Juicero Funding, Investors & Competitors

Juicero has raised $119M across 4 funding rounds, most recently a $28M Series C in April 2016.

Last Juicero funding round

$28M

Series C · Apr 2016

Cumulative funding Juicero raised

$119M

across 4 funding rounds

Key investors in Juicero

  • Artis Ventures

Juicero Overview

About Juicero

Juicero was a Silicon Valley company that produced the Juicero Press, a Wi-Fi-enabled appliance for cold-pressing proprietary juice packets at home. Customers scanned QR codes on organic produce packets for freshness verification and recipes via a companion app. Launched in 2016, the system used high-pressure processing to extract juice without heat, shipping nationwide from San Francisco. The company ceased operations in 2017 after producing over 6,000 units.


Founded

2013

HQ

United StatesSan Francisco, CA

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Juicero Funding History

Juicero has raised a total of $119M across 4 funding rounds.

Juicero's first fundraising round was a $4M seed round in October 2013. The most recent completed round was a $28M Series C in April 2016.

Juicero funding rounds

Juicero funding rounds
DateStageInvestorsRaisedDeal Summary
Apr 2016Series C-$28MJuicero was a hardware startup founded in 2013 that manufactured a high-end countertop juicing device (priced at $699, later reduced to $400) paired with a fresh produce delivery service. The company was founded by Doug Evans, a former CEO of Organic Avenue, and positioned itself as a Keurig-style system for juice, with users purchasing organic produce packs for $4-10 that could be processed by the machine. The device was internet-connected, enabling self-updates and inventory tracking. In April 2016, Juicero raised $70 million in Series B funding, bringing total funding to over $100 million (later reported as $118.5 million across four rounds including a $4 million seed in October 2013 and a $16.5 million Series A in April 2014). The Series B was led by Artis Ventures and included participation from Kleiner Perkins Caufield & Byers, Google Ventures, Campbell Soup Company, Thrive Capital, and others. Proceeds were allocated toward factory construction, operational expansion, and sales and marketing. The company's business model emphasized a farm-to-glass approach focused on fresh, organic produce sourced directly from farms, with initial operations limited to California. Despite significant venture backing from prominent investors, Juicero faced substantial challenges: the company ultimately closed after receiving negative press coverage in 2016 that exposed the machine's relatively simple mechanical operation relative to its premium price point, revealing that produce packets could be hand-squeezed without the device.
Mar 2016Series BArtis Ventures (lead)$70MJuicero was a food tech startup founded by Doug Evans that manufactured an Internet-connected countertop juice press priced at $699. The device worked by cold-pressing pre-packaged organic fruit and vegetable packs costing $4–$10 each, which users obtained through a subscription service. The company positioned itself as a solution for convenient at-home cold-pressed juicing with supply chain transparency via inventory tracking and connectivity features. Juicero raised $70 million in Series B funding on March 31, 2016, led by Artis Ventures, with participation from Kleiner Perkins Caufield & Byers, GV (Google Ventures), Thrive Capital, Campbell Soup Company, Two Sigma Ventures, DBL Partners, Acre Venture Partners, and others. By the announcement date, the company had raised over $100 million cumulatively across Series A and B rounds. Investors were attracted by the hardware quality, design, and the potential for inventory tracking data to revolutionize organic farming supply chains. However, the company faced significant challenges including slow product sales, high burn rate, and customer dissatisfaction. In October 2016, founder Doug Evans was replaced by former Coca-Cola president Jeff Dunn as CEO, who subsequently reduced the device price from $700 to $400 in January 2017. By June 2017, the company laid off 25% of its approximately 238-person workforce while losing $4 million monthly. Juicero ceased operations by September 2017, becoming a cautionary tale of venture capital excess and unproven business models in food tech.
Apr 2014Series A-$17MJuicero raised $15.8 million or $16.5 million in an April 2014 Series A round, following a $4 million seed round in October 2013. Investors in later rounds included Kleiner Perkins, Campbell Soup Company, Artis Ventures, Google Ventures, Thrive Capital, and others. The company developed a Wi-Fi-enabled countertop juicer that used proprietary packets of pre-chopped organic fruits and vegetables for fresh juice production. Juicero's business model integrated produce sourcing directly from farms to ensure freshness, with plans to build factories, expand operations, and boost sales and marketing using subsequent funding. The startup aimed to revolutionize juice supply chains through connected devices and inventory tracking. Founded in 2013 by Doug Evans, formerly of Organic Avenue, Juicero launched its $699 press in 2016 but suspended sales in 2017 after raising $120 million total in venture capital from 2014 to 2017.
Oct 2013Seed-$4MJuicero was founded in 2013 by Doug Evans and raised $4 million in a seed round around October 2013. The company developed the Juicero Press, a high-end countertop juicing machine that worked exclusively with proprietary fresh produce packs. Investors in early rounds included prominent firms like Kleiner Perkins and Artis Ventures. Following the seed round, Juicero raised $16.5 million in a Series A in April 2014 and $70 million in Series B later that year, bringing total funding to over $100 million by 2015. The capital supported product development, building factories, expanding operations, and sales and marketing efforts. The business model involved farm-to-glass delivery of fresh produce packs optimized for the machine, initially launching in California. Juicero attracted investments from Google Ventures, Thrive Capital, Campbell Soup Company, and angels like Nest co-founder Matt Rogers. Despite raising $118.5 million across four rounds, the company faced challenges in customer acquisition and production costs. It suspended sales in 2017 after selling over a million produce packs and shut down without a buyer.

Who has invested in Juicero?

1 investor has backed Juicero across its funding rounds, including Artis Ventures.

Lead investors include Artis Ventures.


Juicero Investors

Investors in Juicero by funding rounds participated
InvestorHQRoundsRoleFirst check

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Juicero Competitors

Juicero competitors include listed companies like Hebei Yangyuan Zhihui and Ingredion, and private ones like Impossible Foods, Picnic, Nature's Fynd and Believer Meats.

Public and private companies comparable to Juicero
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Hebei Yangyuan ZhihuiChinaChinaPublicly listed$796M$254M$8.1B8.4x
Impossible FoodsUnited StatesSan Francisco, CAPrivate$460M-$7B15.2x
IngredionUnited StatesUnited StatesPublicly listed$7.2B$1.2B$6.2B1.0x
PicnicUnited StatesSeattle, WAPrivate--$1.5B-
Nature's FyndUnited StatesChicago, ILPrivate--$1B-
Believer MeatsIsraelJerusalemPrivate--$900M-

Juicero Public Comps

Juicero is still privately-owned, but its public comps include Coca-Cola, Nestlé, PepsiCo, AB InBev, Unilever, Monster Beverage, Mondelez, Nongfu Spring, Hindustan Unilever and Coca-Cola Europacific Partners.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Coca-Cola$48B$18B8.5x8.3x22.8x24.1x
Nestlé$109B$19B2.9x2.8x16.2x14.4x
PepsiCo$94B$16B2.4x2.3x14.5x11.8x
AB InBev$59B$20B3.9x3.6x11.7x10.0x
Unilever$58B$12B2.9x2.8x13.6x12.4x
Monster Beverage$8.3B$2.5B10.1x9.0x33.3x28.9x
Mondelez$39B$4.7B2.6x2.5x21.4x14.9x
Nongfu Spring$7.8B$3.5B6.9x6.3x15.2x14.0x

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Common questions about Juicero

When was Juicero founded?Juicero was founded in 2013.
Where is Juicero headquartered?Juicero is headquartered in San Francisco, CA, United States.
Is Juicero publicly listed?No, Juicero is a private, VC-backed company.
How much funding has Juicero raised?Juicero has raised $119M across 4 funding rounds.
What was Juicero's last funding round?Juicero's last funding round was a $28M Series C in April 2016.
Who are Juicero's investors?Juicero's investors include Artis Ventures.
Which companies are comparable to Juicero?Companies comparable to Juicero include Hebei Yangyuan Zhihui, Impossible Foods, Ingredion, Picnic, Nature's Fynd and Believer Meats.

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