- Companies
- VITURE
VITURE Funding, Investors & Competitors
VITURE has raised $222M across 6 funding rounds, most recently a $100M undisclosed-stage round in February 2026.
Last VITURE funding round
$100M
Undisclosed stage · Feb 2026
Cumulative funding VITURE raised
$222M
across 6 funding rounds
Key investors in VITURE
BAI capital
BlueRun Ventures
Legend Capital
Singtel Innov8
Bertelsmann
Verity venture
About VITURE
VITURE is a Shenzhen-based AR hardware company launched in 2021 that manufactures consumer AR glasses like the One model with 1080p displays and 46-degree field of view. Shipments exceed 200,000 units globally, compatible with iPhone and Android for virtual screens up to 130 inches.
Founded
2021
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Sectors
VITURE Funding History
VITURE has raised a total of $222M across 6 funding rounds.
VITURE's first fundraising round was a $4M seed round in July 2021. The most recent completed round was a $100M undisclosed-stage round in February 2026.
VITURE funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Feb 2026 | Undisclosed stage | Legend Capital (lead); Bertelsmann | $100M | - |
| Sep 2025 | Series B | - | $50M | VITURE, a San Francisco-based extended reality (XR) hardware company specializing in lightweight XR glasses like the Luma series, Beast, and Pro models, secured a $100 million financing round announced around late February to early March 2026, led by Legend Capital (Lenovo-affiliated) with participation from returning investor Bertelsmann Group. Funds are allocated to accelerate next-generation XR product development, global expansion, retail placements including 200 stores and Best Buy demos, and strategic partnerships in spatial computing for work, entertainment, AI integration, and enterprise applications. The company has achieved market traction, ranking first in U.S. XR glasses shipments in Q3 2025 per IDC reports, with products featuring Sony micro-OLED panels, 58° field of view, 1250 nits brightness, VisionPair 3DoF tracking, and competitive pricing at $549 for The Beast. Recent launches include the Luma series and a sold-out limited-edition Cyberpunk 2077 collaboration with CD Projekt RED. VITURE emphasizes its position in the 'extended-display' category for immersive media consumption using existing content libraries, travel, gaming (e.g., Steam Deck support), and productivity without needing native ecosystems. Partnerships underscore broader ambitions, such as a joint initiative with NVIDIA and Stanford Medicine for AR-AI in laboratory workflows to be showcased at NVIDIA GTC, and iPhone integrations via SpaceWalker. VITURE faces competition and legal challenges, including a January 2026 patent lawsuit from XREAL alleging infringement on U.S. sales of Viture Pro, Luma Pro, and Luma Ultra models, amid intensifying XR hardware rivalries in China and the U.S. The rapid fundraising signals investor confidence in maturing AR/XR glasses amid sector growth beyond VR. |
| Oct 2024 | Series B | Singtel Innov8; BlueRun Ventures; Verity venture; BAI capital | $50M | VITURE is a San Francisco-based company developing consumer XR glasses designed to look like normal eyewear for gaming, movies, and enterprise applications. In October 2024, it announced a Series B funding round with participation from BAI Capital, BlueRun Ventures, Singtel Innov8, and Verity Ventures. A later update revealed the Series B totaled $100 million, aiding global expansion of retail and distribution, enterprise offerings, and hardware/software development including AI-powered ecosystems. The funding reflects investor interest in VITURE amid XR hype, with previous rounds building toward this Series B. VITURE positions itself as a leader in XR innovation, emphasizing display quality, features, and compatibility with devices like iPhone, Steam Deck, and spatial computing apps such as SpaceWalker. Post-October 2024, VITURE raised another $100 million in September 2025 led by Legend Capital (Lenovo-affiliated), surpassing $200 million in six months, followed by further financing in February 2026. It expanded into 200 stores, launched immersive 3D features, and collaborated with NVIDIA and Stanford Medicine on AR/AI for lab workflows, highlighted in NVIDIA's GTC events. |
| Jun 2023 | Series A | BAI capital (lead); BlueRun Ventures (lead) | $15M | - |
| Sep 2022 | Pre-seed | - | $3M | - |
| Jul 2021 | Seed | - | $4M | - |
Who has invested in VITURE?
6 investors have backed VITURE across its funding rounds, including BAI capital, BlueRun Ventures, Legend Capital, Singtel Innov8, Bertelsmann and Verity venture.
Lead investors include Legend Capital, BAI capital and BlueRun Ventures.
VITURE Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Jun 2023 | ||
| 2 | Lead | Jun 2023 | ||
| 1 | Participant | Feb 2026 | ||
| 1 | Participant | Oct 2024 | ||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialVITURE Competitors
VITURE competitors include listed companies like Sun Corp. and Apple, and private ones like Xreal, DeePoon, DigiLens and WayRay.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $64M | - | $1.4B | 22.2x | ||
| Private | - | - | $1B | - | ||
| Private | - | - | $830M | - | ||
| Private | - | - | $530M | - | ||
| Private | - | - | $500M | - | ||
| Publicly listed | $416B | $144B | $4.9T | 10.4x |
VITURE Public Comps
VITURE is still privately-owned, but its public comps include Apple, Meta, Samsung, Dell, Sony, Xiaomi, Panasonic, Nintendo, Lenovo and Garmin.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $416B | $144B | 11.9x | 10.4x | 34.2x | 29.4x | |||
| $201B | $104B | 8.8x | 7.4x | 17.0x | 12.7x | |||
| $243B | $67B | 4.4x | 2.4x | 15.8x | 4.4x | |||
| $114B | $12B | 3.5x | 2.4x | 34.3x | 20.1x | |||
| $80B | $17B | 1.8x | 1.7x | 8.5x | 8.9x | |||
| $68B | $8.4B | 1.1x | 1.1x | 8.7x | 13.8x | |||
| $52B | $1.5B | 1.3x | 1.4x | 45.5x | 13.0x | |||
| $15B | $3.5B | 3.3x | 3.3x | 14.0x | 18.1x | |||
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Common questions about VITURE
| When was VITURE founded? | VITURE was founded in 2021. |
| Where is VITURE headquartered? | VITURE is headquartered in San Francisco, CA, United States. |
| Is VITURE publicly listed? | No, VITURE is a private, VC-backed company. |
| How much funding has VITURE raised? | VITURE has raised $222M across 6 funding rounds. |
| What was VITURE's last funding round? | VITURE's last funding round was a $100M undisclosed-stage round in February 2026, led by Legend Capital. |
| Who are VITURE's investors? | VITURE's investors include BlueRun Ventures, BAI capital, Bertelsmann, Singtel Innov8, Verity venture and Legend Capital. |
| Which companies are comparable to VITURE? | Companies comparable to VITURE include Sun Corp., Xreal, DeePoon, DigiLens, WayRay and Apple. |
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