Juicero Funding, Investors & Competitors

Juicero is not operational anymore. It had raised $119M across 4 funding rounds.

Last Juicero funding round

$28M

Series C · Apr 2016

Cumulative funding Juicero raised

$119M

across 4 funding rounds

Key investors in Juicero

  • GV
  • Kleiner Perkins
  • Thrive Capital
  • Artis Ventures
  • Acre Venture Partners

Juicero Overview

About Juicero

Juicero was a consumer food technology company that made an internet-connected countertop juice press and sold single-serve packs of chopped fruit and vegetables for it. The press read a code on each pack and pressed it into a glass of juice, with ordering, delivery and pack tracking handled through a smartphone app and a subscription. It was founded in 2013 by Doug Evans, a former chief executive of Organic Avenue, and was headquartered in San Francisco. The machine launched in 2016 at USD 699 and was later reduced to USD 399, and packs were sold directly to households. The company built its own produce sourcing and pack production. It financed itself through venture rounds and ceased operations in 2017.


Founded

2013

HQ

United StatesSan Francisco, CA

Status

Closed

Customer focus

B2C

Revenue model

Product sales

Juicero Valuation

Juicero is insolvent and not operational anymore. Read the announcement ↗

Juicero valuation by funding round

Juicero valuation by funding round
DateStageValuation
Sep 2017Write-down · Insolvency$0

Juicero Funding History

Before winding down, Juicero has raised a total of $119M across 4 funding rounds.

Juicero's first fundraising round was a $4M seed round in October 2013. The most recent completed round was a $28M Series C in April 2016.

Juicero funding rounds

Juicero funding rounds
DateStageInvestorsRaisedDeal Summary
Apr 2016Series C-$28MJuicero was a hardware startup founded in 2013 that manufactured a high-end countertop juicing device (priced at $699, later reduced to $400) paired with a fresh produce delivery service. The company was founded by Doug Evans, a former CEO of Organic Avenue, and positioned itself as a Keurig-style system for juice, with users purchasing organic produce packs for $4-10 that could be processed by the machine. The device was internet-connected, enabling self-updates and inventory tracking. In April 2016, Juicero raised $70 million in Series B funding, bringing total funding to over $100 million (later reported as $118.5 million across four rounds including a $4 million seed in October 2013 and a $16.5 million Series A in April 2014). The Series B was led by Artis Ventures and included participation from Kleiner Perkins Caufield & Byers, Google Ventures, Campbell Soup Company, Thrive Capital, and others. Proceeds were allocated toward factory construction, operational expansion, and sales and marketing. The company's business model emphasized a farm-to-glass approach focused on fresh, organic produce sourced directly from farms, with initial operations limited to California. Despite significant venture backing from prominent investors, Juicero faced substantial challenges: the company ultimately closed after receiving negative press coverage in 2016 that exposed the machine's relatively simple mechanical operation relative to its premium price point, revealing that produce packets could be hand-squeezed without the device.
Mar 2016Series BArtis Ventures (lead); Kleiner Perkins; GV; Acre Venture Partners; Thrive Capital$70MJuicero was a food tech startup founded by Doug Evans that manufactured an Internet-connected countertop juice press priced at $699. The device worked by cold-pressing pre-packaged organic fruit and vegetable packs costing $4–$10 each, which users obtained through a subscription service. The company positioned itself as a solution for convenient at-home cold-pressed juicing with supply chain transparency via inventory tracking and connectivity features. Juicero raised $70 million in Series B funding on March 31, 2016, led by Artis Ventures, with participation from Kleiner Perkins Caufield & Byers, GV (Google Ventures), Thrive Capital, Campbell Soup Company, Two Sigma Ventures, DBL Partners, Acre Venture Partners, and others. By the announcement date, the company had raised over $100 million cumulatively across Series A and B rounds. Investors were attracted by the hardware quality, design, and the potential for inventory tracking data to revolutionize organic farming supply chains. However, the company faced significant challenges including slow product sales, high burn rate, and customer dissatisfaction. In October 2016, founder Doug Evans was replaced by former Coca-Cola president Jeff Dunn as CEO, who subsequently reduced the device price from $700 to $400 in January 2017. By June 2017, the company laid off 25% of its approximately 238-person workforce while losing $4 million monthly. Juicero ceased operations by September 2017, becoming a cautionary tale of venture capital excess and unproven business models in food tech.
Apr 2014Series A-$17MJuicero raised $15.8 million or $16.5 million in an April 2014 Series A round, following a $4 million seed round in October 2013. Investors in later rounds included Kleiner Perkins, Campbell Soup Company, Artis Ventures, Google Ventures, Thrive Capital, and others. The company developed a Wi-Fi-enabled countertop juicer that used proprietary packets of pre-chopped organic fruits and vegetables for fresh juice production. Juicero's business model integrated produce sourcing directly from farms to ensure freshness, with plans to build factories, expand operations, and boost sales and marketing using subsequent funding. The startup aimed to revolutionize juice supply chains through connected devices and inventory tracking. Founded in 2013 by Doug Evans, formerly of Organic Avenue, Juicero launched its $699 press in 2016 but suspended sales in 2017 after raising $120 million total in venture capital from 2014 to 2017.
Oct 2013Seed-$4MJuicero was founded in 2013 by Doug Evans and raised $4 million in a seed round around October 2013. The company developed the Juicero Press, a high-end countertop juicing machine that worked exclusively with proprietary fresh produce packs. Investors in early rounds included prominent firms like Kleiner Perkins and Artis Ventures. Following the seed round, Juicero raised $16.5 million in a Series A in April 2014 and $70 million in Series B later that year, bringing total funding to over $100 million by 2015. The capital supported product development, building factories, expanding operations, and sales and marketing efforts. The business model involved farm-to-glass delivery of fresh produce packs optimized for the machine, initially launching in California. Juicero attracted investments from Google Ventures, Thrive Capital, Campbell Soup Company, and angels like Nest co-founder Matt Rogers. Despite raising $118.5 million across four rounds, the company faced challenges in customer acquisition and production costs. It suspended sales in 2017 after selling over a million produce packs and shut down without a buyer.

Who has invested in Juicero?

5 investors have backed Juicero across its funding rounds, including GV, Kleiner Perkins, Thrive Capital, Artis Ventures and Acre Venture Partners.

Lead investors include Artis Ventures.


Juicero Investors

Investors in Juicero by funding rounds participated
InvestorHQRoundsRoleFirst check
Kleiner PerkinsUnited StatesMenlo Park, CA1ParticipantMar 2016
GVUnited StatesSan Francisco, CA1ParticipantMar 2016
Acre Venture PartnersUnited StatesUnited States1ParticipantMar 2016

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Juicero Competitors

Juicero competitors included listed companies like Wilk Technologies, Planethic Group, SavorEat and Cannibble Food Tech, and private ones like Pazardan and Kayamba.

Public and private companies comparable to Juicero
CompanyHQStatusRevenueEBITDAValuation
Wilk TechnologiesIsraelIsraelPublicly listed--$6M
Planethic GroupGermanyGermanyPublicly listed$13M($3M)$3M
SavorEatIsraelIsraelPublicly listed--$2M
Cannibble Food TechIsraelIsraelPublicly listed-$2K$1M
PazardanTurkeyIstanbulPrivate--$900K
KayambaLatviaRigaPrivate--$800K

Juicero Public Comps

Juicero is defunct now, but its public comps included Sun Pacific Holding, Smart for Life, Modern Plant Based Foods, Oriental Rise Holdings, Cumulex, Africa Eats, FuturAqua Mineral Water and Wonderboo Holding.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Sun Pacific Holding$266K($202K)0.0x-(0.0x)-
Smart for Life$8M($14M)0.0x0.0x(0.0x)-
Modern Plant Based Foods$406K($447K)4.2x-(3.8x)-
Oriental Rise Holdings$12M$2M----
Cumulex-($84K)--(3.9x)-
Africa Eats------

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Common questions about Juicero

What happened to Juicero?Juicero is not operational anymore and insolvent as of 1 September 2017.
When was Juicero founded?Juicero was founded in 2013.
Where was Juicero headquartered?Juicero was headquartered in San Francisco, CA, United States.
Was Juicero publicly listed?No, Juicero was a private, VC-backed company.
How much did Juicero raise?Juicero raised $119M across 4 funding rounds.
What was Juicero's last funding round?Juicero's last funding round was a $28M Series C in April 2016.
Who were Juicero's investors?Juicero's investors included Kleiner Perkins, GV, Acre Venture Partners, Artis Ventures and Thrive Capital.
Who were Juicero's competitors?Juicero's competitors included Wilk Technologies, Planethic Group, SavorEat, Cannibble Food Tech, Pazardan and Kayamba.

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