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Pierce Group AB is an e-commerce company. It sells motorcycle and snowmobile gear, parts, accessories, and streetwear to passionate customers through online stores such as 24MX, XLMOTO, and Sledstore. It has a local online presence in European markets. It has two larger segments, the Offroad segment, which includes sales to motocross and enduro riders; and the Onroad segment, which includes sales to high-road riders. In addition, the company has a smaller segment, Other, which focuses on snowmobile riders in the Nordics. A majority of its revenue is generated from the Offroad segment. Geographically, the company generates maximum revenue from Outside Nordics, which mainly refers to markets like Germany, France, Italy, and the United Kingdom, followed by Sweden and Other Nordic regions.
2008
327
LTM Revenue $176M
LTM EBITDA $10.3M
$65.0M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Pierce Group has a last 12-month revenue (LTM) of $176M and a last 12-month EBITDA of $10.3M.
In the most recent fiscal year, Pierce Group achieved revenue of $168M and an EBITDA of $11.6M.
Pierce Group expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Pierce Group valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $176M | XXX | $168M | XXX | XXX | XXX |
| Gross Profit | $77.9M | XXX | $74.7M | XXX | XXX | XXX |
| Gross Margin | 44% | XXX | 44% | XXX | XXX | XXX |
| EBITDA | $10.3M | XXX | $11.6M | XXX | XXX | XXX |
| EBITDA Margin | 6% | XXX | 7% | XXX | XXX | XXX |
| EBIT | $3.6M | XXX | $2.0M | XXX | XXX | XXX |
| EBIT Margin | 2% | XXX | 1% | XXX | XXX | XXX |
| Net Profit | $2.9M | XXX | $3.7M | XXX | XXX | XXX |
| Net Margin | 2% | XXX | 2% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | n/a | XXX | XXX | XXX |
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As of May 30, 2025, Pierce Group's stock price is SEK 8 (or $1).
Pierce Group has current market cap of SEK 659M (or $68.0M), and EV of SEK 630M (or $65.0M).
See Pierce Group trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $65.0M | $68.0M | XXX | XXX | XXX | XXX | $0.04 |
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Start Free TrialAs of May 30, 2025, Pierce Group has market cap of $68.0M and EV of $65.0M.
Pierce Group's trades at 0.4x EV/Revenue multiple, and 5.6x EV/EBITDA.
Equity research analysts estimate Pierce Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Pierce Group has a P/E ratio of 23.4x.
See valuation multiples for Pierce Group and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $68.0M | XXX | $68.0M | XXX | XXX | XXX |
| EV (current) | $65.0M | XXX | $65.0M | XXX | XXX | XXX |
| EV/Revenue | 0.4x | XXX | 0.4x | XXX | XXX | XXX |
| EV/EBITDA | 6.3x | XXX | 5.6x | XXX | XXX | XXX |
| EV/EBIT | 18.1x | XXX | 33.1x | XXX | XXX | XXX |
| EV/Gross Profit | 0.8x | XXX | n/a | XXX | XXX | XXX |
| P/E | 23.4x | XXX | 18.3x | XXX | XXX | XXX |
| EV/FCF | 8.4x | XXX | 6.4x | XXX | XXX | XXX |
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Start Free TrialPierce Group's last 12 month revenue growth is 10%
Pierce Group's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.2M for the same period.
Pierce Group's rule of 40 is 9% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Pierce Group's rule of X is 32% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Pierce Group and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 10% | XXX | 10% | XXX | XXX | XXX |
| EBITDA Margin | 6% | XXX | 7% | XXX | XXX | XXX |
| EBITDA Growth | 26% | XXX | n/a | XXX | XXX | XXX |
| Rule of 40 | 9% | XXX | 17% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 32% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.5M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 24% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 43% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Brillia Inc | XXX | XXX | XXX | XXX | XXX | XXX |
| Adore Beauty | XXX | XXX | XXX | XXX | XXX | XXX |
| Kogan.com | XXX | XXX | XXX | XXX | XXX | XXX |
| Temple & Webster | XXX | XXX | XXX | XXX | XXX | XXX |
| BIKE24 | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Pierce Group acquired XXX companies to date.
Last acquisition by Pierce Group was XXXXXXXX, XXXXX XXXXX XXXXXX . Pierce Group acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
Sign up to see revenue and EBITDA valuation multiples for 60K+ M&A deals.
Start Free Trial| When was Pierce Group founded? | Pierce Group was founded in 2008. |
| Where is Pierce Group headquartered? | Pierce Group is headquartered in Sweden. |
| How many employees does Pierce Group have? | As of today, Pierce Group has 327 employees. |
| Who is the CEO of Pierce Group? | Pierce Group's CEO is Mr. Goran Dahlin. |
| Is Pierce Group publicy listed? | Yes, Pierce Group is a public company listed on STO. |
| What is the stock symbol of Pierce Group? | Pierce Group trades under PIERCE ticker. |
| When did Pierce Group go public? | Pierce Group went public in 2021. |
| Who are competitors of Pierce Group? | Similar companies to Pierce Group include e.g. Brillia Inc, Adore Beauty, Kogan.com, Temple & Webster. |
| What is the current market cap of Pierce Group? | Pierce Group's current market cap is $68.0M |
| What is the current revenue of Pierce Group? | Pierce Group's last 12 months revenue is $176M. |
| What is the current revenue growth of Pierce Group? | Pierce Group revenue growth (NTM/LTM) is 10%. |
| What is the current EV/Revenue multiple of Pierce Group? | Current revenue multiple of Pierce Group is 0.4x. |
| Is Pierce Group profitable? | Yes, Pierce Group is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Pierce Group? | Pierce Group's last 12 months EBITDA is $10.3M. |
| What is Pierce Group's EBITDA margin? | Pierce Group's last 12 months EBITDA margin is 6%. |
| What is the current EV/EBITDA multiple of Pierce Group? | Current EBITDA multiple of Pierce Group is 6.3x. |
| What is the current FCF of Pierce Group? | Pierce Group's last 12 months FCF is $7.8M. |
| What is Pierce Group's FCF margin? | Pierce Group's last 12 months FCF margin is 4%. |
| What is the current EV/FCF multiple of Pierce Group? | Current FCF multiple of Pierce Group is 8.4x. |
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