Alida Valuation, Funding & Investors

Alida is valued at $1.5B as of October 2021.

See full Alida profile

Last Alida valuation

$1.5B

Series D · Oct 2021

Last Alida funding round

$23M

Series D · Oct 2021

Cumulative funding Alida raised

$41M

across 3 funding rounds

Key investors in Alida

  • Georgian
  • Round13 Capital
  • Kensington Capital Partners Limited
  • Northleaf Capital Partners
  • Bank of Montreal
  • Gibraltar Ventures

Alida Overview

About Alida

Alida is a Vancouver-headquartered customer feedback platform enabling brands to collect and act on insights through surveys, communities, and experience management tools. Formerly Vision Critical, Alida serves clients including LinkedIn, BuzzFeed, and Red Bull across retail, finance, and media sectors. The CXM suite integrates AI analytics for real-time decision-making.


Founded

2000

HQ

CanadaToronto

Website

alida.com

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$1.5B (Oct 2021)

Alida Valuation

Alida is currently valued at $1.5B, based on its Series D in October 2021.

The $23M round was led by Bank of Montreal and Round13 Capital.

Alida valuation by funding round

Alida valuation by funding round
DateStageValuation
Oct 2021Series D$1.5B

Alida Funding History

Alida has raised a total of $41M across 3 funding rounds.

Alida's first fundraising round was a $4M seed round in January 2014. The most recent completed round was a $23M Series D in October 2021.

Alida funding rounds

Alida funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2021Series DBank of Montreal (lead); Round13 Capital (lead)$23M$1.5BAlida is a leader in Total Experience Management (TXM) and customer experience management (CXM), offering a cloud-based SaaS platform that combines CXM software with customer insights capabilities. Founded in Vancouver in 2000 as Vision Critical, the company pivoted from market research to focus on CXM software and customer insights, facilitating closed-loop interactions. By 2021, Alida had released 123 new product innovations and seven new solutions since the start of 2020, serving major clients including Twitter, VMware, Toyota, Canadian Tire, and Home Hardware across financial services, healthcare, retail, and technology sectors. In October 2021, Alida closed a $20 million Series D funding round led by Round13 Growth Fund, with Sanjiv Samant from Round13 Capital joining the company's board of directors. Following this initial close, Bank of Montreal Capital Partners committed an additional $3 million, bringing the total Series D financing to $23 million. The company was valued at $1.5 billion as of February 2022, shortly after the October 2021 Series D round. The funding was designated to accelerate Alida's global growth trajectory, innovation agenda, and product roadmap in the CXM industry, as well as to support future strategic M&A activity.
Jul 2014Series AGeorgian (lead); Wellington Financial; Northleaf Capital Partners; Kensington Capital Partners Limited$15M--
Jan 2014SeedDifference Capital (lead); Gibraltar Ventures$4M--

Who has invested in Alida?

8 investors have backed Alida across its funding rounds, including Georgian, Round13 Capital, Kensington Capital Partners Limited, Northleaf Capital Partners, Bank of Montreal and Gibraltar Ventures.

Lead investors include Bank of Montreal, Round13 Capital, Georgian and Difference Capital.


Alida Investors

Investors in Alida by funding rounds participated
InvestorHQRoundsRoleFirst check
Wellington FinancialUnited StatesSan Francisco, CA1ParticipantJul 2014
GeorgianCanadaToronto1LeadJul 2014
Difference CapitalCanadaToronto1LeadJan 2014
Bank of MontrealCanadaToronto1LeadOct 2021
Round13 CapitalCanadaToronto1LeadOct 2021
Northleaf Capital PartnersCanadaToronto1ParticipantJul 2014

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Acquisitions by Alida

Alida has acquired 2 companies to date.

Last acquisition by Alida was on March 22nd 2018. Alida acquired Aida for undisclosed valuation.


Latest Acquisitions by Alida

Aida
Pressly
Description
Aida is an artificial intelligence software company for customer support automation. Acquired by Vision Critical in March 2018, it analyzes historical interactions to deliver instant answers to common queries and integrates with help desk systems.
Pressly is an online platform that aggregates content from social networks, blogs, corporate sites, and emails into a centralized hub. It helps brands curate materials to position themselves as industry thought leaders.
HQ CountryCanadaCanada
HQ City
Vancouver
Toronto
Deal Date22 Mar 20187 Sep 2017
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Alida Competitors

Alida competitors include listed companies like Clarivate, Appen, Wolters Kluwer and RELX, and private ones like Morning Consult and GWI.

Public and private companies comparable to Alida
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ClarivateUnited KingdomUnited KingdomPublicly listed$2.5B$829M$1.2B2.2x
Morning ConsultUnited StatesWashington, DCPrivate$50M-$1B-
GWIUnited KingdomLondonPrivate--$850M-
AppenAustraliaAustraliaPublicly listed$231M$9M$199M0.6x
Wolters KluwerNetherlandsNetherlandsPublicly listed$7.1B$2.5B$18B3.1x
RELXUnited KingdomUnited KingdomPublicly listed$13B$4.9B$59B5.3x

Alida Public Comps

Alida is still privately-owned, but its public comps include Ipsos, Amplitude, Red Violet, Clarivate, Planisware, Innodata, Business-intelligence, DoubleVerify, Karooooo and Beijing Join-Cheer.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Ipsos$2.9B$429M0.7x0.7x4.8x4.5x
Amplitude$343M($76M)4.6x4.1x(21.1x)98.8x
Red Violet$90M$24M13.2x11.7x50.0x31.7x
Clarivate$2.5B$829M2.1x2.2x6.3x5.3x
Planisware$228M$78M7.3x6.7x21.5x18.4x
Innodata$252M$47M6.8x5.2x36.6x22.7x
Business-intelligence$389M$54M6.6x5.9x47.7x-
DoubleVerify$748M$136M2.7x2.5x14.6x7.4x

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Common questions about Alida

When was Alida founded?Alida was founded in 2000.
Where is Alida headquartered?Alida is headquartered in Toronto, Canada.
Is Alida publicly listed?No, Alida is a private, VC-backed company.
What is Alida's valuation?Alida was last valued at $1.5B in its Series D in October 2021.
How much funding has Alida raised?Alida has raised $41M across 3 funding rounds.
What was Alida's last funding round?Alida's last funding round was a $23M Series D in October 2021, led by Bank of Montreal and Round13 Capital.
Who are Alida's investors?Alida's investors include Wellington Financial, Georgian, Difference Capital, Bank of Montreal, Round13 Capital, Northleaf Capital Partners, Kensington Capital Partners Limited and Gibraltar Ventures.
Which companies are comparable to Alida?Companies comparable to Alida include Clarivate, Morning Consult, GWI, Appen, Wolters Kluwer and RELX.
How many companies has Alida acquired?Alida has acquired 2 companies, including Aida and Pressly.

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