Swap Funding, Investors & Competitors

Shopify is a Canadian commerce software company headquartered in Ottawa, Ontario, that provides the cloud platform more than 5 million merchants use to run online stores and physical retail. Its subscription plans let businesses build storefronts, manage products, orders and inventory, and sell through point-of-sale systems, social networks and marketplaces, while merchant solutions add Shopify Payments, the Shop Pay accelerated checkout (more than 150 million users in 2024), shipping, merchant lending through Shopify Capital and an app store with more than 10,000 third-party apps. Revenue comes from monthly subscription fees and, increasingly, from payment processing and other transaction-linked services. Merchants processed US$292.3 billion of transactions on the platform in 2024, and 2025 revenue rose 30% to US$11.6 billion with net income of US$1.23 billion; the company had about 7,600 employees in 2025. Shopify was started by Tobias Lütke, Daniel Weinand and Scott Lake, and Lütke remains chief executive. It went public on May 21, 2015, trades on the Toronto Stock Exchange, moved its US listing from the NYSE to Nasdaq on March 31, 2025, and joined the Nasdaq-100 that May.

Automattic is a San Francisco-based, fully distributed internet company best known as the commercial steward of the open-source WordPress publishing system. It runs WordPress.com hosting, the WordPress VIP enterprise platform, the WooCommerce e-commerce plugin, the Jetpack security and performance plugin, Tumblr (bought from Verizon in 2019), and apps and services including Akismet, Gravatar, Simplenote, Day One, Pocket Casts, Parse.ly and Beeper. It serves bloggers, small businesses, online merchants and large publishers, and earns most of its revenue from subscriptions, premium plugins and enterprise hosting, with some advertising on free sites. The company had about 1,200 employees in 2020 and roughly 1,480 in 2025, working remotely across dozens of countries. Automattic has raised venture capital from Polaris, True Ventures, Insight Partners, Tiger Global, Salesforce Ventures, BlackRock and others; its 2019 Series D valued it at US$3 billion and a 2021 round and share buyback at US$7.5 billion. It was founded in 2005 by Matt Mullenweg, co-creator of WordPress, who remains chief executive and, through proxies granted by investors since 2011, controls the voting rights on most of its shares.

Houzz is a Palo Alto-headquartered online marketplace for home design and remodeling that links homeowners with design professionals worldwide. The platform hosts the world's largest residential design image gallery, where users browse ideas, purchase furnishings from vendor shops, and hire architects, interior designers, and contractors. Houzz maintains offices in London, Berlin, Sydney, Moscow, Bangalore, Tel Aviv, and Tokyo to support its global community of homeowners and over one million professionals.

Webflow is a San Francisco-headquartered visual development platform, CMS, and hosting service for creating responsive websites without coding. Designers use its drag-and-drop interface to build production-ready sites that generate semantic HTML, CSS, and JavaScript. Webflow supports e-commerce via integrations with Shopify and enables animations, interactions, and custom code exports. The platform powers sites for freelancers, agencies, and brands including Dell and Zendesk through its cloud hosting infrastructure.

Chargebee is a San Francisco-headquartered subscription billing platform for SaaS and e-commerce companies. It handles recurring revenue through integrations with Stripe, Zuora, and Shopify, supporting dunning, usage-based pricing, and multi-currency invoicing for clients like Pretium and Calendly. Processing billions in annual transactions across 200 countries, Chargebee offers revenue recognition compliant with ASC 606. Founded in 2011 with roots in Chennai, it serves over 20,000 businesses worldwide.

Mirakl is a Paris-headquartered SaaS provider of enterprise marketplace platforms for B2B and B2C sectors. Founded in 2012 at mirakl.com, it enables brands like Leroy Merlin and Best Buy to launch scalable online marketplaces, managing over 100 million products across global clients.

Rokt is a Sydney-headquartered e-commerce platform that embeds personalized native advertisements into checkout and transactional flows on partner websites. Founded in 2012, the company operates across North America, Europe, Asia-Pacific, and Latin America, serving retailers and brands such as Expedia, Qantas Airways, and Rakuten. Rokt's AI-driven system analyzes consumer intent at the point of purchase to deliver relevant post-transaction offers, boosting revenue through high-conversion messaging. The platform integrates with major publishers including eBay and Hotels.com, powering experiences across travel, insurance, and retail verticals.

Wix.com is a software-as-a-service content management system platform that allows users to create, customize, and manage websites for themselves, or for clients. Wix is best known for its Wix Editor service for self-creators, but in recent years has invested heavily and introduced its Wix Studio offering for partners, who are agencies and developers. Wix also offers a range of business solutions such as payment services and marketing products.

Nuvemshop, known as Tiendanube in Spanish-speaking markets, is a Latin American e-commerce platform that lets merchants build and run online stores. It was founded in 2011 in Buenos Aires by Santiago Sosa, Alejandro Vazquez, Martin Palombo, Alejandro Alonso and Jose Abuchaem, and it is now headquartered in Sao Paulo. The platform is sold as a subscription service and adds payments through Nuvem Pago, shipping through Nuvem Envio, marketing automation and conversational sales tools. It reports more than 180,000 active brands, merchant sales above R$6.5 billion in 2025 and about 1,200 employees. Backers include Kaszek, Elevar Equity, Qualcomm Ventures, Accel, Insight Partners and Tiger Global. A US$500 million Series E in August 2021 valued the company at US$3.1 billion. It bought the logistics platform Mandae in 2021, the education company Ecommerce na Pratica in 2021 and the marketing automation company Perfit in 2023.

TravelPerk is a Barcelona-headquartered business travel management platform that combines booking for flights, hotels, and car rentals with policy compliance, expense reporting, and 24/7 support. The all-in-one tool serves corporate teams across Europe and beyond, integrating with expense systems for streamlined operations.

Xinhua Winshare Publishing & Media Co Ltd is engaged in integrated cultural operations specializing in the creative content production of publications, education services, cultural consumption services, supply chain services, and capital operation. Its activities are editorial and publishing of publications, sales of publications in physical stores and the internet, distribution of textbooks and supplementary materials, education information and equipment services, etc. It is through two operating segments; the Publication segment, which includes publishing books, periodicals, and audiovisual products, and the Distribution segment, which comprises the distribution of textbooks and supplementary materials. The group generates a majority of its revenue from the Distribution segment.

Bloomreach is an Amsterdam-headquartered provider of the Commerce Experience Cloud for digital commerce. Discovery delivers AI-powered search and merchandising, Content manages headless CMS sites, and Engagement unifies customer data platforms with marketing automation. It powers experiences for over 850 brands including Albertsons, Staples, Puma, Bosch, and Marks & Spencer, integrating with partners like Salesforce, SAP, and Accenture.

NuCom Group is a London-headquartered firm specializing in digital content and e-commerce for brand growth. The company manages platforms for partners like Heinz and Unilever, driving online sales through shoppable media and data analytics. NuCom Group operates in 10 countries with expertise in direct-to-consumer channels.

GigaCloud Technology Inc provides end-to-end and B2B e-commerce solutions for large parcel merchandise. Its B2B e-commerce platform, which is referred to as the GigaCloud Marketplace, integrates everything from discovery, payments, and logistics tools into one easy-to-use platform. It offers online and offline integrated cross-border transaction and delivery services for furniture and large merchandise. Its marketplace seamlessly connects manufacturers in Asia with resellers in the U.S., Asia, and Europe to execute cross-border transactions with confidence, speed, and efficiency. It offers a truly comprehensive solution that transports products from the manufacturer's warehouse to end customers, all at one fixed price. It earns the majority of its revenue from the United States.

Framer is a no-code website builder empowering designers to create responsive sites via visual canvas editing. Features encompass animations, CMS collections, SEO tools, and e-commerce through Frameshop integration. San Francisco-headquartered since evolving from prototyping software in 2013, it hosts a marketplace of 5,000 templates and plugins syncing with Notion and Airtable for agencies building portfolios and landing pages.

Syndigo is a Chicago-headquartered product content management company established in 1996. Its Content Experience Hub syndicates digital assets like images, nutrition data, and specs across 1 billion-plus products to retailers including Walmart, Amazon, and Target. The platform serves 15,000 brands globally with analytics for omnichannel commerce.

commercetools is a cloud-native, composable commerce platform enabling B2B and B2C enterprises to build scalable omnichannel experiences across web, mobile, tablet, and POS. Munich-headquartered and recognized as a market leader, the company serves brands like Audi, Danone, Eurostar, NBCUniversal, Sephora, and Volkswagen Group. Launched a decade ago, its API-first architecture supports rapid adaptation to trends without infrastructure constraints.

Revalize is a provider of configure-price-quote software and product lifecycle management tools for discrete manufacturers. The platform unifies CAD integrations with ERP systems like Infor and Epicor, enabling 3D visualization and automated quoting. Headquartered in Marlborough, Massachusetts, Revalize serves industrial equipment and high-tech sectors with AI-driven assortment optimization.