Freshly Acquisition, Valuation, Funding & Investors

Freshly was acquired by Nestlé for $1.8B in October 2020, a 4.2x multiple on $430M of revenue.

Freshly acquisition price

$1.8B

Acquired by Nestlé · Oct 2020

Freshly revenue at acquisition

$430M

Last twelve months · Oct 2020

Freshly revenue multiple at acquisition

4.2x

EV/Revenue · Oct 2020

Cumulative funding Freshly raised

$107M

across 4 funding rounds

Freshly Overview

About Freshly

Freshly is a meal kit delivery service offering chef-prepared, single-serve entrees high in protein and low in carbs. New York-headquartered since 2012 and acquired by Nestlé in 2020, it delivers weekly to customers across the United States using sustainable packaging.


Founded

2012

HQ

United StatesNew York City, NY

Status

Acquired

Customer focus

B2C

Revenue model

Subscription

Revenue

$430M (Oct 2020)

Valuation

$1.8B (acquired Oct 2020)

Freshly Acquisition

Freshly was acquired by Nestlé for $1.8B on 30 October 2020.

The acquisition price implies a 4.2x revenue multiple on $430M of revenue.

Before the acquisition Freshly had raised $107M across 4 funding rounds.

Freshly acquisition details
AcquirerDateTypePriceEV/Revenue
30 Oct 2020Strategic M&A$1.8B4.2x

Freshly Funding History

Freshly has raised a total of $107M across 4 funding rounds.

Freshly's first fundraising round was a $2M seed round in March 2015. The most recent completed round was a $77M Series C in June 2017.

Freshly funding rounds

Freshly funding rounds
DateStageInvestorsRaisedDeal Summary
Jun 2017Series CNestlé (lead); Ethos Family Office; Monkfish Equity; Highland Capital Partners; White Star Capital; Alumni Ventures; Insight Partners$77MFreshly is a direct-to-consumer provider of healthy, freshly prepared meals delivered weekly, offering a rotating menu of 30 dishes without refined sugars or artificial ingredients, priced from $49.99 per week for four meals. Founded in 2015 and headquartered in New York with operations in Phoenix, the company had nearly 400 employees and shipped to 28 states, covering about 40% of U.S. consumers via a 60,000 sq. ft. facility. On June 20, 2017, Freshly raised a $77 million Series C round led by Nestlé USA, with participation from Alumni Ventures, Ethos Family Office, Highland Capital Partners, Insight Partners, Monkfish Equity, White Star Capital, and others, bringing total funding to $107 million. Nestlé acquired a minority interest (described as roughly 16% in later reports) to enter the $10 billion U.S. online prepared meals market, funding a new East Coast kitchen and distribution center in Savage, Maryland, for nationwide expansion to 93% population coverage. The investment supported scaling operations, hiring, and infrastructure to deliver heat-and-eat meals in 2-3 minutes. Freshly's CEO Michael Wystrach highlighted the partnership with Nestlé to reach every U.S. household. Jeff Hamilton, Nestlé Foods Division President, joined the board.
Jul 2016Series BInsight Partners (lead); Highland Capital Partners; Jason Finger; Slow Ventures; White Star Capital$21MFreshly is a meal delivery service providing ready-made, healthy, professionally-prepared meals. Total funding across 9 rounds reached $106.6M. Later rounds included a 2017 Series C with Highland Capital and a $77M round led by Nestlé USA with participation from Highland, Insight, and White Star. Freshly was later acquired in 2020 by Nestlé, with L Catterton involved in a 2022 acquisition financing. Investors included 14 firms, with Insight Partners active across multiple rounds.
Jul 2015Series AHighland Capital Partners (lead); Jason Finger; Slow Ventures; White Star Capital$7MFreshly is a New York-based meal delivery service offering chef-prepared, fresh meals. In July 2015, it raised $7 million in a Series A funding round led by Highland Capital Partners, with participation from White Star Capital and Jason Finger, co-founder of Seamless. This followed an earlier round involving White Star Capital and preceded a June 2017 round with Highland Capital Partners and a 2020 Series B led by Insight Partners for $21 million. The company launched in January 2015 and by mid-2015 had expanded delivery from 9 to 28 states, shipping close to 250,000 meals per month, with staff growing from 15 to over 160 employees. Freshly's 2015 revenue was reported between $1 million and $5 million. It aimed to expand nationwide, including to the east coast, while increasing hiring, particularly in engineering. Freshly continued scaling, raising a total of $106.6 million across 9 rounds before being acquired by Nestlé in October 2020 at a valuation of $950-$1,500 million.
Mar 2015SeedBrandProject$2M-

Who has invested in Freshly?

10 investors have backed Freshly across its funding rounds, including Highland Capital Partners, White Star Capital, Insight Partners, Slow Ventures, Jason Finger and Alumni Ventures.

Lead investors include Nestlé, Insight Partners and Highland Capital Partners.


Freshly Investors

Investors in Freshly by funding rounds participated
InvestorHQRoundsRoleFirst check
Highland Capital PartnersUnited StatesLexington, KY3LeadJul 2015
White Star CapitalUnited StatesNew York City, NY3ParticipantJul 2015
Jason FingerUnited StatesNew York City, NY2ParticipantJul 2015
Slow VenturesUnited StatesSan Francisco, CA2ParticipantJul 2015
Insight PartnersUnited StatesNew York City, NY2LeadJul 2016
Ethos Family OfficeUnited StatesPhiladelphia, PA1ParticipantJun 2017
Monkfish EquityGermanyLeipzig1ParticipantJun 2017
NestléSwitzerlandVevey1LeadJun 2017

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Freshly Competitors

Freshly competitors include listed companies like Goto Gojek Tokopedia, Talabat and Swiggy, and private ones like ezCater, Ninja and OPay.

Public and private companies comparable to Freshly
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ezCaterUnited StatesBoston, MAPrivate--$1.6B-
NinjaSaudi ArabiaRiyadhPrivate--$1.5B-
OPayNigeriaLagosPrivate$38M-$2.8B73.7x
Goto Gojek TokopediaIndonesiaIndonesiaPublicly listed$1B($16M)$3B1.7x
TalabatUAEUAEPublicly listed$1.7B$323M$7.3B1.5x
SwiggyIndiaIndiaPublicly listed$2.4B($322M)$7.6B2.4x

Freshly Public Comps

Freshly is no longer listed, but its public comps include ACV Auctions, TBO.com, GO, Lime, eFinance, Ziff Davis, TX Group, Moltiply Group, CarTrade Tech and Izumi Co.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
ACV Auctions$760M($19M)2.3x2.1x(89.6x)24.8x
TBO.com$262M$41M6.7x5.2x43.2x34.3x
GO$266M$49M5.4x5.3x29.4x24.7x
Lime$887M$87M2.2x-22.2x-
eFinance$130M$67M11.8x-22.8x-
Ziff Davis$1.5B$335M0.9x1.0x3.8x3.3x
TX Group$1.1B$310M2.1x2.1x7.2x8.1x
Moltiply Group$787M$148M2.4x2.3x13.0x8.6x

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Common questions about Freshly

When was Freshly founded?Freshly was founded in 2012.
Where is Freshly headquartered?Freshly is headquartered in New York City, NY, United States.
Is Freshly publicly listed?No, Freshly was acquired by Nestlé in October 2020.
Who acquired Freshly?Freshly was acquired by Nestlé in October 2020.
How much was Freshly acquired for?Freshly was acquired for $1.8B in October 2020, a 4.2x revenue multiple.
How much funding has Freshly raised?Freshly has raised $107M across 4 funding rounds.
What was Freshly's last funding round?Freshly's last funding round was a $77M Series C in June 2017, led by Nestlé.
Who are Freshly's investors?Freshly's investors include Highland Capital Partners, White Star Capital, Jason Finger, Slow Ventures, Insight Partners, Ethos Family Office, Monkfish Equity, Nestlé, BrandProject and Alumni Ventures.
Which companies are comparable to Freshly?Companies comparable to Freshly include ezCater, Ninja, OPay, Goto Gojek Tokopedia, Talabat and Swiggy.

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