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goeasy Valuation Multiples
Discover goeasy's revenue and EBITDA valuation multiples, acquisitions, and investment history, alongside public comparables like eGuarantee, Commercial Facilities Kuwait, TROOPS, Mortgage Advice Bureau and more.
goeasy Overview
About goeasy
goeasy Ltd is a financial services company. The principal operating activities of the company include providing loans and other financial services to consumers and leasing household products to consumers. Customers can transact seamlessly through an omnichannel model that includes online and mobile platforms. The company operates in two reportable segments: easyfinancial and easyhome. A majority of its revenue is generated from the easyfinancial segment, which lends out capital in the form of unsecured and secured consumer loans to nonprime borrowers. This segment offers unsecured and real estate secured installment loans and also specializes in financing consumer purchases in the powersports, automotive, retail, healthcare, and home improvement categories.
Founded
1990
HQ

Employees
2.6K
Website
Financials (LTM)
EV
$4B
Valuation Multiples
Start free trialgoeasy Financials
goeasy reported last 12-month revenue of $1B.
In the same LTM period, goeasy generated had net loss of ($108M).
Revenue (LTM)
goeasy P&L
In the most recent fiscal year, goeasy reported revenue of $1B and EBITDA of $737M.
goeasy is unprofitable as of last fiscal year, with gross margin of 69%, EBITDA margin of 60%, and net margin of (10%).
Financial data powered by Morningstar, Inc.
goeasy Stock Performance
goeasy has current market cap of $465M, and enterprise value of $4B.
Market Cap Evolution
goeasy's stock price is $29.02.
goeasy share price decreased by 0.4% in the last 30 days, and by 76.3% in the last year.
goeasy has an EPS (earnings per share) of $-8.01.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $4B | $465M | -0.5% | -0.4% | 4.2% | -76.3% | $-8.01 |
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Start Free Trialgoeasy Valuation Multiples
goeasy trades at 3.1x EV/Revenue multiple, and 5.1x EV/EBITDA.
EV / Revenue (LTM)
goeasy Financial Valuation Multiples
As of June 3, 2026, goeasy has market cap of $465M and EV of $4B.
goeasy has a P/E ratio of (4.3x).
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified goeasy Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


goeasy Margins & Growth Rates
goeasy decreased revenue by 6% and net profit by 39% in the last fiscal year.
In the most recent fiscal year, goeasy reported gross margin of 69%, EBITDA margin of 60%, and net margin of (10%).
goeasy Margins
goeasy Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
goeasy Operational KPIs
goeasy's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.1M for the same period.
Data powered by FactSet, Inc. and Morningstar, Inc.
goeasy Competitors
goeasy competitors include eGuarantee, Commercial Facilities Kuwait, TROOPS, Mortgage Advice Bureau, Blend Labs, LendingTree, Better Home & Finance, Jana Small Finance Bank, Funding Circle and Pepper Money.
Most goeasy public comparables operate across Online Lending, Consumer Finance and FinTech.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 6.2x | 5.6x | 12.2x | 11.7x | |||
| 16.2x | - | - | - | |||
| 27.9x | - | (17.6x) | - | |||
| 1.2x | 0.9x | 9.5x | 6.6x | |||
| 2.8x | 2.7x | 26.3x | 20.1x | |||
| 0.8x | 0.7x | 6.7x | 6.2x | |||
| 5.7x | 6.1x | (10.7x) | (15.1x) | |||
| 2.9x | 2.8x | - | - | |||
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Acquisitions by goeasy
goeasy has acquired 1 company to date.
Last acquisition by goeasy was on April 12th 2021. goeasy acquired LendCare for $237M (EV/Revenue multiple available to Pro users).
Latest Acquisitions by goeasy
| Description | LendCare is a Toronto-headquartered point-of-sale financing provider for Canadian retailers and dealerships. The company offers consumer loans for powersports, automotive, home improvement, retail, and health sectors, processing applications through integrations with over 3,000 merchant partners. |
| HQ Country | |
| HQ City | Toronto |
| Deal Date | 12 Apr 2021 |
| Valuation | $237M |
| EV/Revenue | |
| EV/EBITDA | |
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Investments by goeasy
goeasy has invested in 3 companies to date.
Latest investment by goeasy was on June 27th 2022. goeasy invested in Canada Drives in their $31M Undisclosed stage round (EV/Revenue multiple available to Pro users).
Latest Investments by goeasy
| Description | Canada Drives is an online used car retailer facilitating vehicle purchases with home delivery across Canada. Customers browse over 10,000 certified pre-owned vehicles from brands like Honda, Toyota, and Ford. The platform handles financing approvals in under 60 seconds and offers same-day delivery in select markets including Toronto and Vancouver. Canada Drives partners with 50 dealerships nationwide and has facilitated over 100,000 vehicle sales since 2014. The Vancouver-headquartered company operates in all 10 provinces. | Brim Financial is a Toronto-headquartered fintech platform issuing customizable credit cards embedded into partner apps for seamless payments. The service includes virtual cards, real-time rewards redemption, installment plans, and financial advisory tools via an in-app portal. Targeting banks, retailers, and loyalty programs in Canada, Brim processes billions in transaction volume annually. Launched in 2018, it integrates with Mastercard for global acceptance and offers fraud detection powered by machine learning. | PayBright is a Montreal-headquartered fintech company offering buy-now-pay-later installment plans for consumers in e-commerce, fashion, big-ticket retail, furniture, sports equipment, electronics, appliances, auto parts, repair services, and education sectors. Launched in 2014, it partners with retailers across Canada to facilitate interest-free payments over four bi-weekly installments. Affirm acquired PayBright in 2021, integrating its services into a broader North American network while retaining operations in Toronto and Vancouver. |
| HQ Country | |||
| HQ City | Vancouver | Toronto | Toronto |
| Deal Date | 27 Jun 2022 | 16 Mar 2021 | 4 Sep 2019 |
| Round | Undisclosed stage | Series B | Undisclosed stage |
| Raised | $31M | $20M | $34M |
| Investors | goeasy | Continental Bank; Desjardins; EPIC Ventures; goeasy; Impression Ventures; White Owl Capital Partners | goeasy |
| Valuation | undisclosed | undisclosed | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
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Start Free TrialAbout goeasy
| When was goeasy founded? | goeasy was founded in 1990. |
| Where is goeasy headquartered? | goeasy is headquartered in Canada. |
| How many employees does goeasy have? | As of today, goeasy has over 2K employees. |
| Who is the CEO of goeasy? | goeasy's CEO is Dan Rees. |
| Is goeasy publicly listed? | Yes, goeasy is a public company listed on Tokyo Stock Exchange. |
| What is the stock symbol of goeasy? | goeasy trades under GSY ticker. |
| When did goeasy go public? | goeasy went public in 2008. |
| Who are competitors of goeasy? | goeasy main competitors include eGuarantee, Commercial Facilities Kuwait, TROOPS, Mortgage Advice Bureau, Blend Labs, LendingTree, Better Home & Finance, Jana Small Finance Bank, Funding Circle, Pepper Money. |
| What is the current market cap of goeasy? | goeasy's current market cap is $465M. |
| What is the current revenue of goeasy? | goeasy's last 12 months revenue is $1B. |
| What is the current revenue growth of goeasy? | goeasy revenue growth (NTM/LTM) is (3%). |
| What is the current EV/Revenue multiple of goeasy? | Current revenue multiple of goeasy is 3.1x. |
| Is goeasy profitable? | No, goeasy is not profitable. |
| What is the current net income of goeasy? | goeasy's last 12 months net income is ($108M). |
| How many companies goeasy has acquired to date? | As of June 2026, goeasy has acquired 1 company. |
| What was the largest acquisition by goeasy? | $237M acquisition of LendCare on 12th April 2021 was the largest M&A goeasy has done to date. |
| What companies goeasy acquired? | goeasy acquired LendCare. |
| In how many companies goeasy has invested to date? | As of June 2026, goeasy has invested in 3 companies. |
| What was the last goeasy investment? | On 27th June 2022 goeasy invested in Canada Drives, participating in a $31M Undisclosed stage round. |
| In what companies goeasy invested in? | goeasy invested in PayBright, Canada Drives, and Brim Financial. |
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