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Cricut Valuation Multiples

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Cricut Overview

About Cricut

Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs, and T-shirts to large-scale interior decorations. It derives revenues from three segments including the Connected machines engaged in the sale of its connected machine hardware and related essential software, the Subscriptions segment provides monthly and annual subscription fees, and the Accessories and Materials segment provides craft, DIY, home decor products and heat presses including the Cricut EasyPress, Cricut Mug Press, and Cricut Autopress.


Founded

1969

HQ

United States of America
Employees

690

Website

cricut.com

Financials

LTM Revenue $719M

LTM EBITDA $125M

EV

$1.0B

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Cricut Financials

Cricut has a last 12-month revenue of $719M and a last 12-month EBITDA of $125M.

In the most recent fiscal year, Cricut achieved revenue of $765M and an EBITDA of $110M.

Cricut expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Cricut P&L

FY 2022 FY 2023 FY 2024 LTM NTM
Revenue $886M $765M $720M $719M XXX
Gross Profit $457M $350M $343M XXX XXX
Gross Margin 52% 46% 48% XXX XXX
EBITDA $107M $110M $125M $125M XXX
EBITDA Margin 12% 14% 17% 17% XXX
Net Profit $140M $60.7M $53.6M XXX XXX
Net Margin 16% 8% 7% XXX XXX
Net Debt n/a n/a n/a XXX XXX

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Cricut Stock Performance

As of February 14, 2025, Cricut's stock price is $6.

Cricut has current market cap of $1.3B, and EV of $1.0B.

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Cricut Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$1.0B $1.3B XXX XXX XXX XXX $0.28

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Cricut Valuation Multiples

As of February 14, 2025, Cricut has market cap of $1.3B and EV of $1.0B.

Cricut's trades at 1.5x LTM EV/Revenue multiple, and 8.4x LTM EBITDA.

Analysts estimate Cricut's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Cricut Financial Valuation Multiples

FY 2024 FY 2025E FY 2026E FY 2027E
EV $1.0B XXX XXX XXX
EV/Revenue 1.5x XXX XXX XXX
EV/EBITDA 8.4x XXX XXX XXX
P/E 21.3x XXX XXX XXX
P/E/Growth n/a XXX XXX XXX
EV/FCF n/a XXX XXX XXX

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Cricut Valuation Multiples

Cricut's NTM/LTM revenue growth is 0%

Cricut's revenue per employee for the last fiscal year averaged $1.1M, while opex per employee averaged $0.4M for the same period.

Over next 12 months, Cricut's ratio of sales and marketing spend to revenue is estimated to be  XXX , while its R&D spend to revenue to be  XXX .

Analysts estimate Cricut's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Cricut Operational Valuation Multiples

FY 2024 NTM FY 2025E FY 2026E FY 2027E
Revenue Growth -6% XXX XXX XXX XXX
EBITDA Margin 17% XXX XXX XXX XXX
EBITDA Growth 13% XXX XXX XXX XXX
Rule of 40 (SaaS-only) 17% XXX XXX XXX XXX
Revenue per Employee $1.1M XXX XXX XXX XXX
Opex per Employee $0.4M XXX XXX XXX XXX
S&M Expenses to Revenue 16% XXX XXX XXX XXX
G&A Expenses to Revenue 11% XXX XXX XXX XXX
R&D Expenses to Revenue 9% XXX XXX XXX XXX
Opex to Revenue 36% XXX XXX XXX XXX

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Cricut Public Comps

See valuation multiples for Cricut public comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Ideal Holdings XXX XXX XXX XXX XXX XXX
Quest Holdings XXX XXX XXX XXX XXX XXX
Havells India XXX XXX XXX XXX XXX XXX
Dixon Technologies XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Cricut M&A and Investment Activity

Cricut acquired  XXX companies to date.

Last acquisition by Cricut was  XXXXXXXX, XXXXX XXXXX XXXXXX . Cricut acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Cricut

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Cricut

When was Cricut founded? Cricut was founded in 1969.
Where is Cricut headquartered? Cricut is headquartered in United States of America.
How many employees does Cricut have? As of today, Cricut has 690 employees.
Who is the CEO of Cricut? Cricut's CEO is Mr. Ashish Arora.
Is Cricut publicy listed? Yes, Cricut is a public company listed on NAS.
What is the stock symbol of Cricut? Cricut trades under CRCT ticker.
When did Cricut go public? Cricut went public in 2021.
Who are competitors of Cricut? Similar companies to Cricut include e.g. Ideal Holdings, Quest Holdings, Havells India, Dixon Technologies.
What is the current market cap of Cricut? Cricut's current market cap is $1.3B
What is the current revenue of Cricut? Cricut's last 12-month revenue is $719M.
What is the current EBITDA of Cricut? Cricut's last 12-month EBITDA is $125M.
What is the current EV/Revenue multiple of Cricut? Current revenue multiple of Cricut is 1.5x.
What is the current EV/EBITDA multiple of Cricut? Current EBITDA multiple of Cricut is 8.4x.
What is the current revenue growth of Cricut? Cricut revenue growth between 2023 and 2024 was -6%.
Is Cricut profitable? Yes, Cricut is EBITDA-positive (as of the last 12 months).

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