NextRoll Valuation, Funding & Investors

NextRoll is valued at $588M as of April 2014.

Last NextRoll valuation

$588M

Series C · Apr 2014

Last NextRoll funding round

$70M

Series C · Apr 2014

Cumulative funding NextRoll raised

$70M

across 1 funding round

Key investors in NextRoll

  • Founders Fund
  • Foundation Capital
  • IVP
  • Northgate Capital
  • Merus Capital
  • Enspire Capital

NextRoll Overview

About NextRoll

NextRoll is a marketing technology company delivering AI-powered advertising through AdRoll and AdRoll ABM platforms. San Francisco-headquartered since 2006, it serves 30,000+ brands like Hootsuite with multi-channel campaigns across 100+ DSPs, generating $2 billion in annual ad spend. The platform unifies retargeting, prospecting, and ABM with predictive analytics for 3x ROAS improvements.


Founded

2006

HQ

IrelandDublin

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$588M (Apr 2014)

NextRoll Valuation

NextRoll is currently valued at $588M, based on its Series C in April 2014.

The $70M round was led by Foundation Capital and IVP, with participation from Enspire Capital, Northgate Capital, Founders Fund, Merus Capital and Performance Equity Management.

NextRoll valuation by funding round

NextRoll valuation by funding round
DateStageValuation
Apr 2014Series C$588M

NextRoll Funding History

NextRoll has raised a total of $70M across 1 funding round, plus 1 secondary share sale.

NextRoll funding rounds

NextRoll funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Dec 2021SecondaryCovenant Venture Capital; Disruptive Ventures$19M-NextRoll is a machine learning platform for managing marketing campaigns, using patented trial-and-error algorithms to optimize ads for e-commerce clients like DocuSign, Salesforce, Slack, Snowflake, Zoom, and Okta. The platform integrates with client pages such as Shopify stores to identify high-performing ads and allocate budgets accordingly. NextRoll reported annual revenues of $175 million in 2020. It predicts record eight-digit EBITDA and 400% growth in 2021. The company has raised $111 million over 10 funding rounds, with early backing from Peter Thiel. A $19 million secondary funding round is noted in sources, though specific investor details matching Covenant Venture Capital and Disruptive Ventures around December 2021 are not confirmed. NextRoll was expected to go public in late 2022 or early 2023.
Apr 2014Series CFoundation Capital (lead); IVP (lead); Enspire Capital; Northgate Capital; Founders Fund; Merus Capital; Performance Equity Management$70M$588MNextRoll is a marketing automation platform that uses machine learning to optimize digital advertising campaigns. The platform is integrated with client websites and e-commerce stores to identify which advertisements drive the most conversions, automatically allocating larger portions of ad budgets to higher-performing creatives. The company served notable enterprise clients including DocuSign, Salesforce, Slack, Snowflake, Zoom, and Okta. In April 2014, NextRoll completed its Series D funding round, raising $70 million from investors including Foundation Capital, Institutional Venture Partners (IVP), Merus Capital, Northgate Capital, Performance Equity Management, and others. The round valued the company at approximately $588.49 million on a post-money basis. By 2020, NextRoll had achieved $175 million in annual revenue, demonstrating strong growth trajectory in the competitive marketing technology sector. The company was founded in 2006 by Peter Krivkovich, Valentino Volonghi, Aaron Bell, and Jared Kopf, with early backing from notable investor Peter Thiel.

Who has invested in NextRoll?

9 investors have backed NextRoll across its funding rounds, including Founders Fund, Foundation Capital, IVP, Northgate Capital, Merus Capital and Enspire Capital.

Lead investors include Foundation Capital and IVP.


NextRoll Investors

Investors in NextRoll by funding rounds participated
InvestorHQRoundsRoleFirst check
Enspire CapitalSingaporeSingapore1ParticipantApr 2014
Northgate CapitalUnited StatesSan Francisco, CA1ParticipantApr 2014
IVPUnited StatesSan Francisco, CA1LeadApr 2014
Covenant Venture CapitalUnited StatesNew York City, NY1ParticipantDec 2021
Founders FundUnited StatesSan Francisco, CA1ParticipantApr 2014
Merus CapitalUnited StatesSan Francisco, CA1ParticipantApr 2014
Disruptive VenturesUnited StatesNew York City, NY1ParticipantDec 2021

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Acquisitions by NextRoll

NextRoll has acquired 2 companies to date.

Last acquisition by NextRoll was on November 7th 2018. NextRoll acquired Growlabs for $2M.


Latest Acquisitions by NextRoll

Growlabs
userfox
Description
Growlabs is a San Francisco-headquartered sales intelligence platform using machine learning on a database of 320 million prospects. Sales teams input target criteria to generate leads, automate emails, vet responses, and receive interaction-based advice on follow-ups. Partnerships with data exchanges and APIs ensure current information.
userfox is a San Francisco-based SaaS platform that enhances user retention for companies through automated welcome emails, inactivity nudges, and custom trigger-based messaging sequences.
HQ CountryUnited StatesUnited States
HQ City
San Francisco, CA
San Francisco, CA
Deal Date7 Nov 201823 Jan 2014
Valuation$2Mundisclosed
EV/Revenue
EV/EBITDA

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NextRoll Competitors

NextRoll competitors include listed companies like Yext, MediaAlpha, Sprout Social and Septeni Holdings, and private ones like Quixey and AppLike.

Public and private companies comparable to NextRoll
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
QuixeyUnited StatesSan Francisco, CAPrivate--$600M-
AppLikeGermanyHamburgPrivate$115M-$575M5.0x
YextUnited StatesUnited StatesPublicly listed$447M$80M$623M1.7x
MediaAlphaUnited StatesUnited StatesPublicly listed$1.1B($97M)$648M0.6x
Sprout SocialUnited StatesUnited StatesPublicly listed$458M($31M)$656M1.2x
Septeni HoldingsJapanJapanPublicly listed$195M$36M$675M2.8x

NextRoll Public Comps

NextRoll is still privately-owned, but its public comps include Yext, MediaAlpha, Sprout Social, Nexxen, Septeni Holdings, PubMatic, Criteo, Perion Network, MNTN and AnyMind Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Yext$447M$80M1.7x1.7x9.4x6.1x
MediaAlpha$1.1B($97M)0.7x0.6x(7.9x)6.0x
Sprout Social$458M($31M)1.3x1.2x(18.6x)8.1x
Nexxen$365M$96M1.1x1.1x4.4x3.3x
Septeni Holdings$195M$36M3.0x2.8x16.1x15.6x
PubMatic$283M$22M2.4x2.3x30.9x10.1x
Criteo$1.9B$323M0.4x0.7x2.2x2.1x
Perion Network$440M($137K)0.2x0.2x(714.5x)2.0x

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Common questions about NextRoll

When was NextRoll founded?NextRoll was founded in 2006.
Where is NextRoll headquartered?NextRoll is headquartered in Dublin, Ireland.
Is NextRoll publicly listed?No, NextRoll is a private, VC-backed company.
What is NextRoll's valuation?NextRoll was last valued at $588M in its Series C in April 2014.
How much funding has NextRoll raised?NextRoll has raised $70M across 1 funding round.
What was NextRoll's last funding round?NextRoll's last funding round was a $70M Series C in April 2014, led by Foundation Capital and IVP.
Who are NextRoll's investors?NextRoll's investors include Enspire Capital, Northgate Capital, IVP, Covenant Venture Capital, Founders Fund, Merus Capital, Disruptive Ventures, Foundation Capital and Performance Equity Management.
Which companies are comparable to NextRoll?Companies comparable to NextRoll include Quixey, AppLike, Yext, MediaAlpha, Sprout Social and Septeni Holdings.
How many companies has NextRoll acquired?NextRoll has acquired 2 companies, including Growlabs and userfox.
What was the largest acquisition by NextRoll?The $2M acquisition of Growlabs in November 2018 is the largest acquisition NextRoll has made to date.

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