Cricut Valuation Multiples

Cricut Overview

About Cricut

Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations. It has two segments including the Platform segment which derives revenue from monthly and annual subscription fees, purchases of digital content, and a minimal amount of the revenue allocated to unspecified future upgrades and enhancements related to the essential software and access to the Company’s cloud-based services and Products segment which derives revenue from the sale of its connected machine hardware, and sale of craft, DIY, home decor products and extensions.

Founded

1969

HQ

Employees

640

Website

cricut.com

Sectors

Computer HardwareConsumer Electronics

Financials (LTM)

Revenue: $706M

EBITDA: $121M

EV

$762M

Valuation Multiples

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Cricut Financials

Cricut reported last 12-month revenue of $706M and EBITDA of $121M.

In the same LTM period, Cricut generated $121M in EBITDA and $64M in net income.

Cricut P&L

In the most recent fiscal year, Cricut reported revenue of $709M and EBITDA of $138M.

Cricut expects next 12-month revenue of XXX and NTM EBITDA of XXX

Cricut Stock Performance

Cricut has current market cap of $957M, and enterprise value of $762M.

Cricut's stock price is $4.52.

Cricut Valuation Multiples

Cricut trades at 1.1x EV/Revenue multiple, and 6.3x EV/EBITDA.

Cricut Financial Valuation Multiples

As of April 2, 2026, Cricut has market cap of $957M and EV of $762M.

Equity research analysts estimate Cricut's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Cricut has a P/E ratio of 14.9x.

Cricut Margins & Growth Rates

Cricut's revenue in the last 12 month declined by (1%).

Cricut's revenue per employee in the last FY averaged $1.1M, while opex per employee averaged $0.5M for the same period.

Cricut's rule of 40 is 9% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Cricut's rule of X is 7% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Cricut Public Comps

See public comps and valuation multiples for other Computer Hardware and Consumer Electronics comps.

Cricut M&A Activity

Cricut acquired XXX companies to date.

Last acquisition by Cricut was on XXXXXXXX, XXXXX. Cricut acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

Cricut Investment Activity

Cricut invested in XXX companies to date.

Cricut made its latest investment on XXXXXXXX, XXXXX. Cricut invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).