Zappi Funding, Investors & Competitors

Zappi has raised $190M across 3 funding rounds, most recently a $168M undisclosed-stage round in December 2022.

See full Zappi profile

Last Zappi funding round

$168M

Undisclosed stage · Dec 2022

Cumulative funding Zappi raised

$190M

across 3 funding rounds

Key investors in Zappi

  • Prime Ventures
  • Cipio Partners
  • Sumeru Equity Partners

Zappi Overview

About Zappi

Zappi is a market research platform incorporating AI to analyze consumer insights from historical data. London-headquartered since 2012, the company maintains offices in Boston and Cape Town, serving global brands with tools for idea screening and advertising testing.


Founded

2012

HQ

United KingdomLondon

Website

zappi.io

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Zappi Funding History

Zappi has raised a total of $190M across 3 funding rounds.

Zappi's first fundraising round was a $15M Series A in October 2016. The most recent completed round was a $168M undisclosed-stage round in December 2022.

Zappi funding rounds

Zappi funding rounds
DateStageInvestorsRaisedDeal Summary
Dec 2022Undisclosed stageSumeru Equity Partners (lead)$168MZappi is a London and Boston-based consumer insights platform founded in 2012 that leverages AI and natural language processing to help enterprises conduct agile market research. The platform enables creators to access pre-launch consumer insights and real-time customer feedback across product development and advertising decisions, serving over 350 global clients including PepsiCo, McDonald's, Heineken, and Reckitt. In December 2022, Zappi closed a $170 million growth capital funding round led by Sumeru Equity Partners, with undisclosed co-investors including Prime Ventures and Cipio Partners. This represented the company's largest funding round in its history, following prior fundraising of approximately $22 million since its 2012 founding. At the end of 2021, the company had achieved approximately $50 million in revenues and remained profitable until shifting to growth mode approximately one year prior to the funding announcement. The company had expanded its team to over 300 employees across 13 countries by the time of the round. Sumeru principals Sanjeet Mitra, George Kadifa, and Sofija Ostojic joined Zappi's board, bringing expertise in scaling enterprise SaaS businesses. The investment proceeds were intended to accelerate platform innovation with emerging technologies, expand data sets across new markets and verticals, and continue global talent expansion.
Feb 2019Series ACipio Partners (lead); Prime Ventures$8MZappi is an end-to-end market research and customer insights platform that uses artificial intelligence to enable enterprise customers to launch automated research projects and receive results rapidly. The platform allows brands to test products and ad campaigns in an agile, data-driven manner across various stages of the product innovation cycle, helping large consumer enterprises shift from traditional consultant-driven agency relationships to automated solutions. In February 2019, Zappi raised $8 million in growth capital led by Cipio Partners alongside existing investor Prime Ventures. The funding was designated to expand Zappi's product suite and develop new solutions to help brands better understand their advertising spend return on investment. Founded in 2012 by market research industry veterans, Zappi works with major global enterprises to provide faster, more relevant market insights and enable marketing and insights teams at large organizations to own and measure data directly rather than relying on expensive consulting engagements.
Oct 2016Series APrime Ventures (lead)$15M-

Who has invested in Zappi?

3 investors have backed Zappi across its funding rounds, including Prime Ventures, Cipio Partners and Sumeru Equity Partners.

Lead investors include Sumeru Equity Partners, Cipio Partners and Prime Ventures.


Zappi Investors

Investors in Zappi by funding rounds participated
InvestorHQRoundsRoleFirst check
Prime VenturesNetherlandsAmsterdam2LeadOct 2016

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Zappi Competitors

Zappi competitors include listed companies like RELX, Wolters Kluwer and Clarivate, and private ones like Alida, Morning Consult and GWI.

Public and private companies comparable to Zappi
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
RELXUnited KingdomUnited KingdomPublicly listed$13B$4.9B$59B5.3x
Wolters KluwerNetherlandsNetherlandsPublicly listed$7.1B$2.5B$18B3.1x
AlidaCanadaTorontoPrivate--$1.5B-
ClarivateUnited KingdomUnited KingdomPublicly listed$2.5B$829M$1.2B2.2x
Morning ConsultUnited StatesWashington, DCPrivate$50M-$1B-
GWIUnited KingdomLondonPrivate--$850M-

Zappi Public Comps

Zappi is still privately-owned, but its public comps include Palantir, ServiceNow, Datadog, RELX, Strategy, Thomson Reuters, Experian, Verisk Analytics, Fair Isaac and Equifax.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Palantir$4.5B$1.5B92.6x58.1x285.0x97.4x
ServiceNow$13B$2.6B11.1x9.6x57.2x25.0x
Datadog$3.4B($588K)23.6x19.4x(137813.0x)77.6x
RELX$13B$4.9B5.5x5.3x14.4x13.2x
Strategy$477M($5.4B)149.4x144.4x(13.1x)(12.3x)
Thomson Reuters$7.5B$3B6.1x5.8x15.3x14.5x
Experian$8.4B$3B4.5x4.4x12.7x12.1x
Verisk Analytics$3.1B$1.7B8.8x8.5x16.2x15.1x

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Common questions about Zappi

When was Zappi founded?Zappi was founded in 2012.
Where is Zappi headquartered?Zappi is headquartered in London, United Kingdom.
Is Zappi publicly listed?No, Zappi is a private, VC-backed company.
How much funding has Zappi raised?Zappi has raised $190M across 3 funding rounds.
What was Zappi's last funding round?Zappi's last funding round was a $168M undisclosed-stage round in December 2022, led by Sumeru Equity Partners.
Who are Zappi's investors?Zappi's investors include Prime Ventures, Cipio Partners and Sumeru Equity Partners.
Which companies are comparable to Zappi?Companies comparable to Zappi include RELX, Wolters Kluwer, Alida, Clarivate, Morning Consult and GWI.

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