Natalist Acquisition, Valuation, Funding & Investors

Natalist was acquired by Everly Health for $2.9B in October 2021.

Natalist acquisition price

$2.9B

Acquired by Everly Health · Oct 2021

Cumulative funding Natalist raised

$5M

across 1 funding round

Key investors in Natalist

  • Cowboy Ventures

Natalist Overview

About Natalist

Natalist is a provider of fertility and pregnancy essentials including prenatal vitamins, tests, and bundles, paired with evidence-based educational resources. Certified 100% plastic neutral via its Mother Earth initiative since August 2020, the brand redesigns products for usability. Launched in August 2019 from Austin, Texas.


Founded

2018

HQ

United StatesCharleston, SC

Status

Acquired

Customer focus

B2C

Revenue model

Product sales

Valuation

$2.9B (acquired Oct 2021)

Natalist Acquisition

Natalist was acquired by Everly Health for $2.9B on 21 October 2021.

Before the acquisition Natalist had raised $5M across 1 funding round.

Natalist acquisition details
AcquirerDateTypePrice
21 Oct 2021Strategic M&A$2.9B

Natalist Funding History

Natalist has raised a total of $5M across 1 funding round.

Natalist funding rounds

Natalist funding rounds
DateStageInvestorsRaisedDeal Summary
Oct 2019SeedCowboy Ventures (lead)$5MNatalist raised $5 million in a Seed VC round on October 3, 2019, led by Cowboy Ventures with participation from Rock Health, Collaborative Fund, Fuel Capital, xFund, and angels including Christine Lemke of Evidation Health, Katrina Lake of Stitch Fix, and Julia Cheek of Everlywell. The Charleston, South Carolina-based company offers fertility products such as ovulation and pregnancy tests, prenatal vitamins, and bundles like the $90 Get Pregnant Bundle containing 7 ovulation tests, 3 pregnancy tests, and two one-month vitamin supplies. Benefitfocus signed a deal to offer Natalist products at half-off to its 1,500 employees. Natalist launched in 2019 and grew organically, later expanding products to over 5,000 store locations by 2021. The company was acquired by Everly Health on October 21, 2021.

Who has invested in Natalist?

1 investor has backed Natalist across its funding rounds, including Cowboy Ventures.

Lead investors include Cowboy Ventures.


Natalist Investors

Investors in Natalist by funding rounds participated
InvestorHQRoundsRoleFirst check

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Natalist Competitors

Natalist competitors include listed companies like Tiger Brands and Unicharm, and private ones like Glossier, Lush Fresh Handmade Cosmetics, GP Club and Pharmapacks.

Public and private companies comparable to Natalist
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Tiger BrandsSouth AfricaSouth AfricaPublicly listed$2.1B$414M$2.4B1.1x
GlossierUnited StatesNew York City, NYPrivate$100M-$1.8B18.0x
Lush Fresh Handmade CosmeticsUnited KingdomPoolePrivate--$1.5B-
GP ClubSouth KoreaSeoulPrivate--$1.3B-
PharmapacksUnited StatesNew York City, NYPrivate$250M-$1.1B4.4x
UnicharmJapanJapanPublicly listed$6.1B$963M$11B1.5x

Natalist Public Comps

Natalist is no longer listed, but its public comps include Interparfums, Hengan Group, China Feihe, Blue Moon Group, Lion Corp., Bic, Procter & Gamble Hygiene, Kolmar Korea, Proya Cosmetics and Giant Biogene.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Interparfums$1B$228M2.8x2.9x12.9x13.8x
Hengan Group$3.4B$574M0.8x0.8x4.9x4.7x
China Feihe$2.7B$512M0.3x0.3x1.7x1.6x
Blue Moon Group$1.1B($19M)2.2x-(129.4x)-
Lion Corp.$2.7B$252M1.0x1.0x11.0x7.5x
Bic$2.4B$293M1.3x1.3x10.3x6.5x
Procter & Gamble Hygiene$446M$122M5.6x5.4x20.6x20.5x
Kolmar Korea$2B$253M1.9x1.7x15.1x12.6x

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Common questions about Natalist

When was Natalist founded?Natalist was founded in 2018.
Where is Natalist headquartered?Natalist is headquartered in Charleston, SC, United States.
Is Natalist publicly listed?No, Natalist was acquired by Everly Health in October 2021.
Who acquired Natalist?Natalist was acquired by Everly Health in October 2021.
How much was Natalist acquired for?Natalist was acquired for $2.9B in October 2021.
How much funding has Natalist raised?Natalist has raised $5M across 1 funding round.
What was Natalist's last funding round?Natalist's last funding round was a $5M seed round in October 2019, led by Cowboy Ventures.
Who are Natalist's investors?Natalist's investors include Cowboy Ventures.
Which companies are comparable to Natalist?Companies comparable to Natalist include Tiger Brands, Glossier, Lush Fresh Handmade Cosmetics, GP Club, Pharmapacks and Unicharm.

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