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Hertz Valuation Multiples

Discover Hertz's revenue and EBITDA valuation multiples and investment history, alongside public comparables like Vestis, Region Group, PROG Holdings, Dubai Taxi and more.

Hertz Overview

About Hertz

Hertz Global Holdings Inc is engaged principally in the business of renting vehicles through Hertz, Dollar and Thrifty brands. The Company has identified two reportable segments: Americas RAC: Rental of vehicles, as well as sales of vehicles and value-added services, in the U.S., Canada, Latin America and the Caribbean; International RAC: Rental of vehicles, as well as sales of vehicles and value-added services, in locations other than the U.S., Canada, Latin America and the Caribbean. The Company maintain a substantial network of company-operated rental locations, a majority of which are in Europe, and have franchisees and partners that operate rental locations under brands. Geographical markets includes U.S., Europe, Pacific Asia, Middle East and Africa, Latin America.


Founded

2015

HQ

United States

Employees

26.0K

Website

hertz.com

Financials (LTM)

Revenue: $9B
EBITDA: ($62M)

EV

$22B

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Hertz Financials

Hertz reported last 12-month revenue of $9B and negative EBITDA of ($62M).

In the same LTM period, Hertz generated $2B in gross profit, ($62M) in EBITDA losses, and had net loss of ($474M).

Revenue (LTM)


Hertz P&L

In the most recent fiscal year, Hertz reported revenue of $9B and EBITDA of $3B.

Hertz is unprofitable as of last fiscal year, with gross margin of 11%, EBITDA margin of 30%, and net margin of (8%).

See analyst estimates for Hertz
LTMLast FY202320242025202620272028
Revenue$9B$9B$9B$9B$9B
Gross Profit$2B$971M$2B($390M)$971M
Gross Margin28%11%18%(4%)11%
EBITDA($62M)$3B$4B$2B$3B
EBITDA Margin(1%)30%39%20%30%
EBIT Margin5%1%8%(13%)0%
Net Profit($474M)($659M)$616M($3B)($747M)
Net Margin(5%)(8%)7%(32%)(9%)
Net Debt-$16B---

Financial data powered by Morningstar, Inc.

Hertz Stock Performance

Hertz has current market cap of $2B, and enterprise value of $22B.

Market Cap Evolution


Hertz's stock price is $5.22.

Hertz share price decreased by 3.7% in the last 30 days, and by 23.6% in the last year.

Hertz has an EPS (earnings per share) of $-2.09.

See more trading valuation data for Hertz
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$22B$2B0.9%-3.7%13.2%-23.6%$-2.09

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Hertz Valuation Multiples

Hertz trades at 2.5x EV/Revenue multiple, and (347.1x) EV/EBITDA.

See NTM and 2027E valuation multiples for Hertz

EV / Revenue (LTM)


Hertz Financial Valuation Multiples

As of June 3, 2026, Hertz has market cap of $2B and EV of $22B.

Hertz has a P/E ratio of (3.5x).

LTMLast FY202320242025202620272028
EV/Revenue2.5x2.5x2.3x2.4x2.5x
EV/EBITDAn/m8.6x5.9x11.7x8.6x
EV/EBIT54.7x194.5x28.3x(17.9x)n/m
EV/Gross Profit8.8x22.3x12.5x(55.5x)22.3x
P/E(3.5x)(2.5x)2.7x(0.6x)(2.2x)
EV/FCF23.8x(54.4x)(3.0x)(2.6x)(2.5x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Hertz Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Hertz Margins & Growth Rates

Hertz grew revenue by 7% but EBITDA decreased by 87% in the last fiscal year.

In the most recent fiscal year, Hertz reported gross margin of 11%, EBITDA margin of 30%, and net margin of (8%).

See estimated margins and future growth rates for Hertz

Hertz Margins

Last FY202420252026202720282029
Gross Margin11%(4%)11%31%
EBITDA Margin30%20%30%3%
EBIT Margin1%(13%)0%9%
Net Margin(8%)(32%)(9%)(2%)
FCF Margin(5%)(93%)(102%)30%

Hertz Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth7%(3%)(6%)7%
Gross Profit Growth195%(123%)(349%)195%
EBITDA Growth(87%)(49%)36%(87%)
EBIT Growth606%(258%)(101%)5515%
Net Profit Growth(66%)(565%)(74%)(70%)
FCF Growth(778%)16%3%(131%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Hertz Operational KPIs

Hertz's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.4M for the same period.

Hertz's Rule of 40 is 11% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Hertz's Rule of X is 21% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Hertz
LTMLast FY202320242025202620272028
Rule of 405%11%---
Bessemer Rule of X13%21%---
Revenue per Employee-$0.3M---
Opex per Employee-$0.4M---
Opex to Revenue107%110%10%9%11%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Hertz Competitors

Hertz competitors include Vestis, Region Group, PROG Holdings, Dubai Taxi, Willis Lease Finance, QNB Finans Leasing, Smartgroup Corp, Upbound, Custom Truck One Source and Simpar.

Most Hertz public comparables operate across Leasing & Rental Services.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Vestis1.1x1.1x11.7x10.4x
Region Group11.0x13.1x15.0x16.7x
PROG Holdings1.0x0.9x1.3x7.6x
Dubai Taxi2.4x2.3x8.8x9.2x
Willis Lease Finance5.0x5.0x7.9x7.8x
QNB Finans Leasing25.4x-93.5x-
Smartgroup Corp4.2x4.1x10.0x9.8x
Upbound0.6x0.6x1.6x5.3x

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Investments by Hertz

Hertz has invested in 2 companies to date.

Latest investment by Hertz was on February 15th 2022. Hertz invested in UFODRIVE in their $19M Series A round (EV/Revenue multiple available to Pro users).

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Latest Investments by Hertz

UFODRIVE
Luxe
Description
UFODRIVE is a Luxembourg-headquartered car rental company offering digital, on-demand, all-electric vehicle services in cities including London, New York, and Paris. Its app-based platform eliminates traditional rental hassles through advanced automation. Through UFOFLEET, it supports major mobility providers like Hertz, Uber, Stellantis, and Amazon by automating fleet management across 17 countries for leases, shared vans, and delivery operations.
Luxe is a San Francisco-headquartered on-demand parking service utilizing a mobile app for valet drop-off in major US cities. Launched in 2014, the platform secures spots in insured indoor lots through prescreened valets, serving areas like San Francisco, Los Angeles, and New York. Acquired by Daimler in 2017, Luxe expanded to ride-hailing integrations.
HQ CountryLuxembourgUnited States
HQ City
Capellen
San Francisco, CA
Deal Date15 Feb 20227 Apr 2016
RoundSeries ASeries B
Raised$19M$50M
InvestorsCertares; Hertz; Knighthead Capital Management; Pario VenturesDaniel Curran; Hertz; Quentin Clark; Redpoint; Venrock
Valuationundisclosed$160M
EV/Revenue
EV/EBITDA

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About Hertz

When was Hertz founded?Hertz was founded in 2015.
Where is Hertz headquartered?Hertz is headquartered in United States.
How many employees does Hertz have?As of today, Hertz has over 26K employees.
Who is the CEO of Hertz?Hertz's CEO is Wayne West.
Is Hertz publicly listed?Yes, Hertz is a public company listed on Nasdaq.
What is the stock symbol of Hertz?Hertz trades under HTZ ticker.
When did Hertz go public?Hertz went public in 2021.
Who are competitors of Hertz?Hertz main competitors include Vestis, Region Group, PROG Holdings, Dubai Taxi, Willis Lease Finance, QNB Finans Leasing, Smartgroup Corp, Upbound, Custom Truck One Source, Simpar.
What is the current market cap of Hertz?Hertz's current market cap is $2B.
What is the current revenue of Hertz?Hertz's last 12 months revenue is $9B.
What is the current revenue growth of Hertz?Hertz revenue growth (NTM/LTM) is 6%.
What is the current EV/Revenue multiple of Hertz?Current revenue multiple of Hertz is 2.5x.
Is Hertz profitable?No, Hertz is not profitable.
What is the current EBITDA of Hertz?Hertz has negative EBITDA and is not profitable.
What is Hertz's EBITDA margin?Hertz's last 12 months EBITDA margin is (1%).
What is the current EV/EBITDA multiple of Hertz?Current EBITDA multiple of Hertz is (347.1x).
What is the current FCF of Hertz?Hertz's last 12 months FCF is $909M.
What is Hertz's FCF margin?Hertz's last 12 months FCF margin is 10%.
What is the current EV/FCF multiple of Hertz?Current FCF multiple of Hertz is 23.8x.
How many companies Hertz has acquired to date?Hertz hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Hertz has invested to date?As of June 2026, Hertz has invested in 2 companies.
What was the last Hertz investment?On 15th February 2022 Hertz invested in UFODRIVE, participating in a $19M Series A round, alongside Certares, Knighthead Capital Management, and Pario Ventures.
In what companies Hertz invested in?Hertz invested in Luxe and UFODRIVE.

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