ConCrédito Acquisition, Valuation, Funding & Investors

ConCrédito was acquired by Gentera for $527M in June 2025.

ConCrédito acquisition price

$527M

Acquired by Gentera · Jun 2025

Key investors in ConCrédito

ConCrédito Overview

About ConCrédito

ConCrédito is a Mexican consumer lender that grants personal credit and sells merchandise through a network of independent women distributors. The group is made up of Fin Útil, Fincrementar, Comfu and Talento ConCrédito, and it also offers life and auto insurance and the CrediTienda online sales platform. Distributors issue credit vouchers to their own customers and use a mobile application to manage lending and sales. The company reports more than 70,000 distributors in more than 160 cities, and in 2018 it served about 687,000 end customers through 92 branches in 20 states. It was started in Culiacan, Sinaloa. Gentera bought a 36.8% stake in 2018, took majority control with 51% in August 2020, raised its holding in stages to 74.91% in 2022 and agreed in 2025 to buy the remaining 25.1%. ConCrédito keeps its own brand and management team inside the Gentera group.


Founded

2007

HQ

MexicoCuliacán

Status

Acquired

Customer focus

B2B & B2C

Revenue model

Services

Valuation

$527M (acquired Jun 2025)

ConCrédito Acquisition

ConCrédito was acquired by Gentera for $527M on 30 June 2025.

Gentera completed the acquisition of the approximately 25.1% of ConCrédito it did not already own on June 30, 2025. The group paid MXN 2.495 billion under a purchase agreement signed on May 15, taking ownership of Fin Útil, Fincrementar, Comfu and Talento ConCrédito to 100%. The transaction concluded a staged acquisition that began with a 36.8% minority investment in 2018 and progressed through majority control and several follow-on purchases. ConCrédito provides personal and revolving consumer loans through a network of independent distributors in 25 Mexican states. Its digital platform supports credit disbursement and repayment, while CrediTienda lets distributors sell thousands of products without carrying inventory. The model serves hundreds of thousands of end customers and gives local distributors a way to operate lending and retail businesses using a mobile phone. Full ownership allows Gentera to integrate ConCrédito more closely with its financial-services group while retaining a distinct channel for consumer credit and community-based distribution.

ConCrédito acquisition details
AcquirerDateTypePrice
30 Jun 2025Strategic M&A$527M

Sources: gentera.com.mx, gentera.com.mx, gentera.com.mx, latinfinance.com

ConCrédito Funding History

ConCrédito has raised 2 funding rounds.

ConCrédito's first fundraising round was a strategic investment round in June 2018. The most recent completed round was a strategic investment round in June 2020.

ConCrédito funding rounds
DateStageInvestorsDeal Summary
Jun 2020Strategic investmentGenteraGentera converted MXN 657 million of loans to ConCrédito entities Fin Útil and Comfu into equity on June 15, 2020. The conversion increased Gentera's ownership from 36.74% to 45.04% while the business remained an associate rather than a controlled subsidiary. The transaction was part of a staged investment process that began with Gentera's initial minority purchase in 2018 and led to majority ownership two months later. ConCrédito provides personal and revolving consumer loans through a large network of independent distributors in Mexico. Distributors use its digital tools to issue credit vouchers, manage customer relationships and sell merchandise through the CrediTienda catalog platform. The model extends credit into communities and customer segments that are often poorly served by bank branches. Converting the existing financing into shares increased Gentera's exposure without introducing a separate cash payment on the conversion date and positioned the group for the subsequent purchase that raised its stake above 50%.
Jun 2018Strategic investmentGenteraGentera completed its initial minority investment in ConCrédito on June 13, 2018 after receiving competition approval. The transaction gave Gentera 36.8% of the consumer-finance business and included both an equity purchase and MXN 500 million of convertible debt. Gentera said the combined commitment was MXN 2.585 billion, but it did not separate the price of the shares from the loan, so no equity transaction value is recorded. ConCrédito provides personal and revolving loans through independent distributors who serve customers in their communities. Its model lets distributors, primarily women, operate lending and catalog-sales businesses using a mobile application, credit vouchers and the CrediTienda commerce platform. At the time of the investment, ConCrédito had 92 branches in 20 Mexican states, more than 34,000 distributors and about 687,000 end customers. The minority position diversified Gentera's consumer-credit channels while leaving ConCrédito's management team responsible for day-to-day operations.

Who has invested in ConCrédito?

1 investor has backed ConCrédito across its funding rounds, including Gentera.


ConCrédito Investors

Investors in ConCrédito by funding rounds participated
InvestorHQRoundsRoleFirst check

This data is available for Pro users. Sign up to see all 1 ConCrédito investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

ConCrédito Competitors

ConCrédito competitors include listed companies like OppFi, goeasy, Oportun and LendingTree, and private ones like LendUp and Fibe.

Public and private companies comparable to ConCrédito
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
OppFiUnited StatesUnited StatesPublicly listed$597M$161M$523M1.3x
goeasyCanadaCanadaPublicly listed$1.2B($76M)$522M3.2x
OportunUnited StatesUnited StatesPublicly listed$406M-$521M0.5x
LendingTreeUnited StatesUnited StatesPublicly listed$1.1B$89M$520M0.6x
LendUpUnited StatesSan Francisco, CAPrivate--$540M-
FibeIndiaPunePrivate$144M-$600M4.2x

ConCrédito Public Comps

ConCrédito is no longer listed, but its public comps include OppFi, goeasy, Oportun, LendingTree, MAS Financial Services, Direct Finance of Direct, Pepper Money, eGuarantee, Jana Small Finance Bank and Latitude Financial Services.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
OppFi$597M$161M1.3x1.3x4.8x3.8x
goeasy$1.2B($76M)3.0x3.2x(47.6x)-
Oportun$406M-1.3x0.5x--
LendingTree$1.1B$89M0.7x0.6x9.1x5.4x
MAS Financial Services$163M$30M10.2x13.0x55.0x-
Direct Finance of Direct$481M$82M6.8x-39.9x-
Pepper Money$351M-1.6x1.9x--
eGuarantee$70M$33M5.7x5.5x12.1x12.0x

This data is available for Pro users. Sign up to see all ConCrédito competitors and their valuation data.

Start Free Trial

Common questions about ConCrédito

When was ConCrédito founded?ConCrédito was founded in 2007.
Where is ConCrédito headquartered?ConCrédito is headquartered in Culiacán, Mexico.
Is ConCrédito publicly listed?No, ConCrédito was acquired by Gentera in June 2025.
Who acquired ConCrédito?ConCrédito was acquired by Gentera in June 2025.
How much was ConCrédito acquired for?ConCrédito was acquired for $527M in June 2025.
What was ConCrédito's last funding round?ConCrédito's last funding round was a strategic investment round in June 2020.
Who are ConCrédito's investors?ConCrédito's investors include Gentera.
Which companies are comparable to ConCrédito?Companies comparable to ConCrédito include OppFi, goeasy, Oportun, LendingTree, LendUp and Fibe.

See companies similar to ConCrédito

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial