Nutrabolt Revenue, Valuation, Funding & Investors

Nutrabolt is valued at $2.9B as of December 2022, a 4.4x multiple on its last reported $650M revenue.

Last Nutrabolt valuation

$2.9B

Secondary · Dec 2022

Nutrabolt revenue

$650M

Secondary · Dec 2022

Key investors in Nutrabolt

Nutrabolt Overview

About Nutrabolt

Nutrabolt is a Bryan, Texas-headquartered sports nutrition company producing C4 pre-workout energy drinks, protein powders, and recovery supplements. Founded in 2002, it distributes through GNC, Amazon, and grocery chains, with C4 brand generating over $300 million in annual retail sales.


Founded

2020

HQ

United StatesAustin, TX

Status

Privately held

Customer focus

B2B

Revenue model

Product sales

Revenue

$650M (Dec 2022)

Valuation

$2.9B (Dec 2022)

Nutrabolt Valuation

Nutrabolt is currently valued at $2.9B, based on its secondary sale in December 2022.

The $863M round was led by Keurig Dr Pepper.

Nutrabolt valuation by funding round

Nutrabolt valuation by funding round
DateStageValuationRevenue Multiple
Dec 2022Secondary$2.9B4.4x

Nutrabolt Revenue

Nutrabolt's latest recorded revenue is $650M, as of its secondary sale in December 2022. At a $2.9B valuation, that implies a 4.4x revenue multiple.

Nutrabolt revenue by funding round

Nutrabolt revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Dec 2022$650M$2.9B4.4xSecondary

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Nutrabolt Funding History

Nutrabolt has 1 recorded secondary share sale and no primary funding rounds.

Nutrabolt funding rounds

Nutrabolt funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Dec 2022SecondaryKeurig Dr Pepper (lead)$863M$2.9BNutrabolt is the maker of performance energy drinks such as C4 Energy and Xtend, along with post-workout recovery brand Xtend and Cellucor. On December 8, 2022, Keurig Dr Pepper announced a strategic partnership with Nutrabolt, including a long-term sales and distribution agreement and a $863 million cash investment for approximately 30% preferred equity stake (net ~$740M after tax benefits). The deal valued Nutrabolt at about $3 billion. Keurig Dr Pepper gains presence in the performance energy drink market and board representation, with options for additional equity based on performance and future capital raises. Nutrabolt's estimated 2023 net sales were projected above $650 million. Net of tax benefits, the investment represented a multiple below 4x these estimated net sales. The partnership leverages Keurig Dr Pepper's distribution for C4 Energy in direct store territories, while Nutrabolt retains direct distribution in specialty, health club, and fitness channels.

Who has invested in Nutrabolt?

1 investor has backed Nutrabolt across its funding rounds, including Keurig Dr Pepper.

Lead investors include Keurig Dr Pepper.


Nutrabolt Investors

Investors in Nutrabolt by funding rounds participated
InvestorHQRoundsRoleFirst check

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Nutrabolt

Nutrabolt has acquired 1 company to date.

Last acquisition by Nutrabolt was on April 3rd 2017. Nutrabolt acquired Scivation for undisclosed valuation.


Latest Acquisitions by Nutrabolt

Scivation
Description
Scivation is a sports nutrition company producing amino acid supplements, whey proteins, and recovery products tailored for athletes and fitness enthusiasts. Its flagship XTEND brand features branched-chain amino acids in various flavors, including original, sugar-free, and elite formulations with added electrolytes. Acquired by Nutrabolt in 2019, Scivation operates from Frisco, Texas, and distributes products through retailers like GNC and Bodybuilding.com. The company supports training regimens with items such as Whey HD protein isolate and On EFX creatine, emphasizing clean ingredients and third-party testing for purity.
HQ CountryUnited States
HQ City
Durham, NC
Deal Date3 Apr 2017
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Investments by Nutrabolt

Nutrabolt has invested in 1 company to date.

Latest investment by Nutrabolt was on January 17th 2024. Nutrabolt invested in Bloom Nutrition in their $90M Undisclosed stage round.


Latest Investments by Nutrabolt

Bloom Nutrition
Description
Bloom Nutrition is a Los Angeles-based brand offering plant-based supplements tailored for women, including Greens & Superfoods powder in flavors like berry and citrus. Products contain 30 vitamins, probiotics, and digestive enzymes, sold via subscription on its website and Amazon. The line extends to protein powders and pre-workouts, with endorsements from influencers reaching millions. Established in 2019, Bloom Nutrition ships to customers across the United States and Canada.
HQ CountryUnited States
HQ City
Los Angeles, CA
Deal Date17 Jan 2024
RoundUndisclosed stage
Raised$90M
InvestorsClayton Christopher; Amberstone Ventures
Valuation$250M
EV/Revenue
EV/EBITDA

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Nutrabolt Competitors

Nutrabolt competitors include listed companies like Tiger Brands, Unilever Indonesia, Alicorp and Hengan Group, and private ones like Anastasia Beverly Hills and Hocco.

Public and private companies comparable to Nutrabolt
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Tiger BrandsSouth AfricaSouth AfricaPublicly listed$2.1B$414M$2.4B1.1x
Unilever IndonesiaIndonesiaIndonesiaPublicly listed$1.8B$297M$3.5B1.8x
AlicorpPeruPeruPublicly listed$3.5B$339M$2.2B0.9x
Hengan GroupChinaChinaPublicly listed$3.4B$574M$2.9B0.8x
Anastasia Beverly HillsUnited StatesLos Angeles, CAPrivate--$3B-
HoccoIndiaAhmedabadPrivate$48M-$2.7B-

Nutrabolt Public Comps

Nutrabolt is still privately-owned, but its public comps include Hengan Group, Tootsie Roll, Interparfums, Suedzucker, Premium Brands Holdings, China Feihe, National Beverage, Olam Group, The Marzetti and Blue Moon Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Hengan Group$3.4B$574M0.8x0.8x4.9x4.7x
Tootsie Roll$733M$137M3.8x-20.2x-
Interparfums$1B$228M2.8x2.9x12.9x13.8x
Suedzucker$9.6B$526M0.7x0.7x13.2x9.9x
Premium Brands Holdings$5.4B$316M1.0x0.9x17.1x9.5x
China Feihe$2.7B$512M0.3x0.3x1.7x1.6x
National Beverage$1.2B$253M2.5x2.4x11.5x11.7x
Olam Group$23B$1.6B0.4x0.5x6.4x7.9x

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Common questions about Nutrabolt

When was Nutrabolt founded?Nutrabolt was founded in 2020.
Where is Nutrabolt headquartered?Nutrabolt is headquartered in Austin, TX, United States.
Is Nutrabolt publicly listed?No, Nutrabolt is a private, VC-backed company.
What is Nutrabolt's valuation?Nutrabolt was last valued at $2.9B in its secondary sale in December 2022.
Who are Nutrabolt's investors?Nutrabolt's investors include Keurig Dr Pepper.
What is Nutrabolt's revenue?Nutrabolt's latest recorded revenue is $650M (December 2022).
What is Nutrabolt's revenue multiple?Nutrabolt's latest valuation implies a 4.4x revenue multiple ($2.9B valuation on $650M of revenue).
Which companies are comparable to Nutrabolt?Companies comparable to Nutrabolt include Tiger Brands, Unilever Indonesia, Alicorp, Hengan Group, Anastasia Beverly Hills and Hocco.
How many companies has Nutrabolt acquired?Nutrabolt has acquired 1 company, including Scivation.
How many companies has Nutrabolt invested in?Nutrabolt has invested in 1 company, including Bloom Nutrition.
What was Nutrabolt's last investment?In January 2024, Nutrabolt invested in Bloom Nutrition's $90M undisclosed-stage round alongside Clayton Christopher and Amberstone Ventures.

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