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Mission Group Valuation Multiples
Discover revenue and EBITDA valuation multiples for Mission Group and similar public comparables like Genuine Marketing Group, IMS S.A., Media 6, Id-entity and more.
Mission Group Overview
About Mission Group
Mission Group PLC is a UK-based marketing communication company. It provides marketing, advertising, and business communication services to national and international clients. The company's segments are Business & Corporate, Consumer & Lifestyle, Health & Wellness, Property, Sports & Entertainment, Technology & Mobility, Mission Advantage & Central, and Investments. The Business and corporate segment collects the majority of the company's revenue. Geographically, the company generates maximum revenue from the UK and also has operations in Asia, the USA, and the Rest of Europe.
Founded
2006
HQ

Employees
1.1K
Website
Sectors
Financials (LTM)
EV
$60M
Mission Group Financials
Mission Group reported last 12-month revenue of $92M and EBITDA of $12M.
In the same LTM period, Mission Group generated $12M in EBITDA and had net loss of ($15M).
Revenue (LTM)
Mission Group P&L
In the most recent fiscal year, Mission Group reported revenue of $213M and EBITDA of $11M.
Mission Group expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $92M | XXX | $213M | XXX | XXX | XXX |
| Gross Profit | — | XXX | $90M | XXX | XXX | XXX |
| Gross Margin | — | XXX | 42% | XXX | XXX | XXX |
| EBITDA | $12M | XXX | $11M | XXX | XXX | XXX |
| EBITDA Margin | 13% | XXX | 5% | XXX | XXX | XXX |
| EBIT Margin | 8% | XXX | 3% | XXX | XXX | XXX |
| Net Profit | ($15M) | XXX | ($22M) | XXX | XXX | XXX |
| Net Margin | (16%) | XXX | (10%) | XXX | XXX | XXX |
| Net Debt | — | — | $12M | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Mission Group Stock Performance
Mission Group has current market cap of $24M, and enterprise value of $60M.
Market Cap Evolution
Mission Group's stock price is $0.26.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $60M | $24M | -0.5% | XXX | XXX | XXX | $-0.24 |
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Start Free TrialMission Group Valuation Multiples
Mission Group trades at 0.7x EV/Revenue multiple, and 4.9x EV/EBITDA.
EV / Revenue (LTM)
Mission Group Financial Valuation Multiples
As of April 2, 2026, Mission Group has market cap of $24M and EV of $60M.
Equity research analysts estimate Mission Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Mission Group has a P/E ratio of (1.6x).
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $24M | XXX | $24M | XXX | XXX | XXX |
| EV (current) | $60M | XXX | $60M | XXX | XXX | XXX |
| EV/Revenue | 0.7x | XXX | 0.3x | XXX | XXX | XXX |
| EV/EBITDA | 4.9x | XXX | 5.2x | XXX | XXX | XXX |
| EV/EBIT | 7.7x | XXX | 8.8x | XXX | XXX | XXX |
| EV/Gross Profit | — | XXX | 0.7x | XXX | XXX | XXX |
| P/E | (1.6x) | XXX | (1.1x) | XXX | XXX | XXX |
| EV/FCF | 11.7x | XXX | 6.8x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Mission Group Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Mission Group Margins & Growth Rates
Mission Group's revenue in the last 12 month grew by 1%.
Mission Group's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.
Mission Group's rule of 40 is (40%) (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Mission Group's rule of X is (125%) (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Mission Group Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 1% | XXX | (57%) | XXX | XXX | XXX |
| EBITDA Margin | 13% | XXX | 5% | XXX | XXX | XXX |
| EBITDA Growth | 26% | XXX | 30% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | (40%) | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | (125%) | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.1M | XXX | XXX | XXX |
| R&D Expenses to Revenue | 2% | XXX | 1% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 39% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Mission Group Public Comps
See public comps and valuation multiples for other Advertising & Marketing comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Genuine Marketing Group | XXX | XXX | XXX | XXX | XXX | XXX |
| IMS S.A. | XXX | XXX | XXX | XXX | XXX | XXX |
| Media 6 | XXX | XXX | XXX | XXX | XXX | XXX |
| Id-entity | XXX | XXX | XXX | XXX | XXX | XXX |
| Syzygy | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Mission Group M&A Activity
Mission Group acquired XXX companies to date.
Last acquisition by Mission Group was on XXXXXXXX, XXXXX. Mission Group acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Mission Group
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
Get Verified M&A Valuation Multiples
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Start Free TrialMission Group Investment Activity
Mission Group invested in XXX companies to date.
Mission Group made its latest investment on XXXXXXXX, XXXXX. Mission Group invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Mission Group
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Mission Group
| When was Mission Group founded? | Mission Group was founded in 2006. |
| Where is Mission Group headquartered? | Mission Group is headquartered in United Kingdom. |
| How many employees does Mission Group have? | As of today, Mission Group has over 1K employees. |
| Who is the CEO of Mission Group? | Mission Group's CEO is John Joseph Carey. |
| Is Mission Group publicly listed? | Yes, Mission Group is a public company listed on London Stock Exchange. |
| What is the stock symbol of Mission Group? | Mission Group trades under TMG ticker. |
| When did Mission Group go public? | Mission Group went public in 2006. |
| Who are competitors of Mission Group? | Mission Group main competitors are Genuine Marketing Group, IMS S.A., Media 6, Id-entity. |
| What is the current market cap of Mission Group? | Mission Group's current market cap is $24M. |
| What is the current revenue of Mission Group? | Mission Group's last 12 months revenue is $92M. |
| What is the current revenue growth of Mission Group? | Mission Group revenue growth (NTM/LTM) is 1%. |
| What is the current EV/Revenue multiple of Mission Group? | Current revenue multiple of Mission Group is 0.7x. |
| Is Mission Group profitable? | Yes, Mission Group is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Mission Group? | Mission Group's last 12 months EBITDA is $12M. |
| What is Mission Group's EBITDA margin? | Mission Group's last 12 months EBITDA margin is 13%. |
| What is the current EV/EBITDA multiple of Mission Group? | Current EBITDA multiple of Mission Group is 4.9x. |
| What is the current FCF of Mission Group? | Mission Group's last 12 months FCF is $5M. |
| What is Mission Group's FCF margin? | Mission Group's last 12 months FCF margin is 6%. |
| What is the current EV/FCF multiple of Mission Group? | Current FCF multiple of Mission Group is 11.7x. |
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