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- The GoodLife
The GoodLife Valuation, Funding & Investors
The GoodLife is valued at $1.5B as of February 2026.
Last The GoodLife valuation
$1.5B
Strategic investment · Feb 2026
Last The GoodLife funding round
Strategic investment
Amount undisclosed · Feb 2026
Key investors in The GoodLife
The GoodLife Overview
About The GoodLife
The GoodLife Group is Canada's largest fitness club operator, founded in 1979 and headquartered in London, Ontario. It operates more than 400 clubs nationwide under brands including GoodLife Fitness, Fit4Less, GYMVNT, Econofitness, and canfitpro, serving 1.5 million members. The company also runs the GoodLife Kids Foundation, which supports autism initiatives and medical research as part of its community programs.
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Subscription
Valuation
$1.5B (Feb 2026)
Sectors
The GoodLife Valuation
The GoodLife is currently valued at $1.5B, based on its strategic investment round in February 2026.
The round included Apollo Global Management.
The GoodLife valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Feb 2026 | Strategic investment | $1.5B |
The GoodLife Funding History
The GoodLife has raised 1 funding round.
| Date | Stage | Investors | Valuation | Deal Summary |
|---|---|---|---|---|
| Feb 2026 | Strategic investment | Apollo Global Management | $1.5B | The GoodLife Group, Canada’s largest fitness club operator founded in 1979 and headquartered in London, Ontario, operates more than 400 clubs nationwide and serves 1.5 million members. Its brands include GoodLife Fitness, Fit4Less, GYMVNT, Éconofitness, and canfitpro. The company focuses on physical and mental well-being, community impact through the GoodLife Kids Foundation, and over $50 million in charitable contributions supporting autism initiatives, medical research, and healthier futures. On February 2, 2026, Apollo Global Management announced a strategic minority investment in The GoodLife Group through its hybrid capital strategies, valuing the company at C$2 billion. Founder David “Patch” Patchell-Evans remains chairman and controlling owner, with Jeff van Haeren continuing as President and CEO, and the existing management team intact. Apollo, managing approximately $900 billion in assets, takes a minority stake without operational control, aligning with its focus on consumer services via partnership-driven investments. The investment provides capital to accelerate long-term growth plans, enhance market leadership, and improve member and employee experiences, though specific expansion targets, amount raised, or use of funds were not disclosed. The transaction is subject to regulatory approvals and represents GoodLife’s first major outside equity investment in its nearly 50-year history. |
Who has invested in The GoodLife?
1 investor has backed The GoodLife across its funding rounds, including Apollo Global Management.
The GoodLife Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 The GoodLife investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialThe GoodLife Competitors
The GoodLife competitors include listed companies like Johnson Health Tech and Herbalife, and private ones like Cult.fit, Calibrate, Fiture and Zwift.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $74M | - | $1.5B | - | ||
| Private | $21M | - | $1.3B | 61.9x | ||
| Publicly listed | $1.7B | $176M | $1.2B | 1.0x | ||
| Publicly listed | $5B | $602M | $1.2B | 0.6x | ||
| Private | - | - | $1B | - | ||
| Private | $103M | - | $1B | - |
The GoodLife Public Comps
The GoodLife is still privately-owned, but its public comps include Johnson Health Tech, Herbalife, Peloton, Shua Fitness, Sportsoul, Callaway Golf, Escalade, H100 Group, Weight Watchers and Grupo Sports World.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.7B | $176M | 1.0x | 1.0x | 9.5x | 10.1x | |||
| $5B | $602M | 0.6x | 0.6x | 5.1x | 4.6x | |||
| $2.4B | $208M | 1.1x | 1.1x | 12.8x | 5.6x | |||
| $234M | $26M | 3.1x | 2.8x | 27.9x | 21.1x | |||
| $68M | ($4M) | 4.8x | 4.5x | (88.7x) | - | |||
| $2.1B | $195M | 1.3x | 1.3x | 13.4x | 10.5x | |||
| $240M | $24M | 1.1x | 1.1x | 11.2x | 8.7x | |||
| $1M | ($36M) | 150.7x | - | (5.1x) | - | |||
This data is available for Pro users. Sign up to see all The GoodLife competitors and their valuation data. Start Free Trial | ||||||||
Common questions about The GoodLife
| Where is The GoodLife headquartered? | The GoodLife is headquartered in United Kingdom. |
| Is The GoodLife publicly listed? | No, The GoodLife is a private, VC-backed company. |
| What is The GoodLife's valuation? | The GoodLife was last valued at $1.5B in its strategic investment round in February 2026. |
| What was The GoodLife's last funding round? | The GoodLife's last funding round was a strategic investment round in February 2026. |
| Who are The GoodLife's investors? | The GoodLife's investors include Apollo Global Management. |
| Which companies are comparable to The GoodLife? | Companies comparable to The GoodLife include Cult.fit, Calibrate, Johnson Health Tech, Herbalife, Fiture and Zwift. |
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