Swan Funding, Investors & Competitors

Swan has raised $107M across 4 funding rounds, most recently a $44M Series B in January 2025.

See full Swan profile

Last Swan funding round

$44M

Series B · Jan 2025

Cumulative funding Swan raised

$107M

across 4 funding rounds

Key investors in Swan

  • Bpifrance
  • Creandum
  • Accel
  • Lakestar
  • Eight Roads Ventures
  • Hexa
  • Guillaume Lestrade

Swan Overview

About Swan

Swan is a Paris-headquartered fintech offering Banking-as-a-Service across Europe. Launched in 2019 by eFounders, it enables companies to embed IBAN accounts, virtual IBANs, SEPA payments, and Mastercard debit cards through APIs compliant with PSD2. Processing over 200 million euros monthly for 60 partners in 10 countries, Swan holds ACPR licensing and Mastercard principal membership, with 100 employees driving expansions in Germany and Spain.


Founded

2019

HQ

FranceParis

Website

swan.io

Status

Privately held

Customer focus

B2B

Revenue model

Subscription, Usage-based

Swan Funding History

Swan has raised a total of $107M across 4 funding rounds.

Swan's first fundraising round was a $6M seed round in September 2020. The most recent completed round was a $44M Series B in January 2025.

Swan funding rounds

Swan funding rounds
DateStageInvestorsRaisedDeal Summary
Jan 2025Series BEight Roads Ventures (lead); Creandum; Bpifrance; Lakestar; Hexa; Accel$44MSwan is a Paris-based embedded finance platform founded in 2019 by Nicolas Benady, Nicolas Saison, and Mathieu Breton, enabling businesses to integrate banking services like accounts, payments, cards, and local IBANs into their products without needing their own banking licenses. The company operates as a principal member of Mastercard and a licensed financial institution regulated by the French ACPR, serving over 150 companies including Pennylane, Indy, Factorial, Agicap, Sesame, and Lucca across 30 European countries. This extension adds €42 million (approximately $44 million) to its ongoing Series B round, originally announced in September 2023, led by Eight Roads Ventures with participation from existing investors Lakestar, Accel, Creandum, Hexa, and Bpifrance. The funding will support European expansion into markets like Italy, product innovation for SMB-focused banking solutions including custom card programs, customer acquisition and retention, and hiring 85 new employees to strengthen operations. Swan processes over €1.5 billion in monthly transactions and has demonstrated strong growth since the prior funding, with 250% increases in monthly revenue and transaction volumes, plus a 370% rise in cards issued, though specific revenue figures are not disclosed. The embedded finance market is valued at $185 billion globally and $72 billion in Europe, with only 20% tapped, fueled by rising interest rates that boost interchange fees, interest income, and subscriptions. Swan's core banking system differentiates it from API-dependent fintechs, allowing programmable cards compatible with Apple Pay and Google Pay, spending limits, and merchant controls. Leadership, including CEO Nicolas Benady, emphasizes embedded banking's role in integrating financial services into daily workflows for industries like healthtech, proptech, and social apps. Investors like Eight Roads' Lucile Cornet highlight Swan's rapid progress, Tier 1 customers, and international traction in this immense opportunity. While valuation is not disclosed, Benady noted it has increased but remains below unicorn status.
Sep 2023Series BLakestar (lead); Creandum; Bpifrance; Accel$39MSwan is a Paris-based fintech founded in 2019 that provides banking-as-a-service (BaaS) and embedded finance solutions via API, enabling companies to offer branded debit cards, payments, and other banking features to their customers. Clients include French supermarket chain Carrefour, fintechs like Pennylane, Alma, Agicap, Factorial, and Expensya. The company operates with a hyper-localization strategy, having established presence in France, Spain, and Germany, with over 100 customers across 30 European countries and processing over €7 billion in transactions. On September 13, 2023, Swan raised a Series B funding round of approximately €37 million ($39-40 million equivalent), led by Lakestar, with participation from existing investors Accel, Creandum, and Bpifrance. This all-equity round follows their €16 million Series A led by Accel in 2021. The funds are earmarked for European expansion into the Netherlands and Italy in 2024, doubling headcount from around 150 employees (adding product, tech, and compliance roles), enhancing product offerings like embedded lending, and pursuing a potential UK entry with a banking license. Swan positions itself in the growing embedded finance market, projected to reach $384.8 billion by 2029, with 40% of financial services like payments expected to be embedded. CEO Nicolas Benady highlighted ongoing revenue growth amid fintech market challenges post-2021 hype, aiming to become a major European tech bank. Lakestar's Georgia Watson joined the board, praising Swan's scalability across markets and verticals. The round bucks the European fintech funding slowdown, secured via a four-week term sheet process.
Sep 2021Series AAccel (lead); Creandum; Bpifrance$19MSwan is a Paris-based fintech startup founded in 2019 that provides a banking-as-a-service (BaaS) and embedded finance platform via API, enabling companies to offer financial services like accounts with local IBANs, branded debit cards, and payments to their end-users without becoming regulated entities. Clients include Agicap, Alma, Expensya, Fintecture, Mon Bel Appart, Pennylane, Carrefour, and Indy. The company emerged from the Hexa (formerly eFounders) startup studio and has built its own core banking system supporting virtual/physical cards compatible with Apple Pay and Google Pay. In September/October 2021, Swan raised an $18.7 million (€16 million) Series A funding round led by Accel, with participation from existing investors Creandum and Bpifrance. The funds were intended to fuel expansion into Germany with a new office in early 2022 and to introduce a self-service model for developers using its APIs, while competing with providers like Solarisbank. The round positioned Swan to offer localized banking features across EU markets, such as Ideal in the Netherlands and German IBANs. Subsequent developments include a €37 million Series B in September 2023 led by Lakestar (bringing total raised to €58 million), followed by extensions: €42-44 million added in January 2025 led by Eight Roads Ventures with prior investors. These later rounds supported further European expansion into Spain, Italy, Belgium, UK, and the Netherlands; product enhancements like embedded lending, direct debit, and enterprise features for industries including travel, insurance, and B2B marketplaces; and hiring over 80 staff. By 2025, Swan served over 150 customers across 30 European countries, processing over €1.5 million in monthly transactions.
Sep 2020SeedCreandum (lead); Bpifrance; Guillaume Lestrade$6MSwan is a Paris-based banking-as-a-service (BaaS) platform founded in 2019 by Nicolas Benady (CEO), Mathieu Breton (CTO), and Nicolas Saison (COO) in collaboration with startup studio eFounders. The platform enables companies to embed banking services, including branded accounts, cards via Mastercard, and IBANs, into their products via APIs in minutes. Swan handles regulatory compliance, having obtained an e-money license from the French regulator ACPR, and provides features like authentication, fraud detection, KYC, and customer support. In September 2020, Swan raised a €5 million seed round led by Creandum, with participation from Bpifrance's Digital Venture division and business angels including Guillaume Lestrade. The funding supports product development to meet regulatory requirements, client acquisition, and building a top-tier BaaS offering focused on simplicity, design, and UX for vertical markets like e-commerce and specialized services. Swan positions itself to simplify BaaS integration, reducing traditional timelines from months to minutes, and aims to become the leading provider in Europe, akin to Stripe for payments.

Who has invested in Swan?

7 investors have backed Swan across its funding rounds, including Bpifrance, Creandum, Accel, Lakestar, Eight Roads Ventures and Hexa.

Lead investors include Eight Roads Ventures, Lakestar, Accel and Creandum.


Swan Investors

Investors in Swan by funding rounds participated
InvestorHQRoundsRoleFirst check
CreandumSwedenStockholm4LeadSep 2020
BpifranceFranceParis4ParticipantSep 2020
AccelUnited StatesPalo Alto, CA3LeadSep 2021
LakestarSwitzerlandZurich2LeadSep 2023
Guillaume LestradeFranceFrance1ParticipantSep 2020

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Swan Competitors

Swan competitors include listed companies like PayPal, Fiserv, Kaspi.kz and ACI Worldwide, and private ones like Stripe and Plaid.

Public and private companies comparable to Swan
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
StripeUnited StatesSan Francisco, CAPrivate$6.9B-$159B23.0x
PayPalUnited StatesUnited StatesPublicly listed$33B$7.2B$45B1.4x
FiservUnited StatesUnited StatesPublicly listed$21B$8.9B$26B2.8x
Kaspi.kzKazakhstanKazakhstanPublicly listed$9B$3.2B$18B2.0x
PlaidUnited StatesSan Francisco, CAPrivate$430M-$8B18.6x
ACI WorldwideUnited StatesUnited StatesPublicly listed$1.8B$456M$5.2B3.1x

Swan Public Comps

Swan is still privately-owned, but its public comps include Visa, Mastercard, American Express, Nubank, Block, PayPal, Fiserv, LPL Financial, SoFi and Circle.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Visa$40B$26B17.6x15.4x27.1x22.0x
Mastercard$33B$20B15.5x14.1x24.9x22.3x
American Express$72B-3.1x2.9x--
Nubank$11B-6.3x3.2x--
Block$24B$2.2B1.7x1.6x18.6x9.4x
PayPal$33B$7.2B1.4x1.4x6.6x6.9x
Fiserv$21B$8.9B2.5x2.8x6.1x6.4x
LPL Financial$17B$2.2B1.9x1.6x14.8x10.7x

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Common questions about Swan

When was Swan founded?Swan was founded in 2019.
Where is Swan headquartered?Swan is headquartered in Paris, France.
Is Swan publicly listed?No, Swan is a private, VC-backed company.
How much funding has Swan raised?Swan has raised $107M across 4 funding rounds.
What was Swan's last funding round?Swan's last funding round was a $44M Series B in January 2025, led by Eight Roads Ventures.
Who are Swan's investors?Swan's investors include Creandum, Bpifrance, Accel, Lakestar, Guillaume Lestrade, Eight Roads Ventures and Hexa.
Which companies are comparable to Swan?Companies comparable to Swan include Stripe, PayPal, Fiserv, Kaspi.kz, Plaid and ACI Worldwide.

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