentsUnited StatesNew York City, NY1LeadJul 2024
Schnitzel CapitalUnited StatesUnited States1LeadFeb 2021
Pure VenturesUnited StatesUnited States1ParticipantMar 2023
Sonoma Brands CapitalUnited StatesSonoma, CA1ParticipantJul 2024

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Oats Overnight Competitors

Oats Overnight competitors include listed companies like Divi's Laboratories, Yunnan Baiyao Group, Zhejiang NHU and Hebei Yangyuan Zhihui, and private ones like Impossible Foods and L&P Cosmetic.

Public and private companies comparable to Oats Overnight
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Divi's LaboratoriesIndiaIndiaPublicly listed$1.1B$374M$26B21.2x
Yunnan Baiyao GroupChinaChinaPublicly listed$6.1B$945M$14B1.9x
Zhejiang NHUChinaChinaPublicly listed$3.3B$1.5B$12B3.1x
Hebei Yangyuan ZhihuiChinaChinaPublicly listed$796M$254M$8.1B8.4x
Impossible FoodsUnited StatesSan Francisco, CAPrivate$460M-$7B15.2x
L&P CosmeticSouth KoreaSeoulPrivate--$1.1B-

Oats Overnight Public Comps

Oats Overnight is still privately-owned, but its public comps include Coca-Cola, Nestlé, PepsiCo, AB InBev, Unilever, Monster Beverage, Mondelez, Nongfu Spring, Hindustan Unilever and Coca-Cola Europacific Partners.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Coca-Cola$48B$18B8.5x8.3x22.8x24.1x
Nestlé$109B$19B2.9x2.8x16.2x14.4x
PepsiCo$94B$16B2.4x2.3x14.5x11.8x
AB InBev$59B$20B3.9x3.6x11.7x10.0x
Unilever$58B$12B2.9x2.8x13.6x12.4x
Monster Beverage$8.3B$2.5B10.1x9.0x33.3x28.9x
Mondelez$39B$4.7B2.6x2.5x21.4x14.9x
Nongfu Spring$7.8B$3.5B6.9x6.3x15.2x14.0x

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Common questions about Oats Overnight

When was Oats Overnight founded?Oats Overnight was founded in 2016.
Where is Oats Overnight headquartered?Oats Overnight is headquartered in Tempe, AZ, United States.
Is Oats Overnight publicly listed?No, Oats Overnight is a private, VC-backed company.
How much funding has Oats Overnight raised?Oats Overnight has raised $57M across 3 funding rounds.
What was Oats Overnight's last funding round?Oats Overnight's last funding round was a $35M Series B in July 2024, led by Enlightened Hospitality Investments.
Who are Oats Overnight's investors?Oats Overnight's investors include Boulder Food Group ('BFG'), Singh Capital Partners, Morrison Seger Venture Capital Partners, Impatient Ventures, Spacestation Investments, Watchfire Ventures, Asto Consumer Partners, Vanterra Capital, Enlightened Hospitality Investments, Schnitzel Capital and 4 others.
Which companies are comparable to Oats Overnight?Companies comparable to Oats Overnight include Divi's Laboratories, Yunnan Baiyao Group, Zhejiang NHU, Hebei Yangyuan Zhihui, Impossible Foods and L&P Cosmetic.

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