- Companies
- Vistar Media
Vistar Media Acquisition, Valuation, Funding & Investors
Vistar Media was acquired by T-Mobile US for $600M in January 2025.
Cumulative funding Vistar Media raised
$2M
across 1 funding round
Key investors in Vistar Media
Eniac Ventures
Mercury Fund
Ben Franklin Technology Partners
Valhalla Partners
Basset Investment Group
Scott Becker
About Vistar Media
Vistar Media is a programmatic platform for digital out-of-home (DOOH) advertising that connects advertisers with over 3,600 media owners globally. New York-headquartered since its founding in 2012, the company processes billions of ad impressions monthly across screens in airports, transit hubs, malls, and billboards. Vistar Media enables real-time bidding, dynamic creative optimization, and location-based targeting using anonymized mobility data. Key integrations include The Trade Desk, Google DV360, and LiveRamp for identity resolution. The platform supports omnichannel campaigns blending DOOH with mobile and CTV, with features like proof-of-play verification and cross-screen measurement. In 2023, it expanded into Europe with partnerships for 50,000 additional screens.
Founded
2011
HQ
Website
Status
Acquired
Customer focus
B2B
Revenue model
Subscription, Advertising
Valuation
$600M (acquired Jan 2025)
Vistar Media Acquisition
Vistar Media was acquired by T-Mobile US for $600M on 13 January 2025.
Before the acquisition Vistar Media had raised $2M across 1 funding round.
| Acquirer | Date | Type | Price |
|---|---|---|---|
| 13 Jan 2025 | Strategic M&A | $600M |
Vistar Media Funding History
Vistar Media has raised a total of $2M across 1 funding round.
Vistar Media funding rounds
| Date | Stage | Investors | Raised |
|---|---|---|---|
| Mar 2013 | Seed | Valhalla Partners (lead); Eniac Ventures; Scott Becker; Basset Investment Group; Ben Franklin Technology Partners; Mercury Fund | $2M |
Who has invested in Vistar Media?
6 investors have backed Vistar Media across its funding rounds, including Eniac Ventures, Mercury Fund, Ben Franklin Technology Partners, Valhalla Partners, Basset Investment Group and Scott Becker.
Lead investors include Valhalla Partners.
Vistar Media Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 1 | Participant | Mar 2013 | ||
| 1 | Participant | Mar 2013 | ||
| 1 | Participant | Mar 2013 | ||
| 1 | Lead | Mar 2013 | ||
This data is available for Pro users. Sign up to see all 6 Vistar Media investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Vistar Media
Vistar Media has acquired 2 companies to date.
Last acquisition by Vistar Media was on April 28th 2024. Vistar Media acquired ADstruc for undisclosed valuation.
Latest Acquisitions by Vistar Media
| Description | ADstruc is a New York-headquartered specialist in out-of-home advertising planning and buying software. Launched in 2010, the company offers Drive, a workflow platform that automates inventory sourcing, proposal building, and purchasing for agencies and brands. Its Project X managed service applies data-driven audience targeting to OOH campaigns, covering digital billboards, transit, and static displays across North America. | Sage + Archer is a New York-based full-service digital agency specializing in performance marketing, custom software development, and quality assurance testing. The firm crafts e-commerce platforms using Shopify and Magento, runs Google Ads campaigns, and builds mobile apps for retail and fintech clients. Sage + Archer delivers SEO optimization, email automation via Klaviyo, and A/B testing frameworks, partnering with brands to scale online revenue. |
| HQ Country | ||
| HQ City | New York City, NY | Amsterdam |
| Deal Date | 28 Apr 2024 | 12 May 2022 |
| Valuation | undisclosed | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Vistar Media acquisitions and their M&A valuation multiples. Start Free Trial | ||
Vistar Media Competitors
Vistar Media competitors include listed companies like Yext, MediaAlpha and Sprout Social, and private ones like Quixey, NextRoll and AppLike.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $600M | - | ||
| Private | - | - | $588M | - | ||
| Publicly listed | $447M | $80M | $623M | 1.7x | ||
| Private | $115M | - | $575M | 5.0x | ||
| Publicly listed | $1.1B | ($97M) | $648M | 0.6x | ||
| Publicly listed | $458M | ($31M) | $656M | 1.2x |
Vistar Media Public Comps
Vistar Media is no longer listed, but its public comps include Yext, TomTom, MediaAlpha, Sprout Social, Septeni Holdings, Nexxen, CE Info Systems, SuperMap, Queclink and PubMatic.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $447M | $80M | 1.7x | 1.7x | 9.4x | 6.1x | |||
| $639M | $18M | 0.5x | 0.5x | 18.5x | 6.6x | |||
| $1.1B | ($97M) | 0.7x | 0.6x | (7.9x) | 6.0x | |||
| $458M | ($31M) | 1.3x | 1.2x | (18.6x) | 8.1x | |||
| $195M | $36M | 3.0x | 2.8x | 16.1x | 15.6x | |||
| $365M | $96M | 1.1x | 1.1x | 4.4x | 3.3x | |||
| $49M | $20M | 9.6x | 8.7x | 23.3x | 23.5x | |||
| $225M | $26M | 2.6x | 2.6x | 22.1x | 23.7x | |||
This data is available for Pro users. Sign up to see all Vistar Media competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Vistar Media
| When was Vistar Media founded? | Vistar Media was founded in 2011. |
| Where is Vistar Media headquartered? | Vistar Media is headquartered in New York City, NY, United States. |
| Is Vistar Media publicly listed? | No, Vistar Media was acquired by T-Mobile US in January 2025. |
| Who acquired Vistar Media? | Vistar Media was acquired by T-Mobile US in January 2025. |
| How much was Vistar Media acquired for? | Vistar Media was acquired for $600M in January 2025. |
| How much funding has Vistar Media raised? | Vistar Media has raised $2M across 1 funding round. |
| What was Vistar Media's last funding round? | Vistar Media's last funding round was a $2M seed round in March 2013, led by Valhalla Partners. |
| Who are Vistar Media's investors? | Vistar Media's investors include Eniac Ventures, Scott Becker, Basset Investment Group, Valhalla Partners, Ben Franklin Technology Partners and Mercury Fund. |
| Which companies are comparable to Vistar Media? | Companies comparable to Vistar Media include Quixey, NextRoll, Yext, AppLike, MediaAlpha and Sprout Social. |
| How many companies has Vistar Media acquired? | Vistar Media has acquired 2 companies, including ADstruc and Sage + Archer. |
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