Morning Consult Revenue, Valuation, Funding & Investors

Morning Consult is valued at $1B as of June 2021.

Last Morning Consult valuation

$1B

Series B · Jun 2021

Last Morning Consult funding round

$60M

Series B · Jun 2021

Morning Consult revenue

$50M

Series A · May 2020

Key investors in Morning Consult

  • Advance Venture Partners
  • Lupa Systems
  • Susquehanna Growth Equity

Morning Consult Overview

About Morning Consult

Morning Consult is a Washington, D.C.-headquartered decision intelligence firm specializing in high-frequency polling and predictive analytics. The company tracks daily shifts in public opinion, consumer sentiment, brand perception, and policy preferences using proprietary surveys conducted via mobile apps and online panels. Serving political campaigns, C-suite executives, and media organizations, Morning Consult delivers real-time dashboards and AI-powered forecasts on topics from elections to market trends since its founding in 2014.


Founded

2014

HQ

United StatesWashington, DC

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Revenue

$50M (May 2020)

Valuation

$1B (Jun 2021)

Morning Consult Valuation

Morning Consult is currently valued at $1B, based on its Series B in June 2021.

The $60M round was led by Advance Venture Partners, with participation from Lupa Systems and Susquehanna Growth Equity.

Morning Consult's valuation has grown 3.3x from $306M at its Series A in May 2020 to $1B in June 2021, across 2 priced rounds.

Morning Consult valuation by funding round

Revenue multiple
Morning Consult valuation by funding round
DateStageValuationRevenue Multiple
Jun 2021Series B$1B-
May 2020Series A$306M6.1x

Morning Consult Revenue

Morning Consult's latest recorded revenue is $50M, as of its Series A in May 2020. At a $306M valuation, that implies a 6.1x revenue multiple.

Morning Consult revenue by funding round

Morning Consult revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
May 2020$50M$306M6.1xSeries A

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Morning Consult Funding History

Morning Consult has raised a total of $91M across 2 funding rounds.

Morning Consult's first fundraising round was a $31M Series A in May 2020. The most recent completed round was a $60M Series B in June 2021.

Morning Consult funding rounds

Morning Consult funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jun 2021Series BAdvance Venture Partners (lead); Lupa Systems; Susquehanna Growth Equity$60M$1BMorning Consult is an American business intelligence company founded in 2014, specializing in online survey research technology, global survey research tools, data services, and news for organizations in business, marketing, economics, and politics. It operates offices in Washington, D.C., New York City, Chicago, and San Francisco, and is known for real-time polling, including results for the 2016 U.S. presidential election and regular surveys with The New York Times. In June 2021, Morning Consult raised a $60 million Series B funding round led by Advance Venture Partners, with participation from Susquehanna Growth Equity and Lupa Systems. This round valued the company at over $1.01 billion, achieving unicorn status following a prior $31 million Series A in May 2020 that valued it at $306 million. The new funding aims to enhance global data collection efforts, expanding from 15 to 50 of the world's largest economies and growing its unique dataset from 20 million to 35 million interviews by year-end. Morning Consult's CEO Michael Ramlet highlighted the company's technology-first strategy in a sector valued at $90 billion globally. The investment supports scaling data offerings and expanding into Asia, Europe, the Middle East, and Africa.
May 2020Series ALupa Systems (lead); Advance Venture Partners$31M$306MMorning Consult is a global data intelligence company revolutionizing market research through proprietary technology that conducts thousands of daily interviews across business, economics, and politics, providing real-time insights. Its flagship products include Morning Consult Brand Intelligence (MCBI) for daily tracking of nearly 4,000 brands in 15 countries, Economic Intelligence for consumer confidence gauges, and Political Intelligence for legislative dynamics. The company serves more than half of the Fortune 500 clients, including top pharma, food and beverage, and financial services firms. In 2020, Morning Consult raised a $31 million Series A funding round led by Lupa Systems and Advance Venture Partners at a $306 million valuation. This followed five years of bootstrapping from $30,000 in angel capital in 2014, achieving a $50 million run-rate by the time of the round, with 123% year-over-year growth in Q1 2020 alone. The funding aimed to accelerate transformation in the market research industry, addressing unmet needs in communications, marketing, insights, and strategy. The Series A marked significant traction, positioning Morning Consult as one of the fastest-growing technology companies in North America. It disrupted a legacy-dominated sector by prioritizing technology from inception. Subsequent developments included a $60 million Series B in June 2021 led by Advance Venture Partners with Susquehanna Growth Equity and Lupa Systems, valuing the company at $1.01 billion and exceeding $100 million run-rate revenue, enabling AI expansion and global growth to 50 countries.

Who has invested in Morning Consult?

3 investors have backed Morning Consult across its funding rounds, including Advance Venture Partners, Lupa Systems and Susquehanna Growth Equity.

Lead investors include Advance Venture Partners and Lupa Systems.


Morning Consult Investors

Investors in Morning Consult by funding rounds participated
InvestorHQRoundsRoleFirst check
Advance Venture PartnersUnited StatesSan Francisco, CA2LeadMay 2020

This data is available for Pro users. Sign up to see all 3 Morning Consult investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Morning Consult Competitors

Morning Consult competitors include listed companies like Clarivate, Appen, Wolters Kluwer and RELX, and private ones like GWI and Alida.

Public and private companies comparable to Morning Consult
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
GWIUnited KingdomLondonPrivate--$850M-
ClarivateUnited KingdomUnited KingdomPublicly listed$2.5B$829M$1.2B2.2x
AlidaCanadaTorontoPrivate--$1.5B-
AppenAustraliaAustraliaPublicly listed$231M$9M$199M0.6x
Wolters KluwerNetherlandsNetherlandsPublicly listed$7.1B$2.5B$18B3.1x
RELXUnited KingdomUnited KingdomPublicly listed$13B$4.9B$59B5.3x

Morning Consult Public Comps

Morning Consult is still privately-owned, but its public comps include Beijing Join-Cheer, Clarivate, Red Violet, WingArc1st, Similarweb, Cognyte Software, Plus Alpha Consulting, Beijing Dataway Horizon, Latent View Analytics and Claritev.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Beijing Join-Cheer$386M$11M1.9x-68.9x-
Clarivate$2.5B$829M2.1x2.2x6.3x5.3x
Red Violet$90M$24M13.2x11.7x50.0x31.7x
WingArc1st$199M$70M3.5x3.3x10.0x10.5x
Similarweb$283M($15M)2.5x2.3x(48.6x)26.2x
Cognyte Software$400M$21M1.5x1.4x27.6x9.8x
Plus Alpha Consulting$110M$36M4.2x3.8x12.9x9.4x
Beijing Dataway Horizon$54M($3M)9.8x-(184.5x)-

This data is available for Pro users. Sign up to see all Morning Consult competitors and their valuation data.

Start Free Trial

Common questions about Morning Consult

When was Morning Consult founded?Morning Consult was founded in 2014.
Where is Morning Consult headquartered?Morning Consult is headquartered in Washington, DC, United States.
Is Morning Consult publicly listed?No, Morning Consult is a private, VC-backed company.
What is Morning Consult's valuation?Morning Consult was last valued at $1B in its Series B in June 2021.
How much funding has Morning Consult raised?Morning Consult has raised $91M across 2 funding rounds.
What was Morning Consult's last funding round?Morning Consult's last funding round was a $60M Series B in June 2021, led by Advance Venture Partners.
Who are Morning Consult's investors?Morning Consult's investors include Advance Venture Partners, Lupa Systems and Susquehanna Growth Equity.
What is Morning Consult's revenue?Morning Consult's latest recorded revenue is $50M (May 2020).
What is Morning Consult's revenue multiple?Morning Consult's latest valuation implies a 6.1x revenue multiple ($306M valuation on $50M of revenue).
Which companies are comparable to Morning Consult?Companies comparable to Morning Consult include GWI, Clarivate, Alida, Appen, Wolters Kluwer and RELX.

See companies similar to Morning Consult

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial