Foursquare Revenue, Valuation, Funding & Investors
Foursquare is valued at $390M as of October 2018.
Last Foursquare valuation
$390M
Series F · Oct 2018
Last Foursquare funding round
$4M
Seed · Apr 2025
Foursquare revenue
$10M
Series D · Feb 2014
Key investors in Foursquare
Union Square Ventures
DFJ Growth
Andreessen Horowitz
Spark Capital
Microsoft
Morgan Stanley
About Foursquare
Foursquare is a New York-headquartered location intelligence company offering enterprise tools like Places API, Pilgrim SDK, Foursquare Analytics, and Placed for foot traffic measurement and audience targeting. Founded in 2009, it powers consumer apps Foursquare and Swarm while providing brands with data on customer visits, ad attribution, and trends across millions of daily location signals worldwide.
Founded
2009
HQ
New York City, NYWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription, Usage-based
Revenue
$10M (Feb 2014)
Valuation
$390M (Oct 2018)
Foursquare Valuation
Foursquare is currently valued at $390M, based on its Series F in October 2018.
The $33M round was led by NAVER and Simon Ventures, with participation from Union Square Ventures.
Foursquare's valuation has moved from $600M at its Series D in December 2013 to $390M in October 2018, across 4 priced rounds.
Foursquare valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Oct 2018 | Series F | $390M | - |
| Jan 2016 | Series E | $325M | - |
| Feb 2014 | Series D | $665M | 66.5x |
| Dec 2013 | Series D | $600M | 40.0x |
Foursquare Revenue
Foursquare's latest recorded revenue is $10M, as of its Series D in February 2014. At a $665M valuation, that implies a 66.5x revenue multiple.
Revenue moved from $15M in December 2013 to $10M in February 2014, while the revenue multiple moved from 40.0x to 66.5x.
Foursquare revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Feb 2014 | $10M | $665M | 66.5x | Series D |
| Dec 2013 | $15M | $600M | 40.0x | Series D |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Foursquare Funding History
Foursquare has raised a total of $282M across 6 funding rounds.
Foursquare's first fundraising round was a $35M Series D in December 2013. The most recent completed round was a $4M seed round in April 2025.
Foursquare funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Apr 2025 | Seed | - | $4M | - | Foursquare raised $3.8M in a Series G-II funding round on April 25, 2025, led by The Raine Group and undisclosed investors. The company has secured total funding of $386.15M across 14 rounds. Foursquare operates in location-based services, providing APIs and data for mobile, big data, advertising, and geospatial applications. Earlier rounds include a Series G of $150M and Series E at a $250M valuation in 2016. Foursquare has acquired companies like Superlocal in April 2025, Placed from Snap Inc. in 2019, and Factual Inc. in 2020. The company expanded with offices in Singapore and Chicago and grew revenue over 50% annually from 2015-2017. |
| May 2019 | Series G | The Raine Group (lead) | $150M | - | Foursquare, originally known for its consumer check-in app launched in 2009, had pivoted by 2019 to providing enterprise location-based analytics, attribution tools, and developer services to brands, leveraging data from its apps and a global map of 105 million points of interest across 190 countries. On May 30, 2019, it announced a $150 million equity investment led by The Raine Group, its largest round to date and over four times larger than its prior $33 million Series F in October 2018, bringing total funding to about $390 million. The capital supported its first acquisition of Placed, Snap Inc.'s location analytics business bought for $135 million in 2017, to merge with Foursquare's Attribution product and create a leading independent platform for measuring ad effectiveness via foot traffic. The combined entity post-acquisition reported more than $100 million in annual revenue over the past 12 months, serving over 1,500 brands including 50% of the Fortune 500, and analyzing 250 million online ads representing $3 billion in media spend. Placed and Foursquare together offered attribution, audiences, analytics, and developer tools, positioning Foursquare as the largest player in location tech independent of walled gardens like Google and Facebook. CEO Jeff Glueck emphasized building the world's most trusted location technology platform, with enhanced R&D and expansion plans funded by the investment. The Raine Group, a TMT-focused merchant bank, led the round after advising on Foursquare's previous financing, citing location data's role in shifts across commerce, transportation, entertainment, AI, AR/VR, real estate, urban planning, and healthcare. Placed CEO David Shim joined as Foursquare president, highlighting the merger's synergies in first-party data, privacy focus, and scale with over 100 million monthly U.S. devices. |
| Oct 2018 | Series F | NAVER (lead); Simon Ventures (lead); Union Square Ventures | $33M | $390M | Foursquare, originally a consumer-facing social check-in app, pivoted over the prior four years to an enterprise location intelligence platform providing accurate place data, attribution analytics, and SDKs to brands, retailers, ad platforms, and developers including Apple, Uber, Twitter, Microsoft, and Samsung. Key products include Attribution for tracking media impact on offline conversions using a 25 million user panel and the Pilgrim SDK, with over 90% of revenue from enterprise and a database covering 100 million places in 150 countries powering apps for 1 billion consumers. The $33 million Series F round, partially closed at $25 million with $8 million inbound, was co-led by Simon Ventures and Naver Corp., with participation from existing investor Union Square Ventures, Morgan Stanley, and Pitango Growth, bringing total funding to approximately $240-265 million. Announced around October 2, 2018, the round increased the company's valuation from the prior Series E in 2016 (valued at about $330 million, down from $650 million Series D in 2013). Funds are earmarked for expanding R&D, engineering, product talent, retail/dining/media focus, Asian expansion via Naver partnership, and a new Flatiron HQ. Strategic ties with Simon Ventures, the largest mall developer, and Naver aim to integrate Foursquare's solutions into retail and Asian markets, positioning it as a partner-focused alternative to 'walled gardens' like Google and Facebook. The company boasts 150,000 developers, 50 million monthly active users across City Guide and Swarm apps, and partnerships with DiDi, Samsung, Tencent. |
| Jan 2016 | Series E | Union Square Ventures (lead); C4 Ventures; Spark Capital; Andreessen Horowitz; DFJ Growth; Morgan Stanley | $45M | $325M | Foursquare, originally a consumer-focused social media app for location check-ins, pivoted by 2016 to a B2B location intelligence platform offering products like Places API, Place Insights for foot traffic analytics, and Pinpoint for programmatic ads targeting. The company enriched experiences for 50 million people monthly across its apps and powered services for partners including Apple, Twitter, Microsoft, Tinder, and Spotify. Enterprise solutions had become the majority revenue stream, with CEO Jeff Glueck reporting triple-digit growth: media businesses like Pinpoint at 170% over 2014, and combined enterprise (Places API and Place Insights) at 160% growth. The firm was described as on the path to profitability under new leadership, with Dennis Crowley shifting to executive chairman and Glueck becoming CEO. On January 14, 2016, Foursquare closed a $45 million Series E equity round led by Union Square Ventures, with participation from Morgan Stanley, Andreessen Horowitz (a16z), DFJ Growth, Spark Capital, and others including C4 Ventures. The round was oversubscribed and valued the company at approximately $325 million post-money, roughly half the $650 million valuation from its 2013 round, reflecting a down round amid challenges monetizing the consumer app. Funds were earmarked to expand the enterprise business, build out location data services, and support the maturing B2B segments showing strong growth rates. This financing supported Foursquare's transition to an independent location intelligence provider, distancing from its early Web 2.0 consumer roots. |
| Feb 2014 | Series D | Microsoft (lead) | $15M | $665M | Foursquare, a New York-based location-based social media and recommendations app, raised $35 million in December 2013 at a post-money valuation of $650 million, bringing total funding since 2009 to over $100 million. Microsoft invested $15 million as part of this round on February 4, 2014, rolling into the prior raise for a total of $50 million, alongside a multi-year licensing deal for Foursquare's places database and contextual location data to enhance Bing Maps, Windows Phone apps, and Cortana. The investment provided Microsoft deeper API access to Foursquare's location targeting system using phone sensor data, positioning Foursquare as a platform layer for the internet with applications in contextual computing and branded results. Foursquare had 45 million monthly users and one of the largest mobile location data collections, though its consumer network was relatively small. In 2013, Foursquare generated between $10 million and $15 million in revenue, which sources noted was too low to justify higher prior valuations around $750 million two years earlier. Longtime investors sat out the round, reflecting valuation pressures. |
| Dec 2013 | Series D | DFJ Growth (lead); Smallcap World Fund | $35M | $600M | Foursquare, a location-based social app enabling users to check in, share places, and receive personalized recommendations powered by 5 billion check-ins and 40 million tips, raised $35 million in a Series D equity round on December 19, 2013, led by DFJ Growth with participation from Capital Group's Smallcap World Fund. DFJ Growth's Barry Schuler, former AOL CEO, joined the board. The funding valued the company at just over $600 million post-money, according to a Bloomberg report cited by MediaPost, following a prior $41 million debt round in April 2013. At the time, Foursquare reported 45 million registered users, up from 33 million earlier in the year, and had launched a self-serve ad platform for small businesses, appearing in user feeds and Explore search results. The company aimed to accelerate product development, sales, and engineering with the new capital, focusing on passive awareness technologies and monetization opportunities. Existing investors included Union Square Ventures, Andreessen Horowitz, Spark Capital, and O'Reilly AlphaTech Ventures. Revenue was projected to reach $15-20 million in 2013, a significant jump from $2 million in 2012, driven by expanded advertising, though exact figures near the round were estimates from an investor shared in a Fast Company article. The round marked an inflection point, validating Foursquare's pivot toward recommendations and deals amid competition in location services. |
Who has invested in Foursquare?
11 investors have backed Foursquare across its funding rounds, including Union Square Ventures, DFJ Growth, Andreessen Horowitz, Spark Capital, Microsoft and Morgan Stanley.
Lead investors include The Raine Group, NAVER, Simon Ventures, Union Square Ventures, Microsoft and 1 other investor.
Foursquare Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| New York City, NY | 2 | Lead | Jan 2016 | |
| San Francisco, CA | 2 | Lead | Dec 2013 | |
| Seattle, WA | 1 | Lead | Feb 2014 | |
 Paris | 1 | Participant | Jan 2016 | |
| San Francisco, CA | 1 | Participant | Jan 2016 | |
| New York City, NY | 1 | Lead | Oct 2018 | |
| New York City, NY | 1 | Lead | May 2019 | |
| San Francisco, CA | 1 | Participant | Jan 2016 | |
| New York City, NY | 1 | Participant | Jan 2016 | |
This data is available for Pro users. Sign up to see all 11 Foursquare investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Foursquare
Foursquare has acquired 3 companies to date.
Last acquisition by Foursquare was on May 20th 2021. Foursquare acquired Unfolded for undisclosed valuation.
Latest Acquisitions by Foursquare
| Description | Unfolded is a geospatial analytics platform for unifying, enriching, and visualizing large datasets. Acquired by Cesium in 2021, it employs GPU-accelerated browser rendering and cloud backends to process petabyte-scale spatial data. Users aggregate boundary-mismatched layers for urban planning, logistics, and environmental analysis. The Berlin-headquartered tool integrates OpenStreetMap and satellite imagery for interactive 3D maps. | Factual is a Los Angeles-headquartered location data provider powering geospatial intelligence for apps and advertising. The company maintains a database of 100 million places worldwide, licensed by clients including Apple, Snapchat, and Uber for mapping and targeting. Factual's APIs deliver POI data, demographics, and foot traffic metrics with 99 percent accuracy. Acquired by Carto in 2015, it supports 10 billion daily queries. | Placed is a Seattle-headquartered location-driven insights platform founded in 2011. It analyzes billions of location data points to link physical consumer behaviors with digital actions, enabling brands, agencies, publishers, and ad networks to target locations at scale and measure mobile ad impacts on offline visits. |
| HQ Country | | | |
| HQ City | San Francisco, CA | Los Angeles, CA | Seattle, WA |
| Deal Date | 20 May 2021 | 6 Apr 2020 | 31 May 2019 |
| Valuation | undisclosed | undisclosed | $150M |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all Foursquare acquisitions and their M&A valuation multiples. Start Free Trial | |||
Foursquare Competitors
Foursquare competitors include listed companies like UNITED, Cheetah Mobile and Perion Network, and private ones like Datami, Ve Global and Marin Software.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Japan | Publicly listed | $57M | ($7M) | $127M | 0.7x | |
 China | Publicly listed | $172M | ($16M) | $92M | - | |
| United States | Private | - | - | $700M | - | |
 London | Private | - | - | $377M | - | |
| San Francisco, CA | Private | $77M | - | $425M | 5.5x | |
 Israel | Publicly listed | $440M | ($137K) | $340M | 0.2x |
Foursquare Public Comps
Foursquare is still privately-owned, but its public comps include Bumble, Kurashiru, Perion Network, AnyMind Group, Dear U, TechTarget, Nexxen, Verve Group, Security First International and Viant.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $966M | ($793M) | 0.8x | 0.9x | (1.0x) | 2.9x | |||
| $109M | $24M | 2.5x | 2.2x | 11.5x | 11.4x | |||
| $440M | ($137K) | 0.2x | 0.2x | (714.5x) | 2.0x | |||
| $368M | $12M | 1.0x | 0.7x | 30.8x | 10.5x | |||
| $61M | $16M | 3.0x | 2.8x | 11.4x | 6.7x | |||
| $487M | ($928M) | 0.7x | 0.7x | (0.4x) | 3.9x | |||
| $365M | $96M | 1.1x | 1.1x | 4.4x | 3.3x | |||
| $634M | $141M | 1.1x | 0.9x | 4.9x | 4.3x | |||
This data is available for Pro users. Sign up to see all Foursquare competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Foursquare
| When was Foursquare founded? | Foursquare was founded in 2009. |
| Where is Foursquare headquartered? | Foursquare is headquartered in New York City, NY, United States. |
| Is Foursquare publicly listed? | No, Foursquare is a private, VC-backed company. |
| What is Foursquare's valuation? | Foursquare was last valued at $390M in its Series F in October 2018. |
| How much funding has Foursquare raised? | Foursquare has raised $282M across 6 funding rounds. |
| What was Foursquare's last funding round? | Foursquare's last funding round was a $4M seed round in April 2025. |
| Who are Foursquare's investors? | Foursquare's investors include Union Square Ventures, DFJ Growth, Microsoft, C4 Ventures, Spark Capital, Simon Ventures, The Raine Group, Andreessen Horowitz, Morgan Stanley, NAVER and 1 other. |
| What is Foursquare's revenue? | Foursquare's latest recorded revenue is $10M (February 2014). |
| What is Foursquare's revenue multiple? | Foursquare's latest valuation implies a 66.5x revenue multiple ($665M valuation on $10M of revenue). |
| Which companies are comparable to Foursquare? | Companies comparable to Foursquare include UNITED, Cheetah Mobile, Datami, Ve Global, Marin Software and Perion Network. |
| How many companies has Foursquare acquired? | Foursquare has acquired 3 companies, including Unfolded, Factual and Placed. |
| What was the largest acquisition by Foursquare? | The $150M acquisition of Placed in May 2019 is the largest acquisition Foursquare has made to date. |
See companies similar to Foursquare
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.