Pigment Revenue, Valuation, Funding & Investors
Pigment is valued at $1B as of April 2024, a 10.0x multiple on its last reported $100M revenue.
Last Pigment valuation
$1B
Series D · Apr 2024
Last Pigment funding round
$145M
Series D · Apr 2024
Pigment revenue
$100M
Series D · Apr 2024
Key investors in Pigment
FirstMark
IVP
Meritech Capital Partners
ICONIQ Capital
Greenoaks
Felix Capital
About Pigment
Pigment is a Paris-headquartered business planning platform processing real-time data from ERP, CRM, and HR systems for dynamic forecasting. Launched in 2019, it enables scenario modeling, financial consolidation, and workforce planning through gopigment.com for enterprises like Unilever and Merck.
Founded
2019
HQ
ParisWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$100M (Apr 2024)
Valuation
$1B (Apr 2024)
Pigment Valuation
Pigment is currently valued at $1B, based on its Series D in April 2024.
The $145M round was led by ICONIQ Capital, with participation from Greenoaks, IVP, Felix Capital, Sandberg Bernthal Venture Partners and Meritech Capital Partners.
Pigment's valuation has grown 1.2x from $850M at its Series C in June 2023 to $1B in April 2024, across 2 priced rounds.
Pigment valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Apr 2024 | Series D | $1B | 10.0x |
| Jun 2023 | Series C | $850M | - |
Pigment Revenue
Pigment's latest recorded revenue is $100M, as of its Series D in April 2024. At a $1B valuation, that implies a 10.0x revenue multiple.
Pigment revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Apr 2024 | $100M | $1B | 10.0x | Series D |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Pigment Funding History
Pigment has raised a total of $397M across 5 funding rounds.
Pigment's first fundraising round was a $26M Series A in December 2020. The most recent completed round was a $145M Series D in April 2024.
Pigment funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Apr 2024 | Series D | ICONIQ Capital (lead); Greenoaks; IVP; Felix Capital; Sandberg Bernthal Venture Partners; Meritech Capital Partners | $145M | $1B | Pigment is a Paris-based business planning platform that helps organizations forecast and plan strategically across finance, sales, HR, supply chain and other departments. The platform serves enterprise customers including Unilever, Merck, Klarna, Datadog, Figma, Poshmark and others, enabling them to model scenarios and make data-driven business decisions. The platform features generative AI capabilities and maintains high Net Promoter Scores, with over 90 percent of customers using it across multiple departments beyond finance. In April 2024, Pigment raised $145 million in Series D funding led by ICONIQ Growth, with participation from Sandberg Bernthal Venture Partners, IVP, Meritech, Greenoaks and Felix Capital. The round valued the company at over $1 billion post-money. This funding round capped a record year for the company in which it tripled annual recurring revenue, doubled its global customer base, and tripled the number of enterprise customers. The capital was designated for expanding North American market presence, opening new offices in Silicon Valley, expanding in EMEA, and accelerating investments in generative AI and product innovation. ICONIQ Growth had led Pigment's Series C round of $88 million in June 2023, demonstrating confidence in the company's trajectory and the continued partnership between founder-leaders Eléonore Crespo and Romain Pigeon and their lead investor. |
| Jun 2023 | Series C | ICONIQ Capital (lead); IVP; FirstMark; Felix Capital; Meritech Capital Partners | $88M | $850M | Pigment is a Paris-based business planning platform that helps large enterprises forecast, budget, and make strategic decisions. The platform competes with traditional tools like Microsoft Excel and enterprise software from companies like Oracle and SAP, offering improved usability and scalability for financial planning and analytics across organizations. In June 2023, Pigment announced an $88 million Series C funding round led by ICONIQ Growth, with participation from existing investors Felix Capital, Meritech, IVP, and FirstMark. The Series C brought Pigment's total capital raised to $248 million in under three years since inception in 2019. The company deployed capital to expand North American operations, including opening a Toronto office and hiring senior leadership such as Sean Brophy as Global Head of Sales from Alteryx and Vanessa Brangwyn as Global Head of Customers from Achievers. In the year preceding the Series C, Pigment achieved tenfold growth in its user base and secured major enterprise clients including Klarna, Miro, PVH, Airtable, Figma, Webhelp, and Poshmark. Following the Series C, Pigment demonstrated accelerated growth: by April 2024, the company had tripled its annual recurring revenue, doubled its customer base globally, and tripled its enterprise customer count, attracting brands such as Unilever, Datadog, Merck, Keolis, and 6sense. The April 2024 Series D round of $145 million valued the company at over $1 billion, demonstrating strong market validation and continued investor confidence in its growth trajectory. |
| Sep 2022 | Series B | IVP (lead); Meritech Capital Partners (lead) | $65M | - | Pigment is a France-based integrated business planning platform that helps companies forecast, make smarter decisions, and drive growth, serving customers like Figma, Webhelp, Brex, Carta, Klarna, Miro, and PVH. The company raised $65 million in a Series B+ extension round on September 29, 2022, co-led by IVP and Meritech Capital Partners, following prior Series A and B rounds totaling over $100 million. This funding topped up previous investments to support laser-focused product development, attract more large enterprises, and expand further in the US market where Pigment was already gaining traction. The round came amid strong growth metrics, including 5x ARR growth in six months and 10x global customer growth in one year, alongside the release of new product features. IVP, a later-stage venture capital and growth equity firm with a history of over 130 IPOs, and Meritech Capital Partners, a top-performing growth-stage VC with investments in companies like Salesforce and Snowflake, co-led the investment to turn breakout companies into market leaders. This Series B+ built on Pigment's earlier $73 million Series B in November 2021 led by Greenoaks and $25.9 million Series A. Subsequent rounds included an $88 million Series C in June 2023 led by ICONIQ Growth, bringing total funding to $248 million with 600% revenue increase and 10x user growth in 2022, and a $145 million Series D in April 2024 led by ICONIQ Growth at over $1 billion valuation. |
| Nov 2021 | Series B | Greenoaks (lead); FirstMark; Blossom Capital | $73M | - | Pigment is a Paris-based startup founded in 2019 by Eléonore Crespo and Romain Niccoli, offering a cloud-based business planning and forecasting platform that enables real-time strategy modeling, scenario simulations, and data visualization to replace spreadsheets and rigid FP&A tools. The platform provides an intuitive view of business data through charts and continuous modeling, targeting fast-growing companies for agile decision-making. On November 14, 2021, Pigment raised $73 million in a Series B round led by Greenoaks, with participation from prior investors FirstMark Capital and Blossom Capital, bringing total funding to nearly $99 million. The funds were allocated to hire staff, meet client demand, expand in the US (including new offices in New York and Silicon Valley), and grow in Europe. By late 2021, Pigment had gained traction with high-profile clients including Deliveroo, ManoMano, Melio, BlaBlaCar, Spendesk, Gong, Algolia, and Cheerz, demonstrating rapid adoption in 20 months. The company positioned itself to power unicorns and become the leading planning software, emphasizing superior engineering and broader use cases over competitors. Greenoaks highlighted Pigment's potential to dominate the market. A subsequent $65 million Series B+ round occurred in 2022 led by IVP and Meritech Capital. |
| Dec 2020 | Series A | Blossom Capital (lead); Frst; FirstMark; Paul Melchiorre; David Clarke | $26M | - | Pigment is a Paris-based SaaS startup founded in 2019 by Eléonore Crespo and Romain Niccoli, offering a business forecasting and planning platform designed to replace Excel spreadsheets with real-time scenario modeling, charts, simulations, and continuous financial planning for modern businesses. The company secured a Series A round of $25.9 million (approximately €24.1 million) in December 2020, led by Blossom Capital, with participation from FirstMark Capital, Frst, and angels Paul Melchiorre (former Anaplan CEO) and David Clarke (former Workday CTO). At the time, Pigment's beta product had attracted large enterprise clients, including a major European bank, and pre-IPO startups, positioning it to compete with incumbents like Anaplan and Workday in the business planning market. The funding was intended to scale operations, expand the engineering team with hires from companies like Criteo, Datadog, Aircall, and Payfit, and support the full launch of its intuitive platform for full-spectrum company views and scenario planning. Investors highlighted Pigment's innovative approach to 21st-century business needs, emphasizing agility in uncertain environments, social and environmental consciousness, and proactive risk management. Post-Series A, Pigment continued rapid growth, raising a $73 million Series B in November 2021 led by Greenoaks with prior investors, followed by extensions, Series C, and a $145 million Series D in April 2024 led by ICONIQ Growth, surpassing $1 billion valuation and totaling nearly $400 million raised. The company expanded into the US and EMEA, focusing on enterprise adoption, AI innovation, and multi-department planning features amid surging demand. |
Who has invested in Pigment?
11 investors have backed Pigment across its funding rounds, including FirstMark, IVP, Meritech Capital Partners, ICONIQ Capital, Greenoaks and Felix Capital.
Lead investors include ICONIQ Capital, IVP, Meritech Capital Partners, Greenoaks and Blossom Capital.
Pigment Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
 San Francisco, CA | 3 | Lead | Sep 2022 | |
| New York City, NY | 3 | Participant | Dec 2020 | |
| San Francisco, CA | 3 | Lead | Sep 2022 | |
| San Francisco, CA | 2 | Lead | Nov 2021 | |
| San Francisco, CA | 2 | Lead | Jun 2023 | |
 London | 2 | Participant | Jun 2023 | |
| London | 2 | Lead | Dec 2020 | |
| Paris | 1 | Participant | Dec 2020 | |
| St. Louis, MO | 1 | Participant | Apr 2024 | |
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Start Free TrialPigment Competitors
Pigment competitors include listed companies like Clarivate and Happiest Minds Technologies, and private ones like EcoVadis, Cardinal Operations, Govini and Huma.AI.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Paris | Private | $115M | - | $1B | 8.7x | |
| United Kingdom | Publicly listed | $2.5B | $829M | $1.2B | 2.2x | |
 Beijing | Private | - | - | $726M | - | |
 India | Publicly listed | $241M | $43M | $514M | 1.9x | |
| Washington, DC | Private | $100M | - | $1B | 10.0x | |
| Raleigh, NC | Private | - | - | $1B | - |
Pigment Public Comps
Pigment is still privately-owned, but its public comps include MBB, OceanPact, Charles River Associates, Lincoln International, Beijing Join-Cheer, MLP, Clarivate, Red Violet, WingArc1st and Similarweb.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.3B | $239M | 0.5x | 0.5x | 3.0x | 2.7x | |||
| $415M | $140M | 3.1x | 2.0x | 9.1x | 5.5x | |||
| $752M | $111M | 1.8x | 1.7x | 11.9x | 13.4x | |||
| $854M | $53M | 1.1x | - | 16.9x | - | |||
| $386M | $11M | 1.9x | - | 68.9x | - | |||
| $1.2B | $136M | 3.9x | 3.7x | 34.9x | 29.6x | |||
| $2.5B | $829M | 2.1x | 2.2x | 6.3x | 5.3x | |||
| $90M | $24M | 13.2x | 11.7x | 50.0x | 31.7x | |||
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Common questions about Pigment
| When was Pigment founded? | Pigment was founded in 2019. |
| Where is Pigment headquartered? | Pigment is headquartered in Paris, France. |
| Is Pigment publicly listed? | No, Pigment is a private, VC-backed company. |
| What is Pigment's valuation? | Pigment was last valued at $1B in its Series D in April 2024. |
| How much funding has Pigment raised? | Pigment has raised $397M across 5 funding rounds. |
| What was Pigment's last funding round? | Pigment's last funding round was a $145M Series D in April 2024, led by ICONIQ Capital. |
| Who are Pigment's investors? | Pigment's investors include IVP, FirstMark, Meritech Capital Partners, Greenoaks, ICONIQ Capital, Felix Capital, Blossom Capital, Frst, Sandberg Bernthal Venture Partners, Paul Melchiorre and 1 other. |
| What is Pigment's revenue? | Pigment's latest recorded revenue is $100M (April 2024). |
| What is Pigment's revenue multiple? | Pigment's latest valuation implies a 10.0x revenue multiple ($1B valuation on $100M of revenue). |
| Which companies are comparable to Pigment? | Companies comparable to Pigment include EcoVadis, Clarivate, Cardinal Operations, Happiest Minds Technologies, Govini and Huma.AI. |
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