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Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations. It has two segments including the Platform segment which derives revenue from monthly and annual subscription fees, purchases of digital content, and a minimal amount of the revenue allocated to unspecified future upgrades and enhancements related to the essential software and access to the Company’s cloud-based services and Products segment which derives revenue from the sale of its connected machine hardware, and sale of craft, DIY, home decor products and extensions.
1969
640
LTM Revenue $702M
LTM EBITDA $118M
$941M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Cricut has a last 12-month revenue (LTM) of $702M and a last 12-month EBITDA of $118M.
In the most recent fiscal year, Cricut achieved revenue of $713M and an EBITDA of $118M.
Cricut expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Cricut valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $702M | XXX | $713M | XXX | XXX | XXX |
| Gross Profit | $702M | XXX | $353M | XXX | XXX | XXX |
| Gross Margin | 100% | XXX | 50% | XXX | XXX | XXX |
| EBITDA | $118M | XXX | $118M | XXX | XXX | XXX |
| EBITDA Margin | 17% | XXX | 17% | XXX | XXX | XXX |
| EBIT | $68.1M | XXX | $76.1M | XXX | XXX | XXX |
| EBIT Margin | 10% | XXX | 11% | XXX | XXX | XXX |
| Net Profit | $57.0M | XXX | $62.8M | XXX | XXX | XXX |
| Net Margin | 8% | XXX | 9% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | n/a | XXX | XXX | XXX |
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As of May 30, 2025, Cricut's stock price is $6.
Cricut has current market cap of $1.3B, and EV of $941M.
See Cricut trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $941M | $1.3B | XXX | XXX | XXX | XXX | $0.27 |
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Start Free TrialAs of May 30, 2025, Cricut has market cap of $1.3B and EV of $941M.
Cricut's trades at 1.3x EV/Revenue multiple, and 8.0x EV/EBITDA.
Equity research analysts estimate Cricut's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Cricut has a P/E ratio of 22.5x.
See valuation multiples for Cricut and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $1.3B | XXX | $1.3B | XXX | XXX | XXX |
| EV (current) | $941M | XXX | $941M | XXX | XXX | XXX |
| EV/Revenue | 1.3x | XXX | 1.3x | XXX | XXX | XXX |
| EV/EBITDA | 8.0x | XXX | 8.0x | XXX | XXX | XXX |
| EV/EBIT | 13.8x | XXX | 12.4x | XXX | XXX | XXX |
| EV/Gross Profit | 1.3x | XXX | n/a | XXX | XXX | XXX |
| P/E | 22.5x | XXX | 20.4x | XXX | XXX | XXX |
| EV/FCF | n/a | XXX | 3.8x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialCricut's last 12 month revenue growth is -2%
Cricut's revenue per employee in the last FY averaged $1.1M, while opex per employee averaged $0.4M for the same period.
Cricut's rule of 40 is 13% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Cricut's rule of X is 13% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Cricut and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | -2% | XXX | -1% | XXX | XXX | XXX |
| EBITDA Margin | 17% | XXX | 17% | XXX | XXX | XXX |
| EBITDA Growth | -13% | XXX | -4% | XXX | XXX | XXX |
| Rule of 40 | 13% | XXX | 15% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 13% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $1.1M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.4M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 20% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | 8% | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 39% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Ideal Holdings | XXX | XXX | XXX | XXX | XXX | XXX |
| Quest Holdings | XXX | XXX | XXX | XXX | XXX | XXX |
| Havells India | XXX | XXX | XXX | XXX | XXX | XXX |
| Dixon Technologies | XXX | XXX | XXX | XXX | XXX | XXX |
| Aeta | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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Cricut acquired XXX companies to date.
Last acquisition by Cricut was XXXXXXXX, XXXXX XXXXX XXXXXX . Cricut acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Cricut founded? | Cricut was founded in 1969. |
| Where is Cricut headquartered? | Cricut is headquartered in United States of America. |
| How many employees does Cricut have? | As of today, Cricut has 640 employees. |
| Who is the CEO of Cricut? | Cricut's CEO is Mr. Ashish Arora. |
| Is Cricut publicy listed? | Yes, Cricut is a public company listed on NAS. |
| What is the stock symbol of Cricut? | Cricut trades under CRCT ticker. |
| When did Cricut go public? | Cricut went public in 2021. |
| Who are competitors of Cricut? | Similar companies to Cricut include e.g. Ideal Holdings, Quest Holdings, Havells India, Dixon Technologies. |
| What is the current market cap of Cricut? | Cricut's current market cap is $1.3B |
| What is the current revenue of Cricut? | Cricut's last 12 months revenue is $702M. |
| What is the current revenue growth of Cricut? | Cricut revenue growth (NTM/LTM) is -2%. |
| What is the current EV/Revenue multiple of Cricut? | Current revenue multiple of Cricut is 1.3x. |
| Is Cricut profitable? | Yes, Cricut is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Cricut? | Cricut's last 12 months EBITDA is $118M. |
| What is Cricut's EBITDA margin? | Cricut's last 12 months EBITDA margin is 17%. |
| What is the current EV/EBITDA multiple of Cricut? | Current EBITDA multiple of Cricut is 8.0x. |
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