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- Perfumeo
Perfumeo Valuation, Funding & Investors
Perfumeo is valued at $450M as of October 2025.
Last Perfumeo valuation
$450M
Series D · Oct 2025
Last Perfumeo funding round
$106M
Series D · Oct 2025
Cumulative funding Perfumeo raised
$107M
across 2 funding rounds
Key investors in Perfumeo
Sapphire Ventures
Perfumeo Overview
About Perfumeo
Perfumeo is a smart home diffuser company integrating AI and data science for mood-adaptive fragrance diffusion. Headquartered in France, the device holds patents in 157 countries for its green mechatronics and chemistry tech. Backed by Sapphire Ventures, Perfumeo completed focus groups on its V3 prototype in 2023 and joined Google for Startups accelerator. The product connects via app for personalized scent blending from essential oil cartridges.
Founded
2021
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Valuation
$450M (Oct 2025)
Perfumeo Valuation
Perfumeo is currently valued at $450M, based on its Series D in October 2025.
The $106M round was led by Sapphire Ventures.
Perfumeo valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Oct 2025 | Series D | $450M |
Perfumeo Funding History
Perfumeo has raised a total of $107M across 2 funding rounds.
Perfumeo's first fundraising round was a $1M seed round in October 2024. The most recent completed round was a $106M Series D in October 2025.
Perfumeo funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Oct 2025 | Series D | Sapphire Ventures (lead) | $106M | $450M | Perfumeo, founded in 2021 and headquartered in Cupertino, California, develops AI-powered intelligent home diffusers that adapt scents to user moods for personalized fragrance experiences, integrating AI, data science, green mechatronics, and olfactory technology. The company has progressed through multiple funding stages, starting with a pre-seed round of approximately $83,500 for prototype development, followed by a seed round of about $17,000 led by Enzo Didi, Series A of $1.04 million led by TF Capital LLC for hardware scaling, and Series B of $1 million also led by TF Capital for manufacturing expansion. The latest funding was a $105 million Series C/D/E mega-round on October 28, 2025, led by Sapphire Ventures, bringing total funding to $105.45 million; this growth capital supports scaling global distribution, expanding R&D, launching commercial partnerships, broadening international retail, developing new cartridge chemistries, and enhancing ML personalization engines. As of October 2025, following this round, Perfumeo achieved a post-money valuation of $450 million USD, positioning it as a leader in the smart wellness and AI-scent ecosystem with plans for production scaling, wellness scent libraries expansion, and biometric sensing integration. Founded by CEO Enzo Didi, Perfumeo has garnered recognition including backing from Google for Startups Accelerator and is set to unveil its latest prototype at a December 2025 event in Cupertino, amid a competitive landscape in consumer tech, AI hardware, and sensory innovation. |
| Oct 2024 | Seed | - | $1M | - | - |
Who has invested in Perfumeo?
1 investor has backed Perfumeo across its funding rounds, including Sapphire Ventures.
Lead investors include Sapphire Ventures.
Perfumeo Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Perfumeo investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialPerfumeo Competitors
Perfumeo competitors include listed companies like Xperi, Vuzix and Yunding Technology, and private ones like Petmate, Lanmi and AMP.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $420M | - | ||
| Private | - | - | $716M | - | ||
| Private | - | - | $571M | - | ||
| Publicly listed | $448M | $5M | $270M | 0.5x | ||
| Publicly listed | $6M | ($29M) | $232M | 33.9x | ||
| Publicly listed | $228M | $22M | $884M | - |
Perfumeo Public Comps
Perfumeo is still privately-owned, but its public comps include Yidu Tech, Hailun Piano, Fixstars, Esprinet, Guangdong Qunxing Toys, Riso Kagaku, Winner Technology, People & Technology, Ependion and PowerFleet.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $122M | ($4M) | 1.4x | 1.2x | (45.0x) | 7.7x | |||
| $18M | ($11M) | 26.9x | - | (44.8x) | - | |||
| $62M | $18M | 6.7x | 5.9x | 23.5x | - | |||
| $4.9B | $81M | 0.2x | 0.2x | 10.5x | 9.5x | |||
| $70M | $4M | 6.4x | - | 123.2x | - | |||
| $508M | $64M | 0.8x | 0.8x | 6.1x | - | |||
| $46M | ($7M) | 9.0x | - | (60.9x) | - | |||
| $542M | $77M | 1.2x | 1.2x | 8.8x | 11.5x | |||
This data is available for Pro users. Sign up to see all Perfumeo competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Perfumeo
| When was Perfumeo founded? | Perfumeo was founded in 2021. |
| Where is Perfumeo headquartered? | Perfumeo is headquartered in San Jose, CA, United States. |
| Is Perfumeo publicly listed? | No, Perfumeo is a private, VC-backed company. |
| What is Perfumeo's valuation? | Perfumeo was last valued at $450M in its Series D in October 2025. |
| How much funding has Perfumeo raised? | Perfumeo has raised $107M across 2 funding rounds. |
| What was Perfumeo's last funding round? | Perfumeo's last funding round was a $106M Series D in October 2025, led by Sapphire Ventures. |
| Who are Perfumeo's investors? | Perfumeo's investors include Sapphire Ventures. |
| Which companies are comparable to Perfumeo? | Companies comparable to Perfumeo include Petmate, Lanmi, AMP, Xperi, Vuzix and Yunding Technology. |
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