Treasure Data Valuation, Funding & Investors

Treasure Data is valued at $1B as of November 2021.

Last Treasure Data valuation

$1B

Undisclosed stage · Nov 2021

Last Treasure Data funding round

$234M

Undisclosed stage · Nov 2021

Cumulative funding Treasure Data raised

$285M

across 5 funding rounds

Key investors in Treasure Data

  • AME Cloud Ventures
  • Sierra Ventures
  • Bill Tai
  • Scale Venture Partners
  • IT-Farm
  • SoftBank Group

Treasure Data Overview

About Treasure Data

Treasure Data is a Tokyo-headquartered customer data platform that unifies multi-structured data from web, apps, mobile, and sensors for advanced analytics and activation, serving enterprises globally in marketing and customer experience.


Founded

2011

HQ

United StatesSan Francisco, CA

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$1B (Nov 2021)

Treasure Data Valuation

Treasure Data is currently valued at $1B, based on its undisclosed-stage round in November 2021.

The $234M round was led by SoftBank Group, with participation from Carbide Ventures.

Treasure Data valuation by funding round

Treasure Data valuation by funding round
DateStageValuation
Nov 2021Undisclosed stage$1B

Treasure Data Funding History

Treasure Data has raised a total of $285M across 5 funding rounds.

Treasure Data's first fundraising round was a $5M Series A in July 2013. The most recent completed round was a $234M undisclosed-stage round in November 2021.

Treasure Data funding rounds

Treasure Data funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Nov 2021Undisclosed stageSoftBank Group (lead); Carbide Ventures$234M$1BTreasure Data is a Mountain View, California-based customer data platform (CDP) provider founded in 2011 by Kazuki Ohta, Hironobu Yoshikawa, and Sadayuki Furuhashi, offering scalable analytics software to enable data-driven customer experiences for over 450 organizations worldwide, including AB InBev, Subaru, and Yum! Brands. The company was acquired by Arm Ltd. for $600 million in 2018 and spun out by SoftBank Corp. in July 2021 ahead of Arm's potential NVIDIA acquisition, becoming independent with a valuation near $1 billion. In November 2021, around the queried date of 03/11/2021 (likely November 3), Treasure Data raised $234 million in an unattributed VC round led by SoftBank Corp. with participation from Carbide Ventures, marking the largest single funding round for a CDP at the time. The funding was aimed at accelerating global growth, enhancing CDP capabilities beyond marketing into sales and service, and driving digital transformation synergies with SoftBank's portfolio amid rising demand for privacy-compliant customer data solutions fueled by the COVID-19 pandemic. Treasure Data's platform connects enterprise data for purposeful engagements, powering customer-centricity. Post-round, the company maintained over 550 employees and continued innovations, later recognized as a leader in Forrester's Q3 2024 CDP Wave for B2C.
Nov 2016Series CInnovation Network Corporation of Japan (lead); SBI Holdings (lead); Scale Venture Partners; AME Cloud Ventures; Sierra Ventures; IT-Farm; Dentsu; Bill Tai$25M-Treasure Data is a customer data platform (CDP) that aggregates and unifies data from multiple sources to provide enterprises with a single, actionable view of their customers. Founded in 2011, the company initially positioned itself as a Hadoop-based big data warehouse in the cloud before pivoting to focus on marketing use cases, where it discovered that 90% of its customer base and use cases originated from marketing teams. This strategic repositioning transformed the company from a struggling platform business into a rapidly growing CDP. Treasure Data raised a Series C funding round of $25 million in November 2016 to support the market introduction of its first Live Data Management platform, unveiled at the Tableau Conference. The round was led by Innovation Network Corporation of Japan and SBI Group, with participation from additional investors including AME Cloud Ventures, Bill Tai, Dentsu, IT-Farm, and Scale Venture Partners. The company's early growth trajectory showed $5 million ARR in the first two years, growth to $10 million ARR by year three, and later acceleration to $20 million through $100 million ARR within three years of its strategic pivot to vertical applications. By the time of the 2016 Series C round, Treasure Data had achieved significant market traction, serving over 450 organizations worldwide across multiple industry verticals including marketing and advertising, gaming, content publishing, retail, and e-commerce. Notable customers included GE Healthcare, Mitsubishi Heavy Industries, Pioneer, and Wish. The company's platform processed more than two million events per second and handled nearly seven million data queries monthly, demonstrating substantial operational scale and customer adoption in the enterprise data management space.
Aug 2015Series A-$6M-Treasure Data raised USD 6,000,000 in a Series Unknown round in August 2015 to support ongoing growth and product development. The company provides a cloud-based big data analytics platform that enables businesses to collect, store, and analyze massive volumes of data from sources like mobile, web, and IoT. Customers at the time included Equifax, Pebble, GREE, Wish.com, and MobFox, with the platform handling approximately 400,000 data records per second and one customer uploading 12 billion records per day.
Jan 2015Series BScale Venture Partners (lead); AME Cloud Ventures; Sierra Ventures; IT-Farm; Bill Tai$15M-Treasure Data raised $15 million in Series B financing led by Scale Venture Partners in January 2015. The round included participation from Sierra Ventures, AME Cloud Ventures, and existing investors including Bill Tai and Morio Kurosaki. The company is a cloud-based data analytics platform that enables enterprises to collect, store, and analyze massive volumes of real-time data. Treasure Data's customers included over 100 organizations such as Equifax and Pebble, with some customers processing tens of billions of records daily through the service. The platform was designed to reduce the complexity and cost of building proprietary big data infrastructure, offering companies rapid deployment with a flat-rate subscription model.
Jul 2013Series ASierra Ventures (lead); AME Cloud Ventures; Bill Tai$5M-Treasure Data is a Mountain View, California-based cloud-based big data analytics platform that combines open source software and distributed systems technology to enable businesses to collect, analyze, and derive value from large datasets. The platform serves as a frictionless solution for customer data processing, creating individual customer profiles from millions of data points and offering an alternative to traditional data warehouses without heavy infrastructure investments. In July 2013, Treasure Data closed a $5 million oversubscribed Series A funding round led by Sierra Ventures, with participation from investors including Bill Tai, bringing total funding to $7.75 million. Sierra Ventures Managing Director Tim Guleri joined the board as part of the transaction. The investment supported global expansion of operations and scaling the platform for increased market penetration. At the time, Treasure Data had demonstrated explosive growth over the prior twelve months and served customers such as Salesforce.com, MobFox, GetJar, and Wish.com across sectors like social commerce, online gaming, and Fortune 100 companies. The company positioned itself to empower businesses to achieve production-ready analytics in days to weeks rather than months or years.

Who has invested in Treasure Data?

10 investors have backed Treasure Data across its funding rounds, including AME Cloud Ventures, Sierra Ventures, Bill Tai, Scale Venture Partners, IT-Farm and SoftBank Group.

Lead investors include SoftBank Group, Innovation Network Corporation of Japan, SBI Holdings, Scale Venture Partners and Sierra Ventures.


Treasure Data Investors

Investors in Treasure Data by funding rounds participated
InvestorHQRoundsRoleFirst check
AME Cloud VenturesUnited StatesSan Francisco, CA3ParticipantJul 2013
Sierra VenturesUnited StatesSan Francisco, CA3LeadJul 2013
Bill TaiUnited StatesSan Francisco, CA3ParticipantJul 2013
Scale Venture PartnersUnited StatesSan Francisco, CA2LeadJan 2015
IT-FarmJapanTokyo2ParticipantJan 2015
SoftBank GroupJapanTokyo1LeadNov 2021
SBI HoldingsJapanTokyo1LeadNov 2016
Carbide VenturesUnited StatesSan Francisco, CA1ParticipantNov 2021

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Treasure Data Competitors

Treasure Data competitors include listed companies like Business-intelligence and Teradata, and private ones like Nominal, Imply, Tealium and Atlan.

Public and private companies comparable to Treasure Data
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
NominalUnited StatesAustin, TXPrivate--$1B-
ImplyUnited StatesSan Francisco, CAPrivate--$1.1B-
TealiumUnited StatesSan Diego, CAPrivate--$1.2B-
AtlanSingaporeSingaporePrivate$10M-$750M75.0x
Business-intelligenceChinaChinaPublicly listed$389M$54M$2B5.9x
TeradataUnited StatesUnited StatesPublicly listed$1.7B$285M$2.7B1.5x

Treasure Data Public Comps

Treasure Data is still privately-owned, but its public comps include Beijing Join-Cheer, e-Hualu, Clarivate, Red Violet, WingArc1st, Similarweb, Cognyte Software, Plus Alpha Consulting, Latent View Analytics and Claritev.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Beijing Join-Cheer$386M$11M1.9x-68.9x-
e-Hualu$69M($310M)24.1x-(5.4x)-
Clarivate$2.5B$829M2.1x2.2x6.3x5.3x
Red Violet$90M$24M13.2x11.7x50.0x31.7x
WingArc1st$199M$70M3.5x3.3x10.0x10.5x
Similarweb$283M($15M)2.5x2.3x(48.6x)26.2x
Cognyte Software$400M$21M1.5x1.4x27.6x9.8x
Plus Alpha Consulting$110M$36M4.2x3.8x12.9x9.4x

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Common questions about Treasure Data

When was Treasure Data founded?Treasure Data was founded in 2011.
Where is Treasure Data headquartered?Treasure Data is headquartered in San Francisco, CA, United States.
Is Treasure Data publicly listed?No, Treasure Data is a private, VC-backed company.
What is Treasure Data's valuation?Treasure Data was last valued at $1B in its undisclosed-stage round in November 2021.
How much funding has Treasure Data raised?Treasure Data has raised $285M across 5 funding rounds.
What was Treasure Data's last funding round?Treasure Data's last funding round was a $234M undisclosed-stage round in November 2021, led by SoftBank Group.
Who are Treasure Data's investors?Treasure Data's investors include AME Cloud Ventures, Sierra Ventures, Bill Tai, Scale Venture Partners, IT-Farm, SoftBank Group, SBI Holdings, Carbide Ventures, Dentsu and Innovation Network Corporation of Japan.
Which companies are comparable to Treasure Data?Companies comparable to Treasure Data include Nominal, Imply, Tealium, Atlan, Business-intelligence and Teradata.

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