SSG Funding, Investors & Competitors

SSG has raised $1.2B across 2 funding rounds, most recently a $250M undisclosed-stage round in February 2022.

See full SSG profile

Last SSG funding round

$250M

Undisclosed stage · Feb 2022

Cumulative funding SSG raised

$1.2B

across 2 funding rounds

Key investors in SSG

  • BRV Capital Management
  • Affinity Equity Partners

SSG Overview

About SSG

SSG is a Seoul-based e-commerce operator owned by Shinsegae Group that runs SSG.COM for next-day delivery of groceries, fashion, and electronics. The platform features NE.O automated fulfillment centers in Gyeonggi Province handling one million orders daily and SSG Lens visual search powered by AI. SSG integrates with E-Mart hypermarkets for same-day pickup nationwide.


Founded

2019

HQ

South KoreaSeoul

Website

ssg.com

Status

Privately held

Customer focus

B2C

Revenue model

Product sales, Subscription

SSG Funding History

SSG has raised a total of $1.2B across 2 funding rounds.

SSG's first fundraising round was a $938M undisclosed-stage round in January 2018. The most recent completed round was a $250M undisclosed-stage round in February 2022.

SSG funding rounds

SSG funding rounds
DateStageInvestorsRaisedDeal Summary
Feb 2022Undisclosed stageBRV Capital Management; Affinity Equity Partners$250MSSG.COM (SSG), a South Korean e-commerce company affiliated with Shinsegae Group, received a $251M private equity investment labeled 'Private Equity - II' on February 14, 2022, led by Affinity Equity Partners with BRV Capital Management as a co-investor. This round was not new for Affinity, indicating follow-on activity. SSG.COM operates as an online retail platform offering various consumer goods, competing in Korea's competitive e-commerce market alongside players like Coupang and Naver. The investment aligns with Affinity Equity Partners' strategy in Asia-Pacific consumer and retail sectors, as evidenced by their portfolio activities around that period. Affinity's involvement reflects confidence in SSG's growth potential amid South Korea's digital retail expansion.
Jan 2018Undisclosed stageBRV Capital Management; Affinity Equity Partners$938M-

Who has invested in SSG?

2 investors have backed SSG across its funding rounds, including BRV Capital Management and Affinity Equity Partners.


SSG Investors

Investors in SSG by funding rounds participated
InvestorHQRoundsRoleFirst check

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Acquisitions by SSG

SSG has acquired 3 companies to date.

Last acquisition by SSG was on August 26th 2021. SSG acquired Kiltin for undisclosed valuation.


Latest Acquisitions by SSG

Kiltin
W Concept Korea
EBE Gruppen
Description
Kiltin is a Danish family-owned pest control services company and one of the largest providers in its market. It carries out rodent, insect and bird control and prevention work for businesses, housing associations and public sector clients under service agreements. Revenue comes from recurring service contracts and call-out work.
W Concept Korea is a Seoul-based online select shop launched in 2008 curating Korean designer fashion brands such as Low Classic and Jain Song. It offers apparel, accessories, and footwear from independent labels to customers across South Korea and abroad through its e-commerce site.
EBE Gruppen is a Swedish damage restoration company and regional market leader in western Sweden, handling water, fire and moisture damage for insurers and property owners. It operates six centres in the Gothenburg region with around 120 employees and earns revenue from restoration assignments and insurance framework agreements. It became part of SSG and later BELFOR Sweden.
HQ CountryDenmarkSouth KoreaSweden
HQ City
-
Gangneung
Gothenburg
Deal Date26 Aug 20215 Apr 20215 Dec 2019
Valuationundisclosed$200Mundisclosed
EV/Revenue
EV/EBITDA

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SSG Competitors

SSG competitors include listed companies like Alibaba Group, Full Truck Alliance, WiseTech Global and Zhuzhou CRRC Times, and private ones like Flexport and Kpler.

Public and private companies comparable to SSG
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Alibaba GroupChinaChinaPublicly listed$153B$15B$266B1.6x
Full Truck AllianceChinaChinaPublicly listed$1.9B$676M$8.4B2.8x
FlexportUnited StatesSan Francisco, CAPrivate$471M-$8B-
WiseTech GlobalAustraliaAustraliaPublicly listed$779M$315M$7.6B6.8x
Zhuzhou CRRC TimesChinaChinaPublicly listed$4.3B$710M$7.5B1.8x
KplerBelgiumBrusselsPrivate$300M-$3.7B12.3x

SSG Public Comps

SSG is still privately-owned, but its public comps include Amazon, Tencent, Alibaba Group, Pinduoduo, MercadoLibre, Carvana, Sea, Roper Technologies, JD.com and Dassault Systemes.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Tencent$112B$51B4.5x4.2x9.9x9.9x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
MercadoLibre$29B$3.7B3.5x2.6x27.2x25.1x
Carvana$20B($110M)3.7x2.9x(691.4x)27.7x
Sea$23B$2.4B2.5x2.0x24.3x16.5x
Roper Technologies$7.9B$3.2B6.1x5.7x15.2x14.6x

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Common questions about SSG

When was SSG founded?SSG was founded in 2019.
Where is SSG headquartered?SSG is headquartered in Seoul, South Korea.
Is SSG publicly listed?No, SSG is a private, VC-backed company.
How much funding has SSG raised?SSG has raised $1.2B across 2 funding rounds.
What was SSG's last funding round?SSG's last funding round was a $250M undisclosed-stage round in February 2022.
Who are SSG's investors?SSG's investors include BRV Capital Management and Affinity Equity Partners.
Which companies are comparable to SSG?Companies comparable to SSG include Alibaba Group, Full Truck Alliance, Flexport, WiseTech Global, Zhuzhou CRRC Times and Kpler.
How many companies has SSG acquired?SSG has acquired 3 companies, including Kiltin, W Concept Korea and EBE Gruppen.
What was the largest acquisition by SSG?The $200M acquisition of W Concept Korea in April 2021 is the largest acquisition SSG has made to date.

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