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MOGU Valuation Multiples

Discover revenue and EBITDA valuation multiples for MOGU and similar public comparables like Temple & Webster, Kogan.com, and Brillia Inc.

MOGU Overview

About MOGU

MOGU Inc is an online fashion and lifestyle destination in China. The company's online platform includes Mogu.com, Mogujie.com, and Meilishuo.com. Its platform allows people to discover and share fashion trends while fully enjoying the shopping experience. The company on its platform provides content related to fashion and lifestyle guides in various multi-media formats which include Live Video Broadcasts, Short-form Videos, Photography, and Online Review Community. The company derives revenues from within China. It also provides online marketing, commission, financing, technology and other relevant services to merchants and users as well as technology services to brands owners.


Founded

2011

HQ

United States of America
Employees

308

Website

mogu-inc.com

Financials

Last FY Revenue $160M

Last FY EBITDA -$51.4M

EV

-$31.8M

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MOGU Financials

In the most recent fiscal year, MOGU achieved revenue of $160M and an EBITDA of -$51.4M.

MOGU expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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MOGU P&L

NTM Last FY FY 2025 FY 2026 FY 2027
Revenue XXX $160M XXX XXX XXX
Gross Profit XXX $69.2M XXX XXX XXX
Gross Margin XXX 43% XXX XXX XXX
EBITDA XXX -$51.4M XXX XXX XXX
EBITDA Margin XXX -32% XXX XXX XXX
EBIT XXX -$78.5M XXX XXX XXX
EBIT Margin XXX -49% XXX XXX XXX
Net Profit XXX -$59.3M XXX XXX XXX
Net Margin XXX -37% XXX XXX XXX
Net Debt XXX n/a XXX XXX XXX

Financial data powered by Morningstar, Inc.

MOGU Stock Performance

As of May 30, 2025, MOGU's stock price is $2.

MOGU has current market cap of $17.5M, and EV of -$31.8M.

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MOGU Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
-$31.8M $17.5M XXX XXX XXX XXX n/a

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MOGU Valuation Multiples

As of May 30, 2025, MOGU has market cap of $17.5M and EV of -$31.8M.

MOGU's trades at -0.2x EV/Revenue multiple, and 0.5x EV/EBITDA.

Equity research analysts estimate MOGU's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

MOGU's P/E ratio is not available.

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MOGU Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $17.5M XXX $17.5M XXX XXX XXX
EV (current) -$31.8M XXX -$31.8M XXX XXX XXX
EV/Revenue n/a XXX -0.2x XXX XXX XXX
EV/EBITDA n/a XXX 0.5x XXX XXX XXX
EV/EBIT n/a XXX 0.4x XXX XXX XXX
EV/Gross Profit n/a XXX n/a XXX XXX XXX
P/E n/a XXX -0.2x XXX XXX XXX
EV/FCF n/a XXX 0.3x XXX XXX XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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MOGU Margins & Growth Rates

MOGU's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.5M for the same period.

MOGU's rule of 40 is unknown (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

MOGU's rule of X is unknown (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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MOGU Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth n/a XXX n/a XXX XXX XXX
EBITDA Margin n/a XXX n/a XXX XXX XXX
EBITDA Growth n/a XXX n/a XXX XXX XXX
Rule of 40 n/a XXX n/a XXX XXX XXX
Bessemer Rule of X XXX XXX n/a XXX XXX XXX
Revenue per Employee XXX XXX $0.5M XXX XXX XXX
Opex per Employee XXX XXX $0.5M XXX XXX XXX
S&M Expenses to Revenue XXX XXX 42% XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX 17% XXX XXX XXX
Opex to Revenue XXX XXX 92% XXX XXX XXX

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MOGU Public Comps

See public comps and valuation multiples for Consumer E-commerce and Vertical E-commerce comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Brillia Inc XXX XXX XXX XXX XXX XXX
Adore Beauty XXX XXX XXX XXX XXX XXX
Kogan.com XXX XXX XXX XXX XXX XXX
Temple & Webster XXX XXX XXX XXX XXX XXX
BIKE24 XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

MOGU M&A and Investment Activity

MOGU acquired  XXX companies to date.

Last acquisition by MOGU was  XXXXXXXX, XXXXX XXXXX XXXXXX . MOGU acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by MOGU

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About MOGU

When was MOGU founded? MOGU was founded in 2011.
Where is MOGU headquartered? MOGU is headquartered in United States of America.
How many employees does MOGU have? As of today, MOGU has 308 employees.
Who is the CEO of MOGU? MOGU's CEO is Mr. Yiming Fan.
Is MOGU publicy listed? Yes, MOGU is a public company listed on NYS.
What is the stock symbol of MOGU? MOGU trades under MOGU ticker.
When did MOGU go public? MOGU went public in 2018.
Who are competitors of MOGU? Similar companies to MOGU include e.g. Brillia Inc, Adore Beauty, Kogan.com, Temple & Webster.
What is the current market cap of MOGU? MOGU's current market cap is $17.5M
Is MOGU profitable? Yes, MOGU is EBITDA-positive (as of the last 12 months).

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