Contentsquare Valuation, Funding & Investors
Contentsquare is valued at $5.6B as of July 2022.
About Contentsquare
Contentsquare is a Paris-headquartered digital experience analytics platform leveraging AI to analyze customer behaviors, frustrations, and intent through session replays and heatmaps. The company empowers brands like IKEA, Marks & Spencer, and Leroy Merlin to optimize websites and apps for better conversion rates. Established in 2012, Contentsquare operates offices in New York, London, and Tel Aviv, processing billions of sessions annually to drive digital transformations.
Founded
2012
HQ
ParisWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$5.6B (Jul 2022)
Contentsquare Valuation
Contentsquare is currently valued at $5.6B, based on its Series F in July 2022.
The $400M round was led by Sixth Street, with participation from KKR, Canaan Partners, SoftBank Group, Highland Europe, BlackRock and 3 other investors.
Contentsquare's valuation has grown 2.0x from $2.8B at its Series E in May 2021 to $5.6B in July 2022, across 2 priced rounds.
Contentsquare valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jul 2022 | Series F | $5.6B |
| May 2021 | Series E | $2.8B |
Contentsquare Funding History
Contentsquare has raised a total of $1.2B across 7 funding rounds.
Contentsquare's first fundraising round was a $20M Series A in October 2016. The most recent completed round was a $400M Series F in July 2022.
Contentsquare funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jul 2022 | Series F | Sixth Street (lead); KKR; Canaan Partners; SoftBank Group; Highland Europe; BlackRock; Bpifrance; LionTree; Eurazeo | $400M | $5.6B | Contentsquare is a New York-based (originally Paris-founded in 2012) digital experience analytics platform that uses AI to analyze trillions of customer interactions across websites and apps, providing insights into customer behavior, feelings, and intent to help brands create more human digital experiences. It serves over 1,000 enterprise customers including BMW, Giorgio Armani, Samsung, Sephora, and Virgin Atlantic, processes 3,200 billion customer interactions monthly and $2.5 billion in daily transactions, and operates from 17 offices worldwide with 1,500 employees, including 430 in R&D. In July 2022, Contentsquare closed a $600 million growth investment round comprising $400 million in Series F equity led by Sixth Street Growth and $200 million in debt financing from banks like BNP Paribas, Crédit Agricole, Goldman Sachs, JP Morgan, and Société Générale. New and existing investors included Bpifrance, Canaan Partners, Eurazeo, Highland Europe, KKR, LionTree, SoftBank Vision Fund 2, and BlackRock-managed funds, bringing total funding to $1.4 billion. The post-money valuation doubled from the May 2021 Series E round to $5.6 billion. Proceeds will fund organic innovation, M&A (following six prior acquisitions like Hotjar), geographic expansion into new markets and territories, long-term growth in key areas, and initiatives in digital accessibility (via free tool Readapt and Contentsquare Foundation), privacy (cookieless analytics), and sustainability. Sixth Street's Benjamin Johnston or Bo Stanley joined the board, highlighting Contentsquare's positioning in the $34 billion TAM customer experience sector amid market challenges. The round reflects strong traction post-Series E ($500 million at $2.8 billion valuation), with plans for up to three new products in 12-18 months and continued scaling for SMB, mid-market, and enterprise clients. |
| May 2021 | Series E | SoftBank Group (lead); KKR; Canaan Partners; Highland Europe; BlackRock; Bpifrance; Eurazeo; Bleu Capital | $500M | $2.8B | Contentsquare, a Paris-based leader in digital experience analytics, raised $500 million in a Series E funding round on May 25, 2021, led by SoftBank Vision Fund 2, with participation from existing investors including Eurazeo, Bpifrance, KKR, Canaan Partners, Highland Europe, and BlackRock-managed funds. The round valued the company at $2.8 billion post-money, bringing total funding to $810 million since its 2012 founding. Proceeds were earmarked for platform development, AI innovation, global expansion into Asia and Latin America, M&A activities, and go-to-market enhancements, including hiring 1,500 employees over three years. Michel Combes from SoftBank Group International joined the board. The company provides a cloud-based platform that analyzes billions of anonymous web, mobile, and app interactions to deliver insights and recommendations for improving user conversion, revenue, engagement, and growth. At the time, Contentsquare served over 750 enterprise customers, including 30% of the Fortune 100, across retail, luxury, entertainment, telco, travel, automotive, B2B, and finance sectors, with 50% of business from the US. It reported a 121% compound annual recurring revenue growth rate over the past four years and analyzed tens of billions of daily interactions on sites processing $1.5 billion in transactions. This followed a $190 million Series D a year prior, amid a digital transformation boom accelerating demand for its technology, positioned in a market projected to reach $21.5 billion by 2025. Contentsquare had recently acquired DareBoost and Adapt My Web. A subsequent $600 million Series F in July 2022 doubled valuation to $5.6 billion, but the 2021 round underscored its momentum in experience analytics. |
| May 2020 | Series D | BlackRock (lead); KKR; Canaan Partners; Highland Europe; Bpifrance; H14; Eurazeo; Hermes GPE | $190M | - | Contentsquare, a global leader in digital experience analytics, completed a $190 million Series D funding round on May 19, 2020, led by BlackRock’s Private Equity Partners, with participation from existing investors Bpifrance (Large Venture fund), Eurazeo Growth, Canaan, GPE Hermes, Highland Europe, H14, and KKR, plus credit from Sapiance Capital Limited, bringing total funding to $310 million. The platform analyzes trillions of consumer interactions, including $1.4 billion in daily eCommerce sales, providing benchmarks of digital behaviors and tools like the Covid-19 eCommerce Impact Data Hub to track pandemic effects on consumer behavior. BlackRock highlighted Contentsquare's strong behavioral data, AI algorithms, client roster, and market-defining position in the fast-growing experience analytics sector. This Series D accelerated innovation in digital experience analytics, enabling Contentsquare to navigate the shifting digital landscape amid global digitization trends. The company serves major clients and complies with privacy regulations like GDPR and CCPA, integrating data across content, UX, merchandising, and performance. Contentsquare's growth positioned it for subsequent rounds, including a $500 million Series E in May 2021 led by SoftBank Vision Fund 2 at a $2.8 billion valuation (with the same co-investors participating), bringing total funding to $810 million. Post-Series D, Contentsquare expanded through acquisitions like DareBoost and Adapt My Web, launched products such as Contentsquare Merchandising, Insights, and Find & Fix, and reported analyzing tens of billions of daily customer interactions across sites processing $1.5 billion in transactions daily. It grew to 750 customers, one-third Fortune 500, with 50% of business in the U.S. and 100% year-over-year revenue growth over the prior four years. Later rounds included a $600 million Series F in July 2022 at $5.6 billion valuation, split as $400 million equity and $200 million debt, led by Sixth Street Growth, totaling $1.4 billion raised. |
| Jan 2019 | Series C | Eurazeo (lead); Canaan Partners; Highland Europe; H14 | $60M | - | Contentsquare is an automated digital experience insights platform that analyzes customer behavior through web, mobile, and app interactions to provide actionable insights for improving digital operations. The company serves financial services, B2B, retail, and travel industries, helping enterprises understand user behavior and optimize customer experiences. In January 2019, Contentsquare closed a Series C funding round of $60 million led by Eurazeo, a France-based private equity firm. Previous investors Canaan Partners and Highland Europe also participated in this round. The capital injection was intended to increase research and development efforts with a focus on AI and predictive analytics, as well as expansion plans for the Americas, Europe, Asia, and the Middle East. Following the Series B round of $42 million in 2018, the company launched CS Live and AI Alerts services, which provide customer experience information in real-time. |
| Jan 2018 | Series B | Canaan Partners (lead); Seed4Soft; Highland Europe; H14; Eurazeo | $42M | - | ContentSquare is a SaaS digital experience insights platform that analyzes user interactions on websites and apps by computing billions of touch and mouse movements daily across 191 countries. It helps content, eCommerce, analytics, acquisition, IT, and UX teams increase engagement, reduce costs, and maximize conversion rates through actionable insights, positioning itself as an AI-driven platform. On January 29, 2018, ContentSquare raised $42 million in a Series B funding round led by Canaan Partners, with participation from Highland Europe (a prior investor), Eurazeo, and H14. This followed a $20 million Series A in late 2016 led by Highland Europe and supported by Seed4soft angels, bringing total funding to $62 million at that point. The capital was earmarked for U.S. and global expansion, including growth in offices in Paris, Munich, London, and New York. By early 2018, ContentSquare had grown to over 200 employees and served 120 customers worldwide, including major brands like Orange, Rakuten, Carrefour, Walmart, Tiffany’s, Clarks, Goldman Sachs, Abbott, SNCF, AccorHotels, and L’Occitane. The platform differentiates by not only identifying UX issues but also providing automated solutions via AI. |
| Feb 2017 | Undisclosed stage | Hermes GPE | - | - | Hermes GPE records a co-investment in Contentsquare made in February 2017 under a Growth investment thesis within its accelerating technological innovation megatrend. Hermes GPE invested through its global co-investment programme, which takes minority positions in buyouts and growth companies alongside lead general partners on behalf of institutional clients. Contentsquare develops software products that allow users to review and analyse the behaviour of visitors to their websites and mobile applications in order to optimise conversion and engagement. The company was founded in Paris in 2012 by Jonathan Cherki and had raised venture funding from investors including Highland Europe before going on to become one of France's largest software companies. The size of Hermes GPE's participation and the terms of the round were not disclosed. |
| Oct 2016 | Series A | Highland Europe (lead) | $20M | - | Contentsquare is a SaaS-based digital experience insights platform that uses AI to capture user behavior on web and mobile, such as mouse movements, screen touches, and interactions, to optimize engagement, conversion rates, and data-driven decisions for ecommerce and digital experiences. The company raised $20 million in a funding round closed in fall 2016 (around October 18), led by Highland Europe with support from business angels like Seed4soft, described variably as Series A or Series B across sources. This capital was earmarked for global expansion, including offices in London, New York, and planned opening in Germany, as well as hiring talent to advance its vision. Clients benefited from insights enabling teams to track individual contributions to sales increases, differentiating from customer acquisition-focused tools. Post-2016, Contentsquare expanded significantly, raising a $42 million Series B in January 2018 led by Canaan with participation from Highland Europe, Eurazeo, and H14, achieving over 150% revenue growth and 120 new customers like Walmart and Goldman Sachs, growing to over 200 employees. Later rounds included $500 million Series E in 2021 at $2.8 billion valuation and $600 million growth investment in 2022 at $5.6 billion, bringing total funding to $1.4 billion from investors including SoftBank, KKR, and BlackRock, funding AI innovation, M&A, and market expansion. |
Who has invested in Contentsquare?
13 investors have backed Contentsquare across its funding rounds, including Highland Europe, Canaan Partners, Eurazeo, Bpifrance, KKR and BlackRock.
Lead investors include Sixth Street, SoftBank Group, BlackRock, Eurazeo, Canaan Partners and 1 other investor.
Contentsquare Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
 London | 6 | Lead | Oct 2016 | |
 United States | 5 | Lead | Jan 2018 | |
| France | 5 | Lead | Jan 2018 | |
| New York City, NY | 3 | Participant | May 2020 | |
| United States | 3 | Lead | May 2020 | |
| Paris | 3 | Participant | May 2020 | |
 Italy | 3 | Participant | Jan 2018 | |
 Tokyo | 2 | Lead | May 2021 | |
| London | 2 | Participant | Feb 2017 | |
| Paris | 1 | Participant | Jan 2018 | |
| San Francisco, CA | 1 | Lead | Jul 2022 | |
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Contentsquare
Contentsquare has acquired 8 companies to date.
Last acquisition by Contentsquare was on July 30th 2025. Contentsquare acquired Loris for undisclosed valuation.
Latest Acquisitions by Contentsquare
| Description | Loris is a New York City-headquartered conversational intelligence platform that analyzes customer interactions across calls, emails, and chats to deliver real-time insights on friction points and expectation gaps. CX teams use its tools to proactively resolve issues and guide business improvements through automated extraction of themes from everyday conversations. The company maintains an additional office in Tel Aviv, Israel, supporting global enterprise clients with integrations into platforms like Zendesk and Salesforce. Founded in 2019, Loris processes millions of interactions annually to benchmark performance against industry standards. | Heap is a San Francisco-headquartered product analytics platform that automatically captures user interactions across web and mobile applications for over 6,000 customers including Twilio, LendingClub, and Casper. Founded in 2013, the service eliminates manual event tracking by organizing behavioral data into a unified view, enabling teams to segment users, run A/B tests, and measure feature adoption in e-commerce, SaaS, fintech, and media sectors. Acquired by Contentsquare in 2023, Heap now integrates with broader experience analytics tools. | Hotjar is a Malta-headquartered analytics platform that captures user behavior through heatmaps, session recordings, incoming feedback surveys, and rage click detection on websites and apps. Product teams use its tools to identify friction points and prioritize improvements, integrating with platforms like Google Analytics, Shopify, and WordPress. Acquired by Contentsquare in 2021, Hotjar serves over 1 million sites worldwide, enabling e-commerce brands and SaaS companies to boost conversion rates with visual insights into user interactions. | UpStride is a Paris-based deep tech company advancing neural network efficiency through sparsity-aware training. Founded in 2020, its platform cuts power use by 75% and boosts accuracy on edge devices. Adopted by automotive firms for ADAS vision models. | |
| HQ Country | | |  | | |
| HQ City | New York City, NY | San Francisco, CA | Valletta | Paris | |
| Deal Date | 30 Jul 2025 | 28 Sep 2023 | 1 Sep 2021 | 13 Jul 2021 | |
| Valuation | undisclosed | $200M | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Contentsquare acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Contentsquare Competitors
Contentsquare competitors include listed companies like SenseTime Group, Datadog, ServiceNow and Presight AI, and private ones like Pendo and Legora.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 China | Publicly listed | $748M | ($70M) | $6.2B | 5.8x | |
| Raleigh, NC | Private | $100M | - | $2.6B | 26.0x | |
| United States | Publicly listed | $3.4B | ($588K) | $85B | 19.4x | |
| United States | Publicly listed | $13B | $2.6B | $143B | 9.6x | |
 Stockholm | Private | $100M | - | $5.6B | 56.0x | |
 UAE | Publicly listed | $825M | $214M | $5.7B | 5.4x |
Contentsquare Public Comps
Contentsquare is still privately-owned, but its public comps include Presight AI, SenseTime Group, Octave Intelligence, UiPath, Tenable, XtalPi, Sportradar, Geovis, CorVel and Shenzhen Intellifusion.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $825M | $214M | 6.3x | 5.4x | 24.4x | 20.8x | |||
| $748M | ($70M) | 6.9x | 5.8x | (73.5x) | 113.7x | |||
| $1.6B | $530M | 3.3x | 3.3x | 10.1x | 9.6x | |||
| $1.6B | $70M | 3.7x | 3.5x | 85.8x | 13.7x | |||
| $999M | $31M | 4.1x | 3.9x | 129.9x | 15.3x | |||
| $120M | $22M | 24.8x | 21.5x | 134.0x | (141.6x) | |||
| $1.5B | $613M | 2.3x | 2.1x | 5.6x | 8.7x | |||
| $399M | $44M | 9.8x | 8.4x | 87.8x | - | |||
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Common questions about Contentsquare
| When was Contentsquare founded? | Contentsquare was founded in 2012. |
| Where is Contentsquare headquartered? | Contentsquare is headquartered in Paris, France. |
| Is Contentsquare publicly listed? | No, Contentsquare is a private, VC-backed company. |
| What is Contentsquare's valuation? | Contentsquare was last valued at $5.6B in its Series F in July 2022. |
| How much funding has Contentsquare raised? | Contentsquare has raised $1.2B across 7 funding rounds. |
| What was Contentsquare's last funding round? | Contentsquare's last funding round was a $400M Series F in July 2022, led by Sixth Street. |
| Who are Contentsquare's investors? | Contentsquare's investors include Highland Europe, Canaan Partners, Eurazeo, KKR, BlackRock, Bpifrance, H14, SoftBank Group, Hermes GPE, Seed4Soft and 3 others. |
| Which companies are comparable to Contentsquare? | Companies comparable to Contentsquare include SenseTime Group, Pendo, Datadog, ServiceNow, Legora and Presight AI. |
| How many companies has Contentsquare acquired? | Contentsquare has acquired 8 companies, including Loris, Heap, Hotjar, UpStride and Dareboost. |
| What was the largest acquisition by Contentsquare? | The $200M acquisition of Heap in September 2023 is the largest acquisition Contentsquare has made to date. |
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