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- Storyblok
Storyblok Funding, Investors & Competitors
Storyblok has raised $137M across 4 funding rounds, most recently a $79M Series C in June 2024.
Last Storyblok funding round
$79M
Series C · Jun 2024
Cumulative funding Storyblok raised
$137M
across 4 funding rounds
Key investors in Storyblok
Firstminute Capital
3VC
Mubadala
HV Capital
Founders Factory
Brighton Park Capital
About Storyblok
Storyblok is a headless content management system headquartered in Linz, Austria, that enables developers and editors to build websites and apps using reusable visual components. Launched in 2017, the platform supports real-time collaboration, multi-language content delivery, and integrations with frameworks like Next.js, Nuxt.js, and Vue.js. It powers sites for clients including O'Neill, Wehkamp, and PepsiCo through its component-based architecture, which combines API-driven flexibility with a user-friendly drag-and-drop interface. Storyblok serves over 1,000 companies across e-commerce, media, and enterprise sectors, offering features like asset management, SEO tools, and personalized content delivery at scale.
Founded
2017
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Storyblok Funding History
Storyblok has raised a total of $137M across 4 funding rounds.
Storyblok's first fundraising round was a $3M seed round in December 2019. The most recent completed round was a $79M Series C in June 2024.
Storyblok funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Jun 2024 | Series C | Brighton Park Capital (lead); Firstminute Capital; 3VC; HV Capital; Mubadala | $79M | Storyblok, an Austria-based modern headless content management system (CMS) favored by over 200,000 developers and marketers from brands like Adidas, T-Mobile, Renault, and Oatly, closed an $80 million Series C funding round on June 4, 2024, led by Brighton Park Capital with participation from existing investors HV Capital, Mubadala Capital, 3VC, and firstminute capital. This brought the company's total funding to $138 million. The fully remote team of 240 people operates across 45 countries, and the platform serves users in 130 countries. The new capital is earmarked to accelerate Storyblok's growth in the US and Europe, supporting its vision to build the first end-to-end content platform powered by AI and automation. As part of this, Storyblok launched the public beta of the Ideation Room, a collaborative AI-driven space for teams to develop ideas. Investors highlighted the platform's differentiation in enabling marketers and developers to efficiently create multi-channel content experiences, with Brighton Park Capital noting its leadership in the CMS space and rapid US expansion momentum. Storyblok's growth has been remarkable since its prior $47 million Series B in 2022, with users more than doubling to 200,000 from 74,000, positioning it as a disruptor in content management amid challenges like 48% of businesses being embarrassed by their websites. |
| May 2022 | Series B | HV Capital (lead); Mubadala (lead); Firstminute Capital; 3VC | $47M | Storyblok is an enterprise headless content management system (CMS) enabling developers and marketers to deliver content experiences across digital platforms. On May 17, 2022, it closed a $47M Series B round led by Mubadala Capital and HV Capital, with participation from existing investors 3VC and firstminute capital, following a prior $11M raise. The funds aimed to accelerate product innovation, expand into the U.S., Europe, and APAC, and grow its partner ecosystem. At the time, Storyblok had grown its team by 500% across 38 countries, more than doubled users, projects, and agency partners, serving 74,000 developers and marketers from 130+ countries on 120,000 projects, with clients like Adidas, Renault, and Marc O'Polo. Post-round, Storyblok continued scaling, reaching over 200 employees in more than 40 countries by 2022 and 75,000 customers. It reported a 6X ARR increase via a 60/40 enterprise/self-service split, driven by inbound SEO, outbound ABM, partnerships, and self-service channels. By August 2023, it had 235 employees with 30% in U.S. time zones, 45% of marketing spend on the U.S., and 30% of ARR from the U.S., targeting 55% the next year while planning profitability by end-2025 and a new U.S. entity. |
| Feb 2021 | Series A | Mubadala (lead); Firstminute Capital; 3VC | $9M | Storyblok is a headless content management system (CMS) designed for developers and marketers to deliver content experiences across digital platforms. The company raised an $8.5 million Series A round on February 4, 2021, led by Mubadala Capital with participation from existing investors 3VC and firstminute capital. The funding supports international expansion into regions like DACH, the UK, and Ireland, along with product development. At the time, Storyblok powered over 60,000 projects and served clients including Pizza Hut, Adidas, UPC, Greggs, and Decathlon. The platform offers customizable content blocks and visual editing tools, addressing needs of both developers and non-technical editors in a market shifting due to fragmented channels and changing consumer behavior. |
| Dec 2019 | Seed | 3VC (lead); Founders Factory; Firstminute Capital | $3M | Storyblok is an Austrian SaaS startup offering a headless CMS designed for developers and marketers. In November 2019, it secured a $2.5 million seed funding round from firstminute capital, 3VC, and Founders Factory. The company had been bootstrapped prior to this investment and had already won large enterprise contracts in Europe, the US, and Asia. The funding supported accelerated growth following strong customer demand. |
Who has invested in Storyblok?
6 investors have backed Storyblok across its funding rounds, including Firstminute Capital, 3VC, Mubadala, HV Capital, Founders Factory and Brighton Park Capital.
Lead investors include Brighton Park Capital, HV Capital, Mubadala and 3VC.
Storyblok Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Participant | Dec 2019 | ||
| 4 | Lead | Dec 2019 | ||
| 3 | Lead | Feb 2021 | ||
| 2 | Lead | May 2022 | ||
This data is available for Pro users. Sign up to see all 6 Storyblok investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialStoryblok Competitors
Storyblok competitors include listed companies like Adobe, Open Text, Wix.com and Justsystems, and private ones like Automattic and Pantheon.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $24B | $9.3B | $100B | 3.9x | ||
| Private | $45M | - | $7.5B | - | ||
| Publicly listed | $5.2B | $1.8B | $5.7B | 2.1x | ||
| Publicly listed | $2B | ($13M) | $3.3B | 2.0x | ||
| Private | - | - | $2B | - | ||
| Publicly listed | $331M | $156M | $1.8B | 3.2x |
Storyblok Public Comps
Storyblok is still privately-owned, but its public comps include Adobe, Docusign, Open Text, Wix.com, Justsystems, Ireader, cyber_Folks, Vobile, Foxit Software and Yext.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $24B | $9.3B | 4.3x | 3.9x | 10.9x | 8.2x | |||
| $3.2B | $415M | 3.9x | 3.7x | 30.4x | 10.6x | |||
| $5.2B | $1.8B | 2.1x | 2.1x | 6.1x | 5.8x | |||
| $2B | ($13M) | 2.2x | 2.0x | (352.9x) | 14.4x | |||
| $331M | $156M | 3.1x | 3.2x | 6.7x | - | |||
| $484M | ($16M) | 2.7x | 3.5x | (81.1x) | - | |||
| $226M | $72M | 5.1x | 4.3x | 16.1x | 13.0x | |||
| $366M | $63M | 3.1x | 2.6x | 18.0x | 20.1x | |||
This data is available for Pro users. Sign up to see all Storyblok competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Storyblok
| When was Storyblok founded? | Storyblok was founded in 2017. |
| Where is Storyblok headquartered? | Storyblok is headquartered in Linz, Austria. |
| Is Storyblok publicly listed? | No, Storyblok is a private, VC-backed company. |
| How much funding has Storyblok raised? | Storyblok has raised $137M across 4 funding rounds. |
| What was Storyblok's last funding round? | Storyblok's last funding round was a $79M Series C in June 2024, led by Brighton Park Capital. |
| Who are Storyblok's investors? | Storyblok's investors include Firstminute Capital, 3VC, Mubadala, HV Capital, Founders Factory and Brighton Park Capital. |
| Which companies are comparable to Storyblok? | Companies comparable to Storyblok include Adobe, Automattic, Open Text, Wix.com, Pantheon and Justsystems. |
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