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- Xreal
Xreal Valuation, Funding & Investors
Xreal is valued at $1B as of January 2026.
Last Xreal valuation
$1B
Undisclosed stage · Jan 2026
Last Xreal funding round
$100M
Undisclosed stage · Jan 2026
Cumulative funding Xreal raised
$434M
across 9 funding rounds
Key investors in Xreal
iQIYI
Shunwei Capital
NIO Capital
HSG
Alibaba Group
China Growth Capital
About Xreal
Xreal is a Beijing-headquartered developer of lightweight augmented reality glasses enabling spatial computing for consumers and enterprises. Founded in 2017, its Air and Beam series products feature micro-OLED displays with 1080p per eye resolution and low-latency tracking via dual 3D sensors. Xreal ships millions of units globally and integrates with Android, macOS, and Windows ecosystems for productivity, gaming, and entertainment applications.
Founded
2017
HQ
Website
Status
Privately held
Customer focus
B2B & B2C
Revenue model
Product sales
Valuation
$1B (Jan 2026)
Sectors
Xreal Valuation
Xreal is currently valued at $1B, based on its undisclosed-stage round in January 2026.
Xreal's valuation has grown 1.4x from $700M at its Series C in September 2021 to $1B in January 2026, across 3 priced rounds.
Xreal valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jan 2026 | Undisclosed stage | $1B |
| Jan 2024 | Undisclosed stage | $1B |
| Sep 2021 | Series C | $700M |
Xreal Funding History
Xreal has raised a total of $434M across 9 funding rounds.
Xreal's first fundraising round was a $15M Series A in January 2019. The most recent completed round was a $100M undisclosed-stage round in January 2026.
Xreal funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jan 2026 | Undisclosed stage | - | $100M | $1B | Xreal, a Beijing-based augmented reality (AR) glasses manufacturer formerly known as Nreal, develops lightweight, sunglasses-style AR eyewear focused on consumer accessibility and integration into daily life. The company has established itself as the world's largest consumer AR glasses maker by units sold since its 2019 product launch, with partnerships including Google as a lead hardware partner for Android XR and Asus for the ROG Xreal R1 gaming glasses unveiled at CES 2026. It also announced the consumer-focused 1S AR glasses and plans to launch Google-collaborated smart glasses running Android XR in 2026. In early 2026, Xreal raised $100 million from supply chain partners and undisclosed backers, as announced by co-founder and CEO Chi Xu on Bloomberg Television. This round achieved a valuation exceeding or above $1 billion, following a May 2025 venture round of CN¥200M (~$28.6M USD) led by Pudong Venture Capital and earlier raises including $60M in January 2024 led by Alibaba. Total funding raised stands at approximately $433 million since 2017. The new capital aims to enhance AR product lines, accelerate R&D on optical modules and chips, expand global market reach, and strengthen developer ecosystems amid intensifying competition. Xreal positions itself through hardware expertise in collaboration with software leaders like Google, differentiating from bulkier AR devices and rivals such as Meta's AI-enabled Ray-Bans. CEO Xu emphasized the smart glasses market's size supports multiple form factors in an open race, with no convergence expected. The company leverages endorsements from consumers, operators, developers, and investors, maintaining unicorn status first reached in January 2024 at $1 billion valuation. |
| May 2025 | Undisclosed stage | Pudong Venture Capital (lead) | $28M | - | Xreal is a Chinese smart glasses manufacturer focused on augmented reality hardware and software. The company designs optical modules and chips for AR-enabled wearables and has partnered with Google on smart glasses running Android XR, with launch planned for 2026. In May 2025, Xreal received CN¥200 million in funding from Pudong Venture Capital to expand AR smart eyewear production and enhance global market reach. The company had previously raised $60 million from Alibaba in January 2024 at a $1 billion valuation. In January 2026, CEO Chi Xu announced the company had raised an additional $100 million from supply chain partners and other backers. Xreal competes with Meta's Ray-Ban smart glasses and positions itself as offering superior optical and chip design compared to premium offerings like Apple's Vision Pro, while maintaining lighter weight and lower costs. |
| Jan 2024 | Undisclosed stage | Alibaba Group (lead); YF Capital; Gentle Monster; Shunwei Capital; Sequoia Capital; iQIYI; Kuaishou; NIO Capital | $60M | $1B | Xreal, a Beijing-based augmented reality (AR) glasses manufacturer founded in 2017 by Bing Xiao and Chi Xu, specializes in consumer smart eyewear compatible with gaming consoles, computers, and mobile devices, featuring wired and wireless connectivity and adjustable virtual displays that blend fashion with immersive AR experiences. The company offers products like the Xreal Air 2 Ultra, showcased at CES 2024, with partnerships including BMW and Qualcomm, positioning it to compete with Apple Vision Pro and Meta Quest 3 in gaming, entertainment, education, business, and healthcare applications. In January 2024, Xreal raised $60 million in a Series C strategic funding round led by Alibaba Group, with participation from existing investors such as NIO Capital, Sequoia Capital China, Kuaishou, Gentle Monster, Shunwei Capital, YF Capital (Yunfeng Capital), and iQiyi, among others, bringing total funding to $300 million. This round achieved a post-money valuation of $1 billion, earning Xreal unicorn status as the first in the AR glasses industry, with funds allocated to scale operations, accelerate AR technology development, enhance the proprietary optical engine, expand manufacturing facilities, and target annual production of two million units by 2025. CEO Chi Xu highlighted the round's role in reinforcing Xreal's global AR market leadership, skyrocketing expansion goals, and supporting the spring 2024 launch of Xreal Air 2 Ultra, with ongoing developer, partner, and retailer discussions to maximize its impact. The company employs 51-200 people and focuses on cross-device AR integration, recently extending partnerships like with Google and exhibiting at CES 2024. |
| Aug 2022 | Strategic investment | iicombined (lead) | $15M | - | Xreal raised $15M in a corporate round on August 2022 led by iicombined to support corporate partnerships and product rollout. This followed a Series C round of $60M in March 2022 led by Alibaba Group aimed at enhancing AR hardware and software capabilities. The company develops AR smart eyewear focused on innovation and cross-device integration. Xreal has raised a total of around $300M to $493.5M across multiple rounds from investors including Alibaba, Sequoia Capital, and NIO Capital. |
| Mar 2022 | Series C | Alibaba Group (lead); NIO Capital; Light Source Capital | $60M | - | Xreal (formerly Nreal), a Beijing-based manufacturer of consumer augmented reality (AR) glasses such as the Light and Air models, completed a $60 million Series C+ funding round on March 30, 2022, led by Alibaba Group with participation from investors like NIO Capital and others including Kuaishou and iQIYI. The round brought the company's total funding within the prior 12 months to $200 million and overall funding to around $300 million across multiple rounds. Funds were allocated to increase R&D investment, accelerate global business expansion into markets including China, and strengthen partnerships with developers for broader content and experiences. The AR glasses from Xreal support wired and wireless connectivity with gaming consoles, computers, and mobile devices, featuring adjustable virtual displays that blend fashion and technology for immersive experiences. Key partnerships include electric vehicle companies like BMW and video-streaming services. This Series C+ followed a September 2021 Series C of $100 million led by NIO Capital and others, and preceded an August 2022 corporate round of $15 million. Xreal positions itself as a leader in spatial computing and AR eyewear, with plans for production scale-up to 2 million units by 2025 in subsequent funding contexts. |
| Sep 2021 | Series C | Angel Plus China (lead); NIO Capital (lead); YF Capital (lead); GP Capital; GL Ventures LLC; HSG | $100M | $700M | Xreal (formerly Nreal), a Beijing-based augmented reality (AR) smart glasses manufacturer founded by former Qualcomm engineers including CEO Chi Xu, raised $100 million in a Series C funding round in September 2021 led by Angel Plus China, NIO Capital, and YF Capital, along with other investors like GL Ventures, GP Capital, and HSG. The capital was intended to scale product development and support international expansion in the competitive AR eyewear market. This round contributed to Xreal's total funding surpassing $300 million at the time, positioning the company as a leader in lightweight AR glasses with optical modules and chips for cross-device integration. The 2021 funding came amid Xreal's focus on innovative AR hardware, differentiating from bulkier competitors through affordable, consumer-friendly designs. Traction included partnerships and product rollouts, building toward collaborations like those with Google on Android XR platforms announced in subsequent years. Post-2021, Xreal continued raising capital, including $60 million in March 2022 and January 2024 led by Alibaba Group, $15 million in a corporate round in August 2022, and CN¥200 million (~$28.6 million) in May 2025 led by Pudong Venture Capital, bringing total funding to over $400 million. The company unveiled products like ROG Xreal R1 gaming glasses with Asus and deepened ties with Google, targeting launches in 2026, while facing competition from Meta's Ray-Bans and anticipated Apple smart glasses. |
| Sep 2020 | Series B | Kuaishou (lead); GP Capital; GL Ventures LLC; CCEIF Fund; iQIYI; HSG | $40M | - | - |
| Feb 2019 | Series A | China Everbright (lead); Shunwei Capital; China Growth Capital; iQIYI | $16M | - | - |
| Jan 2019 | Series A | China Growth Capital (lead); Shunwei Capital; iQIYI | $15M | - | - |
Who has invested in Xreal?
18 investors have backed Xreal across its funding rounds, including iQIYI, Shunwei Capital, NIO Capital, HSG, Alibaba Group and China Growth Capital.
Lead investors include Pudong Venture Capital, Alibaba Group, iicombined, Angel Plus China, NIO Capital and 4 other investors.
Xreal Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Participant | Jan 2019 | ||
| 3 | Participant | Jan 2019 | ||
| 3 | Lead | Sep 2021 | ||
| 2 | Lead | Sep 2021 | ||
| 2 | Participant | Sep 2020 | ||
| 2 | Participant | Sep 2020 | ||
| 2 | Lead | Jan 2019 | ||
| 2 | Lead | Mar 2022 | ||
| 2 | Lead | Sep 2020 | ||
| 2 | Participant | Sep 2020 | ||
| 1 | Participant | Jan 2024 | ||
| 1 | Lead | May 2025 | ||
| 1 | Participant | Sep 2020 | ||
This data is available for Pro users. Sign up to see all 18 Xreal investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialInvestments by Xreal
Xreal has invested in 1 company to date.
Latest investment by Xreal was on March 30th 2022. Xreal invested in Quintar in their $3M Seed round.
Latest Investments by Xreal
| Description | Quintar is a Chicago-based augmented reality platform for live sports and entertainment events. It enables broadcasters and teams to overlay interactive AR graphics, player stats, and virtual ads on venue screens and broadcasts. Deployed at MLB stadiums like Wrigley Field and NFL games, its qPlay software integrates with Hawk-Eye tracking for real-time holograms. Founded in 2018, Quintar partners with Fox Sports and MLB Advanced Media to enhance fan engagement during games. |
| HQ Country | |
| HQ City | San Jose, CA |
| Deal Date | 30 Mar 2022 |
| Round | Seed |
| Raised | $3M |
| Investors | Sharplink; SeventySix Capital |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Xreal investments and their VC round multiples. Start Free Trial | |
Xreal Competitors
Xreal competitors include listed companies like HTC and Sun Corp., and private ones like DeePoon, DigiLens, WayRay and Pimax VR.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $91M | $22M | $1B | 6.9x | ||
| Private | - | - | $830M | - | ||
| Publicly listed | $64M | - | $1.4B | 22.2x | ||
| Private | - | - | $530M | - | ||
| Private | - | - | $500M | - | ||
| Private | - | - | $380M | - |
Xreal Public Comps
Xreal is still privately-owned, but its public comps include Toshiba, New Vision Electronics, HTC, Primax Electronics, Skyworth Group, Quest Holdings, Guangzhou Pearl River, Kopin, Shenzhen Rapoo Technology and Cricut.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $3.7B | $146M | 0.3x | 0.3x | 7.4x | 4.4x | |||
| $99M | ($94M) | 9.5x | - | (10.0x) | - | |||
| $91M | $22M | 6.8x | 6.9x | 27.7x | (6.2x) | |||
| $1.9B | $140M | 0.4x | 0.4x | 5.3x | 5.6x | |||
| $10B | $363M | 0.3x | - | 10.0x | - | |||
| $1.7B | $113M | 0.6x | 0.5x | 8.3x | 7.8x | |||
| $85M | ($43M) | 10.0x | - | (19.8x) | - | |||
| $38M | $3M | 22.2x | 15.6x | 338.7x | (97.7x) | |||
This data is available for Pro users. Sign up to see all Xreal competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Xreal
| When was Xreal founded? | Xreal was founded in 2017. |
| Where is Xreal headquartered? | Xreal is headquartered in Beijing, China. |
| Is Xreal publicly listed? | No, Xreal is a private, VC-backed company. |
| What is Xreal's valuation? | Xreal was last valued at $1B in its undisclosed-stage round in January 2026. |
| How much funding has Xreal raised? | Xreal has raised $434M across 9 funding rounds. |
| What was Xreal's last funding round? | Xreal's last funding round was a $100M undisclosed-stage round in January 2026. |
| Who are Xreal's investors? | Xreal's investors include iQIYI, Shunwei Capital, NIO Capital, YF Capital, GP Capital, GL Ventures LLC, China Growth Capital, Alibaba Group, Kuaishou, HSG and 8 others. |
| Which companies are comparable to Xreal? | Companies comparable to Xreal include HTC, DeePoon, Sun Corp., DigiLens, WayRay and Pimax VR. |
| How many companies has Xreal invested in? | Xreal has invested in 1 company, including Quintar. |
| What was Xreal's last investment? | In March 2022, Xreal invested in Quintar's $3M seed round alongside Sharplink and SeventySix Capital. |
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