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- Natalist
Natalist Acquisition, Valuation, Funding & Investors
Natalist was acquired by Everly Health for $2.9B in October 2021.
Cumulative funding Natalist raised
$5M
across 1 funding round
Key investors in Natalist
Cowboy Ventures
About Natalist
Natalist is a provider of fertility and pregnancy essentials including prenatal vitamins, tests, and bundles, paired with evidence-based educational resources. Certified 100% plastic neutral via its Mother Earth initiative since August 2020, the brand redesigns products for usability. Launched in August 2019 from Austin, Texas.
Founded
2018
HQ
Website
Status
Acquired
Customer focus
B2C
Revenue model
Product sales
Valuation
$2.9B (acquired Oct 2021)
Natalist Acquisition
Natalist was acquired by Everly Health for $2.9B on 21 October 2021.
Before the acquisition Natalist had raised $5M across 1 funding round.
| Acquirer | Date | Type | Price |
|---|---|---|---|
| 21 Oct 2021 | Strategic M&A | $2.9B |
Natalist Funding History
Natalist has raised a total of $5M across 1 funding round.
Natalist funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Oct 2019 | Seed | Cowboy Ventures (lead) | $5M | Natalist raised $5 million in a Seed VC round on October 3, 2019, led by Cowboy Ventures with participation from Rock Health, Collaborative Fund, Fuel Capital, xFund, and angels including Christine Lemke of Evidation Health, Katrina Lake of Stitch Fix, and Julia Cheek of Everlywell. The Charleston, South Carolina-based company offers fertility products such as ovulation and pregnancy tests, prenatal vitamins, and bundles like the $90 Get Pregnant Bundle containing 7 ovulation tests, 3 pregnancy tests, and two one-month vitamin supplies. Benefitfocus signed a deal to offer Natalist products at half-off to its 1,500 employees. Natalist launched in 2019 and grew organically, later expanding products to over 5,000 store locations by 2021. The company was acquired by Everly Health on October 21, 2021. |
Who has invested in Natalist?
1 investor has backed Natalist across its funding rounds, including Cowboy Ventures.
Lead investors include Cowboy Ventures.
Natalist Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialNatalist Competitors
Natalist competitors include listed companies like Tiger Brands and Unicharm, and private ones like Glossier, Lush Fresh Handmade Cosmetics, GP Club and Pharmapacks.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $2.1B | $414M | $2.4B | 1.1x | ||
| Private | $100M | - | $1.8B | 18.0x | ||
| Private | - | - | $1.5B | - | ||
| Private | - | - | $1.3B | - | ||
| Private | $250M | - | $1.1B | 4.4x | ||
| Publicly listed | $6.1B | $963M | $11B | 1.5x |
Natalist Public Comps
Natalist is no longer listed, but its public comps include Interparfums, Hengan Group, China Feihe, Blue Moon Group, Lion Corp., Bic, Procter & Gamble Hygiene, Kolmar Korea, Proya Cosmetics and Giant Biogene.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1B | $228M | 2.8x | 2.9x | 12.9x | 13.8x | |||
| $3.4B | $574M | 0.8x | 0.8x | 4.9x | 4.7x | |||
| $2.7B | $512M | 0.3x | 0.3x | 1.7x | 1.6x | |||
| $1.1B | ($19M) | 2.2x | - | (129.4x) | - | |||
| $2.7B | $252M | 1.0x | 1.0x | 11.0x | 7.5x | |||
| $2.4B | $293M | 1.3x | 1.3x | 10.3x | 6.5x | |||
| $446M | $122M | 5.6x | 5.4x | 20.6x | 20.5x | |||
| $2B | $253M | 1.9x | 1.7x | 15.1x | 12.6x | |||
This data is available for Pro users. Sign up to see all Natalist competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Natalist
| When was Natalist founded? | Natalist was founded in 2018. |
| Where is Natalist headquartered? | Natalist is headquartered in Charleston, SC, United States. |
| Is Natalist publicly listed? | No, Natalist was acquired by Everly Health in October 2021. |
| Who acquired Natalist? | Natalist was acquired by Everly Health in October 2021. |
| How much was Natalist acquired for? | Natalist was acquired for $2.9B in October 2021. |
| How much funding has Natalist raised? | Natalist has raised $5M across 1 funding round. |
| What was Natalist's last funding round? | Natalist's last funding round was a $5M seed round in October 2019, led by Cowboy Ventures. |
| Who are Natalist's investors? | Natalist's investors include Cowboy Ventures. |
| Which companies are comparable to Natalist? | Companies comparable to Natalist include Tiger Brands, Glossier, Lush Fresh Handmade Cosmetics, GP Club, Pharmapacks and Unicharm. |
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