- Companies
- Alida
Alida Valuation, Funding & Investors
Alida is valued at $1.5B as of October 2021.
Last Alida valuation
$1.5B
Series D · Oct 2021
Last Alida funding round
$23M
Series D · Oct 2021
Cumulative funding Alida raised
$41M
across 3 funding rounds
Key investors in Alida
Georgian
Round13 Capital
Kensington Capital Partners Limited
Northleaf Capital Partners
Bank of Montreal
Gibraltar Ventures
About Alida
Alida is a Vancouver-headquartered customer feedback platform enabling brands to collect and act on insights through surveys, communities, and experience management tools. Formerly Vision Critical, Alida serves clients including LinkedIn, BuzzFeed, and Red Bull across retail, finance, and media sectors. The CXM suite integrates AI analytics for real-time decision-making.
Founded
2000
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$1.5B (Oct 2021)
Alida Valuation
Alida is currently valued at $1.5B, based on its Series D in October 2021.
The $23M round was led by Bank of Montreal and Round13 Capital.
Alida valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Oct 2021 | Series D | $1.5B |
Alida Funding History
Alida has raised a total of $41M across 3 funding rounds.
Alida's first fundraising round was a $4M seed round in January 2014. The most recent completed round was a $23M Series D in October 2021.
Alida funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Oct 2021 | Series D | Bank of Montreal (lead); Round13 Capital (lead) | $23M | $1.5B | Alida is a leader in Total Experience Management (TXM) and customer experience management (CXM), offering a cloud-based SaaS platform that combines CXM software with customer insights capabilities. Founded in Vancouver in 2000 as Vision Critical, the company pivoted from market research to focus on CXM software and customer insights, facilitating closed-loop interactions. By 2021, Alida had released 123 new product innovations and seven new solutions since the start of 2020, serving major clients including Twitter, VMware, Toyota, Canadian Tire, and Home Hardware across financial services, healthcare, retail, and technology sectors. In October 2021, Alida closed a $20 million Series D funding round led by Round13 Growth Fund, with Sanjiv Samant from Round13 Capital joining the company's board of directors. Following this initial close, Bank of Montreal Capital Partners committed an additional $3 million, bringing the total Series D financing to $23 million. The company was valued at $1.5 billion as of February 2022, shortly after the October 2021 Series D round. The funding was designated to accelerate Alida's global growth trajectory, innovation agenda, and product roadmap in the CXM industry, as well as to support future strategic M&A activity. |
| Jul 2014 | Series A | Georgian (lead); Wellington Financial; Northleaf Capital Partners; Kensington Capital Partners Limited | $15M | - | - |
| Jan 2014 | Seed | Difference Capital (lead); Gibraltar Ventures | $4M | - | - |
Who has invested in Alida?
8 investors have backed Alida across its funding rounds, including Georgian, Round13 Capital, Kensington Capital Partners Limited, Northleaf Capital Partners, Bank of Montreal and Gibraltar Ventures.
Lead investors include Bank of Montreal, Round13 Capital, Georgian and Difference Capital.
Alida Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 1 | Participant | Jul 2014 | ||
| 1 | Lead | Jul 2014 | ||
| 1 | Lead | Jan 2014 | ||
| 1 | Lead | Oct 2021 | ||
| 1 | Lead | Oct 2021 | ||
| 1 | Participant | Jul 2014 | ||
This data is available for Pro users. Sign up to see all 8 Alida investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Alida
Alida has acquired 2 companies to date.
Last acquisition by Alida was on March 22nd 2018. Alida acquired Aida for undisclosed valuation.
Latest Acquisitions by Alida
| Description | Aida is an artificial intelligence software company for customer support automation. Acquired by Vision Critical in March 2018, it analyzes historical interactions to deliver instant answers to common queries and integrates with help desk systems. | Pressly is an online platform that aggregates content from social networks, blogs, corporate sites, and emails into a centralized hub. It helps brands curate materials to position themselves as industry thought leaders. |
| HQ Country | ||
| HQ City | Vancouver | Toronto |
| Deal Date | 22 Mar 2018 | 7 Sep 2017 |
| Valuation | undisclosed | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Alida acquisitions and their M&A valuation multiples. Start Free Trial | ||
Alida Competitors
Alida competitors include listed companies like Clarivate, Appen, Wolters Kluwer and RELX, and private ones like Morning Consult and GWI.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $2.5B | $829M | $1.2B | 2.2x | ||
| Private | $50M | - | $1B | - | ||
| Private | - | - | $850M | - | ||
| Publicly listed | $231M | $9M | $199M | 0.6x | ||
| Publicly listed | $7.1B | $2.5B | $18B | 3.1x | ||
| Publicly listed | $13B | $4.9B | $59B | 5.3x |
Alida Public Comps
Alida is still privately-owned, but its public comps include Ipsos, Amplitude, Red Violet, Clarivate, Planisware, Innodata, Business-intelligence, DoubleVerify, Karooooo and Beijing Join-Cheer.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $2.9B | $429M | 0.7x | 0.7x | 4.8x | 4.5x | |||
| $343M | ($76M) | 4.6x | 4.1x | (21.1x) | 98.8x | |||
| $90M | $24M | 13.2x | 11.7x | 50.0x | 31.7x | |||
| $2.5B | $829M | 2.1x | 2.2x | 6.3x | 5.3x | |||
| $228M | $78M | 7.3x | 6.7x | 21.5x | 18.4x | |||
| $252M | $47M | 6.8x | 5.2x | 36.6x | 22.7x | |||
| $389M | $54M | 6.6x | 5.9x | 47.7x | - | |||
| $748M | $136M | 2.7x | 2.5x | 14.6x | 7.4x | |||
This data is available for Pro users. Sign up to see all Alida competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Alida
| When was Alida founded? | Alida was founded in 2000. |
| Where is Alida headquartered? | Alida is headquartered in Toronto, Canada. |
| Is Alida publicly listed? | No, Alida is a private, VC-backed company. |
| What is Alida's valuation? | Alida was last valued at $1.5B in its Series D in October 2021. |
| How much funding has Alida raised? | Alida has raised $41M across 3 funding rounds. |
| What was Alida's last funding round? | Alida's last funding round was a $23M Series D in October 2021, led by Bank of Montreal and Round13 Capital. |
| Who are Alida's investors? | Alida's investors include Wellington Financial, Georgian, Difference Capital, Bank of Montreal, Round13 Capital, Northleaf Capital Partners, Kensington Capital Partners Limited and Gibraltar Ventures. |
| Which companies are comparable to Alida? | Companies comparable to Alida include Clarivate, Morning Consult, GWI, Appen, Wolters Kluwer and RELX. |
| How many companies has Alida acquired? | Alida has acquired 2 companies, including Aida and Pressly. |
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