VITURE Funding, Investors & Competitors

VITURE has raised $222M across 6 funding rounds, most recently a $100M undisclosed-stage round in February 2026.

Last VITURE funding round

$100M

Undisclosed stage · Feb 2026

Cumulative funding VITURE raised

$222M

across 6 funding rounds

Key investors in VITURE

  • BAI capital
  • BlueRun Ventures
  • Legend Capital
  • Singtel Innov8
  • Bertelsmann
  • Verity venture

VITURE Overview

About VITURE

VITURE is a Shenzhen-based AR hardware company launched in 2021 that manufactures consumer AR glasses like the One model with 1080p displays and 46-degree field of view. Shipments exceed 200,000 units globally, compatible with iPhone and Android for virtual screens up to 130 inches.


Founded

2021

HQ

United StatesSan Francisco, CA

Website

viture.com

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

VITURE Funding History

VITURE has raised a total of $222M across 6 funding rounds.

VITURE's first fundraising round was a $4M seed round in July 2021. The most recent completed round was a $100M undisclosed-stage round in February 2026.

VITURE funding rounds

VITURE funding rounds
DateStageInvestorsRaisedDeal Summary
Feb 2026Undisclosed stageLegend Capital (lead); Bertelsmann$100M-
Sep 2025Series B-$50MVITURE, a San Francisco-based extended reality (XR) hardware company specializing in lightweight XR glasses like the Luma series, Beast, and Pro models, secured a $100 million financing round announced around late February to early March 2026, led by Legend Capital (Lenovo-affiliated) with participation from returning investor Bertelsmann Group. Funds are allocated to accelerate next-generation XR product development, global expansion, retail placements including 200 stores and Best Buy demos, and strategic partnerships in spatial computing for work, entertainment, AI integration, and enterprise applications. The company has achieved market traction, ranking first in U.S. XR glasses shipments in Q3 2025 per IDC reports, with products featuring Sony micro-OLED panels, 58° field of view, 1250 nits brightness, VisionPair 3DoF tracking, and competitive pricing at $549 for The Beast. Recent launches include the Luma series and a sold-out limited-edition Cyberpunk 2077 collaboration with CD Projekt RED. VITURE emphasizes its position in the 'extended-display' category for immersive media consumption using existing content libraries, travel, gaming (e.g., Steam Deck support), and productivity without needing native ecosystems. Partnerships underscore broader ambitions, such as a joint initiative with NVIDIA and Stanford Medicine for AR-AI in laboratory workflows to be showcased at NVIDIA GTC, and iPhone integrations via SpaceWalker. VITURE faces competition and legal challenges, including a January 2026 patent lawsuit from XREAL alleging infringement on U.S. sales of Viture Pro, Luma Pro, and Luma Ultra models, amid intensifying XR hardware rivalries in China and the U.S. The rapid fundraising signals investor confidence in maturing AR/XR glasses amid sector growth beyond VR.
Oct 2024Series BSingtel Innov8; BlueRun Ventures; Verity venture; BAI capital$50MVITURE is a San Francisco-based company developing consumer XR glasses designed to look like normal eyewear for gaming, movies, and enterprise applications. In October 2024, it announced a Series B funding round with participation from BAI Capital, BlueRun Ventures, Singtel Innov8, and Verity Ventures. A later update revealed the Series B totaled $100 million, aiding global expansion of retail and distribution, enterprise offerings, and hardware/software development including AI-powered ecosystems. The funding reflects investor interest in VITURE amid XR hype, with previous rounds building toward this Series B. VITURE positions itself as a leader in XR innovation, emphasizing display quality, features, and compatibility with devices like iPhone, Steam Deck, and spatial computing apps such as SpaceWalker. Post-October 2024, VITURE raised another $100 million in September 2025 led by Legend Capital (Lenovo-affiliated), surpassing $200 million in six months, followed by further financing in February 2026. It expanded into 200 stores, launched immersive 3D features, and collaborated with NVIDIA and Stanford Medicine on AR/AI for lab workflows, highlighted in NVIDIA's GTC events.
Jun 2023Series ABAI capital (lead); BlueRun Ventures (lead)$15M-
Sep 2022Pre-seed-$3M-
Jul 2021Seed-$4M-

Who has invested in VITURE?

6 investors have backed VITURE across its funding rounds, including BAI capital, BlueRun Ventures, Legend Capital, Singtel Innov8, Bertelsmann and Verity venture.

Lead investors include Legend Capital, BAI capital and BlueRun Ventures.


VITURE Investors

Investors in VITURE by funding rounds participated
InvestorHQRoundsRoleFirst check
BlueRun VenturesUnited StatesSan Francisco, CA2LeadJun 2023
BAI capitalChinaBeijing2LeadJun 2023
BertelsmannGermanyGütersloh1ParticipantFeb 2026
Singtel Innov8SingaporeSingapore1ParticipantOct 2024

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VITURE Competitors

VITURE competitors include listed companies like Sun Corp. and Apple, and private ones like Xreal, DeePoon, DigiLens and WayRay.

Public and private companies comparable to VITURE
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Sun Corp.JapanJapanPublicly listed$64M-$1.4B22.2x
XrealChinaBeijingPrivate--$1B-
DeePoonChinaShanghaiPrivate--$830M-
DigiLensUnited StatesSan Francisco, CAPrivate--$530M-
WayRaySwitzerlandZurichPrivate--$500M-
AppleUnited StatesUnited StatesPublicly listed$416B$144B$4.9T10.4x

VITURE Public Comps

VITURE is still privately-owned, but its public comps include Apple, Meta, Samsung, Dell, Sony, Xiaomi, Panasonic, Nintendo, Lenovo and Garmin.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Apple$416B$144B11.9x10.4x34.2x29.4x
Meta$201B$104B8.8x7.4x17.0x12.7x
Samsung$243B$67B4.4x2.4x15.8x4.4x
Dell$114B$12B3.5x2.4x34.3x20.1x
Sony$80B$17B1.8x1.7x8.5x8.9x
Xiaomi$68B$8.4B1.1x1.1x8.7x13.8x
Panasonic$52B$1.5B1.3x1.4x45.5x13.0x
Nintendo$15B$3.5B3.3x3.3x14.0x18.1x

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Common questions about VITURE

When was VITURE founded?VITURE was founded in 2021.
Where is VITURE headquartered?VITURE is headquartered in San Francisco, CA, United States.
Is VITURE publicly listed?No, VITURE is a private, VC-backed company.
How much funding has VITURE raised?VITURE has raised $222M across 6 funding rounds.
What was VITURE's last funding round?VITURE's last funding round was a $100M undisclosed-stage round in February 2026, led by Legend Capital.
Who are VITURE's investors?VITURE's investors include BlueRun Ventures, BAI capital, Bertelsmann, Singtel Innov8, Verity venture and Legend Capital.
Which companies are comparable to VITURE?Companies comparable to VITURE include Sun Corp., Xreal, DeePoon, DigiLens, WayRay and Apple.

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