Pierce Group Valuation Multiples

Pierce Group Overview

About Pierce Group

Pierce Group AB is an e-commerce company. It sells motorcycle and snowmobile gear, parts, accessories, and streetwear to passionate customers through online stores such as 24MX, XLMOTO, and Sledstore. It has a local online presence in European markets. It has two larger segments, the Offroad segment, which includes sales to motocross and enduro riders; and the Onroad segment, which includes sales to high-road riders. In addition, the company has a smaller segment, Other, which focuses on snowmobile riders in the Nordics. A majority of its revenue is generated from the Offroad segment. Geographically, the company generates maximum revenue from Outside Nordics, which mainly refers to markets like Germany, France, Italy, and the United Kingdom, followed by Sweden and Other Nordic regions.

Founded

2008

HQ

Employees

327

Website

piercegroup.com

Sectors

Consumer E-commerceVertical E-commerceAutomotiveTech

Financials (LTM)

Revenue: $206M

EBITDA: $12M

EV

$82M

Valuation Multiples

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Pierce Group Financials

Pierce Group reported last 12-month revenue of $206M and EBITDA of $12M.

In the same LTM period, Pierce Group generated $88M in gross profit and $12M in EBITDA.

Pierce Group P&L

In the most recent fiscal year, Pierce Group reported revenue of $201M and EBITDA of $11M.

Pierce Group expects next 12-month revenue of XXX and NTM EBITDA of XXX

Pierce Group Stock Performance

Pierce Group has current market cap of $95M, and enterprise value of $82M.

Pierce Group's stock price is $1.20.

Pierce Group Valuation Multiples

Pierce Group trades at 0.4x EV/Revenue multiple, and 6.9x EV/EBITDA.

Pierce Group Financial Valuation Multiples

As of April 18, 2026, Pierce Group has market cap of $95M and EV of $82M.

Equity research analysts estimate Pierce Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Pierce Group Margins & Growth Rates

Pierce Group's revenue in the last 12 month grew by 9%.

Pierce Group's revenue per employee in the last FY averaged $0.6M, while opex per employee averaged $0.2M for the same period.

Pierce Group's rule of 40 is 18% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Pierce Group's rule of X is 34% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Pierce Group Public Comps

See public comps and valuation multiples for other Consumer E-commerce and Vertical E-commerce comps.

Pierce Group M&A Activity

Pierce Group acquired XXX companies to date.

Last acquisition by Pierce Group was on XXXXXXXX, XXXXX. Pierce Group acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

Pierce Group Investment Activity

Pierce Group invested in XXX companies to date.

Pierce Group made its latest investment on XXXXXXXX, XXXXX. Pierce Group invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).