- Companies
- NOT A HOTEL
NOT A HOTEL Funding, Investors & Competitors
NOT A HOTEL has raised $124M across 4 funding rounds, most recently a $64M Series D in August 2026.
Last NOT A HOTEL funding round
$64M
Series D · Aug 2026
Cumulative funding NOT A HOTEL raised
$124M
across 4 funding rounds
Key investors in NOT A HOTEL
Sequoia Inc.
SBI Investment
SBI Holdings
Toyota Invention Partners
GLION
SMBC Venture Capital
ANRI
GMO VenturePartners
About NOT A HOTEL
NOT A HOTEL is a Tokyo-based membership platform launched in 2020 that transforms private villas into hybrid home-hotel accommodations via a mobile app. Owners reserve their properties as personal homes while making unused dates available for hotel bookings three months in advance, with earnings tracked directly in the app. The service handles reservations, key delivery, and chat support seamlessly. Members gift stays to family, friends, or partners effortlessly. Operating across Japan, NOT A HOTEL manages dozens of luxury villas, blending ownership flexibility with short-term rental revenue in popular tourist areas like Kyoto and Hokkaido.
Founded
2020
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Commission
Sectors
NOT A HOTEL Funding History
NOT A HOTEL has raised a total of $124M across 4 funding rounds, plus 2 secondary share sales.
NOT A HOTEL's first fundraising round was a $9M seed round in June 2020. The most recent completed round was a $64M Series D in August 2026.
NOT A HOTEL funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Aug 2026 | Series D | SBI Holdings (lead); Toyota Invention Partners (lead); GLION; SBI Investment; Sequoia Inc. | $64M | NOT A HOTEL Co., Ltd. reported revenue of 11,273 million JPY for 2026. The company's operations involve luxury real estate and hotel management through the joint utilization and sale of villas and lodging facilities, with revenue unchanged from the prior period. Revenue for 2025 is presented as the same comparative amount. |
| Aug 2026 | Secondary | Toyota Invention Partners; SBI Holdings; GLION; SBI Investment; Sequoia Inc. | $41M | - |
| Feb 2026 | Secondary | - | $13M | NOT A HOTEL is a Japanese luxury real estate innovator offering high-end villas through a co-ownership platform, where properties operate as luxury hotels on non-owner days to maximize asset utilization. The company, founded in 2020, has expanded to nine locations with over 1,100 owners and a cumulative contract value of $423 million as of the latest funding announcement. It also ventures into lifestyle services like the NOT A GARAGE mobility platform with helicopters and cruisers. In a recent funding round totaling approximately $65.8 million, NOT A HOTEL secured $17 million in Series C equity led by Minerva Growth Partners with participation from Sequoia, Hillhouse Investment Management, and SuMi TRUST Innovation Fund, plus $49 million in debt from 18 institutions and a $13 million secondary transaction. This brings total accumulated funding to $210 million. An additional report notes ¥10.1 billion raised in Series C and debt financing, pushing total funding to ¥33.2 billion as of end-January 2026. Earlier, NOT A HOTEL closed a Series B round of 5.5 billion yen (about $35 million), bringing total funding to around 10.5 billion yen ($67 million) at that time, with plans for six new properties expected to generate 100 billion yen ($638 million) in sales over two years. The company continues to grow, including a design competition with a JPY 10 million grand prize for new properties. |
| Feb 2026 | Series C | Minerva Growth Partners; Sequoia Inc.; SuMi TRUST Innovation Fund; Rava Partners | $17M | - |
| Jul 2024 | Series B | Nomura (lead) | $35M | NOT A HOTEL is a Japanese luxury real estate startup founded in 2020, offering a co-ownership platform for vacation homes and villas, allowing partial or full ownership with usage periods from 30 days to a year. It simplifies property acquisition, management, and ownership, targeting wealthy customers including international ones, with plans for global expansion via a new website. The company operates nine locations, has 597 property owners, and a cumulative contract volume of 22.7 billion yen (US$145 million). It plans six new domestic flagship properties and expansions in Kita-Karuizawa and Aoshima, Miyazaki Prefecture, expecting these to generate 100 billion yen (US$638 million) in sales over the next two years. In a Series B funding round, NOT A HOTEL raised 5.5 billion yen (approximately US$35 million) through private placement and J-KISS instruments, bringing total funding to around 10.5 billion yen (US$67 million). This round supports major expansion plans. A later hybrid round totaling $65.8 million included a $17 million Series C equity portion led by Minerva Growth Partners with Sequoia, Hillhouse Investment Management, and SuMi TRUST Innovation Fund, plus $49 million debt from 18 institutions and a $13 million secondary transaction. Total accumulated funding reached $210 million. Funds from these rounds are allocated to asset acquisitions, technological platform development, nationwide property network expansion, and enhancing owner experiences with personalized hospitality and services. The company aims to revitalize Japan's luxury villa market and explore token-based financing in the future. |
| Jun 2020 | Seed | ANRI (lead); Nobuhiro Ariyasu; GMO VenturePartners; SMBC Venture Capital | $9M | - |
Who has invested in NOT A HOTEL?
13 investors have backed NOT A HOTEL across its funding rounds, including Sequoia Inc., SBI Investment, SBI Holdings, Toyota Invention Partners, GLION and SMBC Venture Capital.
Lead investors include SBI Holdings, Toyota Invention Partners, Nomura and ANRI.
NOT A HOTEL Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| -- | 3 | Participant | Feb 2026 | |
| 2 | Lead | Aug 2026 | ||
| 2 | Lead | Aug 2026 | ||
| 2 | Participant | Aug 2026 | ||
| 2 | Participant | Aug 2026 | ||
| 1 | Lead | Jun 2020 | ||
| 1 | Participant | Feb 2026 | ||
| 1 | Participant | Jun 2020 | ||
| 1 | Participant | Jun 2020 | ||
| 1 | Lead | Jul 2024 | ||
| 1 | Participant | Feb 2026 | ||
This data is available for Pro users. Sign up to see all 13 NOT A HOTEL investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialNOT A HOTEL Competitors
NOT A HOTEL competitors include listed companies like Marriott, Hilton, Oriental Land and Las Vegas Sands, and private ones like Aman Resorts and Mews.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $26B | $4.6B | $87B | 3.8x | ||
| Publicly listed | $12B | $2.9B | $68B | 6.4x | ||
| Publicly listed | $4.5B | $1.5B | $32B | 6.7x | ||
| Publicly listed | $13B | $4.3B | $26B | 2.8x | ||
| Private | $518M | - | $3B | - | ||
| Private | $100M | - | $2.5B | 25.0x |
NOT A HOTEL Public Comps
NOT A HOTEL is still privately-owned, but its public comps include Marriott, Hilton, Oriental Land, Las Vegas Sands, IHG Hotels & Resorts, Galaxy Enter Group, Hyatt, H World Group, Sands China and Accor.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $26B | $4.6B | 4.0x | 3.8x | 22.6x | 17.9x | |||
| $12B | $2.9B | 6.7x | 6.4x | 28.3x | 20.4x | |||
| $4.5B | $1.5B | 6.8x | 6.7x | 20.3x | 20.1x | |||
| $13B | $4.3B | 3.0x | 2.8x | 8.9x | 7.4x | |||
| $5.2B | $1.4B | 5.0x | 4.8x | 19.2x | 18.4x | |||
| $6.3B | $1.7B | 2.5x | 2.4x | 9.1x | 8.7x | |||
| $7.1B | $620M | 2.6x | 2.6x | 30.3x | 16.1x | |||
| $3.8B | $1.3B | 4.2x | 4.0x | 12.3x | 11.7x | |||
This data is available for Pro users. Sign up to see all NOT A HOTEL competitors and their valuation data. Start Free Trial | ||||||||
Common questions about NOT A HOTEL
| When was NOT A HOTEL founded? | NOT A HOTEL was founded in 2020. |
| Where is NOT A HOTEL headquartered? | NOT A HOTEL is headquartered in Tokyo, Japan. |
| Is NOT A HOTEL publicly listed? | No, NOT A HOTEL is a private, VC-backed company. |
| How much funding has NOT A HOTEL raised? | NOT A HOTEL has raised $124M across 4 funding rounds. |
| What was NOT A HOTEL's last funding round? | NOT A HOTEL's last funding round was a $64M Series D in August 2026, led by SBI Holdings and Toyota Invention Partners. |
| Who are NOT A HOTEL's investors? | NOT A HOTEL's investors include Sequoia Inc., Toyota Invention Partners, SBI Holdings, GLION, SBI Investment, ANRI, Minerva Growth Partners, Nobuhiro Ariyasu, GMO VenturePartners, Nomura and 3 others. |
| Which companies are comparable to NOT A HOTEL? | Companies comparable to NOT A HOTEL include Marriott, Hilton, Oriental Land, Las Vegas Sands, Aman Resorts and Mews. |
See companies similar to NOT A HOTEL
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




