About Wella AG
Wella AG is a Geneva-headquartered global leader in professional hair care products, manufacturing dyes, styling aids, and salon equipment under brands like Wella Professionals and ghd. Originally founded in Darmstadt, Germany in 1880, it operates factories in Italy and the U.S., supplying 1.8 billion consumers yearly. Acquired by Coty in 2020, Wella AG maintains R&D centers in Darmstadt and Geneva, exporting to 150 countries with a focus on sustainable formulas certified by ECOCERT.
HQ
Website
Status
Acquired
Customer focus
B2B
Revenue model
Product sales
Valuation
$2.5B (acquired Dec 2020)
Sectors
Wella AG Acquisition
Wella AG was acquired by KKR and GBL Capital for $2.5B on 1 December 2020.
Wella is a professional hair care brand that Coty had acquired from Procter & Gamble in 2015 as part of a $12.5 billion beauty portfolio acquisition. In December 2020, Coty divested its professional division—comprising Wella, OPI, and Clairol—to KKR in a transaction valued at $2.5 billion. As part of the deal structure, Coty received $2.5 billion in cash proceeds and retained a 40% equity stake in the Wella business, which was initially valued at approximately $1.3 billion on Coty's balance sheet. The transaction was designed to help Coty reduce its substantial debt burden, with approximately $2 billion of the proceeds allocated to pay down Term Loans A and B. The divestment reflected Coty's strategic shift to focus on its core fragrance brands (including Gucci, Chloe, and Burberry licenses) while streamlining its portfolio. Coty maintained ongoing economic upside through its retained stake and received additional rights to 45% of any proceeds from future sales or an IPO of the Wella business once KKR's preferred return was satisfied. The 2020 transaction launched a multi-year portfolio optimization program, which concluded in March 2026 when Coty sold its remaining 25.8% stake to KKR for $750 million.
| Acquirer | Date | Type | Price |
|---|---|---|---|
| 1 Dec 2020 | PE buyout | $2.5B |
Wella AG Funding History
Wella AG has 1 recorded secondary share sale and no primary funding rounds.
Wella AG funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Dec 2025 | Secondary | KKR (lead) | $750M | Wella AG is a global professional haircare company with brands including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol, headquartered in Geneva, Switzerland. On December 19, 2025, Coty sold its remaining 25.8% stake in Wella to KKR-managed investment vehicles for $750 million in upfront cash, plus 45% of proceeds from any future sale or IPO after KKR's preferred return. This transaction completes Coty's full exit from Wella. Coty originally acquired Wella in 2015 from Procter & Gamble as part of a $12.5 billion deal for P&G's beauty business. In 2020, Coty sold its professional division, including Wella, to KKR for $2.5 billion while retaining a 40% stake. The 2025 deal follows Coty's portfolio simplification efforts, with proceeds used to reduce debt and lower net leverage to about 3x by end-2025. Coty expects total proceeds to approach the carrying value of its original Wella investment based on recent performance and market valuations. |
Who has invested in Wella AG?
1 investor has backed Wella AG across its funding rounds, including KKR.
Lead investors include KKR.
Wella AG Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Wella AG investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialWella AG Competitors
Wella AG competitors include listed companies like Gillette India, Kolmar Korea, Procter & Gamble Hygiene and Tiger Brands, and private ones like Christian Louboutin and Nutrabolt.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $323M | $98M | $2.5B | 7.2x | ||
| Publicly listed | $2B | $253M | $2.5B | 1.7x | ||
| Publicly listed | $446M | $122M | $2.6B | 5.4x | ||
| Private | - | - | $2.6B | - | ||
| Publicly listed | $2.1B | $414M | $2.4B | 1.1x | ||
| Private | $650M | - | $2.9B | 4.4x |
Wella AG Public Comps
Wella AG is no longer listed, but its public comps include Gillette India, Kolmar Korea, Procter & Gamble Hygiene, Tiger Brands, Softcare, Blue Moon Group, COSMAX, Prestige Consumer Healthcare, Alicorp and Coty.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $323M | $98M | 7.6x | 7.2x | 24.9x | 24.5x | |||
| $2B | $253M | 1.9x | 1.7x | 15.1x | 12.6x | |||
| $446M | $122M | 5.6x | 5.4x | 20.6x | 20.5x | |||
| $2.1B | $414M | 1.2x | 1.1x | 6.0x | 7.7x | |||
| $567M | $155M | 3.3x | - | 12.1x | - | |||
| $1.1B | ($19M) | 2.2x | - | (129.4x) | - | |||
| $1.7B | $197M | 1.6x | 1.4x | 14.4x | 12.4x | |||
| $1.1B | $331M | 3.8x | 3.5x | 12.6x | 10.7x | |||
This data is available for Pro users. Sign up to see all Wella AG competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Wella AG
| Where is Wella AG headquartered? | Wella AG is headquartered in Los Angeles, CA, United States. |
| Is Wella AG publicly listed? | No, Wella AG was acquired by KKR and GBL Capital in December 2020. |
| Who acquired Wella AG? | Wella AG was acquired by KKR and GBL Capital in December 2020. |
| How much was Wella AG acquired for? | Wella AG was acquired for $2.5B in December 2020. |
| Who are Wella AG's investors? | Wella AG's investors include KKR. |
| Which companies are comparable to Wella AG? | Companies comparable to Wella AG include Gillette India, Kolmar Korea, Procter & Gamble Hygiene, Christian Louboutin, Tiger Brands and Nutrabolt. |
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