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- SSG
SSG Funding, Investors & Competitors
SSG has raised $1.2B across 2 funding rounds, most recently a $250M undisclosed-stage round in February 2022.
Last SSG funding round
$250M
Undisclosed stage · Feb 2022
Cumulative funding SSG raised
$1.2B
across 2 funding rounds
Key investors in SSG
BRV Capital Management
Affinity Equity Partners
About SSG
SSG is a Seoul-based e-commerce operator owned by Shinsegae Group that runs SSG.COM for next-day delivery of groceries, fashion, and electronics. The platform features NE.O automated fulfillment centers in Gyeonggi Province handling one million orders daily and SSG Lens visual search powered by AI. SSG integrates with E-Mart hypermarkets for same-day pickup nationwide.
Founded
2019
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales, Subscription
SSG Funding History
SSG has raised a total of $1.2B across 2 funding rounds.
SSG's first fundraising round was a $938M undisclosed-stage round in January 2018. The most recent completed round was a $250M undisclosed-stage round in February 2022.
SSG funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Feb 2022 | Undisclosed stage | BRV Capital Management; Affinity Equity Partners | $250M | SSG.COM (SSG), a South Korean e-commerce company affiliated with Shinsegae Group, received a $251M private equity investment labeled 'Private Equity - II' on February 14, 2022, led by Affinity Equity Partners with BRV Capital Management as a co-investor. This round was not new for Affinity, indicating follow-on activity. SSG.COM operates as an online retail platform offering various consumer goods, competing in Korea's competitive e-commerce market alongside players like Coupang and Naver. The investment aligns with Affinity Equity Partners' strategy in Asia-Pacific consumer and retail sectors, as evidenced by their portfolio activities around that period. Affinity's involvement reflects confidence in SSG's growth potential amid South Korea's digital retail expansion. |
| Jan 2018 | Undisclosed stage | BRV Capital Management; Affinity Equity Partners | $938M | - |
Who has invested in SSG?
2 investors have backed SSG across its funding rounds, including BRV Capital Management and Affinity Equity Partners.
SSG Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by SSG
SSG has acquired 3 companies to date.
Last acquisition by SSG was on August 26th 2021. SSG acquired Kiltin for undisclosed valuation.
Latest Acquisitions by SSG
| Description | Kiltin is a Danish family-owned pest control services company and one of the largest providers in its market. It carries out rodent, insect and bird control and prevention work for businesses, housing associations and public sector clients under service agreements. Revenue comes from recurring service contracts and call-out work. | W Concept Korea is a Seoul-based online select shop launched in 2008 curating Korean designer fashion brands such as Low Classic and Jain Song. It offers apparel, accessories, and footwear from independent labels to customers across South Korea and abroad through its e-commerce site. | EBE Gruppen is a Swedish damage restoration company and regional market leader in western Sweden, handling water, fire and moisture damage for insurers and property owners. It operates six centres in the Gothenburg region with around 120 employees and earns revenue from restoration assignments and insurance framework agreements. It became part of SSG and later BELFOR Sweden. |
| HQ Country | |||
| HQ City | - | Gangneung | Gothenburg |
| Deal Date | 26 Aug 2021 | 5 Apr 2021 | 5 Dec 2019 |
| Valuation | undisclosed | $200M | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all SSG acquisitions and their M&A valuation multiples. Start Free Trial | |||
SSG Competitors
SSG competitors include listed companies like Alibaba Group, Full Truck Alliance, WiseTech Global and Zhuzhou CRRC Times, and private ones like Flexport and Kpler.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $153B | $15B | $266B | 1.6x | ||
| Publicly listed | $1.9B | $676M | $8.4B | 2.8x | ||
| Private | $471M | - | $8B | - | ||
| Publicly listed | $779M | $315M | $7.6B | 6.8x | ||
| Publicly listed | $4.3B | $710M | $7.5B | 1.8x | ||
| Private | $300M | - | $3.7B | 12.3x |
SSG Public Comps
SSG is still privately-owned, but its public comps include Amazon, Tencent, Alibaba Group, Pinduoduo, MercadoLibre, Carvana, Sea, Roper Technologies, JD.com and Dassault Systemes.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $717B | $161B | 3.9x | 3.5x | 17.5x | 13.8x | |||
| $112B | $51B | 4.5x | 4.2x | 9.9x | 9.9x | |||
| $153B | $15B | 1.7x | 1.6x | 17.5x | 13.0x | |||
| $64B | $14B | 0.7x | 0.7x | 3.1x | 2.8x | |||
| $29B | $3.7B | 3.5x | 2.6x | 27.2x | 25.1x | |||
| $20B | ($110M) | 3.7x | 2.9x | (691.4x) | 27.7x | |||
| $23B | $2.4B | 2.5x | 2.0x | 24.3x | 16.5x | |||
| $7.9B | $3.2B | 6.1x | 5.7x | 15.2x | 14.6x | |||
This data is available for Pro users. Sign up to see all SSG competitors and their valuation data. Start Free Trial | ||||||||
Common questions about SSG
| When was SSG founded? | SSG was founded in 2019. |
| Where is SSG headquartered? | SSG is headquartered in Seoul, South Korea. |
| Is SSG publicly listed? | No, SSG is a private, VC-backed company. |
| How much funding has SSG raised? | SSG has raised $1.2B across 2 funding rounds. |
| What was SSG's last funding round? | SSG's last funding round was a $250M undisclosed-stage round in February 2022. |
| Who are SSG's investors? | SSG's investors include BRV Capital Management and Affinity Equity Partners. |
| Which companies are comparable to SSG? | Companies comparable to SSG include Alibaba Group, Full Truck Alliance, Flexport, WiseTech Global, Zhuzhou CRRC Times and Kpler. |
| How many companies has SSG acquired? | SSG has acquired 3 companies, including Kiltin, W Concept Korea and EBE Gruppen. |
| What was the largest acquisition by SSG? | The $200M acquisition of W Concept Korea in April 2021 is the largest acquisition SSG has made to date. |
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