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Brunswick Valuation Multiples

Discover revenue and EBITDA valuation multiples for Brunswick and similar public comparables like Acushnet Holdings, Technogym, Puma, Ninebot and more.

Brunswick Overview

About Brunswick

Brunswick is a leading manufacturer in the marine recreation industry. The firm has more than 60 brands delivering products across propulsion (outboard, sterndrive, and inboard engines, propulsion-related controls, rigging, and propellers), parts, accessories, and technology, and boats (including well-known brands like Boston Whaler and Sea Ray). It also owns 442 Freedom Boat Club locations as well as Boateka, which facilitates transactions in the used-boat market. Brunswick’s focus surrounds building the innovative marine and recreational experiences, technologies, and connections supported by quality and innovation.


Founded

1907

HQ

United States

Employees

14.0K

Financials (LTM)

Revenue: $6B
EBITDA: $646M

EV

$7B

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Brunswick Financials

Brunswick reported last 12-month revenue of $6B and EBITDA of $646M.

In the same LTM period, Brunswick generated $1B in gross profit, $646M in EBITDA, and $241M in net income.

Revenue (LTM)


Brunswick P&L

In the most recent fiscal year, Brunswick reported revenue of $5B and EBITDA of $609M.

Brunswick is profitable as of last fiscal year, with gross margin of 25%, EBITDA margin of 11%, and net margin of 4%.

See analyst estimates for Brunswick
LTMLast FY202320242025202620272028
Revenue$6B$5B$6B$5B$5B
Gross Profit$1B$1B$2B$1B$1B
Gross Margin25%25%28%26%25%
EBITDA$646M$609M$1B$619M$269M
EBITDA Margin12%11%16%12%5%
EBIT Margin7%7%12%8%6%
Net Profit$241M$215M$420M$130M($137M)
Net Margin4%4%7%2%(3%)
Net Debt—$2B———

Financial data powered by Morningstar, Inc.

Brunswick Stock Performance

Brunswick has current market cap of $5B, and enterprise value of $7B.

Market Cap Evolution


Brunswick's stock price is $77.55.

Brunswick share price decreased by 2.4% in the last 30 days, and increased by 53.2% in the last year.

Brunswick has an EPS (earnings per share) of $3.32.

See more trading valuation data for Brunswick
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$7B$5B0.0%-2.4%-2.6%53.2%$3.32

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Brunswick Valuation Multiples

Brunswick trades at 1.3x EV/Revenue multiple, and 11.2x EV/EBITDA.

See NTM and 2027E valuation multiples for Brunswick

EV / Revenue (LTM)


Brunswick Financial Valuation Multiples

As of May 18, 2026, Brunswick has market cap of $5B and EV of $7B.

Brunswick has a P/E ratio of 20.9x.

LTMLast FY202320242025202620272028
EV/Revenue1.3x1.3x1.1x1.4x1.3x
EV/EBITDA11.2x11.8x7.1x11.6x26.8x
EV/EBIT18.0x19.4x9.1x16.6x23.1x
EV/Gross Profit5.2x5.4x4.0x5.3x5.4x
P/E20.9x23.4x12.0x38.7x(36.7x)
EV/FCF17.6x16.3x16.2x27.3x18.2x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Brunswick Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Brunswick Margins & Growth Rates

Brunswick grew revenue by 7% and EBITDA by 16% in the last fiscal year.

In the most recent fiscal year, Brunswick reported gross margin of 25%, EBITDA margin of 11%, and net margin of 4%.

See estimated margins and future growth rates for Brunswick

Brunswick Margins

Last FY202420252026202720282029
Gross Margin25%26%25%26%
EBITDA Margin11%12%5%12%
EBIT Margin7%8%6%8%
Net Margin4%2%(3%)5%
FCF Margin8%5%7%6%

Brunswick Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth7%(18%)2%7%
Gross Profit Growth13%(24%)(1%)13%
EBITDA Growth16%(39%)(57%)163%
EBIT Growth21%(45%)(28%)44%
Net Profit Growth31%(69%)(206%)(306%)
FCF Growth(20%)(41%)50%(11%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Brunswick Operational KPIs

Brunswick's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.1M for the same period.

Brunswick's Rule of 40 is 20% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Brunswick's Rule of X is 31% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Brunswick
LTMLast FY202320242025202620272028
Rule of 4018%20%———
Bessemer Rule of X28%31%———
Revenue per Employee—$0.4M———
Opex per Employee—$0.1M———
S&M Expenses to Revenue14%15%——15%
R&D Expenses to Revenue3%3%3%3%3%
Opex to Revenue—19%16%18%19%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Brunswick Competitors

Brunswick competitors include Acushnet Holdings, Technogym, Puma, Ninebot, BRP, Trigano, YETI Holdings, Asmodée, Shimano and Gildan.

Most Brunswick public comparables operate across Sports & Leisure.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Acushnet Holdings2.4x2.3x14.9x14.6x
Technogym4.0x3.9x19.0x18.2x
Puma0.9x0.9x79.4x38.5x
Ninebot1.0x0.9x8.8x9.2x
BRP0.9x0.9x7.2x7.3x
Trigano0.8x0.7x6.8x6.1x
YETI Holdings1.7x1.7x9.6x10.0x
Asmodée2.3x1.9x14.3x11.1x

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Brunswick M&A Activity

Brunswick has acquired 9 companies to date.

Last acquisition by Brunswick was on September 5th 2023. Brunswick acquired Fliteboard for $90M (EV/Revenue multiple of ).

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Latest Acquisitions by Brunswick

Fliteboard
Navico
Power Products (global marine & mobile unit)
Paynes Marine Group
Description
Fliteboard is a producer of electric hydrofoil boards enabling wireless, emission-free rides over water surfaces with ranges reaching 40 kilometers per charge. The Australian-designed systems feature automatic flight control and modular batteries for surf, flatwater, and pump applications worldwide.
Navico is a marine electronics manufacturer headquartered in Stavanger, Norway. It produces navigation systems, fishfinders, and sonar under brands Lowrance, Simrad, B&G, and MotorGuide. Navico supplies chartplotters, autopilots, and radar for recreational and commercial vessels, with manufacturing in Ensenada, Mexico. Acquired by Brunswick Corporation in 2017, it launches products frequently, focusing on integration with AIS and satellite connectivity.
Power Products Global Marine & Mobile Unit distributes battery management systems, digital switches, and power distribution products for marine vessels, RVs, and specialty vehicles. Brands under the portfolio include legacy lines for circuit protection and charging solutions sold to OEMs and aftermarket distributors worldwide.
Paynes Marine Group is a wholesale distributor of marine parts and accessories throughout Canada. The company stocks engines, propellers, electronics, and maintenance supplies from brands like Mercury, Yamaha, and Volvo Penta. Vancouver-headquartered with warehouses in Ontario and Atlantic Canada, it supplies over 2,000 dealers annually. Founded in 1978, Paynes Marine Group facilitates just-in-time inventory and technical support, holding exclusive distributions for select products in Western Canada.
HQ CountryAustraliaNorwayUnited StatesCanada
HQ City
Byron Bay
Stavanger
Milwaukee, WI
Victoria
Deal Date5 Sep 202324 Jun 202129 Jun 201818 Nov 2016
Valuation$90M$1B$910Mundisclosed
EV/Revenue
EV/EBITDA

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About Brunswick

When was Brunswick founded?Brunswick was founded in 1907.
Where is Brunswick headquartered?Brunswick is headquartered in United States.
How many employees does Brunswick have?As of today, Brunswick has over 14K employees.
Who is the CEO of Brunswick?Brunswick's CEO is David M. Foulkes.
Is Brunswick publicly listed?Yes, Brunswick is a public company listed on NYSE.
What is the stock symbol of Brunswick?Brunswick trades under BC ticker.
When did Brunswick go public?Brunswick went public in 1925.
Who are competitors of Brunswick?Brunswick main competitors include Acushnet Holdings, Technogym, Puma, Ninebot, BRP, Trigano, YETI Holdings, Asmodée, Shimano, Gildan.
What is the current market cap of Brunswick?Brunswick's current market cap is $5B.
What is the current revenue of Brunswick?Brunswick's last 12 months revenue is $6B.
What is the current revenue growth of Brunswick?Brunswick revenue growth (NTM/LTM) is 7%.
What is the current EV/Revenue multiple of Brunswick?Current revenue multiple of Brunswick is 1.3x.
Is Brunswick profitable?Yes, Brunswick is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Brunswick?Brunswick's last 12 months EBITDA is $646M.
What is Brunswick's EBITDA margin?Brunswick's last 12 months EBITDA margin is 12%.
What is the current EV/EBITDA multiple of Brunswick?Current EBITDA multiple of Brunswick is 11.2x.
What is the current FCF of Brunswick?Brunswick's last 12 months FCF is $409M.
What is Brunswick's FCF margin?Brunswick's last 12 months FCF margin is 7%.
What is the current EV/FCF multiple of Brunswick?Current FCF multiple of Brunswick is 17.6x.
How many companies Brunswick has acquired to date?As of May 2026, Brunswick has acquired 9 companies.
What was the largest acquisition by Brunswick?$1B acquisition of Navico on 24th June 2021 was the largest M&A Brunswick has done to date.
What companies Brunswick acquired?Brunswick acquired Navico, Power Products (global marine & mobile unit), Cybex International, Fliteboard, Whale, SCIFIT Systems, Garelick Mfg. Co, Paynes Marine Group, and ThunderJet.
In how many companies Brunswick has invested to date?Brunswick hasn't invested in any companies yet (or none have been disclosed publicly).

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