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Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations. It has two segments including the Platform segment which derives revenue from monthly and annual subscription fees, purchases of digital content, and a minimal amount of the revenue allocated to unspecified future upgrades and enhancements related to the essential software and access to the Company’s cloud-based services and Products segment which derives revenue from the sale of its connected machine hardware, and sale of craft, DIY, home decor products and extensions.
1969
640
LTM Revenue $704M
LTM EBITDA $118M
$699M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Cricut has a last 12-month revenue of $704M and a last 12-month EBITDA of $118M.
In the most recent fiscal year, Cricut achieved revenue of $713M and an EBITDA of $118M.
Cricut expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Cricut valuation multiples based on analyst estimates| FY 2023 | FY 2024 | FY 2025 | LTM | NTM | |
|---|---|---|---|---|---|
| Revenue | $765M | $713M | XXX | XXX | XXX |
| Gross Profit | $350M | $343M | XXX | XXX | XXX |
| Gross Margin | 46% | 48% | XXX | XXX | XXX |
| EBITDA | $110M | $118M | XXX | XXX | XXX |
| EBITDA Margin | 14% | 17% | XXX | XXX | XXX |
| Net Profit | $60.7M | $53.6M | XXX | XXX | XXX |
| Net Margin | 8% | 8% | XXX | XXX | XXX |
| Net Debt | n/a | n/a | XXX | XXX | XXX |
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As of April 15, 2025, Cricut's stock price is $5.
Cricut has current market cap of $1.0B, and EV of $699M.
See Cricut trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $699M | $1.0B | XXX | XXX | XXX | XXX | $0.26 |
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Sign UpAs of April 15, 2025, Cricut has market cap of $1.0B and EV of $699M.
Cricut's trades at 1.0x LTM EV/Revenue multiple, and 5.9x LTM EBITDA.
Analysts estimate Cricut's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
See valuation multiples for Cricut and 10K+ public comps| FY 2024 | FY 2025E | FY 2026E | FY 2027E | |
|---|---|---|---|---|
| EV | $699M | XXX | XXX | XXX |
| EV/Revenue | 1.0x | XXX | XXX | XXX |
| EV/EBITDA | 5.9x | XXX | XXX | XXX |
| P/E | 16.2x | XXX | XXX | XXX |
| P/E/Growth | -1.4x | XXX | XXX | XXX |
| EV/FCF | 2.8x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Sign UpCricut's NTM/LTM revenue growth is -2%
Cricut's revenue per employee for the last fiscal year averaged $1.1M, while opex per employee averaged $0.4M for the same period.
Over next 12 months, Cricut's ratio of sales and marketing spend to revenue is estimated to be XXX , while its R&D spend to revenue to be XXX .
Analysts estimate Cricut's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
See operational valuation multiples for Cricut and other 10K+ public comps| FY 2024 | NTM | FY 2025E | FY 2026E | FY 2027E | |
|---|---|---|---|---|---|
| Revenue Growth | -7% | XXX | XXX | XXX | XXX |
| EBITDA Margin | 17% | XXX | XXX | XXX | XXX |
| EBITDA Growth | 7% | XXX | XXX | XXX | XXX |
| Rule of 40 (SaaS-only) | 14% | XXX | XXX | XXX | XXX |
| Revenue per Employee | $1.1M | XXX | XXX | XXX | XXX |
| Opex per Employee | $0.4M | XXX | XXX | XXX | XXX |
| S&M Expenses to Revenue | 20% | XXX | XXX | XXX | XXX |
| G&A Expenses to Revenue | 10% | XXX | XXX | XXX | XXX |
| R&D Expenses to Revenue | 8% | XXX | XXX | XXX | XXX |
| Opex to Revenue | 39% | XXX | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Ideal Holdings | XXX | XXX | XXX | XXX | XXX | XXX |
| Quest Holdings | XXX | XXX | XXX | XXX | XXX | XXX |
| Havells India | XXX | XXX | XXX | XXX | XXX | XXX |
| Dixon Technologies | XXX | XXX | XXX | XXX | XXX | XXX |
| Mirgor | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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Cricut acquired XXX companies to date.
Last acquisition by Cricut was XXXXXXXX, XXXXX XXXXX XXXXXX . Cricut acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Sign Up| When was Cricut founded? | Cricut was founded in 1969. |
| Where is Cricut headquartered? | Cricut is headquartered in United States of America. |
| How many employees does Cricut have? | As of today, Cricut has 640 employees. |
| Who is the CEO of Cricut? | Cricut's CEO is Mr. Ashish Arora. |
| Is Cricut publicy listed? | Yes, Cricut is a public company listed on NAS. |
| What is the stock symbol of Cricut? | Cricut trades under CRCT ticker. |
| When did Cricut go public? | Cricut went public in 2021. |
| Who are competitors of Cricut? | Similar companies to Cricut include e.g. Ideal Holdings, Quest Holdings, Havells India, Dixon Technologies. |
| What is the current market cap of Cricut? | Cricut's current market cap is $1.0B |
| What is the current revenue of Cricut? | Cricut's last 12-month revenue is $704M. |
| What is the current EBITDA of Cricut? | Cricut's last 12-month EBITDA is $118M. |
| What is the current EV/Revenue multiple of Cricut? | Current revenue multiple of Cricut is 1.0x. |
| What is the current EV/EBITDA multiple of Cricut? | Current EBITDA multiple of Cricut is 5.9x. |
| What is the current revenue growth of Cricut? | Cricut revenue growth between 2023 and 2024 was -7%. |
| Is Cricut profitable? | Yes, Cricut is EBITDA-positive (as of the last 12 months). |
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