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WPP Valuation Multiples
Discover revenue and EBITDA valuation multiples for WPP and similar public comparables like CyberAgent, JCDecaux, Dentsu Group, Hakuhodo Dy Holdings and more.
WPP Overview
About WPP
Headquartered in the United Kingdom, WPP is the world’s largest ad holding company based on annual revenue. Its services, which include traditional and digital advertising, public relations, and consulting, are provided worldwide, with over 70% of its revenue coming from more developed regions such as North America, the UK, and Western Europe. WPP is the largest media buying entity in the world.
Founded
2012
HQ
Employees
108.0K
Website
Sectors
Financials (LTM)
EV
$10B
WPP Financials
WPP reported last 12-month revenue of $14B and EBITDA of $2B.
In the same LTM period, WPP generated $9B in gross profit, $2B in EBITDA, and $883M in net income.
Revenue (LTM)
WPP P&L
In the most recent fiscal year, WPP reported revenue of $18B and EBITDA of $2B.
WPP expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $14B | XXX | $18B | XXX | XXX | XXX |
| Gross Profit | $9B | XXX | $3B | XXX | XXX | XXX |
| Gross Margin | 67% | XXX | 16% | XXX | XXX | XXX |
| EBITDA | $2B | XXX | $2B | XXX | XXX | XXX |
| EBITDA Margin | 16% | XXX | 12% | XXX | XXX | XXX |
| EBIT Margin | 13% | XXX | 10% | XXX | XXX | XXX |
| Net Profit | $883M | XXX | $939M | XXX | XXX | XXX |
| Net Margin | 7% | XXX | 5% | XXX | XXX | XXX |
| Net Debt | — | — | $3B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
WPP Stock Performance
WPP has current market cap of $4B, and enterprise value of $10B.
Market Cap Evolution
WPP's stock price is $3.63.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $10B | $4B | 0.0% | XXX | XXX | XXX | $0.87 |
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Start Free TrialWPP Valuation Multiples
WPP trades at 0.7x EV/Revenue multiple, and 4.4x EV/EBITDA.
EV / Revenue (LTM)
WPP Financial Valuation Multiples
As of April 20, 2026, WPP has market cap of $4B and EV of $10B.
Equity research analysts estimate WPP's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
WPP has a P/E ratio of 4.4x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $4B | XXX | $4B | XXX | XXX | XXX |
| EV (current) | $10B | XXX | $10B | XXX | XXX | XXX |
| EV/Revenue | 0.7x | XXX | 0.5x | XXX | XXX | XXX |
| EV/EBITDA | 4.4x | XXX | 4.2x | XXX | XXX | XXX |
| EV/EBIT | 5.5x | XXX | 5.3x | XXX | XXX | XXX |
| EV/Gross Profit | 1.1x | XXX | 3.3x | XXX | XXX | XXX |
| P/E | 4.4x | XXX | 4.2x | XXX | XXX | XXX |
| EV/FCF | 21.1x | XXX | 13.1x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified WPP Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
WPP Margins & Growth Rates
WPP's revenue in the last 12 month declined by (3%).
WPP's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.0M for the same period.
WPP's rule of 40 is (13%) (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
WPP's rule of X is (57%) (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
WPP Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | (3%) | XXX | (29%) | XXX | XXX | XXX |
| EBITDA Margin | 16% | XXX | 12% | XXX | XXX | XXX |
| EBITDA Growth | (6%) | XXX | (9%) | XXX | XXX | XXX |
| Rule of 40 | — | XXX | (13%) | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | (57%) | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.0M | XXX | XXX | XXX |
| G&A Expenses to Revenue | — | XXX | 13% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 13% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
WPP Public Comps
See public comps and valuation multiples for other Advertising & Marketing comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| WPP | XXX | XXX | XXX | XXX | XXX | XXX |
| CyberAgent | XXX | XXX | XXX | XXX | XXX | XXX |
| JCDecaux | XXX | XXX | XXX | XXX | XXX | XXX |
| Dentsu Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Hakuhodo Dy Holdings | XXX | XXX | XXX | XXX | XXX | XXX |
| Stroeer | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
WPP M&A Activity
WPP acquired XXX companies to date.
Last acquisition by WPP was on XXXXXXXX, XXXXX. WPP acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by WPP
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
Get Verified M&A Valuation Multiples
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Start Free TrialWPP Investment Activity
WPP invested in XXX companies to date.
WPP made its latest investment on XXXXXXXX, XXXXX. WPP invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by WPP
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout WPP
| When was WPP founded? | WPP was founded in 2012. |
| Where is WPP headquartered? | WPP is headquartered in United Kingdom. |
| How many employees does WPP have? | As of today, WPP has over 108K employees. |
| Who is the CEO of WPP? | WPP's CEO is Cindy Helen Rose OBE. |
| Is WPP publicly listed? | Yes, WPP is a public company listed on London Stock Exchange. |
| What is the stock symbol of WPP? | WPP trades under WPP ticker. |
| When did WPP go public? | WPP went public in 2008. |
| Who are competitors of WPP? | WPP main competitors are CyberAgent, JCDecaux, Dentsu Group, Hakuhodo Dy Holdings. |
| What is the current market cap of WPP? | WPP's current market cap is $4B. |
| What is the current revenue of WPP? | WPP's last 12 months revenue is $14B. |
| What is the current revenue growth of WPP? | WPP revenue growth (NTM/LTM) is (3%). |
| What is the current EV/Revenue multiple of WPP? | Current revenue multiple of WPP is 0.7x. |
| Is WPP profitable? | Yes, WPP is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of WPP? | WPP's last 12 months EBITDA is $2B. |
| What is WPP's EBITDA margin? | WPP's last 12 months EBITDA margin is 16%. |
| What is the current EV/EBITDA multiple of WPP? | Current EBITDA multiple of WPP is 4.4x. |
| What is the current FCF of WPP? | WPP's last 12 months FCF is $451M. |
| What is WPP's FCF margin? | WPP's last 12 months FCF margin is 3%. |
| What is the current EV/FCF multiple of WPP? | Current FCF multiple of WPP is 21.1x. |
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