Adevinta Acquisition & Valuation

Adevinta was acquired by General Atlantic for $15B in May 2024, a 7.7x multiple on $2B of revenue.

Adevinta acquisition price

$15B

Acquired by General Atlantic · May 2024

Adevinta revenue at acquisition

$2B

Last twelve months · May 2024

Adevinta revenue multiple at acquisition

7.7x

EV/Revenue · May 2024

Adevinta EBITDA multiple at acquisition

21.5x

EV/EBITDA · May 2024

Adevinta Overview

About Adevinta

Adevinta is an Oslo-headquartered global operator of online classifieds marketplaces connecting buyers and sellers in Europe and Latin America. The company owns platforms like Leboncoin in France, Subito.it in Italy, and OLX in several countries, covering real estate, vehicles, jobs, and general goods. Listed on the Oslo Stock Exchange, Adevinta supports local brands with shared technology and data insights.


Founded

2019

HQ

NorwayOslo

Status

Acquired

Customer focus

B2C

Revenue model

Advertising, Commission

Revenue

$2B (May 2024)

Valuation

$15B (acquired May 2024)

Adevinta Acquisition

Adevinta was acquired by General Atlantic for $15B on 29 May 2024.

The acquisition price implies a 7.7x revenue and 21.5x EBITDA multiple on $2B of revenue.

General Atlantic joined funds advised by Permira and Blackstone, together with TCV, in the take-private of Oslo-listed Adevinta, the online classifieds group. The consortium's voluntary offer, made through the bid vehicle Aurelia Bidco Norway, paid NOK 115 per share in cash, depository receipts or a mix, and Adevinta announced completion of the offer on 29 May 2024, when the offeror held about 94.8 percent of the share capital. The offeror then moved to buy out the remaining shares at the same price. The financing included a record private credit facility from Blackstone, GIC and Sixth Street, and eBay and Schibsted kept equity stakes in the company. General Atlantic was advised by Weil on its participation. Adevinta, founded in 2019 as a spin-off from Schibsted and headquartered in Oslo, operates classifieds marketplaces across Europe.

Adevinta acquisition details
AcquirerDateTypePriceEV/RevenueEV/EBITDA
  • General Atlantic
29 May 2024PE buyout$15B7.7x21.5x

Sources: adevinta.com, weil.com, freshfields.de, adevinta.com

Adevinta Funding History

Adevinta has 1 recorded secondary share sale and no primary funding rounds.

Adevinta funding rounds
DateStageInvestorsDeal Summary
Jul 2021SecondaryPermiraFunds advised by Permira agreed to acquire approximately 125 million shares in the Oslo-listed online classifieds group Adevinta from eBay, a stake of about 10.2 per cent, in a transaction worth EUR 1.9 billion. Permira partner Dipan Patel joined the Adevinta board on closing. Adevinta's portfolio included leboncoin in France, mobile.de and eBay Kleinanzeigen in Germany, Marktplaats in the Netherlands and OLX in Brazil.

Who has invested in Adevinta?

1 investor has backed Adevinta across its funding rounds, including Permira.


Adevinta Investors

Investors in Adevinta by funding rounds participated
InvestorHQRoundsRoleFirst check

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Acquisitions by Adevinta

Adevinta has acquired 1 company to date.

Last acquisition by Adevinta was on July 21st 2020. Adevinta acquired eBay Classifieds Group for $9.2B.


Latest Acquisitions by Adevinta

eBay Classifieds Group
Description
eBay Classifieds Group is a Luxembourg-headquartered operator of localized classifieds platforms including Gumtree in UK/Australia, Kijiji in Canada, and mobile.de in Germany. Covering autos, real estate, and jobs in 1,000+ cities across 30 countries, it connects 300 million users. Spun off from eBay in 2021 under Adevinta.
HQ CountryUnited States
HQ City
San Francisco, CA
Deal Date21 Jul 2020
Valuation$9.2B
EV/Revenue
EV/EBITDA

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Adevinta Competitors

Adevinta competitors include listed companies like Naspers, Vend Marketplaces, Allegro and News Corp, and private ones like Whop and Whatnot.

Public and private companies comparable to Adevinta
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
NaspersSouth AfricaSouth AfricaPublicly listed$11B$1.1B$34B5.7x
WhopUnited StatesNew York City, NYPrivate$400M-$5.1B12.8x
Vend MarketplacesNorwayNorwayPublicly listed$676M$20M$4.8B6.9x
AllegroPolandPolandPublicly listed$2.9B$802M$15B4.7x
News CorpUnited StatesUnited StatesPublicly listed$9B$1.5B$15B1.8x
WhatnotUnited StatesSan Francisco, CAPrivate$1B-$20B20.0x

Adevinta Public Comps

Adevinta is no longer listed, but its public comps include Allegro, News Corp, Kuaishou, REA Group, DiDi, Grab, Instacart, RB Global, Delivery Hero and CoStar Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Allegro$2.9B$802M5.5x4.7x19.9x16.0x
News Corp$9B$1.5B1.8x1.8x11.0x9.8x
Kuaishou$21B$4.1B0.6x0.7x3.3x4.6x
REA Group$1.4B$756M11.2x12.4x20.7x19.9x
DiDi$34B$69M0.3x0.3x150.4x25.1x
Grab$3.4B$350M3.2x2.6x30.5x14.4x
Instacart$3.7B$598M3.4x3.1x21.5x10.1x
RB Global$4.6B$1.4B4.8x4.4x16.2x14.8x

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Common questions about Adevinta

When was Adevinta founded?Adevinta was founded in 2019.
Where is Adevinta headquartered?Adevinta is headquartered in Oslo, Norway.
Is Adevinta publicly listed?No, Adevinta was acquired by General Atlantic in May 2024.
Who acquired Adevinta?Adevinta was acquired by General Atlantic in May 2024.
How much was Adevinta acquired for?Adevinta was acquired for $15B in May 2024, a 7.7x revenue multiple.
Who are Adevinta's investors?Adevinta's investors include Permira.
Which companies are comparable to Adevinta?Companies comparable to Adevinta include Naspers, Whop, Vend Marketplaces, Allegro, News Corp and Whatnot.
How many companies has Adevinta acquired?Adevinta has acquired 1 company, including eBay Classifieds Group.
What was the largest acquisition by Adevinta?The $9.2B acquisition of eBay Classifieds Group in July 2020 is the largest acquisition Adevinta has made to date.

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