Adverity Funding, Investors & Competitors

Adverity has raised $166M across 4 funding rounds, most recently a $120M Series D in August 2021.

Last Adverity funding round

$120M

Series D · Aug 2021

Cumulative funding Adverity raised

$166M

across 4 funding rounds

Key investors in Adverity

  • Sapphire Ventures
  • Mangrove Capital Partners
  • aws Gründungsfonds
  • Speedinvest
  • Felix Capital
  • 42CAP
  • SAP.iO
  • SoftBank Group

Adverity Overview

About Adverity

Adverity is a Vienna-headquartered data integration platform that connects over 500 data sources for marketing, sales, and finance teams. Launched in 2015, it processes petabytes of data daily to unify metrics from platforms like Google Analytics, Facebook Ads, and CRM systems into dashboards for performance analysis. The company maintains offices in London and New York, supporting enterprises across Europe and North America. Adverity collaborates with brands such as Unilever, Bosch, and IKEA, alongside agencies including GroupM, Publicis, and Dentsu, to streamline ETL processes and enforce data governance standards.


Founded

2015

HQ

AustriaVienna

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Adverity Funding History

Adverity has raised a total of $166M across 4 funding rounds.

Adverity's first fundraising round was a $4M Series A in April 2018. The most recent completed round was a $120M Series D in August 2021.

Adverity funding rounds

Adverity funding rounds
DateStageInvestorsRaisedDeal Summary
Aug 2021Series DSoftBank Group (lead); Sapphire Ventures$120MAdverity is a Vienna-based marketing analytics platform that automates data integration from hundreds of sources to deliver a single view of marketing, sales, and ecommerce performance, featuring powerful data visualizations, predictive analytics, and tools like ROI Advisor for tracking campaign performance without third-party cookies. The company announced a $120 million Series D funding round on August 16, 2021, led by SoftBank Vision Fund 2, with participation from existing investor Sapphire Ventures, bringing total funding to over $165 million following a prior $30 million Series C 16 months earlier. The proceeds are intended to evolve Adverity’s predictive technology stack, scale the platform’s technology and international reach, support product innovation for forward-looking insights and ROI oversight, and expand amid growing demand for data analytics in marketing. Adverity operates offices in Vienna, London, and New York, serving clients including IKEA, Red Bull, Unilever, MediaCom, and Vodafone, with reported 120% client uplift in the last 12 months, 105% compound annual growth rate over the past four years, and a 300% increase in global team size since 2019. This round reflects investor confidence in Adverity's role in transforming marketing analytics to be more insights-driven, especially with the rise of digital channels and real-time AI analytics needs for B2C and B2B audiences.
Apr 2020Series CSapphire Ventures (lead); Felix Capital; Mangrove Capital Partners; aws Gründungsfonds; SAP.iO$30MAdverity is a Vienna-headquartered marketing data platform that provides an AI-driven solution to aggregate marketing data, extract intelligence automatically, and deliver actionable real-time insights for marketers and brands. The company serves major clients including IKEA, Red Bull, Unilever, MediaCom, and IPG Mediabrands, positioning itself as a 'data scientist in a box' to simplify data complexity in marketing. On April 21, 2020, Adverity announced a $30 million Series C funding round led by Sapphire Ventures, with participation from existing investors Mangrove Capital Partners, Felix Capital, SAP.iO, and aws Gründerfonds. This brought the company's total funding to $50 million, following an €11 million Series B the previous year. The funds are earmarked for accelerating business growth, expanding the office network, and enhancing R&D to develop new solutions for data access, quality, and complexity challenges. CEO Alexander Igelsböck emphasized the platform's role in enabling enterprise agility amid rising e-commerce trends post-COVID-19. Investor Frederic Court of Felix Capital noted strong sales momentum and strategic fit with accelerating digital transitions seen in portfolio companies like Farfetch and Shopify.
Apr 2019Series BFelix Capital (lead); 42CAP; Speedinvest; Mangrove Capital Partners; Sapphire Ventures; aws Gründungsfonds; SAP.iO$12MAdverity completed a Series B funding round on April 18, 2019, with investors including Felix Capital as lead, 42CAP, AWS Gründungsfonds, Mangrove Capital Partners, SAP.iO, Sapphire Ventures, and Speedinvest. The company has raised a total of $167.7M across 8 rounds, with the latest being a Series D for $120M on August 16, 2021. Adverity is a data integration platform launched in 2015 that enables teams to collect, combine, transform, and govern data from over 600 sources for marketing analytics and business performance.
Apr 2018Series AMangrove Capital Partners (lead); 42CAP; Speedinvest; aws Gründungsfonds$4MAdverity is an Austrian SaaS platform that helps marketers and advertisers integrate and derive insights from siloed data across multiple channels. Founded in 2014 and headquartered in Vienna, the company serves global brands and agencies in retail, ecommerce, and fast-moving consumer goods sectors. In April 2018, Adverity closed a Series A funding round of €3.2 million (approximately $3.9 million) led by Mangrove Capital Partners, with participation from existing investors Speedinvest, 42CAP, and AWS Founders Fund. The company achieved a 300% increase in revenue during 2017 and maintained ambitious growth targets heading into 2018. The capital was allocated to product and business development, with planned expansion into European and US markets, including the opening of new offices in Germany, London, and New York.

Who has invested in Adverity?

8 investors have backed Adverity across its funding rounds, including Sapphire Ventures, Mangrove Capital Partners, aws Gründungsfonds, Speedinvest, Felix Capital and 42CAP.

Lead investors include SoftBank Group, Sapphire Ventures, Felix Capital and Mangrove Capital Partners.


Adverity Investors

Investors in Adverity by funding rounds participated
InvestorHQRoundsRoleFirst check
Mangrove Capital PartnersLuxembourgLuxembourg3LeadApr 2018
Sapphire VenturesUnited StatesAustin, TX3LeadApr 2019
aws GründungsfondsAustriaVienna3ParticipantApr 2018
42CAPGermanyMunich2ParticipantApr 2018
Felix CapitalUnited KingdomLondon2LeadApr 2019
SpeedinvestAustriaVienna2ParticipantApr 2018

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Adverity Competitors

Adverity competitors include listed companies like Datadog and Dynatrace, and private ones like Bloomreach, ClickHouse, Dataiku and Starburst.

Public and private companies comparable to Adverity
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
BloomreachUnited StatesSan Francisco, CAPrivate$150M-$2.2B14.7x
DatadogUnited StatesUnited StatesPublicly listed$3.4B($588K)$85B19.4x
DynatraceUnited StatesUnited StatesPublicly listed$2B$276M$16B7.0x
ClickHouseUnited StatesSan Francisco, CAPrivate$160M-$15B93.8x
DataikuUnited StatesNew York City, NYPrivate$150M-$3.7B24.7x
StarburstUnited StatesBoston, MAPrivate$100M-$3.4B-

Adverity Public Comps

Adverity is still privately-owned, but its public comps include Oracle, Palantir, Shopify, ServiceNow, Snowflake, Datadog, RELX, Strategy, MongoDB and Verisk Analytics.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Oracle$67B$33B8.6x7.8x17.7x13.9x
Palantir$4.5B$1.5B92.6x58.1x285.0x97.4x
Shopify$12B$1.2B13.9x11.3x132.9x61.9x
ServiceNow$13B$2.6B11.1x9.6x57.2x25.0x
Snowflake$4.7B($1.3B)25.6x21.0x(94.1x)121.7x
Datadog$3.4B($588K)23.6x19.4x(137813.0x)77.6x
RELX$13B$4.9B5.5x5.3x14.4x13.2x
Strategy$477M($5.4B)149.4x144.4x(13.1x)(12.3x)

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Common questions about Adverity

When was Adverity founded?Adverity was founded in 2015.
Where is Adverity headquartered?Adverity is headquartered in Vienna, Austria.
Is Adverity publicly listed?No, Adverity is a private, VC-backed company.
How much funding has Adverity raised?Adverity has raised $166M across 4 funding rounds.
What was Adverity's last funding round?Adverity's last funding round was a $120M Series D in August 2021, led by SoftBank Group.
Who are Adverity's investors?Adverity's investors include Mangrove Capital Partners, Sapphire Ventures, aws Gründungsfonds, 42CAP, Felix Capital, Speedinvest, SAP.iO and SoftBank Group.
Which companies are comparable to Adverity?Companies comparable to Adverity include Bloomreach, Datadog, Dynatrace, ClickHouse, Dataiku and Starburst.

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