Fanatics Acquisition, Valuation, Funding & Investors

adidas is a German sportswear company headquartered in Herzogenaurach, Bavaria, and the largest sportswear manufacturer in Europe and second-largest in the world after Nike. Its roots go back to July 1924, when Adolf 'Adi' Dassler and his brother Rudolf formed the Gebrüder Dassler Schuhfabrik; after the brothers split, Adi registered adidas on 18 August 1949 while Rudolf founded the business that became Puma. The company designs and markets athletic and lifestyle footwear, apparel and accessories under the adidas brand and its three-stripes mark, selling them through wholesale partners, its own stores and e-commerce. It sponsors athletes, clubs and national teams and has a long association with the FIFA World Cup. adidas bought Reebok for $3.8 billion in 2005–06 and sold it to Authentic Brands Group in 2022 for about $2.5 billion, and it owns an 8.33% stake in FC Bayern Munich. In 2025 the group reported net sales of €24,811 million and employed 64,938 people worldwide. Bjørn Gulden has been chief executive since January 2023.

Anta Sports is a leading Chinese sportswear company. The company designs, manufactures, and markets sportswear, footwear, and accessories, spanning from value-driven offerings to premium segments. Beyond their core Anta brand, the business operate a multi-brand portfolio including Fila (China), Descente (China), Kolon (China), and holds a major stake in Amer Sports, parent company to globally recognized brands like Salomon, Arc'teryx, and Wilson. This diverse portfolio allows Anta to cater to a broad spectrum of consumers, from professional athletes to athleisure enthusiasts.

Nike is the largest athletic footwear and apparel brand in the world. Footwear generates about two-thirds of its sales. Key performance footwear categories include basketball, running, and football (soccer). Its brands include Nike, Jordan (premium athletic footwear and clothing), NikeSkims (women's athleisure), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores (including about 5,500 in China), and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.

Founded in Switzerland in 2010, sportswear firm On Holding AG generates about 93% of its sales from athletic shoes. The brand is best known for its running shoes and its distinctive CloudTec soles. On also produces athletic apparel (6% of sales) and accessories (1%). The firm’s merchandise is available in more than 80 countries and is sold through both wholesale (58% of sales) and company-owned channels (42%). In 2025, On generated about 57% of its sales in North America, 26% in Europe, the Middle East, and Africa, and 17% in the Asia-Pacific region.

Lululemon Athletica designs, distributes, and markets athletic apparel, footwear, and accessories for women, men, and girls. The company offers pants, shorts, tops, and jackets for both leisure and athletic activities such as yoga and running. Lululemon also sells fitness accessories, such as bags, yoga mats, and equipment. It sells its products through digital channels, a small number of wholesale partners, more than 800 company-owned stores in about two dozen countries in North America, Asia, and Western Europe, and about more than 40 franchised locations in the Middle East and Europe. The company was founded in 1998 and is based in Vancouver, Canada.

Gildan is a vertically integrated designer and manufacturer of basic apparel, including T-shirts, underwear, socks, and hosiery. Its primary market is the sale of blank T-shirts, sweatshirts, and other apparel to wholesalers, major clothing brands, and printers (printwear). Gildan also sells branded clothing through retail and direct-to-consumer channels. Brands include Gildan, American Apparel, Comfort Colors, and Goldtoe. Gildan produces most of its clothing at factories in Latin America but has been ramping up production at its new facility in Bangladesh. Incorporated in 1984, the Montreal-based company operates internationally but generates nearly 90% of its sales in the US. Gildan is acquiring its US rival Hanesbrands to bolster its consumer and printwear operations.

Vuori is an Encinitas, California-headquartered apparel brand launched in 2014, offering performance clothing for men and women. Its product line features shorts, pants, tops, graphic tees, hats, and yoga wear sold through stores in San Diego, Del Mar, and Solana Beach. Targeting surfers, CrossFit athletes, trainers, and yoga practitioners, Vuori emphasizes moisture-wicking fabrics and versatile designs.

Gymshark is a Solihull-headquartered online retailer of performance fitness apparel and accessories, shipping to over 180 countries. Founded in 2012, it designs collections including leggings, sports bras, hoodies, and training shoes for weightlifting, running, and yoga. Gymshark maintains a direct-to-consumer model via its website and app, bolstered by social media communities on Instagram and TikTok.

100 Thieves is a Los Angeles-based esports organization and apparel brand founded in 2017, competing in League of Legends, Valorant, and Call of Duty with professional teams that have won multiple championships. The company operates a 10,000-square-foot headquarters in Culver City, sells streetwear through its online store, and partners with brands like Chipotle and Razer, reaching 5 million social media followers.

Agilitas is a Bangalore-based sportswear and athleisure brand manufacturing performance apparel for running, yoga, and fitness activities. The company operates production facilities in India equipped with automated knitting and dyeing technologies alongside design labs in Bengaluru. It supplies products through online platforms and retail partners across India, emphasizing moisture-wicking fabrics and ergonomic fits developed via dedicated R&D centers. Agilitas distributes to domestic markets and exports to Southeast Asia.

Hennes & Mauritz is a global multibrand fashion conglomerate that was founded in 1947. Its flagship H&M brand accounts for most of the revenue, but the newer brands (COS, &Other Stories, Monki, Weekday, and Arket) are growing a bit faster. H&M commands low-single-digit market share in a fragmented global apparel market. Around 66% of revenue is generated in Europe and Africa, 12% in Asia and Oceania, and 22% in North and South America. The company operates around 4,200 stores globally, of which the bulk are H&M brand stores.

Based in New York City, Tapestry is the parent company of accessories and fashion brand Coach, which accounted for 86% of its revenue and all its operating profit in fiscal 2026. Coach was founded as a leathergoods company in 1941, and handbags represented 58% of its fiscal 2026 revenue. Coach products are sold through nearly 1,000 company-owned stores, company-operated digital channels, and wholesale partners in North America, Asia, and Europe. Tapestry also owns Kate Spade (13% of fiscal 2026 revenue), which operates more than 300 worldwide stores and generated 55% of its revenue from handbags in fiscal 2025. Founded in 1993, Kate Spade is known for its colorful patterns and graphics.

Kering is the world’s third-largest luxury goods conglomerate by revenue after LVMH and Richemont. Its flagship brand is Gucci, which accounts for over 40% of revenue and over 60% of operating profit. Its other leading brands include Bottega Veneta and Saint Laurent. Other smaller luxury brands (in ready-to-wear, leather goods, and jewellery) generate 19% of sales. Alexander McQueen, Balenciaga, and Boucheron are part of Kering’s portfolio.

Next PLC operates as a retailer, specializing in the sale of clothing, footwear, accessories, and home products. A portion of the company's product offerings comprises items bearing the Next brand. Additionally, the majority of the company's remaining sales occur through retail stores located outside the United Kingdom, which it franchises. The company's segments encompass NEXT Online, NEXT Finance, NEXT Retail, and Other Business Activities. A substantial portion of the company's revenue is derived from customers within the United Kingdom; however, its presence extends to regions such as the Rest of Europe, the Middle East, Asia, and the Rest of the World.

Founded by designer Ralph Lauren (current executive chair and chief creative officer) in 1967 in New York City, Ralph Lauren Corp. designs, markets, and distributes lifestyle merchandise in North America (41% of fiscal 2026 sales), Europe (31%), and Asia (26%). Best known for its iconic polo shirts, its products also include other types of apparel, footwear, eyewear, jewelry, handbags, home goods, and fragrances. The company's brands include Ralph Lauren Collection, Polo Ralph Lauren, and Lauren Ralph Lauren. Distribution channels for Ralph Lauren include wholesale (department stores and specialty stores), retail (company-owned retail stores and e-commerce), and licensing.

Shein Global Holdings Ltd is an online fashion and lifestyle company. It operates online platforms that offer fashion products to consumers mainly in the United States and Europe. The company's portfolio of brands includes SHEIN, Dazy, Romwe, MOTF, Anewsta, Musera, Glowmode, and Aralina. The majority of the company's revenue is derived from the sale of its fashion apparel products.

Founded in 1949 in Kobe, Japan, Asics is a leading sports footwear brand specializing in performance running shoes. Asics is well-known for its stability running shoe Gel-Kayano, which has been popular among runners for over 30 years thanks to its cushioning technology. It also owns Onitsuka Tiger, which is currently positioned as a premium sportswear lifestyle brand. In 2025, Asics had annual sales of over JPY 810 billion and commands around 10% of the running shoes market share in Japan, the United States, and Europe, a notable achievement for a company that holds only around 4% of the broader global sports footwear market.