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Pierce Group Valuation Multiples

Discover revenue and EBITDA valuation multiples for Pierce Group and similar public comparables like Upexi, Raccoon Holdings, 09Women, GrabAGun and more.

Pierce Group Overview

About Pierce Group

Pierce Group AB is an e-commerce company. It sells motorcycle and snowmobile gear, parts, accessories, and streetwear to passionate customers through online stores such as 24MX, XLMOTO, and Sledstore. It has a local online presence in European markets. It has two larger segments, the Offroad segment, which includes sales to motocross and enduro riders; and the Onroad segment, which includes sales to high-road riders. In addition, the company has a smaller segment, Other, which focuses on snowmobile riders in the Nordics. A majority of its revenue is generated from the Offroad segment. Geographically, the company generates maximum revenue from Outside Nordics, which mainly refers to markets like Germany, France, Italy, and the United Kingdom, followed by Sweden and Other Nordic regions.


Founded

2008

HQ

Sweden

Employees

327

Financials (LTM)

Revenue: $205M
EBITDA: $12M

EV

$61M

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Pierce Group Financials

Pierce Group reported last 12-month revenue of $205M and EBITDA of $12M.

In the same LTM period, Pierce Group generated $87M in gross profit, $12M in EBITDA, and $3M in net income.

Revenue (LTM)


Pierce Group P&L

In the most recent fiscal year, Pierce Group reported revenue of $201M and EBITDA of $11M.

Pierce Group is profitable as of last fiscal year, with gross margin of 42%, EBITDA margin of 5%, and net margin of 0%.

See analyst estimates for Pierce Group
LTMLast FY202320242025202620272028
Revenue$205M$201M$166M$176M$197M
Gross Profit$87M$84M$66M$78M$84M
Gross Margin43%42%39%44%43%
EBITDA$12M$11M($2M)$12M$6M
EBITDA Margin6%5%(1%)7%3%
EBIT Margin3%2%(7%)1%2%
Net Profit$3M-($10M)$4M-
Net Margin1%0%(6%)2%0%

Financial data powered by Morningstar, Inc.

Pierce Group Stock Performance

Pierce Group has current market cap of $79M, and enterprise value of $61M.

Market Cap Evolution


Pierce Group's stock price is $1.00.

Pierce Group share price decreased by 0.8% in the last 30 days, and increased by 10.8% in the last year.

See more trading valuation data for Pierce Group
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$61M$79M-0.8%-0.8%-1.7%10.8%$0.00

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Pierce Group Valuation Multiples

Pierce Group trades at 0.3x EV/Revenue multiple, and 5.0x EV/EBITDA.

See NTM and 2027E valuation multiples for Pierce Group

EV / Revenue (LTM)


Pierce Group Financial Valuation Multiples

As of June 2, 2026, Pierce Group has market cap of $79M and EV of $61M.

Pierce Group has a P/E ratio of 28.6x.

LTMLast FY202320242025202620272028
EV/Revenue0.3x0.3x0.4x0.3x0.3x
EV/EBITDA5.0x5.7x(33.0x)5.0x9.3x
EV/EBIT8.6x12.3x(5.0x)29.5x19.3x
EV/Gross Profit0.7x0.7x0.9x0.8x0.7x
P/E28.6x-(7.6x)20.4x-
EV/FCF(134.7x)(56.0x)4.7x5.7x(56.0x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Pierce Group Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Pierce Group Margins & Growth Rates

Pierce Group grew revenue by 5% and EBITDA by 33% in the last fiscal year.

In the most recent fiscal year, Pierce Group reported gross margin of 42%, EBITDA margin of 5%, and net margin of 0%.

See estimated margins and future growth rates for Pierce Group

Pierce Group Margins

Last FY202420252026202720282029
Gross Margin42%44%43%42%
EBITDA Margin5%7%3%7%
EBIT Margin2%1%2%5%
Net Margin0%2%0%3%
FCF Margin(1%)6%(1%)0%

Pierce Group Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth5%6%12%7%
Gross Profit Growth7%19%7%7%
EBITDA Growth33%(759%)(46%)119%
EBIT Growth102%(117%)53%219%
Net Profit Growth-(138%)(100%)-
FCF Growth(140%)(17%)(110%)(140%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Pierce Group Operational KPIs

Pierce Group's revenue per employee in the last FY averaged $0.6M, while opex per employee averaged $0.2M for the same period.

Pierce Group's Rule of 40 is 14% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Pierce Group's Rule of X is 25% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Pierce Group
LTMLast FY202320242025202620272028
Rule of 4013%14%---
Bessemer Rule of X23%25%---
Revenue per Employee-$0.6M---
Opex per Employee-$0.2M---
S&M Expenses to Revenue-23%24%24%23%
G&A Expenses to Revenue-5%4%5%5%
Opex to Revenue-40%47%43%41%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Pierce Group Competitors

Pierce Group competitors include Upexi, Raccoon Holdings, 09Women, GrabAGun, BARK, Mandarake, Hour Loop, Vega Corp, Carma and Gradiant.

Most Pierce Group public comparables operate across Consumer E-commerce, Vertical E-commerce and AutomotiveTech.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Upexi20.2x37.0x(26.3x)-
Raccoon Holdings1.5x1.6x7.3x-
09Women1.5x-6.0x-
GrabAGun(0.2x)(0.2x)(32.0x)7.7x
BARK0.2x0.3x18.9x(95.1x)
Mandarake1.0x1.0x7.4x-
Hour Loop0.5x-26.3x-
Vega Corp0.8x0.7x11.1x-

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Pierce Group VC Funding History

Before going public, Pierce Group raised $9M in total equity funding, across 1 round.


Pierce Group Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Sep-25Secondary - public-$9M-Pierce Group AB is an e-commerce company headquartered in Stockholm, Sweden, specializing in motorcycle and snowmobile gear, parts, accessories, and streetwear. The company operates through two major segments: Offroad sales targeting motocross and endurance riders, and Onroad sales targeting riders on paved roads and tracks. Pierce Group went public on March 26, 2021, on Nasdaq Stockholm and is listed under the ticker PIERCE. No private company transaction occurred on November 9, 2025, as Pierce Group is a publicly traded entity. For the full year 2025, Pierce Group reported net revenue of SEK 1,816 million, representing 12% growth (14% in local currencies) compared to SEK 1,628 million in 2024. The company achieved adjusted EBIT of SEK 13 million in Q4 2025, compared to SEK 1 million in the same quarter of 2024, demonstrating improved operational performance as part of its broader transformation strategy.

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About Pierce Group

When was Pierce Group founded?Pierce Group was founded in 2008.
Where is Pierce Group headquartered?Pierce Group is headquartered in Sweden.
How many employees does Pierce Group have?As of today, Pierce Group has over 327 employees.
Who is the CEO of Pierce Group?Pierce Group's CEO is Goran Dahlin.
Is Pierce Group publicly listed?Yes, Pierce Group is a public company listed on Nasdaq Stockholm.
What is the stock symbol of Pierce Group?Pierce Group trades under PIERCE ticker.
When did Pierce Group go public?Pierce Group went public in 2021.
Who are competitors of Pierce Group?Pierce Group main competitors include Upexi, Raccoon Holdings, 09Women, GrabAGun, BARK, Mandarake, Hour Loop, Vega Corp, Carma, Gradiant.
What is the current market cap of Pierce Group?Pierce Group's current market cap is $79M.
What is the current revenue of Pierce Group?Pierce Group's last 12 months revenue is $205M.
What is the current revenue growth of Pierce Group?Pierce Group revenue growth (NTM/LTM) is 7%.
What is the current EV/Revenue multiple of Pierce Group?Current revenue multiple of Pierce Group is 0.3x.
What is the current EBITDA of Pierce Group?Pierce Group's last 12 months EBITDA is $12M.
What is Pierce Group's EBITDA margin?Pierce Group's last 12 months EBITDA margin is 6%.
What is the current EV/EBITDA multiple of Pierce Group?Current EBITDA multiple of Pierce Group is 5.0x.
What is the current FCF of Pierce Group?Pierce Group's last 12 months FCF is ($450K).
What is Pierce Group's FCF margin?Pierce Group's last 12 months FCF margin is (0%).
What is the current EV/FCF multiple of Pierce Group?Current FCF multiple of Pierce Group is (134.7x).
How many companies Pierce Group has acquired to date?Pierce Group hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Pierce Group has invested to date?Pierce Group hasn't invested in any companies yet (or none have been disclosed publicly).

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