NOT A HOTEL Funding, Investors & Competitors

NOT A HOTEL has raised $124M across 4 funding rounds, most recently a $64M Series D in August 2026.

Last NOT A HOTEL funding round

$64M

Series D · Aug 2026

Cumulative funding NOT A HOTEL raised

$124M

across 4 funding rounds

Key investors in NOT A HOTEL

  • Sequoia Inc.
  • SBI Investment
  • SBI Holdings
  • Toyota Invention Partners
  • GLION
  • SMBC Venture Capital
  • ANRI
  • GMO VenturePartners

NOT A HOTEL Overview

About NOT A HOTEL

NOT A HOTEL is a Tokyo-based membership platform launched in 2020 that transforms private villas into hybrid home-hotel accommodations via a mobile app. Owners reserve their properties as personal homes while making unused dates available for hotel bookings three months in advance, with earnings tracked directly in the app. The service handles reservations, key delivery, and chat support seamlessly. Members gift stays to family, friends, or partners effortlessly. Operating across Japan, NOT A HOTEL manages dozens of luxury villas, blending ownership flexibility with short-term rental revenue in popular tourist areas like Kyoto and Hokkaido.


Founded

2020

HQ

JapanTokyo

Status

Privately held

Customer focus

B2C

Revenue model

Commission

NOT A HOTEL Funding History

NOT A HOTEL has raised a total of $124M across 4 funding rounds, plus 2 secondary share sales.

NOT A HOTEL's first fundraising round was a $9M seed round in June 2020. The most recent completed round was a $64M Series D in August 2026.

NOT A HOTEL funding rounds

NOT A HOTEL funding rounds
DateStageInvestorsRaisedDeal Summary
Aug 2026Series DSBI Holdings (lead); Toyota Invention Partners (lead); GLION; SBI Investment; Sequoia Inc.$64MNOT A HOTEL Co., Ltd. reported revenue of 11,273 million JPY for 2026. The company's operations involve luxury real estate and hotel management through the joint utilization and sale of villas and lodging facilities, with revenue unchanged from the prior period. Revenue for 2025 is presented as the same comparative amount.
Aug 2026SecondaryToyota Invention Partners; SBI Holdings; GLION; SBI Investment; Sequoia Inc.$41M-
Feb 2026Secondary-$13MNOT A HOTEL is a Japanese luxury real estate innovator offering high-end villas through a co-ownership platform, where properties operate as luxury hotels on non-owner days to maximize asset utilization. The company, founded in 2020, has expanded to nine locations with over 1,100 owners and a cumulative contract value of $423 million as of the latest funding announcement. It also ventures into lifestyle services like the NOT A GARAGE mobility platform with helicopters and cruisers. In a recent funding round totaling approximately $65.8 million, NOT A HOTEL secured $17 million in Series C equity led by Minerva Growth Partners with participation from Sequoia, Hillhouse Investment Management, and SuMi TRUST Innovation Fund, plus $49 million in debt from 18 institutions and a $13 million secondary transaction. This brings total accumulated funding to $210 million. An additional report notes ¥10.1 billion raised in Series C and debt financing, pushing total funding to ¥33.2 billion as of end-January 2026. Earlier, NOT A HOTEL closed a Series B round of 5.5 billion yen (about $35 million), bringing total funding to around 10.5 billion yen ($67 million) at that time, with plans for six new properties expected to generate 100 billion yen ($638 million) in sales over two years. The company continues to grow, including a design competition with a JPY 10 million grand prize for new properties.
Feb 2026Series CMinerva Growth Partners; Sequoia Inc.; SuMi TRUST Innovation Fund; Rava Partners$17M-
Jul 2024Series BNomura (lead)$35MNOT A HOTEL is a Japanese luxury real estate startup founded in 2020, offering a co-ownership platform for vacation homes and villas, allowing partial or full ownership with usage periods from 30 days to a year. It simplifies property acquisition, management, and ownership, targeting wealthy customers including international ones, with plans for global expansion via a new website. The company operates nine locations, has 597 property owners, and a cumulative contract volume of 22.7 billion yen (US$145 million). It plans six new domestic flagship properties and expansions in Kita-Karuizawa and Aoshima, Miyazaki Prefecture, expecting these to generate 100 billion yen (US$638 million) in sales over the next two years. In a Series B funding round, NOT A HOTEL raised 5.5 billion yen (approximately US$35 million) through private placement and J-KISS instruments, bringing total funding to around 10.5 billion yen (US$67 million). This round supports major expansion plans. A later hybrid round totaling $65.8 million included a $17 million Series C equity portion led by Minerva Growth Partners with Sequoia, Hillhouse Investment Management, and SuMi TRUST Innovation Fund, plus $49 million debt from 18 institutions and a $13 million secondary transaction. Total accumulated funding reached $210 million. Funds from these rounds are allocated to asset acquisitions, technological platform development, nationwide property network expansion, and enhancing owner experiences with personalized hospitality and services. The company aims to revitalize Japan's luxury villa market and explore token-based financing in the future.
Jun 2020SeedANRI (lead); Nobuhiro Ariyasu; GMO VenturePartners; SMBC Venture Capital$9M-

Who has invested in NOT A HOTEL?

13 investors have backed NOT A HOTEL across its funding rounds, including Sequoia Inc., SBI Investment, SBI Holdings, Toyota Invention Partners, GLION and SMBC Venture Capital.

Lead investors include SBI Holdings, Toyota Invention Partners, Nomura and ANRI.


NOT A HOTEL Investors

Investors in NOT A HOTEL by funding rounds participated
InvestorHQRoundsRoleFirst check
Sequoia Inc.--3ParticipantFeb 2026
Toyota Invention PartnersJapanTokyo2LeadAug 2026
SBI HoldingsJapanTokyo2LeadAug 2026
GLIONJapanKobe2ParticipantAug 2026
SBI InvestmentJapanTokyo2ParticipantAug 2026
ANRIJapanTokyo1LeadJun 2020
Minerva Growth PartnersJapanTokyo1ParticipantFeb 2026
Nobuhiro AriyasuJapanTokyo1ParticipantJun 2020
GMO VenturePartnersJapanTokyo1ParticipantJun 2020
NomuraJapanTokyo1LeadJul 2024
SuMi TRUST Innovation FundJapanTokyo1ParticipantFeb 2026

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NOT A HOTEL Competitors

NOT A HOTEL competitors include listed companies like Marriott, Hilton, Oriental Land and Las Vegas Sands, and private ones like Aman Resorts and Mews.

Public and private companies comparable to NOT A HOTEL
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
MarriottUnited StatesUnited StatesPublicly listed$26B$4.6B$87B3.8x
HiltonUnited StatesUnited StatesPublicly listed$12B$2.9B$68B6.4x
Oriental LandJapanJapanPublicly listed$4.5B$1.5B$32B6.7x
Las Vegas SandsUnited StatesUnited StatesPublicly listed$13B$4.3B$26B2.8x
Aman ResortsSwitzerlandBaarPrivate$518M-$3B-
MewsCzech RepublicPraguePrivate$100M-$2.5B25.0x

NOT A HOTEL Public Comps

NOT A HOTEL is still privately-owned, but its public comps include Marriott, Hilton, Oriental Land, Las Vegas Sands, IHG Hotels & Resorts, Galaxy Enter Group, Hyatt, H World Group, Sands China and Accor.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Marriott$26B$4.6B4.0x3.8x22.6x17.9x
Hilton$12B$2.9B6.7x6.4x28.3x20.4x
Oriental Land$4.5B$1.5B6.8x6.7x20.3x20.1x
Las Vegas Sands$13B$4.3B3.0x2.8x8.9x7.4x
IHG Hotels & Resorts$5.2B$1.4B5.0x4.8x19.2x18.4x
Galaxy Enter Group$6.3B$1.7B2.5x2.4x9.1x8.7x
Hyatt$7.1B$620M2.6x2.6x30.3x16.1x
H World Group$3.8B$1.3B4.2x4.0x12.3x11.7x

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Common questions about NOT A HOTEL

When was NOT A HOTEL founded?NOT A HOTEL was founded in 2020.
Where is NOT A HOTEL headquartered?NOT A HOTEL is headquartered in Tokyo, Japan.
Is NOT A HOTEL publicly listed?No, NOT A HOTEL is a private, VC-backed company.
How much funding has NOT A HOTEL raised?NOT A HOTEL has raised $124M across 4 funding rounds.
What was NOT A HOTEL's last funding round?NOT A HOTEL's last funding round was a $64M Series D in August 2026, led by SBI Holdings and Toyota Invention Partners.
Who are NOT A HOTEL's investors?NOT A HOTEL's investors include Sequoia Inc., Toyota Invention Partners, SBI Holdings, GLION, SBI Investment, ANRI, Minerva Growth Partners, Nobuhiro Ariyasu, GMO VenturePartners, Nomura and 3 others.
Which companies are comparable to NOT A HOTEL?Companies comparable to NOT A HOTEL include Marriott, Hilton, Oriental Land, Las Vegas Sands, Aman Resorts and Mews.

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