Vistar Media Acquisition, Valuation, Funding & Investors

Vistar Media was acquired by T-Mobile US for $600M in January 2025.

Vistar Media acquisition price

$600M

Acquired by T-Mobile US ยท Jan 2025

Cumulative funding Vistar Media raised

$2M

across 1 funding round

Key investors in Vistar Media

  • Eniac Ventures
  • Mercury Fund
  • Ben Franklin Technology Partners
  • Valhalla Partners
  • Basset Investment Group
  • Scott Becker

Vistar Media Overview

About Vistar Media

Vistar Media is a programmatic platform for digital out-of-home (DOOH) advertising that connects advertisers with over 3,600 media owners globally. New York-headquartered since its founding in 2012, the company processes billions of ad impressions monthly across screens in airports, transit hubs, malls, and billboards. Vistar Media enables real-time bidding, dynamic creative optimization, and location-based targeting using anonymized mobility data. Key integrations include The Trade Desk, Google DV360, and LiveRamp for identity resolution. The platform supports omnichannel campaigns blending DOOH with mobile and CTV, with features like proof-of-play verification and cross-screen measurement. In 2023, it expanded into Europe with partnerships for 50,000 additional screens.


Founded

2011

HQ

United StatesNew York City, NY

Status

Acquired

Customer focus

B2B

Revenue model

Subscription, Advertising

Valuation

$600M (acquired Jan 2025)

Vistar Media Acquisition

Vistar Media was acquired by T-Mobile US for $600M on 13 January 2025.

Before the acquisition Vistar Media had raised $2M across 1 funding round.

Vistar Media acquisition details
AcquirerDateTypePrice
13 Jan 2025Strategic M&A$600M

Vistar Media Funding History

Vistar Media has raised a total of $2M across 1 funding round.

Vistar Media funding rounds

Vistar Media funding rounds
DateStageInvestorsRaised
Mar 2013SeedValhalla Partners (lead); Eniac Ventures; Scott Becker; Basset Investment Group; Ben Franklin Technology Partners; Mercury Fund$2M

Who has invested in Vistar Media?

6 investors have backed Vistar Media across its funding rounds, including Eniac Ventures, Mercury Fund, Ben Franklin Technology Partners, Valhalla Partners, Basset Investment Group and Scott Becker.

Lead investors include Valhalla Partners.


Vistar Media Investors

Investors in Vistar Media by funding rounds participated
InvestorHQRoundsRoleFirst check
Eniac VenturesUnited StatesNew York City, NY1ParticipantMar 2013
Scott BeckerUnited StatesNew York City, NY1ParticipantMar 2013
Basset Investment GroupUnited StatesNew York City, NY1ParticipantMar 2013
Valhalla PartnersUnited StatesUnited States1LeadMar 2013

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Acquisitions by Vistar Media

Vistar Media has acquired 2 companies to date.

Last acquisition by Vistar Media was on April 28th 2024. Vistar Media acquired ADstruc for undisclosed valuation.


Latest Acquisitions by Vistar Media

ADstruc
Sage + Archer
Description
ADstruc is a New York-headquartered specialist in out-of-home advertising planning and buying software. Launched in 2010, the company offers Drive, a workflow platform that automates inventory sourcing, proposal building, and purchasing for agencies and brands. Its Project X managed service applies data-driven audience targeting to OOH campaigns, covering digital billboards, transit, and static displays across North America.
Sage + Archer is a New York-based full-service digital agency specializing in performance marketing, custom software development, and quality assurance testing. The firm crafts e-commerce platforms using Shopify and Magento, runs Google Ads campaigns, and builds mobile apps for retail and fintech clients. Sage + Archer delivers SEO optimization, email automation via Klaviyo, and A/B testing frameworks, partnering with brands to scale online revenue.
HQ CountryUnited StatesNetherlands
HQ City
New York City, NY
Amsterdam
Deal Date28 Apr 202412 May 2022
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Vistar Media Competitors

Vistar Media competitors include listed companies like Yext, MediaAlpha and Sprout Social, and private ones like Quixey, NextRoll and AppLike.

Public and private companies comparable to Vistar Media
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
QuixeyUnited StatesSan Francisco, CAPrivate--$600M-
NextRollIrelandDublinPrivate--$588M-
YextUnited StatesUnited StatesPublicly listed$447M$80M$623M1.7x
AppLikeGermanyHamburgPrivate$115M-$575M5.0x
MediaAlphaUnited StatesUnited StatesPublicly listed$1.1B($97M)$648M0.6x
Sprout SocialUnited StatesUnited StatesPublicly listed$458M($31M)$656M1.2x

Vistar Media Public Comps

Vistar Media is no longer listed, but its public comps include Yext, TomTom, MediaAlpha, Sprout Social, Septeni Holdings, Nexxen, CE Info Systems, SuperMap, Queclink and PubMatic.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Yext$447M$80M1.7x1.7x9.4x6.1x
TomTom$639M$18M0.5x0.5x18.5x6.6x
MediaAlpha$1.1B($97M)0.7x0.6x(7.9x)6.0x
Sprout Social$458M($31M)1.3x1.2x(18.6x)8.1x
Septeni Holdings$195M$36M3.0x2.8x16.1x15.6x
Nexxen$365M$96M1.1x1.1x4.4x3.3x
CE Info Systems$49M$20M9.6x8.7x23.3x23.5x
SuperMap$225M$26M2.6x2.6x22.1x23.7x

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Common questions about Vistar Media

When was Vistar Media founded?Vistar Media was founded in 2011.
Where is Vistar Media headquartered?Vistar Media is headquartered in New York City, NY, United States.
Is Vistar Media publicly listed?No, Vistar Media was acquired by T-Mobile US in January 2025.
Who acquired Vistar Media?Vistar Media was acquired by T-Mobile US in January 2025.
How much was Vistar Media acquired for?Vistar Media was acquired for $600M in January 2025.
How much funding has Vistar Media raised?Vistar Media has raised $2M across 1 funding round.
What was Vistar Media's last funding round?Vistar Media's last funding round was a $2M seed round in March 2013, led by Valhalla Partners.
Who are Vistar Media's investors?Vistar Media's investors include Eniac Ventures, Scott Becker, Basset Investment Group, Valhalla Partners, Ben Franklin Technology Partners and Mercury Fund.
Which companies are comparable to Vistar Media?Companies comparable to Vistar Media include Quixey, NextRoll, Yext, AppLike, MediaAlpha and Sprout Social.
How many companies has Vistar Media acquired?Vistar Media has acquired 2 companies, including ADstruc and Sage + Archer.

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