Songtradr Revenue, Valuation, Funding & Investors
Songtradr is valued at $530M as of November 2023.
Last Songtradr valuation
$530M
Series E · Nov 2023
Last Songtradr funding round
$70M
Series E · Nov 2023
Songtradr revenue
$24M
Series C · Aug 2020
Key investors in Songtradr
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Richard WhitePerennial Partners
Argo Investments
Regal Investment Fund
Aware Super
Epic Games
About Songtradr
Songtradr is a Los Angeles-headquartered music licensing marketplace founded in 2014 that links independent artists and catalogs worldwide with brands such as Facebook and NBCUniversal. The platform facilitates sync licensing for advertisements, films, and social media content through its marketplace and publishing division. Songtradr partners with major labels including Universal Music Publishing Group and Warner Chappell Music to manage extensive music catalogs. Businesses access curated tracks via data-driven search tools, while artists earn from placements in global campaigns. The company extends services to sonic branding strategies for enterprises and production music libraries for video creators.
Founded
2014
HQ
Los Angeles, CAWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Commission
Revenue
$24M (Aug 2020)
Valuation
$530M (Nov 2023)
Songtradr Valuation
Songtradr is currently valued at $530M, based on its Series E in November 2023.
The $70M round included Argo Investments, Richard White, Epic Games and Perennial Partners.
Songtradr's valuation has grown 3.2x from $165M at its Series C in August 2020 to $530M in November 2023, across 3 priced rounds.
Songtradr valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Nov 2023 | Series E | $530M | - |
| Jun 2021 | Series D | $300M | - |
| Aug 2020 | Series C | $165M | 6.9x |
Songtradr Revenue
Songtradr's latest recorded revenue is $24M, as of its Series C in August 2020. At a $165M valuation, that implies a 6.9x revenue multiple.
Songtradr revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Aug 2020 | $24M | $165M | 6.9x | Series C |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Songtradr Funding History
Songtradr has raised a total of $171M across 10 funding rounds.
Songtradr's first fundraising round was a $100K seed round in June 2014. The most recent completed round was a $70M Series E in November 2023.
Songtradr funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Nov 2023 | Series E | Argo Investments; Richard White; Epic Games; Perennial Partners | $70M | $530M | Songtradr, Inc. is a music technology company operating a marketplace that connects over 600,000 artists, songwriters, and music rights owners with brands, advertising agencies, streaming platforms, and networks. The platform facilitates B2B music licensing and has expanded through acquisitions including CueSongs, Song Zu, Pretzel Tech, Tunefind, and Massive Music. With offices in Santa Monica, Europe, and Asia-Pacific, Songtradr has pursued aggressive growth via organic development and M&A following prior funding rounds. On November 21, 2023, Songtradr closed a Series E funding round raising $70 million from investors including new participant Epic Games, Inc., and returning investors Argo Investments Limited, Perennial Investment Partners Limited, and individual Richard White. This round brought the company's total funding to $180 million and achieved a post-money valuation of $530 million. Some sources report the round size as $109 million, but the $70 million figure aligns with the specified investors. Earlier, in 2020-2021, the company reported 100% year-over-year revenue growth. Prior rounds included a $50 million Series D valuing the company over $300 million and a $30 million Series C. The funding supports Songtradr's tech-enabled music ecosystem amid rapid scaling. Competitive context positions Songtradr in the music licensing and rights management space, leveraging acquisitions for enhanced capabilities. |
| Jun 2021 | Series D | Aware Super; Greencape Capital; Argo Investments; Richard White; Regal Investment Fund; Perennial Partners | $50M | $300M | Songtradr, the world's largest B2B music licensing marketplace founded in 2014 and headquartered in Los Angeles with offices in Europe and Asia-Pacific, connects over 600,000 artists, songwriters, and music rights owners to buyers including brands, ad agencies, streaming platforms, SVOD networks, film, TV, gaming companies, and influencers like Disney, Netflix, Apple, Coca-Cola, Amazon, and Google. The platform enables music distribution, monetization, and licensing, with over 300,000 tracks licensed and 1.5 million tracks available. On June 21, 2021, Songtradr raised $50 million in an oversubscribed Series D funding round from Australian institutional investors including Regal Investment Fund, Aware Super, Perennial Partners, Argo Investments, Greencape Capital, and Richard White, bringing total funding to over $100 million and valuing the company at over $300 million post-money. This followed a $30 million Series C in August 2020 at $165 million valuation, plus earlier $12 million Series B in 2019 and $4 million Series A in 2018. The company reported over 100% year-over-year revenue growth in 2020 and was on track to repeat it in 2021. Funds will support further M&A activity, new products, global headcount expansion, and tech-enabled ecosystem development. Post-Series C, Songtradr aggressively pursued acquisitions, completing four in 2021: creative agency MassiveMusic, Song Zu (music and sound design), Pretzel (licensing for livestreamers), Tunefind (song database for media), and Cuesongs. This strategy enhances its position in the evolving digital music industry, with speculation of a potential IPO as early as late 2021. Songtradr's growth capitalizes on rising demand from video streaming and digital media, positioning it as a comprehensive B2B music ecosystem amid competition in sync licensing and rights management. |
| Aug 2020 | Series C | St. Baker Australian Family Office (lead) | $30M | $165M | Songtradr is a global B2B music rights and licensing marketplace platform headquartered in Los Angeles that connects over 500,000 artists, songwriters and music rights owners to a marketplace of music users including brands, advertising agencies, streaming platforms, SVOD networks, film, TV and gaming companies. The platform facilitates the licensing of fully-cleared music and claims to operate the world's largest cleared-for-licensing music marketplace with more than 1.5 million songs in its database. Major clients include Disney, Netflix, Apple, Coca-Cola, Amazon, Google and Columbia Pictures. In August 2020, Songtradr announced the completion of its Series C funding round, raising $30 million at a post-money valuation of $165 million. The round was led by the St. Baker Australian family office and included participation from other prominent Australian family offices as well as several existing investors. The company deployed capital toward accelerating global expansion plans, product development and funding key acquisitions to build out its ecosystem and enhance data capabilities. Songtradr demonstrated strong revenue growth momentum, achieving 160% year-over-year revenue growth in the first half of 2020 compared to the same period in 2019, and reported 2020 revenue of $24 million. The company subsequently raised additional capital in June 2021 through a Series D round of $50 million that brought its valuation to over $300 million, after which it acquired four music licensing businesses including MassiveMusic and Pretzel. By 2021, the company was on track for 100% year-over-year revenue growth. |
| Mar 2019 | Series B | Richard White (lead) | $12M | - | Songtradr raised $12 million in a Series B funding round in March 2019 led by WiseTech Global CEO Richard White. The Los Angeles-based company operates as a B2B music licensing marketplace, connecting songwriters and rights owners to buyers including Disney, Netflix, Apple, and other major brands. It specializes in fully-cleared music licensing for sync in advertising, film, TV, gaming, and streaming. This Series B followed a $4 million Series A in 2018 and preceded a $30 million Series C in 2021 valuing the company at $165 million and a $50 million Series D in 2021 at over $300 million. Songtradr has raised over $166 million across multiple rounds from investors including Richard White, who participated in several including Series A, B, D, and later rounds. The platform focuses on technology for music discovery, rights management, royalties collection, and analytics. |
| Jan 2018 | Series A | Richard White (lead) | $4M | - | Songtradr raised $4 million in Series A funding in January 2018, led by Richard White, founder and CEO of WiseTech Global. The round brought the company's total funding to $9 million. Songtradr is an automated, worldwide marketplace that delivers commercial music to brands, apps, TV, and filmmakers, with a catalog of over 140,000 artists from 150 countries at the time. The funding was intended to support the Santa Monica-based startup's expansion and innovation in music licensing and rights management. |
| Feb 2017 | Seed | Milamber Ventures | $1M | - | - |
| Jul 2016 | Seed | - | $1M | - | - |
| Oct 2015 | Seed | - | $2M | - | - |
| Feb 2015 | Seed | - | $1M | - | - |
| Jun 2014 | Seed | - | $100K | - | - |
Who has invested in Songtradr?
9 investors have backed Songtradr across its funding rounds, including Richard White, Perennial Partners, Argo Investments, Regal Investment Fund, Aware Super and Epic Games.
Lead investors include St. Baker Australian Family Office and Richard White.
Songtradr Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| Richard White |  Sydney | 4 | Lead | Jan 2018 |
| Australia | 2 | Participant | Jun 2021 | |
| Sydney | 2 | Participant | Jun 2021 | |
 London | 1 | Participant | Feb 2017 | |
| Sydney | 1 | Participant | Jun 2021 | |
| Melbourne | 1 | Participant | Jun 2021 | |
| Raleigh, NC | 1 | Participant | Nov 2023 | |
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Start Free TrialAcquisitions by Songtradr
Songtradr has acquired 8 companies to date.
Last acquisition by Songtradr was on September 28th 2023. Songtradr acquired Bandcamp for undisclosed valuation.
Latest Acquisitions by Songtradr
| Description | Bandcamp is a music publishing platform hosting artist homepages and enabling full-track streaming and album sales. Founded in 2008, the Oakland, California-based service offers fan management tools, digital distribution, SEO, audio transcoding, and scalable servers for independent musicians worldwide. | musicube is a Brussels-based AI company focused on music metadata generation and search. Its engine analyzes tracks to tag genres, moods, instruments, and lyrics automatically. Labels and streamers integrate via APIs for catalog enrichment. Founded in 2016, musicube processes millions of songs, enabling precise recommendations and rights management across Europe and beyond. | - | Tunefind is a Los Angeles-based database indexing songs in TV series and films. It catalogs tracks from shows like Stranger Things and movies such as Guardians of the Galaxy, with scene timestamps and purchase links to iTunes. Users submit identifications, verified by moderators, covering over 50,000 titles. | |
| HQ Country | |  | | | |
| HQ City | San Francisco, CA | Hamburg | New York City, NY | San Francisco, CA | |
| Deal Date | 28 Sep 2023 | 7 Jun 2022 | 2 Jun 2021 | 27 Apr 2021 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
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Songtradr Competitors
Songtradr competitors include listed companies like YG Entertainment, Avex and Tips Music, and private ones like BandLab, S!NG and UnitedMasters.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Singapore | Private | - | - | $425M | - | |
| Seattle, WA | Private | - | - | $1B | - | |
| New York City, NY | Private | - | - | $550M | - | |
 South Korea | Publicly listed | $397M | $73M | $595M | 1.2x | |
 Japan | Publicly listed | $942M | $40M | $351M | 0.2x | |
 India | Publicly listed | $39M | $30M | $872M | 19.3x |
Songtradr Public Comps
Songtradr is still privately-owned, but its public comps include NRJ Group, CJ ENM, AMC Global Media, MD Entertainment, Zhejiang Talent TV & Film, GREE Holdings, YG Entertainment, TV Tokyo Holdings, StudioDragon and WILD BUNCH.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $390M | $74M | 0.3x | 0.3x | 1.6x | 1.7x | |||
| $3.7B | $1.1B | 0.6x | 0.7x | 2.2x | 2.6x | |||
| $2.3B | $1.2B | 0.8x | 0.8x | 1.5x | 4.4x | |||
| $28M | ($4M) | 17.7x | - | (138.5x) | - | |||
| $17M | ($52M) | 29.2x | - | (9.5x) | - | |||
| $367M | $25M | 0.1x | 0.1x | 1.9x | - | |||
| $397M | $73M | 1.3x | 1.2x | 7.1x | 7.4x | |||
| $1.1B | $104M | 0.3x | 0.3x | 3.2x | 3.4x | |||
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Common questions about Songtradr
| When was Songtradr founded? | Songtradr was founded in 2014. |
| Where is Songtradr headquartered? | Songtradr is headquartered in Los Angeles, CA, United States. |
| Is Songtradr publicly listed? | No, Songtradr is a private, VC-backed company. |
| What is Songtradr's valuation? | Songtradr was last valued at $530M in its Series E in November 2023. |
| How much funding has Songtradr raised? | Songtradr has raised $171M across 10 funding rounds. |
| What was Songtradr's last funding round? | Songtradr's last funding round was a $70M Series E in November 2023. |
| Who are Songtradr's investors? | Songtradr's investors include Richard White, Argo Investments, Perennial Partners, Milamber Ventures, Aware Super, Greencape Capital, Epic Games, Regal Investment Fund and St. Baker Australian Family Office. |
| What is Songtradr's revenue? | Songtradr's latest recorded revenue is $24M (August 2020). |
| What is Songtradr's revenue multiple? | Songtradr's latest valuation implies a 6.9x revenue multiple ($165M valuation on $24M of revenue). |
| Which companies are comparable to Songtradr? | Companies comparable to Songtradr include BandLab, S!NG, UnitedMasters, YG Entertainment, Avex and Tips Music. |
| How many companies has Songtradr acquired? | Songtradr has acquired 8 companies, including Bandcamp, musicube, MassiveMusic, Tunefind and Pretzel Tech. |
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