Beautycounter Acquisition, Valuation, Funding & Investors

Pharmapacks is a New York-headquartered e-commerce platform specializing in logistics, fulfillment, marketing, and sales for health and beauty brands. Islandia-based since its founding in 2010 as a brick-and-mortar pharmacy, the company sells direct-to-consumer via Pharmapacks.com and through marketplaces like Amazon, Walmart.com, and eBay. It acts as a launchpad for emerging brands by integrating them into its proprietary tech platform and consumer base, handling end-to-end operations for over-the-counter products.

Rothy's is a San Francisco-based footwear and accessories brand that knits shoes, flats, loafers, and bags from recycled single-use plastic water bottles using a proprietary 3D knitting process in its Chinese factory. Launched in 2016, the company repurposes plastic into washable, stylish products sold directly online and in stores across the United States, Europe, and Asia.

SellerX is a Berlin-headquartered firm that acquires and scales Amazon FBA brands across Europe. The company purchases established seller accounts generating consistent revenue, then invests in product development, supply chain optimization, and marketing expansion. Operations span consumer goods categories like home and kitchen, beauty, and electronics. SellerX integrates acquisitions into its central warehouse network in Germany for faster fulfillment and pan-European distribution.

Womai is a Beijing-based B2C e-commerce platform for organic and healthy foods launched by COFCO Corporation in 2008. It offers 50,000 products including imported nuts, grains, dairy, and baby formula from 5,000 suppliers, serving 10 million registered users via nationwide logistics. Backed by COFCO’s agricultural supply chain, Womai operates 200 offline stores and delivers same-day in 300 Chinese cities with a focus on traceability certifications.

Oasis Market is a Seoul-based e-commerce retailer offering next-day delivery of groceries, household essentials, and beauty products through its online portal and physical stores. The company stocks over 10,000 SKUs from brands like Amorepacific and Lotte, emphasizing competitive pricing and quality assurance. Founded in 2010, it operates 50 outlets in the capital region with a logistics network handling 100,000 orders daily.

OpenStore is a Miami-based e-commerce acquisition platform that buys Shopify stores from merchants seeking liquidity. The company uses AI-driven valuation and provides instant offers to sellers, managing over 1,000 acquired brands with centralized operations and growth teams in the US.

D-MARKET Electronic Services & Trading offers an e-commerce platform in Turkey and the surrounding region. The company is comprised of one reportable segment, namely e-commerce operations. The Group derives revenue from the sales of goods, marketplace revenues and other revenues.

GlobalBees is a product discovery and scaling company focused on consumer goods e-commerce. The firm sources identifies and grows brands for marketplaces like Amazon and Shopify targeting categories such as home kitchen beauty and electronics. It provides supply chain fulfillment marketing and analytics services to accelerate seller performance. GlobalBees operates warehouses in the United States Europe and Asia supporting rapid inventory turnover and international expansion.

Bxn Holding Co Ltd is engaged in the production and sales of men's apparel products such as suits and shirts. Its business activities also include production and sales of clothing, shoes and leather products.

Brands for Less is an online retailer of discounted apparel and accessories headquartered in Dubai. Founded in 2004, the store offers jackets, jeans, footwear, t-shirts, and toys from brands like Levi's and Adidas at up to 70 percent off. It ships across the Middle East from warehouses in Jebel Ali Free Zone. The platform features categories for kids' clothing and women's leggings, with frequent flash sales on bleeding-edge sportswear. Brands for Less serves over 1 million annual orders to customers in UAE, Saudi Arabia, and Qatar.

Tiki is a Vietnamese e-commerce platform founded in 2010 pioneering the 2-hour delivery model in Vietnam. Offers over 300000 products across diverse categories through an end-to-end supply chain with brand partnerships. Known for efficient logistics infrastructure and strong customer service standards in the Southeast Asian market.

Fanli is a Shanghai-based e-commerce rebate platform in China. Launched in 2006, the service directs users to merchant sites via affiliate links, earning rebates on purchases including home appliances.

ipsy is a beauty subscription service that delivers personalized makeup and skincare samples chosen through user quizzes and AI-driven recommendations, working closely with beauty influencers for product discovery and promotion. Founded in 2011 by Michelle Phan, the company built its business around a large subscriber community and hosted events such as Generation Beauty to connect influencers with fans. In 2020, ipsy acquired rival subscription service BoxyCharm to form Beauty For All Industries, combining the two beauty-sampling businesses while keeping the BoxyCharm brand running independently.

ASKUL Corp is a Japanese company mainly offering office products and accessories. The business has two main segments: the office-related products and other delivery. The office-related product segment consists of personal computer and accessories, office supplies, and furniture. The other delivery segment provides cargo transportation services for corporations.

E-MART Inc. is a hypermarket retail company in Korea. The company mainly operates its businesses through seven divisions: domestic hypermarket, tourism hotel, food, supermarket, resort, overseas hypermarket, and bakery. It operates around148 branch locations in Korea (including Emart Traders) and approximately 16 branches in China under management. In addition, by 2023, it plans to expand presence throughout the projected 200 store locations of more, while penetrating into overseas markets in Vietnam and Mongolia.