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WPP Valuation Multiples

Discover revenue and EBITDA valuation multiples for WPP and similar public comparables like IVE Group, Enero Group, and Global Traffic Network.

WPP Overview

About WPP

Headquartered in the United Kingdom, WPP is one of the world’s largest ad holding companies based on annual revenue. Its services, which include traditional and digital advertising, public relations, and consulting, are provided worldwide, with over 70% of its revenue coming from more developed regions such as North America, the UK, and Western Europe.


Founded

2012

HQ

United Kingdom of Great Britain and Northern Ireland
Employees

108.0K+

Website

wpp.com

Financials

LTM Revenue $14.9B

LTM EBITDA $2.7B

EV

$13.7B

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WPP Financials

WPP has a last 12-month revenue (LTM) of $14.9B and a last 12-month EBITDA of $2.7B.

In the most recent fiscal year, WPP achieved revenue of $19.8B and an EBITDA of $2.6B.

WPP expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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WPP P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $14.9B XXX $19.8B XXX XXX XXX
Gross Profit $14.9B XXX $3.3B XXX XXX XXX
Gross Margin 100% XXX 17% XXX XXX XXX
EBITDA $2.7B XXX $2.6B XXX XXX XXX
EBITDA Margin 18% XXX 13% XXX XXX XXX
EBIT $2.2B XXX $1.8B XXX XXX XXX
EBIT Margin 15% XXX 9% XXX XXX XXX
Net Profit $1.3B XXX $728M XXX XXX XXX
Net Margin 8% XXX 4% XXX XXX XXX
Net Debt XXX XXX $2.3B XXX XXX XXX

Financial data powered by Morningstar, Inc.

WPP Stock Performance

As of May 30, 2025, WPP's stock price is GBP 6 (or $8).

WPP has current market cap of GBP 6.5B (or $8.7B), and EV of GBP 10.2B (or $13.7B).

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WPP Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$13.7B $8.7B XXX XXX XXX XXX $1.14

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WPP Valuation Multiples

As of May 30, 2025, WPP has market cap of $8.7B and EV of $13.7B.

WPP's trades at 0.7x EV/Revenue multiple, and 5.2x EV/EBITDA.

Equity research analysts estimate WPP's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

WPP has a P/E ratio of 6.9x.

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WPP Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $8.7B XXX $8.7B XXX XXX XXX
EV (current) $13.7B XXX $13.7B XXX XXX XXX
EV/Revenue 0.9x XXX 0.7x XXX XXX XXX
EV/EBITDA 5.2x XXX 5.2x XXX XXX XXX
EV/EBIT 6.2x XXX 7.7x XXX XXX XXX
EV/Gross Profit 0.9x XXX n/a XXX XXX XXX
P/E 6.9x XXX 12.0x XXX XXX XXX
EV/FCF 11.2x XXX 8.7x XXX XXX XXX

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WPP Margins & Growth Rates

WPP's last 12 month revenue growth is -3%

WPP's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $14K for the same period.

WPP's rule of 40 is 10% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

WPP's rule of X is 10% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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WPP Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth -3% XXX -14% XXX XXX XXX
EBITDA Margin 18% XXX 13% XXX XXX XXX
EBITDA Growth -3% XXX 0% XXX XXX XXX
Rule of 40 10% XXX 10% XXX XXX XXX
Bessemer Rule of X XXX XXX 10% XXX XXX XXX
Revenue per Employee XXX XXX $0.2M XXX XXX XXX
Opex per Employee XXX XXX $14K XXX XXX XXX
S&M Expenses to Revenue XXX XXX n/a XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 8% XXX XXX XXX

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WPP Public Comps

See public comps and valuation multiples for Advertising & Marketing comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Havas XXX XXX XXX XXX XXX XXX
ACCESS Newswire XXX XXX XXX XXX XXX XXX
Enero Group XXX XXX XXX XXX XXX XXX
Global Traffic Network XXX XXX XXX XXX XXX XXX
IVE Group XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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WPP M&A and Investment Activity

WPP acquired  XXX companies to date.

Last acquisition by WPP was  XXXXXXXX, XXXXX XXXXX XXXXXX . WPP acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by WPP

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About WPP

When was WPP founded? WPP was founded in 2012.
Where is WPP headquartered? WPP is headquartered in United Kingdom of Great Britain and Northern Ireland.
How many employees does WPP have? As of today, WPP has 108.0K+ employees.
Who is the CEO of WPP? WPP's CEO is Mr. Mark Read CBE.
Is WPP publicy listed? Yes, WPP is a public company listed on LON.
What is the stock symbol of WPP? WPP trades under WPP ticker.
When did WPP go public? WPP went public in 2008.
Who are competitors of WPP? Similar companies to WPP include e.g. Havas, ACCESS Newswire, Enero Group, Global Traffic Network.
What is the current market cap of WPP? WPP's current market cap is $8.7B
What is the current revenue of WPP? WPP's last 12 months revenue is $14.9B.
What is the current revenue growth of WPP? WPP revenue growth (NTM/LTM) is -3%.
What is the current EV/Revenue multiple of WPP? Current revenue multiple of WPP is 0.9x.
Is WPP profitable? Yes, WPP is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of WPP? WPP's last 12 months EBITDA is $2.7B.
What is WPP's EBITDA margin? WPP's last 12 months EBITDA margin is 18%.
What is the current EV/EBITDA multiple of WPP? Current EBITDA multiple of WPP is 5.2x.
What is the current FCF of WPP? WPP's last 12 months FCF is $1.2B.
What is WPP's FCF margin? WPP's last 12 months FCF margin is 8%.
What is the current EV/FCF multiple of WPP? Current FCF multiple of WPP is 11.2x.

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