Fitell Valuation Multiples

Nike is the largest athletic footwear and apparel brand in the world. Footwear generates about two-thirds of its sales. Key performance footwear categories include basketball, running, and football (soccer). Its brands include Nike, Jordan (premium athletic footwear and clothing), NikeSkims (women's athleisure), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores (including about 5,500 in China), and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.

Garmin produces GPS-enabled hardware and software for five sectors: fitness, outdoors, automotive, aviation, and marine. Garmin has built a strong reputation for durable, high-precision devices through a vertically integrated design and manufacturing approach. The company’s product lines include smartwatches, fitness trackers, communication equipment, and a comprehensive suite of systems for marine and aviation navigation. Garmin operates globally, with its business focused primarily on North America and Europe.

Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through about 1,900 owned retail stores, 15,000 Adidas-branded franchise stores (including about 7,500 in China), 150,000 wholesale doors, and an owned e-commerce site that is available in 67 countries. The company was founded in 1949 in Germany.

Anta Sports is a leading Chinese sportswear company. The company designs, manufactures, and markets sportswear, footwear, and accessories, spanning from value-driven offerings to premium segments. Beyond their core Anta brand, the business operate a multi-brand portfolio including Fila (China), Descente (China), Kolon (China), and holds a major stake in Amer Sports, parent company to globally recognized brands like Salomon, Arc'teryx, and Wilson. This diverse portfolio allows Anta to cater to a broad spectrum of consumers, from professional athletes to athleisure enthusiasts.

Amer Sports manages a diverse portfolio of 10 outdoor and action sports brands that collectively generated revenue of $6.6 billion in 2025. Although primarily owned by the Chinese conglomerate Anta Sports, Amer operates with a degree of autonomy. In its rapidly expanding China business, the company is subject to closer oversight, but it manages its operations outside of China with relative independence. In 2025, the firm generated 32% of its revenue from the Americas, 28% from Europe, the Middle East, and Africa, 28% from China, and 12% from Asia-Pacific, excluding China.

Lululemon Athletica designs, distributes, and markets athletic apparel, footwear, and accessories for women, men, and girls. The company offers pants, shorts, tops, and jackets for both leisure and athletic activities such as yoga and running. Lululemon also sells fitness accessories, such as bags, yoga mats, and equipment. It sells its products through digital channels, a small number of wholesale partners, more than 800 company-owned stores in about two dozen countries in North America, Asia, and Western Europe, and about more than 40 franchised locations in the Middle East and Europe. The company was founded in 1998 and is based in Vancouver, Canada.

Founded in Switzerland in 2010, sportswear firm On Holding AG generates about 93% of its sales from athletic shoes. The brand is best known for its running shoes and its distinctive CloudTec soles. On also produces athletic apparel (6% of sales) and accessories (1%). The firm’s merchandise is available in more than 80 countries and is sold through both wholesale (58% of sales) and company-owned channels (42%). In 2025, On generated about 57% of its sales in North America, 26% in Europe, the Middle East, and Africa, and 17% in the Asia-Pacific region.

Gildan is a vertically integrated designer and manufacturer of basic apparel, including T-shirts, underwear, socks, and hosiery. Its primary market is the sale of blank T-shirts, sweatshirts, and other apparel to wholesalers, major clothing brands, and printers (printwear). Gildan also sells branded clothing through retail and direct-to-consumer channels. Brands include Gildan, American Apparel, Comfort Colors, and Goldtoe. Gildan produces most of its clothing at factories in Latin America but has been ramping up production at its new facility in Bangladesh. Incorporated in 1984, the Montreal-based company operates internationally but generates nearly 90% of its sales in the US. Gildan is acquiring its US rival Hanesbrands to bolster its consumer and printwear operations.

Shimano, founded in 1921 and headquartered in Osaka, Japan, is a global leader in the development, production, and distribution of bicycle components, fishing tackle, and rowing equipment. The company also offers lifestyle gear, including apparel, shoes, and bags. With a strong international presence across Japan, Asia, Europe, the Americas, and Oceania, Shimano serves a diverse range of recreational and sporting markets worldwide.

Brunswick is a leading manufacturer in the marine recreation industry. The firm has more than 60 brands delivering products across propulsion (outboard, sterndrive, and inboard engines, propulsion-related controls, rigging, and propellers), parts, accessories, and technology, and boats (including well-known brands like Boston Whaler and Sea Ray). It also owns 442 Freedom Boat Club locations as well as Boateka, which facilitates transactions in the used-boat market. Brunswick’s focus surrounds building the innovative marine and recreational experiences, technologies, and connections supported by quality and innovation.

Acushnet Holdings Corp is engaged in the design, development, manufacture, and distribution of golf products. Its product category includes golf balls, golf shoes, golf clubs, wedges, putters, golf gloves, golf gear and golf wear, and others. These products are offered through different brands such as Titleist, FootJoy, Scotty Cemeron, Vokey Design, Pinnacle, KJUS, and others. The company's reportable segments are Titleist golf equipment, FootJoy golf wear, and Gofl gear. A majority of its revenue is generated by the Titleist golf equipment segment. Geographically, the company generates maximum revenue from the United States, followed by Europe, Middle East and Asia (EMEA), Japan, Korea, and the Rest of the world.

BRP designs, develops, manufactures, distributes, and markets snowmobiles, all-terrain vehicles, and personal watercraft under the Ski-Doo, Sea-Doo, Can-Am, and Lynx brand names. It also builds engines under the Rotax brand (after shuttering the Evinrude outboard engine business in 2020) and offers clothing, parts, and accessories that cater to its core consumers. In 2018, BRP created a marine group, which has largely been divested; Manitou was sold in the third quarter of fiscal 2026, and Telwater remains up for sale. At the end of fiscal 2026, the company sold its products through a network of more than 2,050 independent dealers and 140 distributors in around 110 countries.

Puma designs and markets footwear, apparel, and accessories under its own name and golf clubs and golf accessories under the Cobra Golf name. Footwear (53% of 2024 sales) is its largest category, followed by apparel (32%) and accessories (14%). Puma also licenses its name for fragrances, eyewear, and watches. Most (73% in 2024) of its sales are through wholesale partners, with the rest through approximately 1,000 owned retail and outlet stores and online channels. The company's products are sold in Europe, the Middle East, and Africa (39% of 2024 sales), the Americas (40%), and Asia-Pacific (21%).

Technogym SpA is a fitness equipment manufacturer. The company offers integrated solutions for personal wellness consisting of equipment, services, and digital solutions that can be personalized and adapted to specific needs of end users and professional operators. The company offers a range of wellness, physical exercise, and rehabilitation solutions to the segments of the fitness equipment market and the overall wellness industry. Its geographical segments are Europe (except Italy), APAC, Americas, MEIA, and Italy.

Ninebot Ltd is engaged in the research and development, design, manufacturing, distribution and sales of short-distance transportation products. The products offered by the company include electric balance bikes and electric scooters for short distance commuting.

YETI Holdings Inc is a designer, marketer, and distributor of premium products for the outdoor and recreation market sold under the YETI brand. The company offers products including coolers and equipment, drinkware, and other accessories. Its trademark products include YETI Tundra, Hopper, YETI TANK, Rambler, Colster, Rambler among others. The company distributes products through wholesale channels and through direct-to-consumer, or DTC, channels.

Asmodee Group AB is an entertainment company specializing in tabletop games, miniatures board games, card games, and others to bring people together through great games and amazing stories. The company operates in Sweden, France, Germany, the USA, the UK, Other American and European countries, with the majority of revenue from France.

Trigano SA is a French design, manufacturer and distributer of leisure vehicles and trailers. The company organizes itself into two segments: leisure vehicles and leisure equipment. Leisure vehicles, which constitute majority of the company revenue, it manufactures campervans, caravans, mobile homes, and related accessories. The vehicles segment largely derives revenue from campervan sales. Leisure equipment includes trailers, garden equipment, and camping equipment. The company generates maximum of its sales across France, from Leisure Vehicles Segment.

Yamaha Corp is a Japanese manufacturer of musical instruments and audio equipment. The company operates through two business segments. The Musical Instruments segment is engaged in the manufacture and sale of pianos, electronic musical instruments, orchestral instruments, percussion instruments, and other related products. The Audio Equipment segment manufactures and sells audio equipment, professional audio systems, and information and communication equipment (ICT devices). The Company is also involved in components and equipment, including electronic devices, automotive interiors, and factory automation (FA) equipment, along with businesses in golf goods and resorts. It generates the majority of its revenue from the Musical instruments segment.

Yue Yuen Industrial (Holdings) Ltd is engaged in the manufacturing and sales of footwear products, as well as the retail and distribution of sportswear and footwear products. Retail operation also includes the provision of large-scale commercial spaces to retailers and distributors. The company operates in two reportable segments: Manufacturing Business and Retailing Business. Manufacturing Business contributes the majority of the revenue. Its products include athletic shoes, casual shoes, outdoor shoes, sports sandals, soles, components, and Apparel wholesale. The company operates in the United States, China, Europe, Asia, and other countries, and the majority of its revenue is generated from China.

Callaway Golf Co is a golf equipment, gear and apparel company with a portfolio of world-wide brands, including Callaway Golf, Odyssey, TravisMathew, and OGIO. Callaway designs, manufactures, and sells high-performance golf clubs, golf balls, apparel, bags, and other accessories-setting the standard for performance in the game of golf.

Topgolf Callaway Brands Corp is a modern golf and active lifestyle company that provides world-class golf entertainment experiences, designs and manufactures premium golf equipment, and sells golf and active lifestyle apparel and other accessories through brands such as, Topgolf, Callaway Golf, Odyssey, TravisMathew, Jack Wolfskin, OGIO and Toptracer. The company's reportable segments are; Topgolf, Golf Equipment and Active Lifestyle. Majority of the revenue is generated from its Topgolf segment which is predominantly comprised of service revenues and expenses from the company operated Topgolf venues, Toptracer ball-flight tracking technology, and WGT digital golf game. Geographically, majority of the revenue for the company is derived from United States.

Peloton Interactive Inc operates an interactive fitness platform. It operates its business in two reportable segments: Connected Fitness Products and Subscription. Connected Fitness Product derives revenue from the portfolio of Connected Fitness Products and related accessories, as well as Precor-branded fitness products, delivery and installation services, Peloton Bike portfolio rental products, extended warranty agreements, branded apparel, and commercial service contracts. Subscription revenue is derived from monthly Subscription fees. The company generates maximum revenue from the Subscription segment. Geographically, the company derives a majority of its revenue from North America and the rest from International markets.

Husqvarna AB provides products and solutions for managing forests, parks, and gardens. The product range includes robotic mowers, battery and petrol-powered chainsaws, trimmers, riding lawn mowers, as well as watering solutions. In addition, the group offers equipment for sawing and drilling in concrete surfaces, floor preparation, as well as diamond tools for the light construction industry. Its products are marketed mainly under the Husqvarna and Gardena brands. The group's operating segments include the Husqvarna Forest and Garden Division, which generates key revenue, the Gardena Division, and the Husqvarna Construction Division. Geographically, it generates maximum revenue from the United States and the rest from Germany, France, Sweden, the United Kingdom, Austria, and other regions.

Thule Group AB is a manufacturer of sports and outdoor products. It develops and manufactures premium products that facilitate an active outdoor life. Its product categories; Sport&Cargo Carriers (roof racks, roof boxes, and carriers for transporting cycling, water, and winter sports equipment, and rooftop tents mounted on a car), Juvenile & Pet Products (strollers, bike trailers, and child bike seats), RV Products (awnings, bike carriers and tents for RVs and caravans) and Packs, Bags & Luggage (hiking backpacks, luggage, and camera bags). It has two operating segments: Region Europe and ROW, and Region Americas. Geographic markets: Sweden, Other Nordic countries, Germany, Other Europe, the USA, Other North America, Central/South America, Asia/Pacific Rim, and the Rest of the world.

Toread Holdings Group Co Ltd is engaged in the research and development, design, production and retail of outdoor products. It offers skin suits, children's outdoor equipment, and outdoor sports shoes, as well as equipment supplies.

Alpargatas SA primarily manufactures footwear, apparel, and sports items. Brands the company owns or manufactures under license include Havaianas, dupe, Osklen, Mizuno, Megga, and Sete Leguas. Alpargatas reaches consumers through third-party retailers and through its own retail stores. Most of the company's sales are in Brazil and Argentina, with sales in Brazil accounting for more than half of the company's total sales. Remaining revenue is generated by the company's subsidiaries in Europe and the United States, and through direct exports.

Fusheng Precision Co Ltd is engaged in the business of exporting high-quality golf club heads, carbon fiber golf shafts, golf club assembled sets, baseball, and softball bats, and industrial precision parts. Its business segments include Golf Business and Sports Equipment Business. Also the company provides aerospace and automotive precision parts.

Yonex Co Ltd is a Japan based company engaged in manufacture and sale of sporting goods and golf course management. It produces Badminton Equipment, Tennis, Soft Tennis Equipment, and Golf Equipment. The Badminton Equipment includes Racquets, shuttlecocks, strings, apparel, shoes, bags, etc.; The Tennis, Soft Tennis Equipment includes Racquets, strings, apparel, shoes, bags, balls, etc. and Golf Equipment includes Woods, irons, putters, shafts, apparel, shoes, bags, accessories, etc. It has four geographical segments Japan, North America, Europe, and Asia.

Dometic Group AB provides leisure products for recreational vehicles (RV), marine and commercial and passenger vehicles (CPV) markets. It provides branded solutions for mobile living in the areas of climate, Power & Control, hygiene and sanitation, and food and beverage. It serves the market with a complete range of air conditioners, refrigerators, awnings, cookers, sanitation, lighting, mobile power equipment, windows, doors, and other comfort and safety products that make life away from home more comfortable. The group is organized into four regions, Europe, Middle East and Africa (EMEA), the Americas, Asia Pacific (APAC), and other countries.

Johnson Health Tech Co Ltd is a producer of fitness equipment. The main activities of the company is manufacturing and selling sports equipment, cardio equipment, weight training equipment, and related electronic components.

Shuhua Sports Co Ltd is a provider of fitness equipment and health solutions in China. It has four production bases and two operation centers in China. The company offers home fitness, commercial fitness, physical training, campus sports and various others. Its global business covers more than 60 countries and regions, including Europe and the United States, the Middle East and Southeast Asia.

Giant Manufacturing Co Ltd is engaged in information software service, electronic information supply service, system integration service, and solar power equipment engineering contract. The company produces bicycles for both recreational and professional use. Products include mountain bicycles, road and racing bicycles, bicycle motocross, or BMX, folding bicycles, children and youth bicycles, electric bicycles, helmets, components, and related parts and accessories. Giant distributes bicycles and components both domestically and internationally, and largely sells products under the Giant brand name.

Harvia PLC is a sauna and spa company. The company's brands and product range are well known in the market and the company's comprehensive product range aims to meet the needs of the international sauna and spa market, both for professionals and consumers.The Group’s product range includes sauna heaters, sauna rooms, infrared and steam saunas, steam showers, spa components, control units, heater stones, sauna accessories and sauna interior solutions such as sauna benches, audio speakers and lighting solutions. The company's production plant for saunas and sauna components is also located in Muurame in connection with Harvia's head office.

Winnebago Industries manufactures Class A, B, and C motor homes along with towables, customized specialty vehicles, boats, and parts. Headquartered in Eden Prairie, Minnesota, Winnebago has been producing recreational vehicles since 1958. Revenue was $2.8 billion in fiscal 2025. Winnebago expanded into towables in 2011 with the acquisition of SunnyBrook and acquired Grand Design in November 2016. Towables made up 84% of the firm's RV unit volume, up from 31% in fiscal 2016. The company's total fiscal 2025 RV unit volume was 36,911. Winnebago expanded into boating in 2018 with the purchase of Chris-Craft, bought premium motor home maker Newmar in November 2019, and bought Barletta pontoon boats in August 2021. It also is developing electric and autonomous technology.

Roland Corporation is a leisure based goods and services provider in Japan. Its business comprises of the manufacture and sale of electronic musical instruments such as pianos, organs, keyboards, guitar, amplifiers and accessories essential for music creation. The musical instrument production falls under the electronic musical instruments segment, which secures the maximum revenue share for the company. Its other segment is the computer peripherals business. The Computer Peripheral Equipment segment is involved in the development, manufacture, and sale of printers, plotters, and other work machines. Roland Corporation distributes its products predominantly in North America and in Europe and Japan.

Genda Inc is a pure holding company engaged in management support for several subsidiaries in entertainment businesses. The company has two business segments: Entertainment Platform Business and Entertainment and Content Business. The company generates the majority of its revenue from the Entertainment Platform Business segment, which is engaged in developing "Karaoke," which operates karaoke facilities and distributes equipment, and "Food & Beverage (F&B)," which provides food and drinks as a platform to deliver "Food as Entertainment". The Entertainment and Contents Business includes Character Merchandising (MD), which plans and provides product and events that utilize the characters that appear in IPs and the worldview and appeal of those IPs, as well as anime production and publishing.

Mips AB manufactures and sells helmet-based safety and brain protection products in Sweden. The company sells MIPS Brain Protection System for helmet solutions in the consumer market, such as bicycles, winter sports, motorcycles, horse riding, team sports, and others; and in commercial markets such as military, police, and rescue services. The main component of the Mips safety system is the Mips low-friction layer, which imitates the brain’s protection system and enables a relative motion between the head and the helmet.

Merida Industry Co Ltd is a manufacturer and distributor of bicycles and bicycle-related components, domiciled in Taiwan. The company produces bicycles for both recreational and professional use. Products include mountain bicycles, road and racing bicycles, bicycle motocross, or BMX, folding bicycles, children and youth bicycles, electric bicycles, helmets, components, and related parts and accessories. It distributes bicycles and components both domestically and internationally, and products are largely sold under the Merida brand name.

Beneteau SA is a boat and housing manufacturer, domiciled in France. The company organises itself into two segments: boats and housing. The boats business, which contributes the majority of revenue, manufactures and markets boats. Beneteau produces both motor and sail boats, and derives revenue from France, Europe, and North America. The housing segment manufactures mobile homes for campsites and tour operators, and timber-frame homes. The housing business derives the vast majority of income domestically.

Shanghai Phoenix Enterprise (Group) Co Ltd designs, develops, manufactures, and sells bicycles under the Phoenix brand name in China. Its production and sales of Phoenix brand bicycle products not only exported to Europe and the United States and other international markets.

Helen Of Troy Ltd is a consumer products company offering creative products and solutions for its customers through a diversified portfolio of brands. It has two operating segments: Home and Outdoor segment provides a broad range of consumer products for home activities such as food preparation, cooking, cleaning, and organization; as well as products for outdoor and on-the-go activities such as hydration, food storage, backpacks, and travel gear, and The Beauty and Wellness segment provides beauty and wellness products including mass and prestige market beauty appliances, prestige market liquid-based hair and personal care products, and wellness devices including thermometers, water and air filtration systems, humidifiers, and fans.

Sportsoul Co Ltd is engaged in the research and development, design, production, and sales of leisure sports and fitness equipment series products. It has also expanded into light commercial and healthcare equipment. The company's product portfolio comprises various trampolines and other leisure sports equipment, as well as aerobic and strength-training equipment, including treadmills, elliptical trainers, exercise bikes, cross trainers, and weight racks. It owns domestic and international brands such as Skywalker, Sportsoul, and Techplus, and also manufactures leisure sports and fitness equipment for international companies such as Decathlon and Leidun through ODM/OEM models.

MasterCraft Boat Holdings Inc designs, manufactures, and markets performance sport boats and outboard boats. The company is based in the United States and operates in three brand-specific segments. The MasterCraft segment generates the majority of the company's revenue and includes inboard boats for water skiing, wakeboarding, and wake surfing. The Pontoon segment produces pontoon boats at its Owosso, Michigan facility. Pontoon boats are used for general recreational boating. The Aviara segment produces luxury day boats at its Merritt Island, Florida facility. Aviara boats are used for general recreational boating.

Malibu Boats is a designer and manufacturer of power boats in the United States. It is a market leader in performance sport boats, sold under its Malibu and Axis brands. It acquired Cobalt Boats, a producer of sterndrive boats, in 2017, and Pursuit Boats, which makes high end offshore and outboard motorboats in 2018. In 2021, it purchased Maverick Boat Group, a seller of flat fishing boats, with exposure to bay, dual console, and center console boats. Malibu has also expanded into boat trailers and accessories, and in 2020, began producing its own engines for its performance sport boats.

Johnson Outdoors Inc is a manufacturer and marketer of branded seasonal, outdoor recreation products used for fishing from a boat, diving, paddling, hiking and camping. The company has four operating segment: Fishing, Camping, Watercraft Recreation, and Diving. It generates maximum revenue from the Fishing segment which produces and markets products under different brands such as Minn Kota electric motors for quiet trolling or primary propulsion, marine battery chargers and shallow water anchors; Humminbird sonar and GPS equipment for fish finding, navigation and marine cartography; and Cannon downriggers for controlled-depth fishing. Geographically, it derives a majority of revenue from the United States and also has a presence in Europe, Canada, and other regions.

Shenzhen China Bicycle Co Holding Ltd is a China-based company engaged in the manufacturing and selling of Bicycles. The company belongs to the machinery manufacture industry and mainly engages in the production and assembly of various bicycles and spare parts, components, parts, mechanical products, sports machinery, fine chemicals, carbon fiber composites material, household electrical appliance, and affiliated components. It operates in two segments: Jewelry Gold Business and Bicycle lithium battery materials & other business.

Universal Entertainment Corp is a Japanese manufacturer of gaming machines. The company's primary business, which constitutes the majority of consolidated revenue, is to manufacture and sell Pachislot and Pachinko gaming machines, and related parts and peripherals. Universal Entertainment also operates the Okada Manila casino resort in Manila Bay, Philippines. In addition to gaming operations, the company has businesses in media content, broadcasting, online games, and restaurants. The company derives the vast majority of income domestically.