About JOOR
JOOR is a New York-headquartered digital commerce platform for fashion wholesale. The service links over 450 brands including Theory, Vince, and Reformation with 350,000 retailers across 180 countries. JOOR streamlines order management, payments, and analytics on its cloud-based marketplace, replacing email and spreadsheets. The platform supports virtual showrooms and RFID inventory tracking for buyers in North America, Europe, and Asia.
Founded
2010
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Commission, Subscription
Valuation
$255M (Jun 2021)
JOOR Valuation
JOOR is currently valued at $255M, based on its Series D in June 2021.
The $46M round was led by Macquarie Asset Management, with participation from Canaan Partners, ITOCHU, Battery Ventures and Akkadian Ventures.
JOOR valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jun 2021 | Series D | $255M |
JOOR Funding History
JOOR has raised a total of $102M across 4 funding rounds.
JOOR's first fundraising round was a $15M Series B in July 2013. The most recent completed round was a $25M undisclosed-stage round in October 2023.
JOOR funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Oct 2023 | Undisclosed stage | Brightwood Capital Advisors (lead); Tamarix Capital (lead); Canaan Partners; Macquarie Asset Management; Battery Ventures | $25M | - | JOOR is the world's leading digital wholesale ecosystem, providing a comprehensive platform for fashion brands and retailers to connect, present collections, build assortments, place and manage orders, and process payments. It digitalizes the entire wholesale process, enabling efficient operations and data-driven decision-making. The platform serves over 14,000 brands and 600,000 curated fashion buyers across 150 countries, focusing on Luxury, Contemporary, Accessories, Footwear, and Lifestyle verticals. Exclusive partners include luxury houses like LVMH, Richemont, Tapestry, and brands such as Stella McCartney, Valentino, Kate Spade, and Dr. Martens, with retailers like Neiman Marcus, Shopbop, Printemps, and Harrods using it exclusively. It processes nearly $20 billion in wholesale transactions annually. On October 17, 2023, JOOR raised $25 million in a new funding round led by Brightwood Capital Advisors and Tamarix Capital Partners, with participation from existing investors Macquarie Capital, Battery Ventures, and Canaan Partners. This capital raise aims to enhance the platform experience through data-led initiatives, improve the JOOR Pay solution, and expand into footwear, sports, and outdoors categories. The funding supports continued innovation amid a challenging macroeconomic environment, building on JOOR's proven track record of growth for brands and retailers. Investor quotes highlight JOOR's scale, global footprint, and transformative impact on the wholesale ecosystem. Michael Novoseller from Brightwood Capital noted the impressive business volume and modernization efforts, while Mark Hauser from Tamarix Capital praised the team's industry knowledge and technological capabilities. |
| Jun 2021 | Series D | Macquarie Asset Management (lead); Canaan Partners; ITOCHU; Battery Ventures; Akkadian Ventures | $46M | $255M | JOOR is the world’s leading digital wholesale platform for luxury, fashion, and home brands, connecting over 12,500 brands with 325,000 curated retailers worldwide. Founded in 2010, it enables digital wholesale management, including orders, payments, and financing, processing more than $1.5 billion in wholesale transactions monthly as of June 2021. The platform has been pivotal in transforming the industry, especially during the pandemic, with 228% growth in new business over the prior 12 months. On June 15, 2021, JOOR raised $46 million in a Series D funding round led by Macquarie Capital Principal Finance, with participation from existing investors ITOCHU Corporation, Battery Ventures, and Canaan Partners. The capital is earmarked for platform innovation, payments and financing enhancements, and global and vertical expansion. Anand Subramanian from Macquarie Capital joined the board post-investment. JOOR serves major brands like Kate Spade and Dr. Martens, and retailers such as Neiman Marcus and Revolve, some of whom buy exclusively through its platform. The funding underscores investor confidence in JOOR's technology, network, and growth potential amid industry digitalization. |
| Feb 2019 | Series C | ITOCHU (lead); Canaan Partners; Battery Ventures | $16M | - | JOOR is a New York-based B2B marketplace that connects fashion brands and retailers, streamlining order receipt and placement operations with advanced system capabilities including data linkage, trend analysis, and recommendation functions. Launched in 2010, it handles over 8,600 brand items with total distribution exceeding 1 trillion yen as of early 2019. In February 2019, JOOR raised $16 million in a Series C funding round led by ITOCHU Corporation, with participation from investors including Battery Ventures and Canaan Partners. The capital aimed to expand into new markets, enhance platform features, and support growth in Japan through ITOCHU's strategic partnership. |
| Jul 2013 | Series B | Canaan Partners (lead); Lerer Hippeau; Battery Ventures; Forerunner; Great Oaks Venture Capital; Landis Capital | $15M | - | JOOR is a B2B digital marketplace launched in 2010 that connects retailers and fashion designers for wholesale transactions. The platform operated with offices in New York, Los Angeles, and Milan, serving a growing network of buyers and sellers in the fashion industry. In July 2013, JOOR raised $15 million in Series B funding led by Canaan Partners and joined by Advance Publications, Battery Ventures, Lerer Ventures, Great Oaks Venture Capital, Landis Capital, and Forerunner Ventures. At the time of the funding, JOOR had grown to over 40,000 retailers and 600 brands on its platform, including notable brands such as Diane von Furstenberg, Rag & Bone, and Zappos. The company had added 10,000 retailers in the three months preceding the funding round. The capital was intended to scale the company's technology and sales teams, expand its office footprint across Europe and Asia, and support the growth of its retailer base. |
Who has invested in JOOR?
11 investors have backed JOOR across its funding rounds, including Battery Ventures, Canaan Partners, Macquarie Asset Management, ITOCHU, Lerer Hippeau and Great Oaks Venture Capital.
Lead investors include Brightwood Capital Advisors, Tamarix Capital, Macquarie Asset Management, ITOCHU and Canaan Partners.
JOOR Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Lead | Jul 2013 | ||
| 4 | Participant | Jul 2013 | ||
| 2 | Lead | Feb 2019 | ||
| 2 | Lead | Jun 2021 | ||
| 1 | Participant | Jul 2013 | ||
| 1 | Lead | Oct 2023 | ||
| 1 | Lead | Oct 2023 | ||
| 1 | Participant | Jul 2013 | ||
| 1 | Participant | Jun 2021 | ||
This data is available for Pro users. Sign up to see all 11 JOOR investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by JOOR
JOOR has acquired 1 company to date.
Last acquisition by JOOR was on December 9th 2019. JOOR acquired Veee for undisclosed valuation.
Latest Acquisitions by JOOR
| Description | Veee is a B2B wholesale marketplace linking fashion retailers with over 1,000 brands in apparel, accessories, and footwear. Tel Aviv-headquartered, it facilitates bulk orders, virtual showrooms, and logistics for buyers in Europe and the Middle East. Veee uses AI matching to connect retailers with suppliers and handles payments in multiple currencies. |
| HQ Country | |
| HQ City | Berlin |
| Deal Date | 9 Dec 2019 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all JOOR acquisitions and their M&A valuation multiples. Start Free Trial | |
JOOR Competitors
JOOR competitors include listed companies like BASE and A2Z Cust2Mate, and private ones like Hypersonix, Lily AI, FarMart and Aris Infra.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $200M | - | ||
| Private | - | - | $187M | - | ||
| Private | - | - | $210M | - | ||
| Private | $8M | - | $193M | 24.1x | ||
| Publicly listed | $133M | $11M | $251M | 0.8x | ||
| Publicly listed | $8M | ($35M) | $249M | 7.4x |
JOOR Public Comps
JOOR is still privately-owned, but its public comps include BASE, A2Z Cust2Mate, EaseMyTrip, Uxin, Cafe24, SharingTechnology, Youzan Technology, Coveo Solutions, TechTarget and One Career.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $133M | $11M | 0.8x | 0.8x | 10.3x | 9.8x | |||
| $8M | ($35M) | 25.9x | 7.4x | (5.8x) | (14.3x) | |||
| $56M | ($5M) | 4.1x | - | (46.4x) | - | |||
| $483M | ($16M) | 1.1x | 0.7x | (35.0x) | (24.9x) | |||
| $229M | $49M | 0.6x | 0.7x | 3.0x | 3.2x | |||
| $55M | $15M | 3.6x | 3.2x | 13.7x | - | |||
| $222M | $24M | 0.6x | - | 5.9x | - | |||
| $148M | ($25M) | 1.2x | 1.2x | (7.3x) | 107.6x | |||
This data is available for Pro users. Sign up to see all JOOR competitors and their valuation data. Start Free Trial | ||||||||
Common questions about JOOR
| When was JOOR founded? | JOOR was founded in 2010. |
| Where is JOOR headquartered? | JOOR is headquartered in New York City, NY, United States. |
| Is JOOR publicly listed? | No, JOOR is a private, VC-backed company. |
| What is JOOR's valuation? | JOOR was last valued at $255M in its Series D in June 2021. |
| How much funding has JOOR raised? | JOOR has raised $102M across 4 funding rounds. |
| What was JOOR's last funding round? | JOOR's last funding round was a $25M undisclosed-stage round in October 2023, led by Brightwood Capital Advisors and Tamarix Capital. |
| Who are JOOR's investors? | JOOR's investors include Canaan Partners, Battery Ventures, ITOCHU, Macquarie Asset Management, Lerer Hippeau, Tamarix Capital, Brightwood Capital Advisors, Forerunner, Akkadian Ventures, Great Oaks Venture Capital and 1 other. |
| Which companies are comparable to JOOR? | Companies comparable to JOOR include Hypersonix, Lily AI, FarMart, Aris Infra, BASE and A2Z Cust2Mate. |
| How many companies has JOOR acquired? | JOOR has acquired 1 company, including Veee. |
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