- Companies
- Salla
Last Salla valuation
$1B
Undisclosed stage · Mar 2024
Last Salla funding round
$130M
Undisclosed stage · Mar 2024
Cumulative funding Salla raised
$141M
across 5 funding rounds
Key investors in Salla
Vision Ventures
Raed Ventures
STV
Investcorp Capital
Sanabil
Nama Ventures
About Salla
Salla is a Riyadh-headquartered e-commerce platform tailored for Saudi Arabia and Arabic-speaking markets. Merchants build branded online stores with custom domains, manage inventory via web and mobile apps, generate automatic invoices, integrate with Instagram shopping, access customer databases, apply discounts, and utilize analytics reports for sales optimization.
Founded
2016
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$1B (Mar 2024)
Salla Valuation
Salla is currently valued at $1B, based on its undisclosed-stage round in March 2024.
The $130M round was led by Investcorp Capital, with participation from STV, Uni-Ventures and Sanabil.
Salla valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Mar 2024 | Undisclosed stage | $1B |
Salla Funding History
Salla has raised a total of $141M across 5 funding rounds.
Salla's first fundraising round was a $400K pre-seed round in May 2018. The most recent completed round was a $130M undisclosed-stage round in March 2024.
Salla funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Mar 2024 | Undisclosed stage | Investcorp Capital (lead); STV; Uni-Ventures; Sanabil | $130M | $1B | Salla is a leading Software-as-a-Service (SaaS) e-commerce enablement platform based in Saudi Arabia, founded in 2016 by Nawaf Hariri and Salman Butt. The platform provides small and medium enterprises (SMEs) and entrepreneurs with comprehensive digital solutions to build online stores, manage inventories, process payments, and fulfill orders. Salla integrates over 400 applications and partners with payment gateways and logistics providers to deliver an end-to-end e-commerce experience. In March 2024, Salla raised $130 million in a pre-IPO funding round co-led by Investcorp (through its Saudi Pre-IPO Growth Fund LP) and Sanabil Investment, a subsidiary of Saudi Arabia's Public Investment Fund. Saudi Technology Ventures (STV), an existing shareholder, also participated in the investment. Robin Mansour from Investcorp joined Salla's board of directors as part of the transaction. The investment was positioned as a milestone ahead of the company's expected initial public offering, with investors citing confidence in management's ability to scale and achieve best-in-class margins. At the time of the funding round, Salla supported over 80,000 active merchants and had facilitated more than $7 billion in cumulative e-commerce sales since 2020. The company employed over 160 developers focused on technology and product development. Investors emphasized Salla's critical role in the regional digital transformation, enabling traditional businesses to transition online and supporting new entrepreneurs in the broader MENA region. Salla operates within Saudi Arabia's rapidly expanding e-commerce market, which was valued at approximately $20 billion and projected to grow at over 25% annually. The company's strategic positioning as a comprehensive, integrated SaaS solution with significant merchant adoption positioned it as a candidate for regional public market listing. |
| Nov 2020 | Series A | STV (lead); Vision Ventures; Raed Ventures | $9M | - | Salla is a Makkah-based e-commerce enablement platform founded in 2016 by Nawaf Hariri and Salman Butt, allowing users to set up Arabic-language online stores similar to Shopify but tailored for MENA markets. The company raised $8.5 million in a Series A round on approximately November 24, 2020, led by STV with participation from existing investors Raed Ventures and Vision Ventures. Funds were allocated to product development and geographical expansion within Saudi Arabia and the wider MENA region. Salla operates on a freemium model with paid memberships starting from approximately $26 and does not take commissions on sales. At the time of the round, the platform supported over 10,000 online stores, processed 8 million orders, and facilitated SAR 2 billion (~$533 million) in gross merchandise value (GMV). This positioned Salla as a leader in the region's e-commerce enabling software sector. |
| Sep 2020 | Seed | Vision Ventures | $2M | - | - |
| May 2019 | Seed | Vision Ventures; Nama Ventures | $500K | - | - |
| May 2018 | Pre-seed | Raed Ventures (lead); Vision Ventures; Inspire Ventures; Direct Influence | $400K | - | - |
Who has invested in Salla?
9 investors have backed Salla across its funding rounds, including Vision Ventures, Raed Ventures, STV, Investcorp Capital, Sanabil and Nama Ventures.
Lead investors include Investcorp Capital, STV and Raed Ventures.
Salla Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Participant | May 2018 | ||
| 2 | Lead | Nov 2020 | ||
| 2 | Lead | May 2018 | ||
| 1 | Lead | Mar 2024 | ||
| 1 | Participant | May 2018 | ||
| 1 | Participant | May 2019 | ||
| 1 | Participant | Mar 2024 | ||
This data is available for Pro users. Sign up to see all 9 Salla investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Salla
Salla has acquired 2 companies to date.
Last acquisition by Salla was on September 1st 2026. Salla acquired PayLink for undisclosed valuation.
Latest Acquisitions by Salla
| Description | PayLink is a financial technology company. It develops electronic payment solutions in the Saudi market. | Sweply is an AI-powered advertising platform for startups and SMEs targeting social media channels like Facebook, Instagram, and TikTok. Based in Barcelona, Spain, it automates ad creation, audience segmentation, and performance optimization using machine learning algorithms. Sweply analyzes competitor campaigns and predicts ROI, enabling users to launch cross-platform ads with budgets starting from €50 daily. |
| HQ Country | ||
| HQ City | Dammam | Riyadh |
| Deal Date | 1 Sep 2026 | 10 Feb 2025 |
| Valuation | undisclosed | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Salla acquisitions and their M&A valuation multiples. Start Free Trial | ||
Salla Competitors
Salla competitors include listed companies like THG and Alibaba Group, and private ones like Olist, Shogun, Bloom & Wild and CADDi.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1.5B | - | ||
| Private | - | - | $575M | - | ||
| Private | - | - | $500M | - | ||
| Private | - | - | $1.1B | - | ||
| Publicly listed | $2.3B | $133M | $573M | 0.5x | ||
| Publicly listed | $153B | $15B | $266B | 1.6x |
Salla Public Comps
Salla is still privately-owned, but its public comps include Moonpig Group, Rezolve AI, Shiprocket, Hangzhou Raycloud Tech, ODDITY Tech, Brainbees Solutions, Boozt, Chancemate, GoodRx and CEWE Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $501M | $140M | 2.3x | 2.3x | 8.2x | 8.2x | |||
| $47M | ($109M) | 23.3x | 4.0x | (10.0x) | (19.3x) | |||
| $211M | ($7M) | 4.3x | - | (131.1x) | - | |||
| $84M | $719K | 10.6x | 9.8x | 1238.3x | - | |||
| $810M | $131M | 1.5x | 1.8x | 9.6x | 18.3x | |||
| $866M | $29M | 1.1x | 1.0x | 31.8x | 23.1x | |||
| $845M | $71M | 1.1x | 1.0x | 13.0x | 10.3x | |||
| $160M | $19M | 3.7x | 4.3x | 30.9x | 28.1x | |||
This data is available for Pro users. Sign up to see all Salla competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Salla
| When was Salla founded? | Salla was founded in 2016. |
| Where is Salla headquartered? | Salla is headquartered in Mecca, Saudi Arabia. |
| Is Salla publicly listed? | No, Salla is a private, VC-backed company. |
| What is Salla's valuation? | Salla was last valued at $1B in its undisclosed-stage round in March 2024. |
| How much funding has Salla raised? | Salla has raised $141M across 5 funding rounds. |
| What was Salla's last funding round? | Salla's last funding round was a $130M undisclosed-stage round in March 2024, led by Investcorp Capital. |
| Who are Salla's investors? | Salla's investors include Vision Ventures, STV, Raed Ventures, Investcorp Capital, Inspire Ventures, Nama Ventures, Uni-Ventures, Sanabil and Direct Influence. |
| Which companies are comparable to Salla? | Companies comparable to Salla include Olist, Shogun, Bloom & Wild, CADDi, THG and Alibaba Group. |
| How many companies has Salla acquired? | Salla has acquired 2 companies, including PayLink and Sweply. |
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