Swap Funding, Investors & Competitors

Shopify offers an e-commerce platform primarily to small and medium-size businesses. The firm has two segments. The subscription solutions segment allows Shopify merchants to conduct e-commerce on a variety of platforms, including the company’s website, physical stores, pop-up stores, kiosks, social networks (Facebook), and Amazon. The merchant solutions segment offers add-on products for the platform that facilitate e-commerce and include Shopify Payments, Shopify Shipping, and Shopify Capital.

THG Ingenuity is the technology division of THG plc powering the parent company's e-commerce ecosystem. Manchester-headquartered, it supplies a proprietary cloud platform handling site management, personalization, logistics, and payments for brands including Myprotein, Lookfantastic, and Dermstore. The service supports peak traffic exceeding one million orders daily across 160 countries, enabling scalable online retail operations.

Automattic is a San Francisco-headquartered technology company powering the open-source WordPress ecosystem. It operates WordPress.com hosting millions of sites, WooCommerce for online stores serving Shopify alternatives, and Tumblr following its 2019 acquisition. Additional products include Jetpack security plugins and Day One journaling app. Founded in 2005, Automattic supports a global network of plugins and themes.

Houzz is a Palo Alto-headquartered online marketplace for home design and remodeling that links homeowners with design professionals worldwide. The platform hosts the world's largest residential design image gallery, where users browse ideas, purchase furnishings from vendor shops, and hire architects, interior designers, and contractors. Houzz maintains offices in London, Berlin, Sydney, Moscow, Bangalore, Tel Aviv, and Tokyo to support its global community of homeowners and over one million professionals.

Webflow is a San Francisco-headquartered visual development platform, CMS, and hosting service for creating responsive websites without coding. Designers use its drag-and-drop interface to build production-ready sites that generate semantic HTML, CSS, and JavaScript. Webflow supports e-commerce via integrations with Shopify and enables animations, interactions, and custom code exports. The platform powers sites for freelancers, agencies, and brands including Dell and Zendesk through its cloud hosting infrastructure.

Chargebee is a San Francisco-headquartered subscription billing platform for SaaS and e-commerce companies. It handles recurring revenue through integrations with Stripe, Zuora, and Shopify, supporting dunning, usage-based pricing, and multi-currency invoicing for clients like Pretium and Calendly. Processing billions in annual transactions across 200 countries, Chargebee offers revenue recognition compliant with ASC 606. Founded in 2011 with roots in Chennai, it serves over 20,000 businesses worldwide.

Mirakl is a Paris-headquartered SaaS provider of enterprise marketplace platforms for B2B and B2C sectors. Founded in 2012 at mirakl.com, it enables brands like Leroy Merlin and Best Buy to launch scalable online marketplaces, managing over 100 million products across global clients.

Rokt is a Sydney-headquartered e-commerce platform that embeds personalized native advertisements into checkout and transactional flows on partner websites. Founded in 2012, the company operates across North America, Europe, Asia-Pacific, and Latin America, serving retailers and brands such as Expedia, Qantas Airways, and Rakuten. Rokt's AI-driven system analyzes consumer intent at the point of purchase to deliver relevant post-transaction offers, boosting revenue through high-conversion messaging. The platform integrates with major publishers including eBay and Hotels.com, powering experiences across travel, insurance, and retail verticals.

Wix.com is a software-as-a-service content management system platform that allows users to create, customize, and manage websites for themselves, or for clients. Wix is best known for its Wix Editor service for self-creators, but in recent years has invested heavily and introduced its Wix Studio offering for partners, who are agencies and developers. Wix also offers a range of business solutions such as payment services and marketing products.

Nuvemshop is a Buenos Aires-headquartered e-commerce platform empowering SMBs in Latin America with tools for store creation, payments via Mercado Pago, and logistics integrations. It supports over 100,000 stores in Brazil, Argentina, Mexico, and Colombia with features like abandoned cart recovery and SEO optimization. Nuvemshop provides apps for inventory and marketing automation. Launched in 2011, it processes millions in GMV annually.

TravelPerk is a Barcelona-headquartered business travel management platform that combines booking for flights, hotels, and car rentals with policy compliance, expense reporting, and 24/7 support. The all-in-one tool serves corporate teams across Europe and beyond, integrating with expense systems for streamlined operations.

Bloomreach is an Amsterdam-headquartered provider of the Commerce Experience Cloud for digital commerce. Discovery delivers AI-powered search and merchandising, Content manages headless CMS sites, and Engagement unifies customer data platforms with marketing automation. It powers experiences for over 850 brands including Albertsons, Staples, Puma, Bosch, and Marks & Spencer, integrating with partners like Salesforce, SAP, and Accenture.

NuCom Group is a London-headquartered firm specializing in digital content and e-commerce for brand growth. The company manages platforms for partners like Heinz and Unilever, driving online sales through shoppable media and data analytics. NuCom Group operates in 10 countries with expertise in direct-to-consumer channels.

Framer is a no-code website builder empowering designers to create responsive sites via visual canvas editing. Features encompass animations, CMS collections, SEO tools, and e-commerce through Frameshop integration. San Francisco-headquartered since evolving from prototyping software in 2013, it hosts a marketplace of 5,000 templates and plugins syncing with Notion and Airtable for agencies building portfolios and landing pages.

Xinhua Winshare Publishing & Media Co Ltd is engaged in integrated cultural operations specializing in the creative content production of publications, education services, cultural consumption services, supply chain services, and capital operation. Its activities are editorial and publishing of publications, sales of publications in physical stores and the internet, distribution of textbooks and supplementary materials, education information and equipment services, etc. It is through two operating segments; the Publication segment, which includes publishing books, periodicals, and audiovisual products, and the Distribution segment, which comprises the distribution of textbooks and supplementary materials. The group generates a majority of its revenue from the Distribution segment.

commercetools is a cloud-native, composable commerce platform enabling B2B and B2C enterprises to build scalable omnichannel experiences across web, mobile, tablet, and POS. Munich-headquartered and recognized as a market leader, the company serves brands like Audi, Danone, Eurostar, NBCUniversal, Sephora, and Volkswagen Group. Launched a decade ago, its API-first architecture supports rapid adaptation to trends without infrastructure constraints.

GigaCloud Technology Inc provides end-to-end and B2B e-commerce solutions for large parcel merchandise. Its B2B e-commerce platform, which is referred to as the GigaCloud Marketplace, integrates everything from discovery, payments, and logistics tools into one easy-to-use platform. It offers online and offline integrated cross-border transaction and delivery services for furniture and large merchandise. Its marketplace seamlessly connects manufacturers in Asia with resellers in the U.S., Asia, and Europe to execute cross-border transactions with confidence, speed, and efficiency. It offers a truly comprehensive solution that transports products from the manufacturer's warehouse to end customers, all at one fixed price. It earns the majority of its revenue from the United States.

Revalize is a provider of configure-price-quote software and product lifecycle management tools for discrete manufacturers. The platform unifies CAD integrations with ERP systems like Infor and Epicor, enabling 3D visualization and automated quoting. Headquartered in Marlborough, Massachusetts, Revalize serves industrial equipment and high-tech sectors with AI-driven assortment optimization.