Cricut Valuation Multiples

Discover revenue and EBITDA valuation multiples for Cricut and similar public comparables like Toshiba, Frequentis, Canon Electronics, Eureka Forbes and more.

Cricut Overview

About Cricut

Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations. It has two segments including the Platform segment which derives revenue from monthly and annual subscription fees, purchases of digital content, and a minimal amount of the revenue allocated to unspecified future upgrades and enhancements related to the essential software and access to the Company’s cloud-based services and Products segment which derives revenue from the sale of its connected machine hardware, and sale of craft, DIY, home decor products and extensions.


Founded

1969

HQ

United States

Employees

640

Website

cricut.com

Financials (LTM)

Revenue: $693M
EBITDA: $121M

EV

$687M

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Cricut Financials

Cricut reported last 12-month revenue of $693M and EBITDA of $121M.

In the same LTM period, Cricut generated $121M in EBITDA and $59M in net income.

Revenue (LTM)


Cricut P&L

In the most recent fiscal year, Cricut reported revenue of $709M and EBITDA of $138M.

Cricut is profitable as of last fiscal year, with gross margin of 55%, EBITDA margin of 19%, and net margin of 11%.

See analyst estimates for Cricut
LTMLast FY202320242025202620272028
Revenue$693M$709M$765M$713M$709M
Gross Profit-$390M$343M$353M$390M
Gross Margin-55%45%50%55%
EBITDA$121M$138M$110M$118M$133M
EBITDA Margin18%19%14%17%19%
EBIT Margin10%14%9%11%14%
Net Profit$59M$77M$54M$63M$77M
Net Margin9%11%7%9%11%

Financial data powered by Morningstar, Inc.

Cricut Stock Performance

Cricut has current market cap of $932M, and enterprise value of $687M.

Market Cap Evolution


Cricut's stock price is $4.44.

Cricut share price increased by 7.0% in the last 30 days, and decreased by 34.4% in the last year.

Cricut has an EPS (earnings per share) of $0.37.

See more trading valuation data for Cricut
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$687M$932M-4.1%7.0%18.7%-34.4%$0.37

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Cricut Valuation Multiples

Cricut trades at 1.0x EV/Revenue multiple, and 5.7x EV/EBITDA.

See NTM and 2027E valuation multiples for Cricut

EV / Revenue (LTM)


Cricut Financial Valuation Multiples

As of June 30, 2026, Cricut has market cap of $932M and EV of $687M.

Cricut has a P/E ratio of 15.8x.

LTMLast FY202320242025202620272028
EV/Revenue1.0x1.0x0.9x1.0x1.0x
EV/EBITDA5.7x5.0x6.2x5.8x5.2x
EV/EBIT9.7x7.2x9.8x9.0x7.2x
EV/Gross Profit-1.8x2.0x1.9x1.8x
P/E15.8x12.1x17.4x14.8x12.1x
EV/FCF-3.9x2.6x2.8x3.9x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Cricut Valuation Multiples

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Cricut Margins & Growth Rates

Cricut decreased revenue by 4% and EBITDA by 24% in the last fiscal year.

In the most recent fiscal year, Cricut reported gross margin of 55%, EBITDA margin of 19%, and net margin of 11%.

See estimated margins and future growth rates for Cricut

Cricut Margins

Last FY202420252026202720282029
Gross Margin55%50%55%-
EBITDA Margin19%17%19%15%
EBIT Margin14%11%14%7%
Net Margin11%9%11%6%
FCF Margin25%35%25%-

Cricut Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(4%)(7%)(1%)(4%)
Gross Profit Growth-3%11%-
EBITDA Growth(24%)7%12%(21%)
EBIT Growth(53%)9%26%(53%)
Net Profit Growth(47%)17%22%(47%)
FCF Growth-(7%)(29%)-

Data powered by FactSet, Inc. and Morningstar, Inc.

Cricut Operational KPIs

Cricut's revenue per employee in the last FY averaged $1.1M, while opex per employee averaged $0.5M for the same period.

Cricut's Rule of 40 is 11% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Cricut's Rule of X is 4% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Cricut
LTMLast FY202320242025202620272028
Rule of 4016%11%---
Bessemer Rule of X13%4%---
Revenue per Employee-$1.1M---
Opex per Employee-$0.5M---
S&M Expenses to Revenue-22%16%20%22%
G&A Expenses to Revenue-10%11%10%10%
R&D Expenses to Revenue-9%9%8%9%
Opex to Revenue-42%36%39%42%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Cricut Competitors

Cricut competitors include Toshiba, Frequentis, Canon Electronics, Eureka Forbes, Japan Aviation Electronics, Basler, Primax Electronics, LSI Industries, Daktronics and Invisio.

Most Cricut public comparables operate across Computer Hardware and Consumer Electronics.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Toshiba0.3x0.3x2.5x4.4x
Frequentis1.3x1.2x11.1x11.0x
Canon Electronics-0.8x--
Eureka Forbes3.0x3.0x26.3x25.1x
Japan Aviation Electronics0.6x0.6x4.8x5.1x
Basler3.9x3.5x24.7x19.1x
Primax Electronics0.4x0.4x4.6x5.1x
LSI Industries2.2x1.9x23.2x18.4x

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About Cricut

When was Cricut founded?Cricut was founded in 1969.
Where is Cricut headquartered?Cricut is headquartered in United States.
How many employees does Cricut have?As of today, Cricut has over 640 employees.
Who is the CEO of Cricut?Cricut's CEO is Ashish Arora.
Is Cricut publicly listed?Yes, Cricut is a public company listed on Nasdaq.
What is the stock symbol of Cricut?Cricut trades under CRCT ticker.
When did Cricut go public?Cricut went public in 2021.
Who are competitors of Cricut?Cricut main competitors include Toshiba, Frequentis, Canon Electronics, Eureka Forbes, Japan Aviation Electronics, Basler, Primax Electronics, LSI Industries, Daktronics, Invisio.
What is the current market cap of Cricut?Cricut's current market cap is $932M.
What is the current revenue of Cricut?Cricut's last 12 months revenue is $693M.
What is the current revenue growth of Cricut?Cricut revenue growth (NTM/LTM) is (2%).
What is the current EV/Revenue multiple of Cricut?Current revenue multiple of Cricut is 1.0x.
What is the current EBITDA of Cricut?Cricut's last 12 months EBITDA is $121M.
What is Cricut's EBITDA margin?Cricut's last 12 months EBITDA margin is 18%.
What is the current EV/EBITDA multiple of Cricut?Current EBITDA multiple of Cricut is 5.7x.
How many companies Cricut has acquired to date?Cricut hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Cricut has invested to date?Cricut hasn't invested in any companies yet (or none have been disclosed publicly).

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