WayRay Valuation, Funding & Investors

WayRay is valued at $500M as of September 2018.

Last WayRay valuation

$500M

Series C · Sep 2018

Last WayRay funding round

$80M

Series C · Sep 2018

Cumulative funding WayRay raised

$108M

across 3 funding rounds

Key investors in WayRay

WayRay Overview

About WayRay

WayRay is a Zürich-headquartered developer of holographic augmented reality for vehicles, producing the Holograktor head-up display system. Founded in 2012, it raised $38 million from investors like UBS and operates R&D in Shanghai, partnering with automakers for ADAS integration tested on Audi prototypes.


Founded

2012

HQ

SwitzerlandZurich

Website

wayray.com

Status

Privately held

Customer focus

B2B

Revenue model

Product sales

Valuation

$500M (Sep 2018)

WayRay Valuation

WayRay is currently valued at $500M, based on its Series C in September 2018.

The $80M round was led by Porsche Ventures, with participation from China Merchants Venture Capital, Hyundai, JVCKenwood and Alibaba Group.

WayRay valuation by funding round

WayRay valuation by funding round
DateStageValuation
Sep 2018Series C$500M

WayRay Funding History

WayRay has raised a total of $108M across 3 funding rounds.

WayRay's first fundraising round was a $10M Series A in June 2016. The most recent completed round was a $80M Series C in September 2018.

WayRay funding rounds

WayRay funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Sep 2018Series CPorsche Ventures (lead); China Merchants Venture Capital; Hyundai; JVCKenwood; Alibaba Group$80M$500MWayRay, a Swiss company originally from Russia and headquartered in Zurich, develops holographic augmented reality (AR) displays for cars, offering a virtual world that syncs with the driver's route and preferences, with wide viewing angles and compact hardware suitable for drivers, passengers, conventional and self-driving vehicles, aftermarket, and OEMs. The Series C round on September 18, 2018, raised $80 million led by Porsche Ventures and China Merchants Capital, with participation from Hyundai Motor, Alibaba Group, JVCKENWOOD, Russia-Japan Investment Fund, and sovereign wealth funds from Saudi Arabia, Kuwait, UAE, and Bahrain. The round valued the company at $500 million post-money, as reported by WayRay to TechCrunch. The funding supports R&D, industrialization, team expansion, establishing a pilot production affiliate in Germany, and diversifying AR applications to smart glass for homes and construction. Porsche highlighted WayRay's expertise in space engineering, hardware, and software for customized solutions. The company aims to become a unicorn with $1 billion valuation by end of 2019 and has partnerships like a pilot with Porsche via Startup Autobahn and a strategic agreement with Hyundai for AR ecosystems in smart cities and buildings.
Mar 2017Series BAlibaba Group (lead)$18M-WayRay is a Switzerland-based developer of holographic augmented reality (AR) navigation systems for cars, including the Navion AR dashboard that overlays directions onto the driver's view. Founded in 2012, the company had invested $10 million of its own capital plus prior angel and Series A funding into developing AR technology for vehicles, such as transparent displays and holographic head-up displays. WayRay claims to be the world's only developer integrating AR systems into cars at the time, positioning it ahead of traditional HUDs for partnerships with global car brands. WayRay raised $18 million in a Series B round on March 14, 2017, led by Alibaba Group, with participation from existing investors including SAIC. Alibaba, through its senior investment director Ethan Xie, highlighted the potential of AR in the auto sector. The funding supports development of AR navigation, driving assistants, virtual dashboards, and entertainment systems. Concurrently, WayRay partnered with Alibaba-SAIC joint venture Banma Technologies to integrate its AR HMI into a 2018 Banma car model, claimed as the first production vehicle with holographic AR HUD. Plans included launching a consumer version of Navion in 2017 and signing contracts with major automakers for infotainment systems.
Jun 2016Series A-$10M-WayRay, a Zurich-based developer of holographic augmented reality technology for automotive head-up displays, was founded in 2012.

Who has invested in WayRay?

5 investors have backed WayRay across its funding rounds, including Alibaba Group, China Merchants Venture Capital, Hyundai, Porsche Ventures and JVCKenwood.

Lead investors include Porsche Ventures and Alibaba Group.


WayRay Investors

Investors in WayRay by funding rounds participated
InvestorHQRoundsRoleFirst check
Alibaba GroupChinaHangzhou2LeadMar 2017
China Merchants Venture CapitalChinaShenzhen1ParticipantSep 2018
HyundaiSouth KoreaSouth Korea1ParticipantSep 2018

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WayRay Competitors

WayRay competitors include listed companies like HTC and Vuzix, and private ones like DigiLens, Pimax VR, DeePoon and Mojo Vision.

Public and private companies comparable to WayRay
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
DigiLensUnited StatesSan Francisco, CAPrivate--$530M-
Pimax VRChinaShanghaiPrivate--$380M-
DeePoonChinaShanghaiPrivate--$830M-
Mojo VisionUnited StatesSan Jose, CAPrivate--$280M-
HTCTaiwanTaiwanPublicly listed$91M$22M$1B6.9x
VuzixUnited StatesUnited StatesPublicly listed$6M($29M)$232M33.9x

WayRay Public Comps

WayRay is still privately-owned, but its public comps include Shenzhen Aoto Electronics, Guangdong Qunxing Toys, Esprinet, Hailun Piano, Riso Kagaku, Digiworld, AB S.A, Merry Electronics Co., FW Thorpe and Roland.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Shenzhen Aoto Electronics$113M$3M4.3x-144.4x-
Guangdong Qunxing Toys$70M$4M6.4x-123.2x-
Esprinet$4.9B$81M0.2x0.2x10.5x9.5x
Hailun Piano$18M($11M)26.9x-(44.8x)-
Riso Kagaku$508M$64M0.8x0.8x6.1x-
Digiworld$1B$29M0.4x0.3x14.2x10.5x
AB S.A$3.9B$75M0.2x0.2x10.0x7.5x
Merry Electronics Co.$1.5B$87M0.4x0.4x6.7x7.4x

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Common questions about WayRay

When was WayRay founded?WayRay was founded in 2012.
Where is WayRay headquartered?WayRay is headquartered in Zurich, Switzerland.
Is WayRay publicly listed?No, WayRay is a private, VC-backed company.
What is WayRay's valuation?WayRay was last valued at $500M in its Series C in September 2018.
How much funding has WayRay raised?WayRay has raised $108M across 3 funding rounds.
What was WayRay's last funding round?WayRay's last funding round was a $80M Series C in September 2018, led by Porsche Ventures.
Who are WayRay's investors?WayRay's investors include Alibaba Group, China Merchants Venture Capital, Hyundai, JVCKenwood and Porsche Ventures.
Which companies are comparable to WayRay?Companies comparable to WayRay include DigiLens, Pimax VR, DeePoon, Mojo Vision, HTC and Vuzix.

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