Storyblok Funding, Investors & Competitors

Storyblok has raised $137M across 4 funding rounds, most recently a $79M Series C in June 2024.

Last Storyblok funding round

$79M

Series C · Jun 2024

Cumulative funding Storyblok raised

$137M

across 4 funding rounds

Key investors in Storyblok

  • Firstminute Capital
  • 3VC
  • Mubadala
  • HV Capital
  • Founders Factory
  • Brighton Park Capital

Storyblok Overview

About Storyblok

Storyblok is a headless content management system headquartered in Linz, Austria, that enables developers and editors to build websites and apps using reusable visual components. Launched in 2017, the platform supports real-time collaboration, multi-language content delivery, and integrations with frameworks like Next.js, Nuxt.js, and Vue.js. It powers sites for clients including O'Neill, Wehkamp, and PepsiCo through its component-based architecture, which combines API-driven flexibility with a user-friendly drag-and-drop interface. Storyblok serves over 1,000 companies across e-commerce, media, and enterprise sectors, offering features like asset management, SEO tools, and personalized content delivery at scale.


Founded

2017

HQ

AustriaLinz

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Storyblok Funding History

Storyblok has raised a total of $137M across 4 funding rounds.

Storyblok's first fundraising round was a $3M seed round in December 2019. The most recent completed round was a $79M Series C in June 2024.

Storyblok funding rounds

Storyblok funding rounds
DateStageInvestorsRaisedDeal Summary
Jun 2024Series CBrighton Park Capital (lead); Firstminute Capital; 3VC; HV Capital; Mubadala$79MStoryblok, an Austria-based modern headless content management system (CMS) favored by over 200,000 developers and marketers from brands like Adidas, T-Mobile, Renault, and Oatly, closed an $80 million Series C funding round on June 4, 2024, led by Brighton Park Capital with participation from existing investors HV Capital, Mubadala Capital, 3VC, and firstminute capital. This brought the company's total funding to $138 million. The fully remote team of 240 people operates across 45 countries, and the platform serves users in 130 countries. The new capital is earmarked to accelerate Storyblok's growth in the US and Europe, supporting its vision to build the first end-to-end content platform powered by AI and automation. As part of this, Storyblok launched the public beta of the Ideation Room, a collaborative AI-driven space for teams to develop ideas. Investors highlighted the platform's differentiation in enabling marketers and developers to efficiently create multi-channel content experiences, with Brighton Park Capital noting its leadership in the CMS space and rapid US expansion momentum. Storyblok's growth has been remarkable since its prior $47 million Series B in 2022, with users more than doubling to 200,000 from 74,000, positioning it as a disruptor in content management amid challenges like 48% of businesses being embarrassed by their websites.
May 2022Series BHV Capital (lead); Mubadala (lead); Firstminute Capital; 3VC$47MStoryblok is an enterprise headless content management system (CMS) enabling developers and marketers to deliver content experiences across digital platforms. On May 17, 2022, it closed a $47M Series B round led by Mubadala Capital and HV Capital, with participation from existing investors 3VC and firstminute capital, following a prior $11M raise. The funds aimed to accelerate product innovation, expand into the U.S., Europe, and APAC, and grow its partner ecosystem. At the time, Storyblok had grown its team by 500% across 38 countries, more than doubled users, projects, and agency partners, serving 74,000 developers and marketers from 130+ countries on 120,000 projects, with clients like Adidas, Renault, and Marc O'Polo. Post-round, Storyblok continued scaling, reaching over 200 employees in more than 40 countries by 2022 and 75,000 customers. It reported a 6X ARR increase via a 60/40 enterprise/self-service split, driven by inbound SEO, outbound ABM, partnerships, and self-service channels. By August 2023, it had 235 employees with 30% in U.S. time zones, 45% of marketing spend on the U.S., and 30% of ARR from the U.S., targeting 55% the next year while planning profitability by end-2025 and a new U.S. entity.
Feb 2021Series AMubadala (lead); Firstminute Capital; 3VC$9MStoryblok is a headless content management system (CMS) designed for developers and marketers to deliver content experiences across digital platforms. The company raised an $8.5 million Series A round on February 4, 2021, led by Mubadala Capital with participation from existing investors 3VC and firstminute capital. The funding supports international expansion into regions like DACH, the UK, and Ireland, along with product development. At the time, Storyblok powered over 60,000 projects and served clients including Pizza Hut, Adidas, UPC, Greggs, and Decathlon. The platform offers customizable content blocks and visual editing tools, addressing needs of both developers and non-technical editors in a market shifting due to fragmented channels and changing consumer behavior.
Dec 2019Seed3VC (lead); Founders Factory; Firstminute Capital$3MStoryblok is an Austrian SaaS startup offering a headless CMS designed for developers and marketers. In November 2019, it secured a $2.5 million seed funding round from firstminute capital, 3VC, and Founders Factory. The company had been bootstrapped prior to this investment and had already won large enterprise contracts in Europe, the US, and Asia. The funding supported accelerated growth following strong customer demand.

Who has invested in Storyblok?

6 investors have backed Storyblok across its funding rounds, including Firstminute Capital, 3VC, Mubadala, HV Capital, Founders Factory and Brighton Park Capital.

Lead investors include Brighton Park Capital, HV Capital, Mubadala and 3VC.


Storyblok Investors

Investors in Storyblok by funding rounds participated
InvestorHQRoundsRoleFirst check
Firstminute CapitalUnited KingdomLondon4ParticipantDec 2019
3VCAustriaAustria4LeadDec 2019
MubadalaUAEAbu Dhabi3LeadFeb 2021
HV CapitalGermanyMunich2LeadMay 2022

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Storyblok Competitors

Storyblok competitors include listed companies like Adobe, Open Text, Wix.com and Justsystems, and private ones like Automattic and Pantheon.

Public and private companies comparable to Storyblok
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AdobeUnited StatesUnited StatesPublicly listed$24B$9.3B$100B3.9x
AutomatticUnited StatesSan Francisco, CAPrivate$45M-$7.5B-
Open TextCanadaCanadaPublicly listed$5.2B$1.8B$5.7B2.1x
Wix.comUnited StatesUnited StatesPublicly listed$2B($13M)$3.3B2.0x
PantheonUnited StatesSan Francisco, CAPrivate--$2B-
JustsystemsJapanJapanPublicly listed$331M$156M$1.8B3.2x

Storyblok Public Comps

Storyblok is still privately-owned, but its public comps include Adobe, Docusign, Open Text, Wix.com, Justsystems, Ireader, cyber_Folks, Vobile, Foxit Software and Yext.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Adobe$24B$9.3B4.3x3.9x10.9x8.2x
Docusign$3.2B$415M3.9x3.7x30.4x10.6x
Open Text$5.2B$1.8B2.1x2.1x6.1x5.8x
Wix.com$2B($13M)2.2x2.0x(352.9x)14.4x
Justsystems$331M$156M3.1x3.2x6.7x-
Ireader$484M($16M)2.7x3.5x(81.1x)-
cyber_Folks$226M$72M5.1x4.3x16.1x13.0x
Vobile$366M$63M3.1x2.6x18.0x20.1x

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Common questions about Storyblok

When was Storyblok founded?Storyblok was founded in 2017.
Where is Storyblok headquartered?Storyblok is headquartered in Linz, Austria.
Is Storyblok publicly listed?No, Storyblok is a private, VC-backed company.
How much funding has Storyblok raised?Storyblok has raised $137M across 4 funding rounds.
What was Storyblok's last funding round?Storyblok's last funding round was a $79M Series C in June 2024, led by Brighton Park Capital.
Who are Storyblok's investors?Storyblok's investors include Firstminute Capital, 3VC, Mubadala, HV Capital, Founders Factory and Brighton Park Capital.
Which companies are comparable to Storyblok?Companies comparable to Storyblok include Adobe, Automattic, Open Text, Wix.com, Pantheon and Justsystems.

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