Genda Valuation Multiples

Nike is the largest athletic footwear and apparel brand in the world. Footwear generates about two-thirds of its sales. Key performance footwear categories include basketball, running, and football (soccer). Its brands include Nike, Jordan (premium athletic footwear and clothing), NikeSkims (women's athleisure), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores (including about 5,500 in China), and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.

Garmin is an American multinational technology company that designs, manufactures and sells GPS-enabled devices and related software for the fitness, outdoor, automotive, aviation and marine markets. It was founded in October 1989 as ProNav in Lenexa, Kansas, by Gary Burrell and Min Kao, who is chairman, and has had its corporate headquarters in Olathe, Kansas, since 1996, while its legal domicile has been Schaffhausen, Switzerland, since 2010; Cliff Pemble is president and chief executive. Its products include running and multisport watches, cycling computers, wearables, handheld GPS units, avionics and flight decks, marine chartplotters, fish finders and automotive systems, supported by the Garmin Connect platform and subscription services. Garmin is listed on the New York Stock Exchange as GRMN and is in the S&P 500. In 2025 it generated revenue of $7.25 billion, operating income of $1.88 billion and net income of $1.66 billion, with nearly 23,000 employees in 34 countries. It earns revenue mainly from product sales to consumers and to aircraft, boat and car makers, plus subscriptions. It has made many bolt-on acquisitions, including Navionics, Firstbeat Analytics, JL Audio, MyLaps and, in 2026, TrainingPeaks and TrainHeroic.

adidas is a German sportswear company headquartered in Herzogenaurach, Bavaria, and the largest sportswear manufacturer in Europe and second-largest in the world after Nike. Its roots go back to July 1924, when Adolf 'Adi' Dassler and his brother Rudolf formed the Gebrüder Dassler Schuhfabrik; after the brothers split, Adi registered adidas on 18 August 1949 while Rudolf founded the business that became Puma. The company designs and markets athletic and lifestyle footwear, apparel and accessories under the adidas brand and its three-stripes mark, selling them through wholesale partners, its own stores and e-commerce. It sponsors athletes, clubs and national teams and has a long association with the FIFA World Cup. adidas bought Reebok for $3.8 billion in 2005–06 and sold it to Authentic Brands Group in 2022 for about $2.5 billion, and it owns an 8.33% stake in FC Bayern Munich. In 2025 the group reported net sales of €24,811 million and employed 64,938 people worldwide. Bjørn Gulden has been chief executive since January 2023.

Anta Sports is a leading Chinese sportswear company. The company designs, manufactures, and markets sportswear, footwear, and accessories, spanning from value-driven offerings to premium segments. Beyond their core Anta brand, the business operate a multi-brand portfolio including Fila (China), Descente (China), Kolon (China), and holds a major stake in Amer Sports, parent company to globally recognized brands like Salomon, Arc'teryx, and Wilson. This diverse portfolio allows Anta to cater to a broad spectrum of consumers, from professional athletes to athleisure enthusiasts.

Bandai Namco was established in 2005 through the merger of Bandai (established 1950), a toy manufacturer, and Namco (established 1955), a video game developer and arcade operator. Since then, Bandai Namco has emerged as one of the top entertainment companies in Japan, producing and selling games, toys, animation, and music content for a portfolio of over 400 internationally popular intellectual properties. The company’s most notable franchises—Gundam, Dragon Ball, and One Piece are among the highest-grossing franchises in the world.

Pop Mart was founded in 2010 by entrepreneur Wang Ning and his partners to design, create, and sell pop-culture figure toys based on intellectual properties, or IPs. The company develops toy products by acquiring and self-incubating IPs, as well as collaborating with IP owners thorough exclusive and nonexclusive licensing agreements. Its products have gained widespread popularity in China and have rapidly expanded into overseas markets, such as Southeast Asia and North America, in recent years. To diversify its revenue streams, Pop Mart has also tapped into accessories, building blocks, and theme park operations.

Amer Sports manages a diverse portfolio of 10 outdoor and action sports brands that collectively generated revenue of $6.6 billion in 2025. Although primarily owned by the Chinese conglomerate Anta Sports, Amer operates with a degree of autonomy. In its rapidly expanding China business, the company is subject to closer oversight, but it manages its operations outside of China with relative independence. In 2025, the firm generated 32% of its revenue from the Americas, 28% from Europe, the Middle East, and Africa, 28% from China, and 12% from the Asia-Pacific, excluding China.

Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Peppa Pig, and Magic: The Gathering. The firm acquired EOne in 2019, bolting on popular family properties like Peppa Pig and PJ Masks, and has since divested noncore lines from the tie-up. Furthermore, the addition of Dungeons & Dragons Beyond in 2022 offers the firm access to 19 million digital tabletop players.

Founded in Switzerland in 2010, sportswear firm On Holding AG generates about 93% of its sales from athletic shoes. The brand is best known for its running shoes and its distinctive CloudTec soles. On also produces athletic apparel (6% of sales) and accessories (1%). The firm’s merchandise is available in more than 80 countries and is sold through both wholesale (58% of sales) and company-owned channels (42%). In 2025, On generated about 57% of its sales in North America, 26% in Europe, the Middle East, and Africa, and 17% in the Asia-Pacific region.

Lululemon Athletica designs, distributes, and markets athletic apparel, footwear, and accessories for women, men, and girls. The company offers pants, shorts, tops, and jackets for both leisure and athletic activities such as yoga and running. Lululemon also sells fitness accessories, such as bags, yoga mats, and equipment. It sells its products through digital channels, a small number of wholesale partners, more than 800 company-owned stores in about two dozen countries in North America, Asia, and Western Europe, and about more than 40 franchised locations in the Middle East and Europe. The company was founded in 1998 and is based in Vancouver, Canada.

Shimano, founded in 1921 and headquartered in Osaka, Japan, is a global leader in the development, production, and distribution of bicycle components, fishing tackle, and rowing equipment. The company also offers lifestyle gear, including apparel, shoes, and bags. With a strong international presence across Japan, Asia, Europe, the Americas, and Oceania, Shimano serves a diverse range of recreational and sporting markets worldwide.

Gildan is a vertically integrated designer and manufacturer of basic apparel, including T-shirts, underwear, socks, and hosiery. Its primary market is the sale of blank T-shirts, sweatshirts, and other apparel to wholesalers, major clothing brands, and printers (printwear). Gildan also sells branded clothing through retail and direct-to-consumer channels. Brands include Gildan, American Apparel, Comfort Colors, and Goldtoe. Gildan produces most of its clothing at factories in Latin America but has been ramping up production at its new facility in Bangladesh. Incorporated in 1984, the Montreal-based company operates internationally but generates nearly 90% of its sales in the US. Gildan is acquiring its US rival Hanesbrands to bolster its consumer and printwear operations.

Games Workshop Group PLC designs, manufactures and sells fantasy miniatures and games related products. It carries the manufacturing activity in the UK and sells the same in the different region of the countries such as Continental Europe, North America, and Asia Pacific. It operates through two segments Core and Licensing . The core segment includes all revenue and expenditure relating to the design, manufacture and sales of their fantasy miniatures and related products. The licensing segment includes all revenue and expenditure relating to licences granted to external partners. The company generates majority of its revenue from the core segment.

Mattel manufactures and markets toy products that are sold to its wholesale partners and direct to retail customers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2025, with the remainder stemming from international markets.

Acushnet Holdings Corp is engaged in the design, development, manufacture, and distribution of golf products. Its product category includes golf balls, golf shoes, golf clubs, wedges, putters, golf gloves, golf gear and golf wear, and others. These products are offered through different brands such as Titleist, FootJoy, Scotty Cemeron, Vokey Design, Pinnacle, KJUS, and others. The company's reportable segments are Titleist golf equipment, FootJoy golf wear, and Gofl gear. A majority of its revenue is generated by the Titleist golf equipment segment. Geographically, the company generates maximum revenue from the United States, followed by Europe, Middle East and Asia (EMEA), Japan, Korea, and the Rest of the world.

Brunswick is a leading manufacturer in the marine recreation industry. The firm has more than 60 brands delivering products across propulsion (outboard, sterndrive, and inboard engines, propulsion-related controls, rigging, and propellers), parts, accessories, and technology, and boats (including well-known brands like Boston Whaler and Sea Ray). It also owns 442 Freedom Boat Club locations as well as Boateka, which facilitates transactions in the used-boat market. Brunswick’s focus surrounds building the innovative marine and recreational experiences, technologies, and connections supported by quality and innovation.

Ninebot Ltd is engaged in the research and development, design, manufacturing, distribution and sales of short-distance transportation products. The products offered by the company include electric balance bikes and electric scooters for short distance commuting.

Asmodee Group AB is an entertainment company specializing in tabletop games, miniatures board games, card games, and others to bring people together through great games and amazing stories. The company operates in Sweden, France, Germany, the USA, the UK, Other American and European countries, with the majority of revenue from France.

BRP designs, develops, manufactures, distributes, and markets snowmobiles, all-terrain vehicles, and personal watercraft under the Ski-Doo, Sea-Doo, Can-Am, and Lynx brand names. It also builds engines under the Rotax brand (after shuttering the Evinrude outboard engine business in 2020) and offers clothing, parts, and accessories that cater to its core consumers. In 2018, BRP created a marine group, which has largely been divested; Manitou was sold in the third quarter of fiscal 2026, and Telwater remains up for sale. At the end of fiscal 2026, BRP sold its products through a network of more than 2,050 independent dealers and 140 distributors in around 110 countries.

Puma designs and markets footwear, apparel, and accessories under its own name and golf clubs and golf accessories under the Cobra Golf name. Footwear (56% of 2025 sales) is its largest category, followed by apparel (32%) and accessories (12%). Puma also licenses its name for fragrances, eyewear, and watches. Most of its sales are through wholesale partners (68% of 2025 sales), with the rest through approximately 1,000 owned retail and outlet stores and online channels. The company's products are sold in Europe, the Middle East, and Africa (43% of 2025 sales), the Americas (35%), and Asia-Pacific (22%). China-based competitor Anta is in the process of acquiring 29% of Puma’s outstanding shares.

Yamaha Corp is a Japanese manufacturer of musical instruments and audio equipment. The company operates through two business segments. The Musical Instruments segment is engaged in the manufacture and sale of pianos, electronic musical instruments, orchestral instruments, percussion instruments, and other related products. The Audio Equipment segment manufactures and sells audio equipment, professional audio systems, and information and communication equipment (ICT devices). The Company is also involved in components and equipment, including electronic devices, automotive interiors, and factory automation (FA) equipment, along with businesses in golf goods and resorts. It generates the majority of its revenue from the Musical instruments segment.

YETI Holdings Inc is a designer, marketer, and distributor of premium products for the outdoor and recreation market sold under the YETI brand. The company offers products including coolers and equipment, drinkware, and other accessories. Its trademark products include YETI Tundra, Hopper, YETI TANK, Rambler, Colster, Rambler among others. The company distributes products through wholesale channels and through direct-to-consumer, or DTC, channels.

Yue Yuen Industrial (Holdings) Ltd is engaged in the manufacturing and sales of footwear products, as well as the retail and distribution of sportswear and footwear products. Retail operation also includes the provision of large-scale commercial spaces to retailers and distributors. The company operates in two reportable segments: Manufacturing Business and Retailing Business. Manufacturing Business contributes the majority of the revenue. Its products include athletic shoes, casual shoes, outdoor shoes, sports sandals, soles, components, and Apparel wholesale. The company operates in the United States, China, Europe, Asia, and other countries, and the majority of its revenue is generated from China.

Technogym SpA is a fitness equipment manufacturer. The company offers integrated solutions for personal wellness consisting of equipment, services, and digital solutions that can be personalized and adapted to the specific needs of end users and professional operators. The company offers a range of wellness, physical exercise, and rehabilitation solutions to the segments of the fitness equipment market and the overall wellness industry. Its geographical segments are Europe (except Italy), APAC, Americas, MEIA, and Italy.

Trigano SA is a French design, manufacturer and distributer of leisure vehicles and trailers. The company organizes itself into two segments: leisure vehicles and leisure equipment. Leisure vehicles, which constitute majority of the company revenue, it manufactures campervans, caravans, mobile homes, and related accessories. The vehicles segment largely derives revenue from campervan sales. Leisure equipment includes trailers, garden equipment, and camping equipment. The company generates maximum of its sales across France, from Leisure Vehicles Segment.

Callaway Golf is a United States golf-equipment and active-lifestyle company founded in 1982 and based in Carlsbad, California. Its historical core business designs and sells golf clubs, golf balls, bags and accessories under the Callaway and Odyssey brands. Products reach individual golfers through sporting-goods retailers, specialist golf shops, distributors and direct channels. The company earns revenue from physical product sales and, following later expansion, entertainment and technology services. In 2003 Callaway acquired substantially all of the golf-related assets of the bankrupt Top-Flite business, including Top-Flite, Strata and Ben Hogan brands. That acquisition broadened its golf-ball and equipment range and added manufacturing and intellectual-property assets. The current corporate lineage became Topgolf Callaway Brands after the later combination with Topgolf, but the existing record represents the same historical buyer.

TOMY Co Ltd is a Japanese manufacturer of children's toys and merchandise. The company's products include electronic and physical toys, card games, baby care products, and general merchandise. The company's brands include Tomica, Plarail, Licca-chan, and Koeda-chan. It organises itself into five geographical segments: Japan, the Americas, Europe, Oceania, and Asia (other than Japan).

Peloton Interactive Inc operates an interactive fitness platform. It operates its business in two reportable segments: Connected Fitness Products and Subscription. Connected Fitness Product derives revenue from the portfolio of Connected Fitness Products and related accessories, as well as Precor-branded fitness products, delivery and installation services, Peloton Bike portfolio rental products, extended warranty agreements, branded apparel, and commercial service contracts. Subscription revenue is derived from monthly Subscription fees. The company generates maximum revenue from the Subscription segment. Geographically, the company derives a majority of its revenue from North America and the rest from International markets.

Thule Group AB is a manufacturer of sports and outdoor products. It develops and manufactures premium products that facilitate an active outdoor life. Its product categories; Sport&Cargo Carriers (roof racks, roof boxes, and carriers for transporting cycling, water, and winter sports equipment, and rooftop tents mounted on a car), Juvenile & Pet Products (strollers, bike trailers, and child bike seats), RV Products (awnings, bike carriers and tents for RVs and caravans) and Packs, Bags & Luggage (hiking backpacks, luggage, and camera bags). It has two operating segments: Region Europe and ROW, and Region Americas. Geographic markets: Sweden, Other Nordic countries, Germany, Other Europe, the USA, Other North America, Central/South America, Asia/Pacific Rim, and the Rest of the world.

Bloks Group Ltd is a assembly character toys company in China. Its Bloks System that combines standardization and individuality elements to create popular and fun assembly character toys, address consumers demand for toys that recreate the essence of IP characters, and deliver the joy of assembling. It has nearly 431 SKUs available for sale, including 116 SKUs designed for children under the age of six, 295 SKUs designed for consumers between the ages of six and 16, and 20 SKUs designed or consumers over the age of 16.

Alpargatas SA primarily manufactures footwear, apparel, and sports items. Brands the company owns or manufactures under license include Havaianas, dupe, Osklen, Mizuno, Megga, and Sete Leguas. Alpargatas reaches consumers through third-party retailers and through its own retail stores. Most of the company's sales are in Brazil and Argentina, with sales in Brazil accounting for more than half of the company's total sales. Remaining revenue is generated by the company's subsidiaries in Europe and the United States, and through direct exports.

Alpha Group (Alpha Group Co., Ltd., 奥飞娱乐) is a Chinese animation, toy and entertainment company listed on the Shenzhen Stock Exchange since September 2009 under code 002292. It was founded in December 1993 by Cai Dongqing as Auldey Toys and later traded as Guangdong Alpha Animation and Culture before adopting its current name in 2016; its headquarters is in the Chenghai district of Shantou, Guangdong. The company creates and licenses animated IP, producing animated films and television series and distributing them through its media businesses, and it designs, manufactures and sells toys and building-block sets linked to its characters. Subsidiaries include Auldey Toys, Creative Power Entertaining, Alpha Pictures and Korea's David Toys and Entertainment and it has developed video games. Revenue comes from toy sales, IP licensing and content distribution. Cai Dongqing is chairman and general manager.

Husqvarna AB provides products and solutions for managing forests, parks, and gardens. The product range includes robotic mowers, battery and petrol-powered chainsaws, trimmers, riding lawn mowers, as well as watering solutions. In addition, the group offers equipment for sawing and drilling in concrete surfaces, floor preparation, as well as diamond tools for the light construction industry. Its products are marketed mainly under the Husqvarna and Gardena brands. The group's operating segments include the Husqvarna Forest and Garden Division, which generates key revenue, the Gardena Division, and the Husqvarna Construction Division. Geographically, it generates maximum revenue from the United States and the rest from Germany, France, Sweden, the United Kingdom, Austria, and other regions.

Tonies SE provides an audio entertainment system. The company offers Toniebox, an audio system for kids that plays stories, songs, and others. Geographically, It generates majority of the revenue from Germany.

Spin Master is a children’s entertainment company operating in the roughly $120 billion global toy industry (Circana). The firm has three operating segments: toys (84% of sales in 2025), entertainment (7%), and digital games (9%). The company creates, designs, and markets a portfolio of products, brands, and entertainment properties across four key categories (outdoor; wheels and action; infant, toddler, preschool, and plush; and activities, games and puzzles, dolls, and interactive). Spin Master has increased brand awareness via homegrown brands including PAW Patrol and Bakugan, licensing relationships, and a robust acquisition strategy to reach adjacent markets through tie-ups like Rubik's, Gund, and Melissa & Doug.

Toread Holdings Group Co Ltd is engaged in the research and development, design, production and retail of outdoor products. It offers skin suits, children's outdoor equipment, and outdoor sports shoes, as well as equipment supplies.

Yonex Co Ltd is a Japan based company engaged in manufacture and sale of sporting goods and golf course management. It produces Badminton Equipment, Tennis, Soft Tennis Equipment, snowboards, and Golf Equipment. The Badminton Equipment includes Racquets, shuttlecocks, strings, apparel, shoes, bags, etc.; The Tennis, Soft Tennis Equipment includes Racquets, strings, apparel, shoes, bags, balls, etc. and Golf Equipment includes Woods, irons, putters, shafts, apparel, shoes, bags, accessories, etc. It has four geographical segments Japan, North America, Europe, and Asia.

Fusheng Precision Co Ltd is engaged in the business of exporting high-quality golf club heads, carbon fiber golf shafts, golf club assembled sets, baseball, and softball bats, and industrial precision parts. Its business segments include Golf Business and Sports Equipment Business. Also the company provides aerospace and automotive precision parts.

Johnson Health Tech Co Ltd is a producer of fitness equipment. The main activities of the company is manufacturing and selling sports equipment, cardio equipment, weight training equipment, and related electronic components.

Giant Manufacturing Co Ltd is engaged in information software service, electronic information supply service, system integration service, and solar power equipment engineering contract. The company produces bicycles for both recreational and professional use. Products include mountain bicycles, road and racing bicycles, bicycle motocross, or BMX, folding bicycles, children and youth bicycles, electric bicycles, helmets, components, and related parts and accessories. Giant distributes bicycles and components both domestically and internationally, and largely sells products under the Giant brand name.

Mips AB manufactures and sells helmet-based safety and brain protection products in Sweden. The company sells MIPS Brain Protection System for helmet solutions in the consumer market, such as bicycles, winter sports, motorcycles, horse riding, team sports, and others; and in commercial markets such as military, police, and rescue services. The main component of the Mips safety system is the Mips low-friction layer, which imitates the brain’s protection system and enables a relative motion between the head and the helmet.

Shanghai Yaoji Technology Co Ltd, formerly Shanghai Yaoji Playing Card Co Ltd a Chinese card company principally engaged in the design, production, and sale of playing cards. It offers Wanshengda series products and Yao Ji series poker products.

Harvia PLC is a sauna and spa company. The company's brands and product range are well known in the market, and the company's comprehensive product range aims to meet the needs of the international sauna and spa market, both for professionals and consumers. The group's product range includes sauna heaters, sauna rooms, infrared and steam saunas, steam showers, spa components, control units, heater stones, sauna accessories, and sauna interior solutions such as sauna benches, audio speakers, and lighting solutions.

Rastar Group is a Chinese company involved in the development, manufacturing, and sale of model cars in China. It also manufactures RC auto model, Die cast car, Ride-on products, and baby safety car seats. The company sells its products in China and also exports its products to the international countries.

Shuhua Sports Co Ltd is a provider of fitness equipment and health solutions in China. It has four production bases and two operation centers in China. The company offers home fitness, commercial fitness, physical training, campus sports and various others. Its global business covers more than 60 countries and regions, including Europe and the United States, the Middle East and Southeast Asia.

Winnebago Industries manufactures Class A, B, and C motor homes along with towables, customized specialty vehicles, boats, and parts. Headquartered in Eden Prairie, Minnesota, Winnebago has been producing recreational vehicles since 1958. Revenue was $2.8 billion in fiscal 2025. Winnebago expanded into towables in 2011 with the acquisition of SunnyBrook and acquired Grand Design in November 2016. Towables made up 84% of the firm's RV unit volume, up from 31% in fiscal 2016. The company's total fiscal 2025 RV unit volume was 36,911. Winnebago expanded into boating in 2018 with the purchase of Chris-Craft, bought premium motor home maker Newmar in November 2019, and bought Barletta pontoon boats in August 2021. It also is developing electric and autonomous technology.

Helen Of Troy Ltd is a consumer products company offering creative products and solutions for its customers through a diversified portfolio of brands. It has two operating segments: Home and Outdoor segment provides a broad range of consumer products for home activities such as food preparation, cooking, cleaning, and organization; as well as products for outdoor and on-the-go activities such as hydration, food storage, backpacks, and travel gear, and The Beauty and Wellness segment provides beauty and wellness products including mass and prestige market beauty appliances, prestige market liquid-based hair and personal care products, and wellness devices including thermometers, water and air filtration systems, humidifiers, and fans.

Dometic Group AB provides leisure products for recreational vehicles (RV), marine and commercial and passenger vehicles (CPV) markets. It provides branded solutions for mobile living in the areas of climate, Power & Control, hygiene and sanitation, and food and beverage. It serves the market with a complete range of air conditioners, refrigerators, awnings, cookers, sanitation, lighting, mobile power equipment, windows, doors, and other comfort and safety products that make life away from home more comfortable. The group is organized into four regions, Europe, Middle East and Africa (EMEA), the Americas, Asia Pacific (APAC), and other countries.