Just Buy Live Funding, Investors & Competitors

Just Buy Live has raised $120M across 2 funding rounds, most recently a $100M Series B in August 2017.

Last Just Buy Live funding round

$100M

Series B · Aug 2017

Cumulative funding Just Buy Live raised

$120M

across 2 funding rounds

Key investors in Just Buy Live

  • Alpha Capital
  • Ali Cloud Investment

Just Buy Live Overview

About Just Buy Live

Just Buy Live is an e-distributor platform facilitating direct brand-to-retailer supply chains with mobile retail tools and integrated financial services for merchants in emerging markets.


Founded

2015

HQ

IndiaMumbai

Status

Privately held

Customer focus

B2B

Revenue model

Commission

Just Buy Live Funding History

Just Buy Live has raised a total of $120M across 2 funding rounds.

Just Buy Live's first fundraising round was a $20M Series A in January 2016. The most recent completed round was a $100M Series B in August 2017.

Just Buy Live funding rounds

Just Buy Live funding rounds
DateStageInvestorsRaisedDeal Summary
Aug 2017Series BAli Cloud Investment (lead)$100MJust Buy Live was a B2B e-commerce startup founded in March 2015 that provided a mobile platform to democratize product access for retailers and small-to-medium enterprises (SMEs). The platform made inventory from listed brands available to shops in real-time across all locations. The company also operated Udhaar, an in-house unsecured credit lending platform for SMEs with over Rs 100 crore in credit lines available. In August 2017, Ali Cloud Investment announced a $100 million Series B investment in Just Buy Live, following the company's $20 million Series A from Alpha Capital in January 2016. The round was presented as funding for global expansion into markets with high SME density and fragmented distribution, as well as consolidation of existing Indian operations. According to company leadership, India operations were described as mature and close to profitability at the time, with the technology platform positioned as scalable and ready for international deployment. However, the announced $100 million funding was never actually received. Shortly after the announcement, Just Buy Live entered a period of rapid decline. The company had achieved early traction—onboarding 25,000 retailers in just 25 days—but this growth was heavily subsidized through paid marketing (IPL advertising) and unsustainable unit economics. Despite the announced Series B, the company scaled down operations across all 40 cities and laid off all employees within approximately nine months, fully shutting down by late 2017 or early 2018. No post-money valuation, revenue figures, or EBITDA metrics were publicly disclosed for the Series B round. The company's failure to secure the promised capital and its inability to sustain operations despite strong initial user acquisition demonstrated the challenges of scaling a B2B e-commerce platform in India without sustainable unit economics.
Jan 2016Series AAlpha Capital (lead)$20MJust Buy Live is an India-based ecommerce startup founded in 2015, operating from Mumbai and supplying goods directly from brands to retailers across 15 cities in 10 states, with 25,000 registered retailers and over 1,000 brands, 300,000 products, and Rs 3,000 crore worth of inventory as of early 2016. The company had 165 employees at some point and focused on brand-aligned distribution without intermediaries. It operated on a profit-based revenue model. The company raised funds from Arin and Alpha Capital around January 2016, targeting expansion to 500 cities, 10,000 brands, one million products, one million retailers, and Rs 1,000 crore in credit lines by year-end, while employing over 300 staff and using third-party delivery partners like GoJavas, Delhivery, and Fedex.

Who has invested in Just Buy Live?

2 investors have backed Just Buy Live across its funding rounds, including Alpha Capital and Ali Cloud Investment.

Lead investors include Ali Cloud Investment and Alpha Capital.


Just Buy Live Investors

Investors in Just Buy Live by funding rounds participated
InvestorHQRoundsRoleFirst check

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Just Buy Live Competitors

Just Buy Live competitors include listed companies like Alibaba Group and MonotaRO, and private ones like GrubMarket, CADDi, Jumbotail and Bizongo.

Public and private companies comparable to Just Buy Live
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
GrubMarketUnited StatesSan Francisco, CAPrivate--$3.5B-
CADDiJapanTokyoPrivate--$1.1B-
JumbotailIndiaBangalorePrivate$88M-$1B11.4x
BizongoIndiaMumbaiPrivate$18M-$980M-
Alibaba GroupChinaChinaPublicly listed$153B$15B$266B1.6x
MonotaROJapanJapanPublicly listed$2.1B$340M$6.3B2.6x

Just Buy Live Public Comps

Just Buy Live is still privately-owned, but its public comps include Alibaba Group, Parker Hannifin, McKesson, Carvana, Grainger, Cencora, Fastenal, Sumitomo, Rheinmetall and Cardinal Health.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
Parker Hannifin$21B$5.9B5.8x5.7x21.2x20.8x
McKesson$403B$7B0.3x0.3x16.0x15.3x
Carvana$20B($110M)3.7x2.9x(691.4x)27.7x
Grainger$18B$2.8B3.5x3.2x22.4x19.0x
Cencora$321B$3.6B0.2x0.2x18.8x12.7x
Fastenal$8.2B$1.8B6.9x6.3x30.9x28.0x
Sumitomo$47B$6.1B1.7x1.7x13.3x18.8x

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Common questions about Just Buy Live

When was Just Buy Live founded?Just Buy Live was founded in 2015.
Where is Just Buy Live headquartered?Just Buy Live is headquartered in Mumbai, India.
Is Just Buy Live publicly listed?No, Just Buy Live is a private, VC-backed company.
How much funding has Just Buy Live raised?Just Buy Live has raised $120M across 2 funding rounds.
What was Just Buy Live's last funding round?Just Buy Live's last funding round was a $100M Series B in August 2017, led by Ali Cloud Investment.
Who are Just Buy Live's investors?Just Buy Live's investors include Alpha Capital and Ali Cloud Investment.
Which companies are comparable to Just Buy Live?Companies comparable to Just Buy Live include GrubMarket, CADDi, Jumbotail, Bizongo, Alibaba Group and MonotaRO.

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