Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs, and T-shirts to large-scale interior decorations. It derives revenues from three segments including the Connected machines engaged in the sale of its connected machine hardware and related essential software, the Subscriptions segment provides monthly and annual subscription fees, and the Accessories and Materials segment provides craft, DIY, home decor products and heat presses including the Cricut EasyPress, Cricut Mug Press, and Cricut Autopress.
1969
690
LTM Revenue $719M
LTM EBITDA $125M
$1.0B
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Cricut has a last 12-month revenue of $719M and a last 12-month EBITDA of $125M.
In the most recent fiscal year, Cricut achieved revenue of $765M and an EBITDA of $110M.
Cricut expects next 12-month revenue of XXX   and NTM EBITDA of XXX
See Cricut valuation multiples based on analyst estimatesFY 2022 | FY 2023 | FY 2024 | LTM | NTM | |
---|---|---|---|---|---|
Revenue | $886M | $765M | $720M | $719M | XXX |
Gross Profit | $457M | $350M | $343M | XXX | XXX |
Gross Margin | 52% | 46% | 48% | XXX | XXX |
EBITDA | $107M | $110M | $125M | $125M | XXX |
EBITDA Margin | 12% | 14% | 17% | 17% | XXX |
Net Profit | $140M | $60.7M | $53.6M | XXX | XXX |
Net Margin | 16% | 8% | 7% | XXX | XXX |
Net Debt | n/a | n/a | n/a | XXX | XXX |
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As of February 14, 2025, Cricut's stock price is $6.
Cricut has current market cap of $1.3B, and EV of $1.0B.
See Cricut trading valuation dataEV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
---|---|---|---|---|---|---|
$1.0B | $1.3B | XXX | XXX | XXX | XXX | $0.28 |
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Sign UpAs of February 14, 2025, Cricut has market cap of $1.3B and EV of $1.0B.
Cricut's trades at 1.5x LTM EV/Revenue multiple, and 8.4x LTM EBITDA.
Analysts estimate Cricut's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
See valuation multiples for Cricut and 10K+ public compsFY 2024 | FY 2025E | FY 2026E | FY 2027E | |
---|---|---|---|---|
EV | $1.0B | XXX | XXX | XXX |
EV/Revenue | 1.5x | XXX | XXX | XXX |
EV/EBITDA | 8.4x | XXX | XXX | XXX |
P/E | 21.3x | XXX | XXX | XXX |
P/E/Growth | n/a | XXX | XXX | XXX |
EV/FCF | n/a | XXX | XXX | XXX |
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Sign UpCricut's NTM/LTM revenue growth is 0%
Cricut's revenue per employee for the last fiscal year averaged $1.1M, while opex per employee averaged $0.4M for the same period.
Over next 12 months, Cricut's ratio of sales and marketing spend to revenue is estimated to be XXX , while its R&D spend to revenue to be XXX .
Analysts estimate Cricut's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
See operational valuation multiples for Cricut and other 10K+ public compsFY 2024 | NTM | FY 2025E | FY 2026E | FY 2027E | |
---|---|---|---|---|---|
Revenue Growth | -6% | XXX | XXX | XXX | XXX |
EBITDA Margin | 17% | XXX | XXX | XXX | XXX |
EBITDA Growth | 13% | XXX | XXX | XXX | XXX |
Rule of 40 (SaaS-only) | 17% | XXX | XXX | XXX | XXX |
Revenue per Employee | $1.1M | XXX | XXX | XXX | XXX |
Opex per Employee | $0.4M | XXX | XXX | XXX | XXX |
S&M Expenses to Revenue | 16% | XXX | XXX | XXX | XXX |
G&A Expenses to Revenue | 11% | XXX | XXX | XXX | XXX |
R&D Expenses to Revenue | 9% | XXX | XXX | XXX | XXX |
Opex to Revenue | 36% | XXX | XXX | XXX | XXX |
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Quest Holdings | XXX | XXX | XXX | XXX | XXX | XXX |
Havells India | XXX | XXX | XXX | XXX | XXX | XXX |
Dixon Technologies | XXX | XXX | XXX | XXX | XXX | XXX |
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XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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Cricut acquired XXX companies to date.
Last acquisition by Cricut was XXXXXXXX, XXXXX XXXXX XXXXXX . Cricut acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiplesAcquired Company | EV | EV/Revenue | EV/EBITDA |
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XXXXXXXXX | XXX | XXX | XXX |
XXXXXXXXX | XXX | XXX | XXX |
XXXXXXXXX | XXX | XXX | XXX |
XXXXXXXXX | XXX | XXX | XXX |
XXXXXXXXX | XXX | XXX | XXX |
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Sign UpWhen was Cricut founded? | Cricut was founded in 1969. |
Where is Cricut headquartered? | Cricut is headquartered in United States of America. |
How many employees does Cricut have? | As of today, Cricut has 690 employees. |
Who is the CEO of Cricut? | Cricut's CEO is Mr. Ashish Arora. |
Is Cricut publicy listed? | Yes, Cricut is a public company listed on NAS. |
What is the stock symbol of Cricut? | Cricut trades under CRCT ticker. |
When did Cricut go public? | Cricut went public in 2021. |
Who are competitors of Cricut? | Similar companies to Cricut include e.g. Ideal Holdings, Quest Holdings, Havells India, Dixon Technologies. |
What is the current market cap of Cricut? | Cricut's current market cap is $1.3B |
What is the current revenue of Cricut? | Cricut's last 12-month revenue is $719M. |
What is the current EBITDA of Cricut? | Cricut's last 12-month EBITDA is $125M. |
What is the current EV/Revenue multiple of Cricut? | Current revenue multiple of Cricut is 1.5x. |
What is the current EV/EBITDA multiple of Cricut? | Current EBITDA multiple of Cricut is 8.4x. |
What is the current revenue growth of Cricut? | Cricut revenue growth between 2023 and 2024 was -6%. |
Is Cricut profitable? | Yes, Cricut is EBITDA-positive (as of the last 12 months). |
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