- Companies
- The GoodLife
The GoodLife Valuation, Funding & Investors
The GoodLife is valued at $1.5B as of February 2026.
Last The GoodLife valuation
$1.5B
Strategic investment · Feb 2026
Last The GoodLife funding round
Strategic investment
Amount undisclosed · Feb 2026
Key investors in The GoodLife
The GoodLife Overview
About The GoodLife
The GoodLife Group is Canada's leading fitness company, founded and headquartered in London, Ontario, and one of the largest fitness club operators in the world. It operates more than 400 conveniently located clubs across Canada and serves about 1.5 million members, earning membership subscription fees and related revenue from personal training and club services. The group was founded by David "Patch" Patchell-Evans, who remains its chairman and owner, and it describes nearly 50 years of history; its brands include GoodLife Fitness and other club formats. Jeff van Haeren is president and chief executive. In February 2026 the company announced a strategic minority investment led by Apollo-managed funds and affiliates associated with Apollo's hybrid strategies, to fund its long-term growth plans and strengthen its leadership in the Canadian fitness market, subject to regulatory approvals. Guggenheim Securities advised GoodLife and Jefferies advised Apollo.
Founded
1979
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Subscription
Valuation
$1.5B (Feb 2026)
Sectors
The GoodLife Valuation
The GoodLife is currently valued at $1.5B, based on its strategic investment round in February 2026.
The round included Apollo Global Management.
The GoodLife valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Feb 2026 | Strategic investment | $1.5B |
The GoodLife Funding History
The GoodLife has raised 1 funding round.
| Date | Stage | Investors | Valuation | Deal Summary |
|---|---|---|---|---|
| Feb 2026 | Strategic investment | Apollo Global Management | $1.5B | The GoodLife Group, Canada’s largest fitness club operator founded in 1979 and headquartered in London, Ontario, operates more than 400 clubs nationwide and serves 1.5 million members. Its brands include GoodLife Fitness, Fit4Less, GYMVNT, Éconofitness, and canfitpro. The company focuses on physical and mental well-being, community impact through the GoodLife Kids Foundation, and over $50 million in charitable contributions supporting autism initiatives, medical research, and healthier futures. On February 2, 2026, Apollo Global Management announced a strategic minority investment in The GoodLife Group through its hybrid capital strategies, valuing the company at C$2 billion. Founder David “Patch” Patchell-Evans remains chairman and controlling owner, with Jeff van Haeren continuing as President and CEO, and the existing management team intact. Apollo, managing approximately $900 billion in assets, takes a minority stake without operational control, aligning with its focus on consumer services via partnership-driven investments. The investment provides capital to accelerate long-term growth plans, enhance market leadership, and improve member and employee experiences, though specific expansion targets, amount raised, or use of funds were not disclosed. The transaction is subject to regulatory approvals and represents GoodLife’s first major outside equity investment in its nearly 50-year history. |
Who has invested in The GoodLife?
1 investor has backed The GoodLife across its funding rounds, including Apollo Global Management.
The GoodLife Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 The GoodLife investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialThe GoodLife Competitors
The GoodLife competitors include listed companies like Herbalife and Johnson Health Tech, and private ones like Cult.fit, Calibrate, Network School and Fiture.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $74M | - | $1.5B | - | ||
| Publicly listed | $5B | $602M | $1.6B | 0.6x | ||
| Private | $21M | - | $1.3B | 61.9x | ||
| Private | - | - | $2B | - | ||
| Publicly listed | $1.7B | $170M | $1B | 0.8x | ||
| Private | - | - | $1B | - |
The GoodLife Public Comps
The GoodLife is still privately-owned, but its public comps include Herbalife, Johnson Health Tech, Shua Fitness, Peloton, InBody, Sportsoul, Escalade, H100 Group, Weight Watchers and Grupo Sports World.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $5B | $602M | 0.7x | 0.6x | 5.5x | 4.9x | |||
| $1.7B | $170M | 0.9x | 0.8x | 8.5x | 8.8x | |||
| $235M | $26M | 2.7x | 2.4x | 24.0x | 18.6x | |||
| $2.4B | $208M | 1.2x | 1.2x | 13.7x | 5.9x | |||
| $173M | $33M | 1.8x | 1.5x | 9.5x | 6.9x | |||
| $69M | ($4M) | 4.1x | 4.2x | (76.1x) | - | |||
| $240M | $24M | 1.1x | 1.1x | 11.4x | 9.3x | |||
| $1M | ($36M) | 154.9x | - | (5.3x) | - | |||
This data is available for Pro users. Sign up to see all The GoodLife competitors and their valuation data. Start Free Trial | ||||||||
Common questions about The GoodLife
| When was The GoodLife founded? | The GoodLife was founded in 1979. |
| Where is The GoodLife headquartered? | The GoodLife is headquartered in London, Ontario, Canada. |
| Is The GoodLife publicly listed? | No, The GoodLife is a private, VC-backed company. |
| What is The GoodLife's valuation? | The GoodLife was last valued at $1.5B in its strategic investment round in February 2026. |
| What was The GoodLife's last funding round? | The GoodLife's last funding round was a strategic investment round in February 2026. |
| Who are The GoodLife's investors? | The GoodLife's investors include Apollo Global Management. |
| Which companies are comparable to The GoodLife? | Companies comparable to The GoodLife include Cult.fit, Herbalife, Calibrate, Network School, Johnson Health Tech and Fiture. |
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