Last GWI valuation
$850M
Series B · Feb 2022
Last GWI funding round
$180M
Series B · Feb 2022
Cumulative funding GWI raised
$220M
across 2 funding rounds
Key investors in GWI
Permira
Stripes
About GWI
GWI is a London-headquartered audience research company that captures insights from 3 billion digital consumers across more than 50 markets through mobile-first surveys and panel partnerships. The platform equips brands, media firms, and agencies with data on consumer thoughts, feelings, behaviors, and needs. Trusted clients include Google, Microsoft, Spotify, Twitter, LinkedIn, Snap Inc., EA, BBC Studios, Sony Pictures Television, Red Bull, WPP, and Omnicom. Founded in 2009 as GlobalWebIndex, GWI delivers real-time access to expanding datasets via proprietary technology that processes vast survey volumes.
Founded
2009
HQ
LondonWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$850M (Feb 2022)
GWI Valuation
GWI is currently valued at $850M, based on its Series B in February 2022.
The $180M round was led by Permira.
GWI valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Feb 2022 | Series B | $850M |
GWI Funding History
GWI has raised a total of $220M across 2 funding rounds.
GWI's first fundraising round was a $40M Series A in July 2018. The most recent completed round was a $180M Series B in February 2022.
GWI funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Feb 2022 | Series B | Permira (lead) | $180M | $850M | GWI is a UK-founded audience insights and market research SaaS platform that provides consumer demographic, preference, and behavioral data across 48 countries, representing insights for 2.7 billion digitally-connected consumers. The company's self-serve platform enables brands, agencies, and media organizations to gain deep audience understanding without requiring dedicated research teams, serving high-profile customers including Google, Spotify, Twitter, Electronic Arts, and Red Bull. In February 2022, GWI closed a Series B funding round of over $180 million led by Permira's growth fund, valuing the company at over $850 million. This was the company's second major funding round, following a $40 million Series A from Stripes in 2018. Since the Series A, GWI had tripled its recurring revenue and grown to nearly 400 employees across offices in New York, London, Athens, and Prague, with over 700 total customers. The capital was earmarked for expanding GWI's data coverage and geographic reach into underserved markets, advancing machine learning and natural language processing capabilities, and launching specialized products in new industry verticals such as Gaming and Sports. |
| Jul 2018 | Series A | Stripes (lead) | $40M | - | GWI (GlobalWebIndex) is a London-based market research and audience insights software platform founded in 2009 by CEO Tom Smith. The company provides consumer insight data across 44 countries to major brands, marketing agencies, and media organizations, drawing on a base of 22 million consumers. GWI's first customer was Microsoft, and by the time of this funding round the company had been bootstrapped for approximately nine years with no external venture capital. In July 2018, GWI announced its first VC funding round of $40 million Series A led by Stripes Group, a New York-based growth fund focused on software and consumer markets. The capital was earmarked for accelerating product development, international expansion, and hiring across data, engineering, account management, and customer success functions. At the time of the Series A, GWI had recently expanded with new offices in New York City and Los Angeles and technology hubs across Europe, with plans to open additional offices throughout the Americas and Asia Pacific. The company served customers spanning more than 80 countries and positioned itself as a solution for digital consumer insights, differentiating through opt-in survey-based data collection methods and cross-device, cross-platform consumer profiling capabilities. |
Who has invested in GWI?
2 investors have backed GWI across its funding rounds, including Permira and Stripes.
Lead investors include Permira and Stripes.
GWI Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 2 GWI investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialGWI Competitors
GWI competitors include listed companies like Clarivate and ODDITY Tech, and private ones like Braintrust, DataStory, Govini and osapiens.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 San Francisco, CA | Private | - | - | $800M | - | |
 Guangzhou | Private | - | - | $739M | - | |
| Washington, DC | Private | $100M | - | $1B | 10.0x | |
 Mannheim | Private | - | - | $1B | - | |
| United Kingdom | Publicly listed | $2.5B | $829M | $1.2B | 2.2x | |
| United States | Publicly listed | $810M | $131M | $889M | 1.8x |
GWI Public Comps
GWI is still privately-owned, but its public comps include Beijing Join-Cheer, ODDITY Tech, Beijing Haitian Ruisheng, Beijing CTJ Info Tech, Rezolve AI, WingArc1st, Beijing Deep Glint Tech, Similarweb, Horizon Quantum and Rackspace.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $386M | $11M | 1.9x | - | 68.9x | - | |||
| $810M | $131M | 1.5x | 1.8x | 9.6x | 18.3x | |||
| $56M | $5M | 13.8x | 14.0x | 160.9x | - | |||
| $123M | $13M | 5.3x | 4.9x | 51.3x | 34.6x | |||
| $47M | ($109M) | 23.3x | 4.0x | (10.0x) | (19.3x) | |||
| $199M | $70M | 3.5x | 3.3x | 10.0x | 10.5x | |||
| $23M | ($29M) | 25.1x | 8.7x | (19.8x) | (80.2x) | |||
| $283M | ($15M) | 2.5x | 2.3x | (48.6x) | 26.2x | |||
This data is available for Pro users. Sign up to see all GWI competitors and their valuation data. Start Free Trial | ||||||||
Common questions about GWI
| When was GWI founded? | GWI was founded in 2009. |
| Where is GWI headquartered? | GWI is headquartered in London, United Kingdom. |
| Is GWI publicly listed? | No, GWI is a private, VC-backed company. |
| What is GWI's valuation? | GWI was last valued at $850M in its Series B in February 2022. |
| How much funding has GWI raised? | GWI has raised $220M across 2 funding rounds. |
| What was GWI's last funding round? | GWI's last funding round was a $180M Series B in February 2022, led by Permira. |
| Who are GWI's investors? | GWI's investors include Permira and Stripes. |
| Which companies are comparable to GWI? | Companies comparable to GWI include Braintrust, DataStory, Govini, osapiens, Clarivate and ODDITY Tech. |
See companies similar to GWI
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.