Salla Valuation, Funding & Investors

Salla is valued at $1B as of March 2024.

See full Salla profile

Last Salla valuation

$1B

Undisclosed stage · Mar 2024

Last Salla funding round

$130M

Undisclosed stage · Mar 2024

Cumulative funding Salla raised

$141M

across 5 funding rounds

Key investors in Salla

Salla Overview

About Salla

Salla is a Riyadh-headquartered e-commerce platform tailored for Saudi Arabia and Arabic-speaking markets. Merchants build branded online stores with custom domains, manage inventory via web and mobile apps, generate automatic invoices, integrate with Instagram shopping, access customer databases, apply discounts, and utilize analytics reports for sales optimization.


Founded

2016

HQ

Saudi ArabiaMecca

Website

salla.com

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$1B (Mar 2024)

Salla Valuation

Salla is currently valued at $1B, based on its undisclosed-stage round in March 2024.

The $130M round was led by Investcorp Capital, with participation from STV, Uni-Ventures and Sanabil.

Salla valuation by funding round

Salla valuation by funding round
DateStageValuation
Mar 2024Undisclosed stage$1B

Salla Funding History

Salla has raised a total of $141M across 5 funding rounds.

Salla's first fundraising round was a $400K pre-seed round in May 2018. The most recent completed round was a $130M undisclosed-stage round in March 2024.

Salla funding rounds

Salla funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Mar 2024Undisclosed stageInvestcorp Capital (lead); STV; Uni-Ventures; Sanabil$130M$1BSalla is a leading Software-as-a-Service (SaaS) e-commerce enablement platform based in Saudi Arabia, founded in 2016 by Nawaf Hariri and Salman Butt. The platform provides small and medium enterprises (SMEs) and entrepreneurs with comprehensive digital solutions to build online stores, manage inventories, process payments, and fulfill orders. Salla integrates over 400 applications and partners with payment gateways and logistics providers to deliver an end-to-end e-commerce experience. In March 2024, Salla raised $130 million in a pre-IPO funding round co-led by Investcorp (through its Saudi Pre-IPO Growth Fund LP) and Sanabil Investment, a subsidiary of Saudi Arabia's Public Investment Fund. Saudi Technology Ventures (STV), an existing shareholder, also participated in the investment. Robin Mansour from Investcorp joined Salla's board of directors as part of the transaction. The investment was positioned as a milestone ahead of the company's expected initial public offering, with investors citing confidence in management's ability to scale and achieve best-in-class margins. At the time of the funding round, Salla supported over 80,000 active merchants and had facilitated more than $7 billion in cumulative e-commerce sales since 2020. The company employed over 160 developers focused on technology and product development. Investors emphasized Salla's critical role in the regional digital transformation, enabling traditional businesses to transition online and supporting new entrepreneurs in the broader MENA region. Salla operates within Saudi Arabia's rapidly expanding e-commerce market, which was valued at approximately $20 billion and projected to grow at over 25% annually. The company's strategic positioning as a comprehensive, integrated SaaS solution with significant merchant adoption positioned it as a candidate for regional public market listing.
Nov 2020Series ASTV (lead); Vision Ventures; Raed Ventures$9M-Salla is a Makkah-based e-commerce enablement platform founded in 2016 by Nawaf Hariri and Salman Butt, allowing users to set up Arabic-language online stores similar to Shopify but tailored for MENA markets. The company raised $8.5 million in a Series A round on approximately November 24, 2020, led by STV with participation from existing investors Raed Ventures and Vision Ventures. Funds were allocated to product development and geographical expansion within Saudi Arabia and the wider MENA region. Salla operates on a freemium model with paid memberships starting from approximately $26 and does not take commissions on sales. At the time of the round, the platform supported over 10,000 online stores, processed 8 million orders, and facilitated SAR 2 billion (~$533 million) in gross merchandise value (GMV). This positioned Salla as a leader in the region's e-commerce enabling software sector.
Sep 2020SeedVision Ventures$2M--
May 2019SeedVision Ventures; Nama Ventures$500K--
May 2018Pre-seedRaed Ventures (lead); Vision Ventures; Inspire Ventures; Direct Influence$400K--

Who has invested in Salla?

9 investors have backed Salla across its funding rounds, including Vision Ventures, Raed Ventures, STV, Investcorp Capital, Sanabil and Nama Ventures.

Lead investors include Investcorp Capital, STV and Raed Ventures.


Salla Investors

Investors in Salla by funding rounds participated
InvestorHQRoundsRoleFirst check
Vision VenturesSaudi ArabiaDammam4ParticipantMay 2018
STVSaudi ArabiaRiyadh2LeadNov 2020
Raed VenturesSaudi ArabiaRiyadh2LeadMay 2018
Investcorp CapitalUAEManama1LeadMar 2024
Inspire VenturesThailandBangkok1ParticipantMay 2018
Nama VenturesSaudi ArabiaRiyadh1ParticipantMay 2019
Uni-VenturesSaudi ArabiaRiyadh1ParticipantMar 2024

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Salla

Salla has acquired 2 companies to date.

Last acquisition by Salla was on September 1st 2026. Salla acquired PayLink for undisclosed valuation.


Latest Acquisitions by Salla

PayLink
Sweply
Description
PayLink is a financial technology company. It develops electronic payment solutions in the Saudi market.
Sweply is an AI-powered advertising platform for startups and SMEs targeting social media channels like Facebook, Instagram, and TikTok. Based in Barcelona, Spain, it automates ad creation, audience segmentation, and performance optimization using machine learning algorithms. Sweply analyzes competitor campaigns and predicts ROI, enabling users to launch cross-platform ads with budgets starting from €50 daily.
HQ CountrySaudi ArabiaSaudi Arabia
HQ City
Dammam
Riyadh
Deal Date1 Sep 202610 Feb 2025
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Salla Competitors

Salla competitors include listed companies like THG and Alibaba Group, and private ones like Olist, Shogun, Bloom & Wild and CADDi.

Public and private companies comparable to Salla
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
OlistBrazilCuritibaPrivate--$1.5B-
ShogunUnited StatesLos Angeles, CAPrivate--$575M-
Bloom & WildUnited KingdomUnited KingdomPrivate--$500M-
CADDiJapanTokyoPrivate--$1.1B-
THGUnited KingdomUnited KingdomPublicly listed$2.3B$133M$573M0.5x
Alibaba GroupChinaChinaPublicly listed$153B$15B$266B1.6x

Salla Public Comps

Salla is still privately-owned, but its public comps include Moonpig Group, Rezolve AI, Shiprocket, Hangzhou Raycloud Tech, ODDITY Tech, Brainbees Solutions, Boozt, Chancemate, GoodRx and CEWE Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Moonpig Group$501M$140M2.3x2.3x8.2x8.2x
Rezolve AI$47M($109M)23.3x4.0x(10.0x)(19.3x)
Shiprocket$211M($7M)4.3x-(131.1x)-
Hangzhou Raycloud Tech$84M$719K10.6x9.8x1238.3x-
ODDITY Tech$810M$131M1.5x1.8x9.6x18.3x
Brainbees Solutions$866M$29M1.1x1.0x31.8x23.1x
Boozt$845M$71M1.1x1.0x13.0x10.3x
Chancemate$160M$19M3.7x4.3x30.9x28.1x

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Common questions about Salla

When was Salla founded?Salla was founded in 2016.
Where is Salla headquartered?Salla is headquartered in Mecca, Saudi Arabia.
Is Salla publicly listed?No, Salla is a private, VC-backed company.
What is Salla's valuation?Salla was last valued at $1B in its undisclosed-stage round in March 2024.
How much funding has Salla raised?Salla has raised $141M across 5 funding rounds.
What was Salla's last funding round?Salla's last funding round was a $130M undisclosed-stage round in March 2024, led by Investcorp Capital.
Who are Salla's investors?Salla's investors include Vision Ventures, STV, Raed Ventures, Investcorp Capital, Inspire Ventures, Nama Ventures, Uni-Ventures, Sanabil and Direct Influence.
Which companies are comparable to Salla?Companies comparable to Salla include Olist, Shogun, Bloom & Wild, CADDi, THG and Alibaba Group.
How many companies has Salla acquired?Salla has acquired 2 companies, including PayLink and Sweply.

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