Anastasia Beverly Hills Revenue, Valuation, Funding & Investors

Anastasia Beverly Hills is valued at $3B as of June 2018, a 7.5x revenue multiple. Anastasia Beverly Hills revenue was $400M and Anastasia Beverly Hills EBITDA was $180M, as disclosed with its latest round.

Last Anastasia Beverly Hills valuation

$3B

Undisclosed stage · Jun 2018

Last Anastasia Beverly Hills funding round

$130M

Undisclosed stage · Jun 2018

Anastasia Beverly Hills revenue

$400M

Undisclosed stage · Jun 2018

Key investors in Anastasia Beverly Hills

  • TPG
  • CPP Investments

Anastasia Beverly Hills Overview

About Anastasia Beverly Hills

Anastasia Beverly Hills is a Beverly Hills-headquartered prestige cosmetics brand renowned for brow products inspired by the Golden Ratio. Founded by Anastasia Soare in 1997 with a flagship salon, it launched its first product line in 2000, pioneering the patented Golden Ratio Eyebrow Shaping Method. Signature items include Brow Wiz, Dipbrow Pomade, and Liquid Lipstick, sold at Sephora, Ulta, Nordstrom, and Dillard's across more than 25 countries including the US, UK, and Australia. The brand expanded into color makeup in 2014 via Instagram and upholds cruelty-free standards.


Founded

1997

HQ

United StatesLos Angeles, CA

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Revenue

$400M (Jun 2018)

Valuation

$3B (Jun 2018)

Anastasia Beverly Hills Valuation

Anastasia Beverly Hills is currently valued at $3B, based on its undisclosed-stage round in June 2018. Read the announcement ↗

The $130M round was led by TPG, with participation from CPP Investments.

Anastasia Beverly Hills valuation by funding round

Anastasia Beverly Hills valuation by funding round
DateStageValuationRevenue Multiple
Jun 2018Undisclosed stage$3B7.5x

Anastasia Beverly Hills Revenue

Anastasia Beverly Hills' latest recorded revenue is $400M, as of its undisclosed-stage round in June 2018. At a $3B valuation, that implies a 7.5x revenue multiple.

Anastasia Beverly Hills revenue by funding round

Anastasia Beverly Hills revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Jun 2018$400M$3B7.5xUndisclosed stage

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Anastasia Beverly Hills Funding History

Anastasia Beverly Hills has raised a total of $130M across 1 funding round.

Anastasia Beverly Hills funding rounds

Anastasia Beverly Hills funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jun 2018Undisclosed stageTPG (lead); CPP Investments$130M$3BAnastasia Beverly Hills, founded by Romanian-born entrepreneur Anastasia Soare in 1997, began as a Beverly Hills flagship salon specializing in her patented Golden Ratio Eyebrow Shaping Method, pioneering the brow category in cosmetics before expanding into eyes, face, and lips products distributed via retailers like Sephora, Nordstrom, Macy’s, and Dillard’s. In June 2018, TPG Capital invested $600 million for approximately 38% ownership through preferred shares, combined with debt financing, in a deal valuing the company at $3 billion, as reported contemporaneously amid the brand's explosive growth fueled by social media and Instagram popularity. Founder Soare expressed openness to a minority partner for international expansion into Europe and Asia, employing around 350 people at the time, while confirming the $3 billion valuation speculation felt honoring though unconfirmed operationally. Subsequent developments saw TPG's stake reduced to about 6% in a 2025 debt restructuring, wiping out most of its $600 million investment amid declining performance, credit downgrades, and missed loan payments, with founder Soare considering a $225 million equity injection and lenders potentially taking equity.

Who has invested in Anastasia Beverly Hills?

2 investors have backed Anastasia Beverly Hills across its funding rounds, including TPG and CPP Investments.

Lead investors include TPG.


Anastasia Beverly Hills Investors

Investors in Anastasia Beverly Hills by funding rounds participated
InvestorHQRoundsRoleFirst check

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Anastasia Beverly Hills Competitors

Anastasia Beverly Hills competitors include listed companies like LG Household & Healthcare, Coty, Proya Cosmetics and Hengan Group, and private ones like Nutrabolt and Christian Louboutin.

Public and private companies comparable to Anastasia Beverly Hills
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
LG Household & HealthcareSouth KoreaSouth KoreaPublicly listed$4.8B$127M$3B0.5x
CotyUnited StatesUnited StatesPublicly listed$5.8B$38M$3B1.1x
Proya CosmeticsChinaChinaPublicly listed$1.6B$294M$2.9B1.4x
Hengan GroupChinaChinaPublicly listed$3.5B$578M$3.1B0.9x
NutraboltUnited StatesAustin, TXPrivate$650M-$2.9B4.4x
Christian LouboutinFranceParisPrivate--$2.6B-

Anastasia Beverly Hills Public Comps

Anastasia Beverly Hills is still privately-owned, but its public comps include LG Household & Healthcare, Coty, Proya Cosmetics, Hengan Group, Unilever Indonesia, Bic, Lion Corp., Giant Biogene, Interparfums and Gillette India.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
LG Household & Healthcare$4.8B$127M0.5x0.5x17.7x5.5x
Coty$5.8B$38M1.1x1.1x172.1x7.8x
Proya Cosmetics$1.6B$294M1.5x1.4x8.3x8.0x
Hengan Group$3.5B$578M0.9x0.9x5.2x5.0x
Unilever Indonesia$1.8B$290M1.6x1.5x9.8x9.3x
Bic$2.3B$285M1.2x1.2x9.8x6.1x
Lion Corp.$2.7B$249M1.1x1.0x11.6x7.9x
Giant Biogene$829M$340M1.9x1.8x4.7x4.7x

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Common questions about Anastasia Beverly Hills

When was Anastasia Beverly Hills founded?Anastasia Beverly Hills was founded in 1997.
Where is Anastasia Beverly Hills headquartered?Anastasia Beverly Hills is headquartered in Los Angeles, CA, United States.
Is Anastasia Beverly Hills publicly listed?No, Anastasia Beverly Hills is a private, VC-backed company.
What is Anastasia Beverly Hills' valuation?Anastasia Beverly Hills was last valued at $3B in its undisclosed-stage round in June 2018.
How much funding has Anastasia Beverly Hills raised?Anastasia Beverly Hills has raised $130M across 1 funding round.
What was Anastasia Beverly Hills' last funding round?Anastasia Beverly Hills' last funding round was a $130M undisclosed-stage round in June 2018, led by TPG.
Who are Anastasia Beverly Hills' investors?Anastasia Beverly Hills' investors include CPP Investments and TPG.
What is Anastasia Beverly Hills' revenue?Anastasia Beverly Hills' latest recorded revenue is $400M (June 2018).
What is Anastasia Beverly Hills' revenue multiple?Anastasia Beverly Hills' latest valuation implies a 7.5x revenue multiple ($3B valuation on $400M of revenue).
Which companies are comparable to Anastasia Beverly Hills?Companies comparable to Anastasia Beverly Hills include LG Household & Healthcare, Coty, Proya Cosmetics, Hengan Group, Nutrabolt and Christian Louboutin.

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