Moody Funding, Investors & Competitors

Moody has raised $215M across 3 funding rounds, most recently a $157M Series C in November 2021.

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Last Moody funding round

$157M

Series C · Nov 2021

Cumulative funding Moody raised

$215M

across 3 funding rounds

Key investors in Moody

  • GGV Capital
  • XVC
  • Jingwei Investments
  • Source Capital
  • KKR
  • 5Y Capital
  • CITIC Industrial Investment Group

Moody Overview

About Moody

Moody is a developer and seller of disposable colored contact lenses through Tmall platforms in China. The brand offers daily, monthly, and quarterly options in hues like grey, brown, and hazel with high oxygen permeability ratings. Packaged in sterile blister packs compliant with national standards, products feature enlarged pupils and natural blends for Asian eye shapes, distributed via Alibaba marketplaces.


Founded

2019

HQ

ChinaShanghai

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Moody Funding History

Moody has raised a total of $215M across 3 funding rounds.

Moody's first fundraising round was a $20M Series B in January 2021. The most recent completed round was a $157M Series C in November 2021.

Moody funding rounds

Moody funding rounds
DateStageInvestorsRaisedDeal Summary
Nov 2021Series C5Y Capital (lead); KKR (lead); GGV Capital$157MWeimu Shanghai Technology, operating as the Chinese colored contact lens brand Moody, completed a Series C funding round exceeding CNY1 billion (USD156.1 million) in early November 2021, led by KKR and 5Y Capital. The two-year-old startup, targeting white-collar women aged 18-35 with products priced between CNY89-119, plans to use proceeds for product development, upgrades, and global expansion. It follows prior rounds including Series B and B+ totaling CNY380 million in February 2021, with backers like GL Ventures, Tencent Holdings, Matrix Partners, and Source Code Capital. Moody forecasted sales exceeding CNY800 million in 2021, a fourfold increase from over CNY200 million in 2020, where it led online colored contact sales in China. The company has invested CNY300 million in materials and production lines, planning over CNY500 million more for innovation. In the growing colored contact lens market, Moody benefits from high repurchase rates of 30-50%, surpassing lipsticks at 20%. Competitors include 4inLook (CNY100 million Series B+ in March 2021) and Kilala (over CNY400 million Series B/B+). Moody's funding supports its positioning in a sector with strong repeat purchase dynamics.
Feb 2021Series BCITIC Industrial Investment Group (lead); XVC; Jingwei Investments; GGV Capital; Source Capital$39M-
Jan 2021Series BGGV Capital (lead); XVC; Jingwei Investments; Source Capital$20M-

Who has invested in Moody?

7 investors have backed Moody across its funding rounds, including GGV Capital, XVC, Jingwei Investments, Source Capital, KKR and 5Y Capital.

Lead investors include 5Y Capital, KKR, CITIC Industrial Investment Group and GGV Capital.


Moody Investors

Investors in Moody by funding rounds participated
InvestorHQRoundsRoleFirst check
GGV CapitalUnited StatesSan Francisco, CA3LeadJan 2021
XVCChinaBeijing2ParticipantJan 2021
Jingwei InvestmentsChinaShenzhen2ParticipantJan 2021
Source CapitalUnited StatesAtlanta, GA2ParticipantJan 2021
KKRUnited StatesNew York City, NY1LeadNov 2021

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Investments by Moody

Moody has invested in 1 company to date.

Latest investment by Moody was on September 15th 2023. Moody invested in Xianshun Technology in their $1M Seed round.


Latest Investments by Moody

Xianshun Technology
Description
Xianshun Technology is a designer of near-eye display optical systems paired with ultra-low-power hardware for AR smart glasses aimed at consumer markets.
HQ CountryChina
HQ City
Shenzhen
Deal Date15 Sep 2023
RoundSeed
Raised$1M
InvestorsSmall is Big Investment Management
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Moody Competitors

Moody competitors include listed companies like AbbVie, Procter & Gamble, L'Oreal and Novo Nordisk, and private ones like Anastasia Beverly Hills and Nutrabolt.

Public and private companies comparable to Moody
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AbbVieUnited StatesUnited StatesPublicly listed$61B$17B$467B8.1x
Procter & GambleUnited StatesUnited StatesPublicly listed$87B$24B$343B4.2x
L'OrealFranceFrancePublicly listed$51B$12B$234B4.6x
Novo NordiskDenmarkDenmarkPublicly listed$48B$23B$190B4.3x
Anastasia Beverly HillsUnited StatesLos Angeles, CAPrivate--$3B-
NutraboltUnited StatesAustin, TXPrivate$650M-$2.9B4.4x

Moody Public Comps

Moody is still privately-owned, but its public comps include AbbVie, Procter & Gamble, L'Oreal, Novo Nordisk, Unilever, EssilorLuxottica, Colgate-Palmolive, Bayer, Hindustan Unilever and Galderma.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
AbbVie$61B$17B8.7x8.1x30.6x17.6x
Procter & Gamble$87B$24B4.2x4.2x15.4x15.6x
L'Oreal$51B$12B4.9x4.6x20.9x19.4x
Novo Nordisk$48B$23B4.2x4.3x8.8x8.8x
Unilever$58B$12B2.9x2.8x13.6x12.4x
EssilorLuxottica$33B$7.5B2.8x2.7x12.4x11.0x
Colgate-Palmolive$20B$3.9B3.8x3.6x19.8x15.2x
Bayer$52B$3.5B1.8x1.8x26.7x8.3x

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Common questions about Moody

When was Moody founded?Moody was founded in 2019.
Where is Moody headquartered?Moody is headquartered in Shanghai, China.
Is Moody publicly listed?No, Moody is a private, VC-backed company.
How much funding has Moody raised?Moody has raised $215M across 3 funding rounds.
What was Moody's last funding round?Moody's last funding round was a $157M Series C in November 2021, led by 5Y Capital and KKR.
Who are Moody's investors?Moody's investors include GGV Capital, XVC, Jingwei Investments, Source Capital, KKR, 5Y Capital and CITIC Industrial Investment Group.
Which companies are comparable to Moody?Companies comparable to Moody include AbbVie, Procter & Gamble, L'Oreal, Novo Nordisk, Anastasia Beverly Hills and Nutrabolt.
How many companies has Moody invested in?Moody has invested in 1 company, including Xianshun Technology.
What was Moody's last investment?In September 2023, Moody invested in Xianshun Technology's $1M seed round alongside Small is Big Investment Management.

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