Sunday Funding, Investors & Competitors

Sunday has raised $103M across 5 funding rounds, most recently a $25M undisclosed-stage round in March 2025.

Last Sunday funding round

$25M

Undisclosed stage · Mar 2025

Cumulative funding Sunday raised

$103M

across 5 funding rounds

Key investors in Sunday

  • Forerunner
  • Tusk Venture Partners
  • Sequoia Capital
  • Bullish
  • S2G Investments
  • Bond
  • Evolution VC Partners
  • Plus Capital

Sunday Overview

About Sunday

Sunday is a subscription-based lawn care service operating nationwide in the United States from its Austin headquarters. It delivers customized nutrient plans using satellite imagery, soil sensors, and climate data to address specific lawn issues like drought stress or nutrient deficiencies. Products feature natural ingredients including humic acid, potassium, and micronutrients in pre-measured pouches for easy application, promoting greener grass without chemicals.


Founded

2018

HQ

United StatesBoulder, CO

Status

Privately held

Customer focus

B2C

Revenue model

Subscription

Sunday Funding History

Sunday has raised a total of $103M across 5 funding rounds.

Sunday's first fundraising round was a $3M seed round in April 2019. The most recent completed round was a $25M undisclosed-stage round in March 2025.

Sunday funding rounds

Sunday funding rounds
DateStageInvestorsRaisedDeal Summary
Mar 2025Undisclosed stageS2G Investments (lead)$25MSunday, a Boulder, CO-based startup, provides environmentally responsible lawn care products using data on soil composition, climate, and yard size to deliver customized, sustainable solutions that reduce fertilizer by one-third and pesticides by one-tenth compared to conventional products. The company sells via subscription direct-to-consumer and retail partners including Target, Home Depot, and Walmart, aiming to expand into gardening, pest control, and landscaping while enhancing AI-powered personalization and real-time climate analysis. On March 25-26, 2025, Sunday raised $25 million in a growth funding round from S2G Investments, a firm focused on sustainable innovations in food, agriculture, and environmental sectors, with an additional $5 million from unnamed investors bringing the total to $30 million. S2G led the round, supporting Sunday's nationwide expansion, operations scaling, R&D for new products, and broader retail presence. Previously, Sunday had raised $81 million from investors like Sequoia Capital, Forerunner Ventures, Bond Capital, and Tusk Venture Partners. CEO Coulter Lewis, who co-founded Quinn Snacks, emphasized making science-backed, eco-friendly lawn care accessible without compromising health or the environment, positioning Sunday as agtech for backyards amid 40 million acres of U.S. turfgrass. S2G Managing Director Matthew Walker highlighted the consumer lawn and garden market's disruption potential through Sunday's data-driven approach. The funding accelerates innovation to establish sustainable practices as the industry standard.
Sep 2021Series CBond (lead); Tusk Venture Partners; Forerunner; Sequoia Capital$50MSunday is a startup focused on transforming America's lawns with safer, smarter, and sustainable solutions for outdoor home care, including tailored nutrients, pest control, and agtech platforms leveraging property intelligence like aerial images and soil databases. The company positions itself as a modern outdoor homecare brand empowering homeowners with effective, non-toxic products for beautiful and healthy yards better for people, pets, and the planet. On October 4, 2021 (announced via BusinessWire, aligning with approximate April 9, 2021 query date), Sunday closed a $50 million Series C funding round led by BOND, with participation from Sequoia Capital, Forerunner Ventures, and Tusk Ventures. The capital is earmarked to accelerate growth across new product lines like pest control and expand retail footprint nationwide. Noah Knauf from BOND joined the board, highlighting Sunday's innovative approach to personalized, sustainable outdoor products. Additional confirmation notes the $50M Series C announced in September 2021 as a late-stage venture round, matching the investor details provided. No prior rounds or follow-on developments are detailed in the sources for this specific financing. No traction metrics such as revenue, ARR, user growth, or competitive context like market size are mentioned around the round date. Unrelated results reference a different Sunday robotics company (founded 2024, Mountain View-based humanoid robots for household chores) raising $165M Series B at $1.15B valuation in March 2026 led by Coatue Management with Bain Capital Ventures, Tiger Global, Benchmark—distinct company, date, investors, and sector.
Dec 2020Series BSequoia Capital (lead); Plus Capital; Tusk Venture Partners; Forerunner$19MSunday is a subscription-based lawn care service startup founded in 2018 and based in Boulder, Colorado. The company offers customized lawn care plans using technology including weather data, estimated lawn size, and soil analysis to create personalized recommendations for homeowners, with seasonal subscription plans starting at $89. Sunday ships lawn care products and seeds throughout the year that can be attached to a standard garden hose. The company raised $19 million in Series B funding in December 2020, led by Sequoia Capital with participation from Tusk Ventures and Forerunner Ventures. This brought total venture funding to $28 million, including a $6 million Series A round in 2019. The funding was allocated toward technology, data and product development, team building, and educational resources, with plans to grow headcount from 40 to approximately 60 employees by year-end. Sunday experienced significant traction, achieving 8X revenue growth in 2020 compared to 2019 (doubling the founder's initial projections), though the company declined to share specific revenue figures or profitability metrics. The addressable market for DIY lawn and garden care is approximately $48 billion, with 180 million Americans owning lawns.
Aug 2019Series ATusk Venture Partners (lead); Evolution VC Partners; Forerunner; Bullish$6M-
Apr 2019SeedForerunner (lead); Tusk Venture Partners; Bullish$3MSunday is a smart lawn care company founded in 2018 that provides science-backed products and services. Forerunner Ventures invested in Sunday in 2019. The company raised a $3 million seed round in April 2019.

Who has invested in Sunday?

8 investors have backed Sunday across its funding rounds, including Forerunner, Tusk Venture Partners, Sequoia Capital, Bullish, S2G Investments and Bond.

Lead investors include S2G Investments, Bond, Sequoia Capital, Tusk Venture Partners and Forerunner.


Sunday Investors

Investors in Sunday by funding rounds participated
InvestorHQRoundsRoleFirst check
Tusk Venture PartnersUnited StatesNew York City, NY4LeadApr 2019
ForerunnerUnited StatesSan Francisco, CA4LeadApr 2019
Sequoia CapitalUnited StatesSan Francisco, CA2LeadDec 2020
Bullish--2ParticipantApr 2019
Plus CapitalUnited StatesLos Angeles, CA1ParticipantDec 2020
Evolution VC PartnersUnited StatesNew York City, NY1ParticipantAug 2019

This data is available for Pro users. Sign up to see all 8 Sunday investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Sunday Competitors

Sunday competitors include listed companies like Amazon, Tencent, Alibaba Group and Pinduoduo, and private ones like Noon and Kavak.

Public and private companies comparable to Sunday
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AmazonUnited StatesUnited StatesPublicly listed$717B$161B$2.7T3.5x
TencentChinaChinaPublicly listed$112B$51B$489B4.2x
Alibaba GroupChinaChinaPublicly listed$153B$15B$266B1.6x
PinduoduoChinaChinaPublicly listed$64B$14B$111B0.7x
NoonSaudi ArabiaRiyadhPrivate--$10B-
KavakMexicoMexico CityPrivate$750M-$8.7B11.6x

Sunday Public Comps

Sunday is still privately-owned, but its public comps include Amazon, Tencent, Alibaba Group, Pinduoduo, MercadoLibre, Carvana, Sea, Corteva, BASF and Archer-Daniels-Midland.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Tencent$112B$51B4.5x4.2x9.9x9.9x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
MercadoLibre$29B$3.7B3.5x2.6x27.2x25.1x
Carvana$20B($110M)3.7x2.9x(691.4x)27.7x
Sea$23B$2.4B2.5x2.0x24.3x16.5x
Corteva$17B$2.9B3.3x3.2x19.5x13.9x

This data is available for Pro users. Sign up to see all Sunday competitors and their valuation data.

Start Free Trial

Common questions about Sunday

When was Sunday founded?Sunday was founded in 2018.
Where is Sunday headquartered?Sunday is headquartered in Boulder, CO, United States.
Is Sunday publicly listed?No, Sunday is a private, VC-backed company.
How much funding has Sunday raised?Sunday has raised $103M across 5 funding rounds.
What was Sunday's last funding round?Sunday's last funding round was a $25M undisclosed-stage round in March 2025, led by S2G Investments.
Who are Sunday's investors?Sunday's investors include Tusk Venture Partners, Forerunner, Sequoia Capital, Bullish, Plus Capital, Evolution VC Partners, S2G Investments and Bond.
Which companies are comparable to Sunday?Companies comparable to Sunday include Amazon, Tencent, Alibaba Group, Pinduoduo, Noon and Kavak.

See companies similar to Sunday

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial